Meghna Sharma
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‘We don’t think like other F&B companies’: Anuj Rakyan, Founder & MD, RAW Pressery
A so-called disruptor brand, RAW Pressery took on big packaged juices brands with its cold-pressed juices in 2013. Since then, the brand has ventured into other beverage formats as well.
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Wagh Bakri: Everyone’s cup of tea?
The history of Wagh Bakri is unlike any other. Narandas Desai, who after leaving two tea estates in Durban (South Africa) after political unrest in the early 1900s, established Gujarat Tea Depot in Ahmedabad in 1919.
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Yet another white revolution
The Indian dairy industry is at the tip of another major transformation. In its pursuit to become a developed dairy industry, India is marching towards a value-added dairy products market
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Milking the opportunities: Indian dairy industry is at the tip of another major revolution
In recent times, value-added dairy products have been gaining traction among customers due to apparent changes in demographic and dietary patterns.
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An ode to simpler times
Banking on nostalgia in today’s fast paced life, Saregama’s ad for Carvaan is spot on.
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Sweet nothings
An improved distribution network and the increasing penetration of domestic and international players are expected to drive the candy market in India further.
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Brands and endorsers: When the going gets tough
BrandWagon gets two experts to share their thoughts on what happens when endorsers express their views about social issues and the brand suffers a rub-off effect despite not partaking in it.
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Indian candyland a market of riches
Demand for the simple confectionary keeps rising, and candy makers are trying hard to innovate on offerings
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‘We reach and engage with every sports fan’: Ramesh Kumar, VP — Head, ESPN India and South Asia
In a country where cricket is a religion, ESPNcricinfo, which celebrated its silver jubilee recently, has made several efforts over the years to bring the sport closer to fans across the country.
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From ‘fashion-conscious’ to ‘conscious fashion’
A few fashion clothing retailers have taken deliberate steps towards creating environment -friendly, sustainable fashion. And here’s how it can make business sense
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Green fashion: The way ahead
Many fashion labels are taking measures to balance their growth trajectory with their social footprint
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Blue Star to unleash its ‘cool’ strategy
To mark the occasion, Blue Star will also roll out a new corporate campaign around the thought, Change your World.
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‘I’m currently reading The End of Power by Moises Naim’: Vinit Karnik, Business Head, ESP Properties
I do hope to catch one of the expeditions to Antarctica next year.
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“I genuinely can never get over Sholay’: Sneha Rajani, Deputy President & Head, Sony Pictures Networks Productions
In TV series, I can watch The Thorn Birds over and over again owing to my penchant for unrequited love stories, she said.
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‘We want 50% stores in tier I and the other half, in tier II’: Janne Einola, CEO & Country Head, H&M India
Swedish fashion retailer H&M might be facing inventory issues in the US currently, but in India, the brand seems to be doing fine.
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Facebook, and the big privacy breach. Again.
When news of the Facebook-Cambridge Analytica data leak broke, users of the platform knew they had been ‘sold’ as a product. Brands knew they could be caught in the cross fire.
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Strapping it on for #FitnessGoals
India, which has traditionally been more enthusiastic about food than fitness, is slowly but increasingly adopting wearable fitness bands to stay in shape. What is the potential for this market?
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Fitness-conscious Indians drive wearables’ growth
Global smartwatch market will more than double by 2021. India is a serious contender in the game.
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The supremacy of the desi ink
While one or two English dailies have always figured in the top 10 list, the recent findings affirm once again that regional dailies continue to rule the roost.
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Say ‘yes’ to travel
The film, #SayYesToTheWorld, starts with two empty airplane seats placed in front of a vintage-looking building with a super — ‘Why do you love the world?’
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I am inspired by David Droga: Chraneeta Mann, Co-founder, The Mob
Jaane Bhi Do Yaaro since it is eminently watchable, always., she says.
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‘Technology helps create a dialogue’: Steve Harding, Global CEO, Geometry Global
It was in 2015 that the Geometry Encompass India network was created, a move which helped Encompass, founded by Roshan Abbas and Sukrit Singh in 1998, become a full-service activation agency in India.
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All that glitters…
Tanishq’s new ad portrays a small but steadily growing trend of successful women drastically changing their life’s path. However, it fails to make a real connect this time around.
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‘CMOs have a tough job today’
I would say that digital is changing the pathway to the customer and it is reducing the friction for the customer. And in certain cases, it is even creating new business models.
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Leaving on a jet plane
Consumers today use a mix of online and offline research while booking their sojourns, thereby forcing travel companies to innovate if they are to stay ahead of the curve.
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Doordarshan: A struggle for relevance
Once the sole television channel, Doordarshan (DD) has lost its charm. Industry believes good quality content and effective marketing could be the growth drivers.
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Customisation name of game in travel industry
From online travel currency to unique experiences, customers have options galore.
