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Meghna Sharma

Articles By Meghna Sharma

231 Articles

Guess, US-based brand, aims to provide completely new experience in India with its large format lifestyle stores

The US-based brand aims to provide a completely new experience in India with its new concept and large format lifestyle stores.

Amway, art of direct selling

If you grew up in the ‘90s, an ‘aunty’ selling beauty products to your mother in professional looking packaging was a common site.

Zee overtakes Star to become number 1 in regional GEC space

In the ongoing tussle for viewership, regional markets are the new battlefield for broadcast networks.

zee tamil, zee, star, television viewership

Six years into India and coffeehouse chain Starbucks is gung-ho about expansion; here is what it plans to do

Six years into India, and the coffeehouse chain is gung-ho about further expansion.

starbucks, starbucks coffee

Top things to know about IKEA’s India shopping cart

Among other factors to mark its entry into the country, the Swedish furniture giant has tied up with UrbanClap as its furniture assembly service partner in Hyderabad

‘There are fans of LEGO in smaller cities’

'We started in India in the early 2000s; Funskool came on board and we started our distribution.'

Health versus taste: What’s ‘baking’?

Fitness freak Virat Kohli’s recent gorging on a pack on chips for a TV ad drew everyone’s attention. It was an interesting pitch by Too Yumm! — the latest entrant in the baked savoury category from the house of RP-Sanji

FIFA drives high-definition TV set sales

As per BARC India, in the past one year, there has been an increase of 35% in HD channels, while standard definition (SD) channels grew at only 2% between 2017 (weeks 8-52) and 2018 (weeks 1-26).

FIFA world cup, HD tv set sales, HD channels, Smart TV

How Mondelez is crafting its story in India, 70 years after

The multinational confectionery, food and beverage company, which has recently completed 70 years of existence in India, believes that the brand has grown with the country’s economy.

Fashion Retail Baggit: Retelling the story

The homegrown bags and accessories brand has unleashed a two-year marketing plan in order to revamp and be more relevant

Reaching India’s digital heartland

Indian language internet users are expected to reach 536 mn in 2021 and regional content creators are taking note.

Indulgence is Bengali food

If not in this profession, I would have been...Working in Sotheby’s or Christie's as head of Indian art and antiquities.

Pratap Bose, Founding Partner and Chairman, The Social Street, take 5, brandwagon

FIFA World Cup 2018: Sony to ‘Liv’ it up – 10 sec spots going at Rs 3.5-4 lakhs; Rs 200 cr revenue aimed

As advertisers jostle for space between football matches, Sony Pictures Network and its video over-the-top (OTT) platform Sony Liv are making the most of the FIFA World Cup.

FIFA World Cup 2018, sony, revenue, football, Sony Pictures Network, Sony Liv, Sony Liv revenue

‘We don’t think like other F&B companies’: Anuj Rakyan, Founder & MD, RAW Pressery

A so-called disruptor brand, RAW Pressery took on big packaged juices brands with its cold-pressed juices in 2013. Since then, the brand has ventured into other beverage formats as well.

face off, fnb, f and b, food and beverages, Anuj Rakyan, RAW Pressery, RAW

Wagh Bakri: Everyone’s cup of tea?

The history of Wagh Bakri is unlike any other. Narandas Desai, who after leaving two tea estates in Durban (South Africa) after political unrest in the early 1900s, established Gujarat Tea Depot in Ahmedabad in 1919.

wagh bakri, wagh bakri tea, wagh bakri company

Yet another white revolution

The Indian dairy industry is at the tip of another major transformation. In its pursuit to become a developed dairy industry, India is marching towards a value-added dairy products market

Indian dairy industry, india, VADP, Edelweiss Securities, IMARC Group, Parag Milk Foods

Milking the opportunities: Indian dairy industry is at the tip of another major revolution

In recent times, value-added dairy products have been gaining traction among customers due to apparent changes in demographic and dietary patterns.

Contrary to popular belief, Indian consumers today are far more value-conscious than price sensitive. They value superior taste, the power of real ingredients and a strong health proposition.

An ode to simpler times

Banking on nostalgia in today’s fast paced life, Saregama’s ad for Carvaan is spot on.

film, carvaan

Sweet nothings

An improved distribution network and the increasing penetration of domestic and international players are expected to drive the candy market in India further.

Nielsen India, bric countries, sweets

Brands and endorsers: When the going gets tough

BrandWagon gets two experts to share their thoughts on what happens when endorsers express their views about social issues and the brand suffers a rub-off effect despite not partaking in it.

N Chandramouli,, brands

Indian candyland a market of riches

Demand for the simple confectionary keeps rising, and candy makers are trying hard to innovate on offerings

candy market, candies in india, consumer market

‘We reach and engage with every sports fan’: Ramesh Kumar, VP — Head, ESPN India and South Asia

In a country where cricket is a religion, ESPNcricinfo, which celebrated its silver jubilee recently, has made several efforts over the years to bring the sport closer to fans across the country.

IPL, indian premier league, ESPN, SONY, cricket, sports sports news, sports channel, ESPNcricinfo

From ‘fashion-conscious’ to ‘conscious fashion’

A few fashion clothing retailers have taken deliberate steps towards creating environment -friendly, sustainable fashion. And here’s how it can make business sense

global fashion industry, global economy, H&M clothes, Better Cotton Initiative,  adidas India,  fashion brands, Levis,  clothing industry

Green fashion: The way ahead

Many fashion labels are taking measures to balance their growth trajectory with their social footprint

Earth Day, green fashion, United Colors of Benetton, Detoxrankings, Greenpeace, Indian retail market, H&M, italy, europe, Conscious Exclusive 2018 collection

Blue Star to unleash its ‘cool’ strategy

To mark the occasion, Blue Star will also roll out a new corporate campaign around the thought, Change your World.

blue star, cool strategy, AC blue star

‘I’m currently reading The End of Power by Moises Naim’: Vinit Karnik, Business Head, ESP Properties

I do hope to catch one of the expeditions to Antarctica next year.

vinit karnik, esp properties, take 5

“I genuinely can never get over Sholay’: Sneha Rajani, Deputy President & Head, Sony Pictures Networks Productions

In TV series, I can watch The Thorn Birds over and over again owing to my penchant for unrequited love stories, she said.

Sony Pictures Networks Productions, sony, sholay
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