Among other factors to mark its entry into the country, the Swedish furniture giant has tied up with UrbanClap as its furniture assembly service partner in Hyderabad
Fitness freak Virat Kohli’s recent gorging on a pack on chips for a TV ad drew everyone’s attention. It was an interesting pitch by Too Yumm! — the latest entrant in the baked savoury category from the house of RP-Sanji
As per BARC India, in the past one year, there has been an increase of 35% in HD channels, while standard definition (SD) channels grew at only 2% between 2017 (weeks 8-52) and 2018 (weeks 1-26).
The multinational confectionery, food and beverage company, which has recently completed 70 years of existence in India, believes that the brand has grown with the country’s economy.
As advertisers jostle for space between football matches, Sony Pictures Network and its video over-the-top (OTT) platform Sony Liv are making the most of the FIFA World Cup.
A so-called disruptor brand, RAW Pressery took on big packaged juices brands with its cold-pressed juices in 2013. Since then, the brand has ventured into other beverage formats as well.
The history of Wagh Bakri is unlike any other. Narandas Desai, who after leaving two tea estates in Durban (South Africa) after political unrest in the early 1900s, established Gujarat Tea Depot in Ahmedabad in 1919.
The Indian dairy industry is at the tip of another major transformation. In its pursuit to become a developed dairy industry, India is marching towards a value-added dairy products market
An improved distribution network and the increasing penetration of domestic and international players are expected to drive the candy market in India further.
BrandWagon gets two experts to share their thoughts on what happens when endorsers express their views about social issues and the brand suffers a rub-off effect despite not partaking in it.
In a country where cricket is a religion, ESPNcricinfo, which celebrated its silver jubilee recently, has made several efforts over the years to bring the sport closer to fans across the country.
A few fashion clothing retailers have taken deliberate steps towards creating environment -friendly, sustainable fashion. And here’s how it can make business sense
