Shinmin Bali
Price remains a barrier for trials: Deoki Muchhal, MD, Cargill (food business) India
There is a myth that olive oil is useful only for baby massages. When we bought Leonardo four years ago, we made a conscious effort of explaining the product attributes to consumers.
Fashion retail: Bagful of similarities
How do handbag brands hope to stand out despite similar looking ads and communication strategies?
E-commerce: The festive sale cacophony
To publicise the sale, Amazon had a festival band generate buzz on ground, at metro stations and airports, and with its partnership with Sony Music, the company held a 90-minute digital music concert.
Expansion Plan: Lenskart eyes 50% market share
Optical solutions provider Lenskart, having turned profitable six months ago, is looking beyond being a manufacturer and retailer for eyewear and now wants to solve vision correction as a whole.
Review Corner: Diwali Ads from Coca Cola, Nokia, Haier, Housing.com, Croma
A Review Corner of Diwali Ads from Coca Cola, Nokia, Haier, Housing.com, Croma.
Pepperfry: Drawing in young shoppers
With a two-pronged campaign strategy in place, Pepperfry looks to engage young buyers this festive season.
What’s next for OnePlus after dethroning Apple as India’s number one premium smartphone brand
According to a Counterpoint Research report, OnePlus led the premium smartphone market in India with a 40% share in Q2 FY19, leaving behind Samsung and Apple.
Oral care: The Ayurveda Revolution
Oral care accounts for 17.3% of its India FMCG business. In FY18, Dabur’s flagship product Dabur Red Paste crossed the Rs 500 crore turnover mark while the company’s operational revenue for FY18 stood at Rs 7,748 crore, f
Will Saregama Carvaan become a prized possession? Here is what company is banking on
Saregama's portable digital music player Carvaan took to the market last year with a collection of 5,000 old Hindi songs, positioning itself as a gifting option aimed at consumption by the elderly.
Fashion retail: Leggings, fitting the bill
Leggings brands are luring shoppers with the promise of variety and value for money fashion
Fashion retail: Scoring ‘plus’ points in fashion
Plus size consumers are unfortunately at the receiving end of high apparel MRPs. This limits the category to urban areas, but players are hopeful.
On-demand home service players alter offerings to grow
The last few years have seen players in the on-demand home services segment (beauty, home cleaning, plumbing, packers and movers, etc) make acquisitions to strengthen offerings. In several cases, there was either a trimming o
For Swiggy, discounts are tactical, says Swiggy’s VP – marketing
Swiggy will double its technology headcount to build robust operations, deep personalisation and connected supply chain systems. We are also investing in data sciences and AI
Personal care: Femcare goes the organic, natural way
A handful of players are looking to attract women to organic and natural feminine hygiene products
F&B Retail: Water, now premium, tasty and ‘healthy’
While bottled water is a need-based purchase, the functional and flavoured water category is trying to find room to grow in India.
Take 5: Naveen Gaur, Chief Operating Officer, Lowe Lintas
Says wants to explore Africa.
Big Bazaar goes digital for sale days; plans online retail only during seasonal, festive, special days
Future Group’s Big Bazaar went live with its website bigbazaar.com on the midnight of August 10 as a re-attempt of its online retail strategy.
Social media hidden hero of the box office
Increasing digital and smartphone penetration, coupled with enthusiastic consumption of online video content, is spurring the movie marketing shift to digital.
I am not a foodie; yet, I love all Indian food: Kartik Iyer, CEO, Happy Mcgarrybowen
Sapiens is the current book am reading. Love it! I have a lot of books on my bookshelf that I have bought and I am yet to read. I guess I am a long way from Mein Kampf by Adolf Hitler: Kartik Iyer.
Take 5 with Happy mcgarrybowen CEO Kartik Iyer
Sapiens is the current book am reading. Love it! I have a lot of books on my bookshelf that I have bought and I am yet to read. I guess I am a long way from Mein Kampf by Adolf Hitler, says Happy mcgarrybowen CEO Kartik Iyer.
Trivago needs to build brand stickiness and craft travel experiences in order to rope in loyalists
Trivago needs to build brand stickiness and craft travel experiences in order to rope in loyalists.
How HP’s Print Befikar, SugarFree’s latest TVC and Parle 20-20’s latest ads fare
HP Inc India’s Print Befikar ad for the Ink Tank printer conceptualised by BBDO presents a situation most working parents will relate to.
Viral content doesn’t mean scandalous content, says president of Dailyhunt
As news aggregator Dailyhunt looks towards its big shift to video, the company wishes to be a one-stop shop for regional content needs.
FSSAI nudges food firms to disclose accurate nutrition value
FSSAI has taken steps to push companies and restaurants for lower levels of fat, sugar and salt in packaged foods. It has also roped in Bollywood actor RajKummar Rao as ambassador.
A bowlful of health
Urban India is getting more health conscious by the day. To cater to this lot, consider how both Nestlé and HUL have, in the recent past, made their intentions clear on serving up healthier breakfast options.
DBS Bank branding through web series
DBS Bank, however, clarifies that even with the Digibank offering, the intent is not to compete with payments banks.
Facebook Creative Shop isn’t here to replace agencies, says Rafael Guida of the social media giant
Creative Shop is not a revenue generator; it actually costs Facebook money to run that department. Facebook’s revenues happen by selling media.
Advertisement
Advertisement
Focal Point
Advertisement
TRENDING NOW
- Diwali celebrations in a completely new light? Havells says ‘why not?’
- Life insurance: Go for top-up plans and riders to increase health cover as you age
- NSA interfered in probe against Rakesh Asthana, says CBI DIG Manish Kumar Sinha in SC plea
- Stupendous! Exports drive 3-wheeler industry's growth in Apr-Oct
- Sun Pharmaceutical Industries Rating: Showing in second quarter weak
