Apart from working towards a bullish revenue target, Max Fashion India hopes to shed its long-standing ‘value for money’ image and be known instead as a ‘fashion destination’.
Brands have display campaigns launching every fortnight, month or quarter. There is consistency in the conversation they are having with consumers, but that can’t be said about content marketing
Since its inception in 2016, homegrown sportswear brand Alcis Sports has strived to become the trendy alternative to international brands, appealing to the price-conscious Indian consumer.
The testimonial style of advertising is fairly common in the beauty and personal care category, but if it features actor Deepika Padukone with her mother, one tends to take notice.
Malls with high average footfalls tend to earn 5-8% as additional revenue per month through brand activations. A major component of this is then reinvested in seasonal marketing to woo customers
There is a myth that olive oil is useful only for baby massages. When we bought Leonardo four years ago, we made a conscious effort of explaining the product attributes to consumers.
To publicise the sale, Amazon had a festival band generate buzz on ground, at metro stations and airports, and with its partnership with Sony Music, the company held a 90-minute digital music concert.
Optical solutions provider Lenskart, having turned profitable six months ago, is looking beyond being a manufacturer and retailer for eyewear and now wants to solve vision correction as a whole.
According to a Counterpoint Research report, OnePlus led the premium smartphone market in India with a 40% share in Q2 FY19, leaving behind Samsung and Apple.
Oral care accounts for 17.3% of its India FMCG business. In FY18, Dabur’s flagship product Dabur Red Paste crossed the Rs 500 crore turnover mark while the company’s operational revenue for FY18 stood at Rs 7,748 crore, f
Saregama's portable digital music player Carvaan took to the market last year with a collection of 5,000 old Hindi songs, positioning itself as a gifting option aimed at consumption by the elderly.
The last few years have seen players in the on-demand home services segment (beauty, home cleaning, plumbing, packers and movers, etc) make acquisitions to strengthen offerings. In several cases, there was either a trimming o
Swiggy will double its technology headcount to build robust operations, deep personalisation and connected supply chain systems. We are also investing in data sciences and AI
