Shinmin Bali

Price remains a barrier for trials: Deoki Muchhal, MD, Cargill (food business) India

There is a myth that olive oil is useful only for baby massages. When we bought Leonardo four years ago, we made a conscious effort of explaining the product attributes to consumers.

Industry News

Fashion retail: Bagful of similarities

How do handbag brands hope to stand out despite similar looking ads and communication strategies?

reyail sector, retail industry News

E-commerce: The festive sale cacophony

To publicise the sale, Amazon had a festival band generate buzz on ground, at metro stations and airports, and with its partnership with Sony Music, the company held a 90-minute digital music concert.

Lifestyle News

Expansion Plan: Lenskart eyes 50% market share

Optical solutions provider Lenskart, having turned profitable six months ago, is looking beyond being a manufacturer and retailer for eyewear and now wants to solve vision correction as a whole.

Markets News

Review Corner: Diwali Ads from Coca Cola, Nokia, Haier,, Croma

A Review Corner of Diwali Ads from Coca Cola, Nokia, Haier,, Croma.

Industry News

Pepperfry: Drawing in young shoppers

With a two-pronged campaign strategy in place, Pepperfry looks to engage young buyers this festive season.

pepperfry, compamy News

What’s next for OnePlus after dethroning Apple as India’s number one premium smartphone brand

According to a Counterpoint Research report, OnePlus led the premium smartphone market in India with a 40% share in Q2 FY19, leaving behind Samsung and Apple.

vikas agarwal, one plus, one plus india News

Oral care: The Ayurveda Revolution

Oral care accounts for 17.3% of its India FMCG business. In FY18, Dabur’s flagship product Dabur Red Paste crossed the Rs 500 crore turnover mark while the company’s operational revenue for FY18 stood at Rs 7,748 crore, f

Industry News

Will Saregama Carvaan become a prized possession? Here is what company is banking on

Saregama's portable digital music player Carvaan took to the market last year with a collection of 5,000 old Hindi songs, positioning itself as a gifting option aimed at consumption by the elderly.

Industry News

Fashion retail: Leggings, fitting the bill

Leggings brands are luring shoppers with the promise of variety and value for money fashion

Industry News

Fashion retail: Scoring ‘plus’ points in fashion

Plus size consumers are unfortunately at the receiving end of high apparel MRPs. This limits the category to urban areas, but players are hopeful.

Industry News

On-demand home service players alter offerings to grow

The last few years have seen players in the on-demand home services segment (beauty, home cleaning, plumbing, packers and movers, etc) make acquisitions to strengthen offerings. In several cases, there was either a trimming o

Industry News

For Swiggy, discounts are tactical, says Swiggy’s VP – marketing

Swiggy will double its technology headcount to build robust operations, deep personalisation and connected supply chain systems. We are also investing in data sciences and AI

Industry News

Personal care: Femcare goes the organic, natural way

A handful of players are looking to attract women to organic and natural feminine hygiene products

products, india News

F&B Retail: Water, now premium, tasty and ‘healthy’

While bottled water is a need-based purchase, the functional and flavoured water category is trying to find room to grow in India.

Industry News

Big Bazaar goes digital for sale days; plans online retail only during seasonal, festive, special days

Future Group’s Big Bazaar went live with its website on the midnight of August 10 as a re-attempt of its online retail strategy.

Industry News

Social media hidden hero of the box office

Increasing digital and smartphone penetration, coupled with enthusiastic consumption of online video content, is spurring the movie marketing shift to digital.

Digital media, Facebook, Instagram, youtube, movie marketing News

I am not a foodie; yet, I love all Indian food: Kartik Iyer, CEO, Happy Mcgarrybowen

Sapiens is the current book am reading. Love it! I have a lot of books on my bookshelf that I have bought and I am yet to read. I guess I am a long way from Mein Kampf by Adolf Hitler: Kartik Iyer.

Kartik Iyer, CEO, Happy Mcgarrybowen, take 5 News

Take 5 with Happy mcgarrybowen CEO Kartik Iyer

Sapiens is the current book am reading. Love it! I have a lot of books on my bookshelf that I have bought and I am yet to read. I guess I am a long way from Mein Kampf by Adolf Hitler, says Happy mcgarrybowen CEO Kartik Iyer.

Happy mcgarrybowen, Kartik Iyer, Happy mcgarrybowen CEO,  News

Trivago needs to build brand stickiness and craft travel experiences in order to rope in loyalists

Trivago needs to build brand stickiness and craft travel experiences in order to rope in loyalists.

Lifestyle News

How HP’s Print Befikar, SugarFree’s latest TVC and Parle 20-20’s latest ads fare

HP Inc India’s Print Befikar ad for the Ink Tank printer conceptualised by BBDO presents a situation most working parents will relate to.

printer, hp printer News

Viral content doesn’t mean scandalous content, says president of Dailyhunt

As news aggregator Dailyhunt looks towards its big shift to video, the company wishes to be a one-stop shop for regional content needs.

dailyhunt, industry News

FSSAI nudges food firms to disclose accurate nutrition value

FSSAI has taken steps to push companies and restaurants for lower levels of fat, sugar and salt in packaged foods. It has also roped in Bollywood actor RajKummar Rao as ambassador.

Industry News

A bowlful of health

Urban India is getting more health conscious by the day. To cater to this lot, consider how both Nestlé and HUL have, in the recent past, made their intentions clear on serving up healthier breakfast options.

Lifestyle News

DBS Bank branding through web series

DBS Bank, however, clarifies that even with the Digibank offering, the intent is not to compete with payments banks.

markets, volatile markets, money, personal finance, stock, stock SIP, SIP News

Facebook Creative Shop isn’t here to replace agencies, says Rafael Guida of the social media giant

Creative Shop is not a revenue generator; it actually costs Facebook money to run that department. Facebook’s revenues happen by selling media.

Industry News
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