Shinmin Bali
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On-demand home service players alter offerings to grow
The last few years have seen players in the on-demand home services segment (beauty, home cleaning, plumbing, packers and movers, etc) make acquisitions to strengthen offerings. In several cases, there was either a trimming or bundling up of services, depending on the category in question.
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For Swiggy, discounts are tactical, says Swiggy’s VP – marketing
Swiggy will double its technology headcount to build robust operations, deep personalisation and connected supply chain systems. We are also investing in data sciences and AI
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Personal care: Femcare goes the organic, natural way
A handful of players are looking to attract women to organic and natural feminine hygiene products
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F&B Retail: Water, now premium, tasty and ‘healthy’
While bottled water is a need-based purchase, the functional and flavoured water category is trying to find room to grow in India.
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Take 5: Naveen Gaur, Chief Operating Officer, Lowe Lintas
Says wants to explore Africa.
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Big Bazaar goes digital for sale days; plans online retail only during seasonal, festive, special days
Future Group’s Big Bazaar went live with its website bigbazaar.com on the midnight of August 10 as a re-attempt of its online retail strategy.
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Social media hidden hero of the box office
Increasing digital and smartphone penetration, coupled with enthusiastic consumption of online video content, is spurring the movie marketing shift to digital.
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I am not a foodie; yet, I love all Indian food: Kartik Iyer, CEO, Happy Mcgarrybowen
Sapiens is the current book am reading. Love it! I have a lot of books on my bookshelf that I have bought and I am yet to read. I guess I am a long way from Mein Kampf by Adolf Hitler: Kartik Iyer.
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Take 5 with Happy mcgarrybowen CEO Kartik Iyer
Sapiens is the current book am reading. Love it! I have a lot of books on my bookshelf that I have bought and I am yet to read. I guess I am a long way from Mein Kampf by Adolf Hitler, says Happy mcgarrybowen CEO Kartik Iyer.
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Trivago needs to build brand stickiness and craft travel experiences in order to rope in loyalists
Trivago needs to build brand stickiness and craft travel experiences in order to rope in loyalists.
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How HP’s Print Befikar, SugarFree’s latest TVC and Parle 20-20’s latest ads fare
HP Inc India’s Print Befikar ad for the Ink Tank printer conceptualised by BBDO presents a situation most working parents will relate to.
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Viral content doesn’t mean scandalous content, says president of Dailyhunt
As news aggregator Dailyhunt looks towards its big shift to video, the company wishes to be a one-stop shop for regional content needs.
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FSSAI nudges food firms to disclose accurate nutrition value
FSSAI has taken steps to push companies and restaurants for lower levels of fat, sugar and salt in packaged foods. It has also roped in Bollywood actor RajKummar Rao as ambassador.
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A bowlful of health
Urban India is getting more health conscious by the day. To cater to this lot, consider how both Nestlé and HUL have, in the recent past, made their intentions clear on serving up healthier breakfast options.
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DBS Bank branding through web series
DBS Bank, however, clarifies that even with the Digibank offering, the intent is not to compete with payments banks.
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Facebook Creative Shop isn’t here to replace agencies, says Rafael Guida of the social media giant
Creative Shop is not a revenue generator; it actually costs Facebook money to run that department. Facebook’s revenues happen by selling media.
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Raymond: Spinning a modern tale?
With e-commerce and more competition now than in its glory days, Raymond is taking steps to be contemporary for the man of today.
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Of homes that run themselves
With brands looking to simplify consumer lives, home automation is a much bigger task than it might seem. It has a long way to go in the Indian market, especially for it to find takers in the mass segment.
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Home automation attracts masses
Consumers are seeing technology increasingly becoming a big portion of their lives, including how they live. And, the new-age homebuyer is not looking at just a shelter over his head, but a home that integrates technology.
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‘I would love to visit Bali again’: Suraj Nambiar, Managing Partner and Media Head, Tonic Worldwide
A chef for sure. Cooking, like advertising, allows you to showcase creativity.
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Dhara reboots to gain relevance
The premise of the ad film is a young woman having called her boss over for dinner with her family.
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‘People would like creative and media to get back together’: Jonathan Trimble, Founder and CEO, 18 Feet & Rising
18 Feet & Rising, the UK-based full service agency, has its sights set on India as part of its expansion plans. Its founder Jonathan Trimble speaks with BrandWagon’s Shinmin Bali on his maiden trip to India about the agency’s potential presence in the market, the impact of Martin Sorrell’s exit from WPP, what plagues the agency model today, and more.
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‘The rate of change needs to pick up’: Tim Castree, Global CEO, Wavemaker
Wavemaker is barely six months-old, the newest company within WPP to grow in what can be described as the post-Sorrell days at the network. Tim Castree of Wavemaker, in his maiden visit to India, talks to BrandWagon’s Shinmin Bali about the run so far, the ‘modern’ media agency, the evolving RoI conversation and more. Edited excerpts:
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‘Indulgence for me is a great Thai meal’: Sukesh Nayak, CCO, Ogilvy India (West)
Ogilvy India (West) CCO Sukesh Nayak in conversation with Shinmin Bali.
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Riding the corporate route
To counter pop culture aggregators like Ola and Uber, local cab rental companies are going beyond great price deals to keep customers, particularly corporate, from straying.
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Cab rentals now eyeing B2B space
Players like Uber are realising that the B2B offering will need to suit the client needs and a price war is nowhere near sustainable.
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Poha in China with TATA AIG
TATA AIG opts for the simple treatment of preemptive measures before travelling internationally to call attention to its travel insurance offering.
