Shinmin Bali

Articles By Shinmin Bali

196 Articles

We hate being called a value player: Shital Mehta, CEO, Max Fashion India

Apart from working towards a bullish revenue target, Max Fashion India hopes to shed its long-standing ‘value for money’ image and be known instead as a ‘fashion destination’.

F&B: ‘Chai biskoot’ gets a makeover

Brands are adding more zing to the plain biscuits category, in the face of premium biscuit offerings becoming popular.

Natural Ice Creams looks to add another 125 stores in next five years

A proponent of slow but steady growth, Natural Ice Creams is, on the back of its rebranding efforts, in expansion mode.

icre cream, natural ice cream

Review Corner: From Saregama Carvaan-Shaadi ka Naya Gift to Bajaj Avenger

The latest TVC for Carvaan makes a compelling case for the product as a wedding gift.

Virality and engagement can be bought: Samar Verma, Founder & CEO, Fork Media

Brands have display campaigns launching every fortnight, month or quarter. There is consistency in the conversation they are having with consumers, but that can’t be said about content marketing

Food tech: What meals mean business

Subscription-based meal delivery services are trying to get their foot in the door, even as food aggregators establish themselves in the market

online food delivery business, Food tech, RedSeer, SpiceBox, FreshMenu, Zomato, Swiggy

The small town market is waiting to be captured, says MD of Alcis Sports

Since its inception in 2016, homegrown sportswear brand Alcis Sports has strived to become the trendy alternative to international brands, appealing to the price-conscious Indian consumer.

MS Dhoni bats for equality

KPMG’s Digital Classifieds in India 2020 report finds that matrimony is expected to grow at a CAGR of 19% till FY2020.

In India, it’s Chinese vs Chinese when it comes to smartphone market

The recent launch of Oppo R17 Pro marks Oppo India’s pronounced entry in the premium segment.

smartphone, artificial intelligence, chinese smartphone, india phone market

The dark chocolate rises

Confectionery brands are expanding their portfolio as premium chocolates find takers. But it’s a bittersweet growth curve.

chocolate, amul

We must ensure there is an Airbnb for everyone, says Country Manager of Airbnb India

As Indian tourists warm up to the idea of homestays, Airbnb is strengthening its offerings with services such as Experiences.

Amanpreet Bajaj, Airbnb India, Airbnb

Review Corner

The testimonial style of advertising is fairly common in the beauty and personal care category, but if it features actor Deepika Padukone with her mother, one tends to take notice.

Retail activation: Why marketers love the malls

Malls with high average footfalls tend to earn 5-8% as additional revenue per month through brand activations. A major component of this is then reinvested in seasonal marketing to woo customers

Santro begins 2nd innings with eye on small towns

The new Santro competes with Maruti Suzuki's WagonR, Tata Tiago and Maruti Suzuki’s Celerio in the mid-compact segment.

Price remains a barrier for trials: Deoki Muchhal, MD, Cargill (food business) India

There is a myth that olive oil is useful only for baby massages. When we bought Leonardo four years ago, we made a conscious effort of explaining the product attributes to consumers.

Fashion retail: Bagful of similarities

How do handbag brands hope to stand out despite similar looking ads and communication strategies?

reyail sector, retail industry

E-commerce: The festive sale cacophony

To publicise the sale, Amazon had a festival band generate buzz on ground, at metro stations and airports, and with its partnership with Sony Music, the company held a 90-minute digital music concert.

Expansion Plan: Lenskart eyes 50% market share

Optical solutions provider Lenskart, having turned profitable six months ago, is looking beyond being a manufacturer and retailer for eyewear and now wants to solve vision correction as a whole.

Review Corner: Diwali Ads from Coca Cola, Nokia, Haier, Housing.com, Croma

A Review Corner of Diwali Ads from Coca Cola, Nokia, Haier, Housing.com, Croma.

Pepperfry: Drawing in young shoppers

With a two-pronged campaign strategy in place, Pepperfry looks to engage young buyers this festive season.

pepperfry, compamy

What’s next for OnePlus after dethroning Apple as India’s number one premium smartphone brand

According to a Counterpoint Research report, OnePlus led the premium smartphone market in India with a 40% share in Q2 FY19, leaving behind Samsung and Apple.

vikas agarwal, one plus, one plus india

Oral care: The Ayurveda Revolution

Oral care accounts for 17.3% of its India FMCG business. In FY18, Dabur’s flagship product Dabur Red Paste crossed the Rs 500 crore turnover mark while the company’s operational revenue for FY18 stood at Rs 7,748 crore, f

Will Saregama Carvaan become a prized possession? Here is what company is banking on

Saregama's portable digital music player Carvaan took to the market last year with a collection of 5,000 old Hindi songs, positioning itself as a gifting option aimed at consumption by the elderly.

Fashion retail: Leggings, fitting the bill

Leggings brands are luring shoppers with the promise of variety and value for money fashion

Fashion retail: Scoring ‘plus’ points in fashion

Plus size consumers are unfortunately at the receiving end of high apparel MRPs. This limits the category to urban areas, but players are hopeful.

On-demand home service players alter offerings to grow

The last few years have seen players in the on-demand home services segment (beauty, home cleaning, plumbing, packers and movers, etc) make acquisitions to strengthen offerings. In several cases, there was either a trimming o

For Swiggy, discounts are tactical, says Swiggy’s VP – marketing

Swiggy will double its technology headcount to build robust operations, deep personalisation and connected supply chain systems. We are also investing in data sciences and AI

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