With the average digital consumer spending over two hours per day on social networking, brands have more than a fair…
Within six months of shutting down its fashion portal Abof, Aditya Birla Fashion announced plans to relaunch Abof as a…
It’s no surprise that digital media is what marketers are currently focusing on, considering its proliferation and the captive audience…
I walk in and out of lots of self-help and motivational reading — anything I can lay my hand on,…
Both the End of Reason Sale (EORS) and the Big Brand Sale (BBS) did well. Roughly, we have been seeing…
The Wolf of Wall Street and Black Mirror.
In the US, Amazon recently took artificial intelligence (AI) to a new level with the official unveiling of its offline…
Although not as developed, in India, too, several brands are waking up to the immense potential of AI and its…
Goibibo’s latest ad goes a bit overboard on the dramatisation, losing its signature charm of subtle humour from previous campaigns.
In its first TVC, Nykaa takes the route of celebrating women from all walks of life. Sounds eerily familiar to…
My two favourite books include The Conquest of Happiness by Bertrand Russell and Sapiens by Yuval Noah Harari for the…
From a ‘bad boy’ to being more ‘humanised’, Bollywood star Salman Khan’s image has seen several ups and downs over…
The 52-year old actor’s earnings have dipped from a high of Rs 270.33 crore in 2016 and constituted 8.67% of…
Discovery is entering a very competitive genre. The genre is extremely dependent on numbers; while advertisers will sample, premium rates…
The PC market overall, even at a global level, is seeing a marginal decline. In India, it is stagnating because…
As most big ticket non-fiction shows complete over 8-10 years of airing with some going even up to 15, is…
In 2000, Amitabh Bachchan and Star India heralded a new wave in non-fiction content with the launch of the quiz…
Johnny Gone Down. It is my second novel to motivate myself to start writing with discipline again. The alternative would…
