With the average digital consumer spending over two hours per day on social networking, brands have more than a fair shot of getting attention on digital.
Within six months of shutting down its fashion portal Abof, Aditya Birla Fashion announced plans to relaunch Abof as a private label, which market experts state is a way to have better control over margins.
It’s no surprise that digital media is what marketers are currently focusing on, considering its proliferation and the captive audience that is present across devices.
Both the End of Reason Sale (EORS) and the Big Brand Sale (BBS) did well. Roughly, we have been seeing a 50% growth; in EORS we saw around 20 million users actually come to the platform.
In the US, Amazon recently took artificial intelligence (AI) to a new level with the official unveiling of its offline store Amazon Go in Seattle, wherein AI algorithms can watch the various video feeds and identify who is pi
Although not as developed, in India, too, several brands are waking up to the immense potential of AI and its effectiveness in reaching out to consumers.
In its first TVC, Nykaa takes the route of celebrating women from all walks of life. Sounds eerily familiar to a zillion other brands out there, doesn’t it?
My two favourite books include The Conquest of Happiness by Bertrand Russell and Sapiens by Yuval Noah Harari for the most concise yet comprehensive take on the history of mankind.
From a ‘bad boy’ to being more ‘humanised’, Bollywood star Salman Khan’s image has seen several ups and downs over the years. Has ‘bhai’ managed to sustain his brand value and convert it into quality endorsement
The 52-year old actor’s earnings have dipped from a high of Rs 270.33 crore in 2016 and constituted 8.67% of the total earnings — Rs 2,683 crore — of the top 100 celebrities for the year.
Discovery is entering a very competitive genre. The genre is extremely dependent on numbers; while advertisers will sample, premium rates only come in if it is a big reality show
The PC market overall, even at a global level, is seeing a marginal decline. In India, it is stagnating because there is no growth but there are two-three trends emerging.
As most big ticket non-fiction shows complete over 8-10 years of airing with some going even up to 15, is there enough steam left or do we see the fatigue factor seeping in?
In India, the speed at which you can get a campaign processed and live, is 30-40% quicker using Programmatic Guaranteed. So that is a massive saving in terms of man-hours.
Kohli is followed by Shah Rukh Khan with a brand value of $106 million, down by 20% as compared to 2016, Deepika Padukone with $93 million, Akshay Kumar with $47 million (a 97% increase on adding seven new brands to his portf
Titan has always been a consumer driven company; there have been times when we have brought in a new trend. We won’t call Titan a traditional brand as such because we have always invested a lot in consumer research and spen
Going by the number of sporting leagues in the country today and their popularity, especially the IPL and ISL, it is no wonder that sports is a lucrative business to be in.
As it looks to strengthen its FMCG business in India and global markets, Raymond is consolidating its Park Avenue business under one identity with ‘Gen 2’ grooming solutions.
