With the average digital consumer spending over two hours per day on social networking, brands have more than a fair…
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Within six months of shutting down its fashion portal Abof, Aditya Birla Fashion announced plans to relaunch Abof as a…
It’s no surprise that digital media is what marketers are currently focusing on, considering its proliferation and the captive audience…
I walk in and out of lots of self-help and motivational reading — anything I can lay my hand on,…
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The Wolf of Wall Street and Black Mirror.
In the US, Amazon recently took artificial intelligence (AI) to a new level with the official unveiling of its offline…
Although not as developed, in India, too, several brands are waking up to the immense potential of AI and its…
Goibibo’s latest ad goes a bit overboard on the dramatisation, losing its signature charm of subtle humour from previous campaigns.
In its first TVC, Nykaa takes the route of celebrating women from all walks of life. Sounds eerily familiar to…
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