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Chandni Mathur
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How ‘branded’ is your ‘content’?
With the average digital consumer spending over two hours per day on social networking, brands have more than a fair shot of getting attention on digital.
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The ‘fashionable’ rise of private labels
Within six months of shutting down its fashion portal Abof, Aditya Birla Fashion announced plans to relaunch Abof as a private label, which market experts state is a way to have better control over margins.
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Branded content: Are marketers doing it right?
It’s no surprise that digital media is what marketers are currently focusing on, considering its proliferation and the captive audience that is present across devices.
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‘Goa is my favourite hangout place’: Uday Sodhi, EVP and Head — Digital Business, Sony Pictures Networks India
I walk in and out of lots of self-help and motivational reading — anything I can lay my hand on, he says
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‘The level of discounting has to come down’: Ananth Narayanan, CEO, Myntra & Jabong
Both the End of Reason Sale (EORS) and the Big Brand Sale (BBS) did well. Roughly, we have been seeing a 50% growth; in EORS we saw around 20 million users actually come to the platform.
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‘Hills, hills and hills are my wanderlust’: Punit Pandey, Chief Business Officer, 9X Media
The Wolf of Wall Street and Black Mirror.
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Artificial, yet Intelligent!
In the US, Amazon recently took artificial intelligence (AI) to a new level with the official unveiling of its offline store Amazon Go in Seattle, wherein AI algorithms can watch the various video feeds and identify who is picking up which item from the shelf.
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How AI can help brands improve engagement
Although not as developed, in India, too, several brands are waking up to the immense potential of AI and its effectiveness in reaching out to consumers.
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Dialling up the Deepika factor
Goibibo’s latest ad goes a bit overboard on the dramatisation, losing its signature charm of subtle humour from previous campaigns.
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Nykaa’s new campaign has way too many shades of beauty!
In its first TVC, Nykaa takes the route of celebrating women from all walks of life. Sounds eerily familiar to a zillion other brands out there, doesn’t it?
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My wanderlust is London: Apurva Purohit, President, Jagran Prakashan
My two favourite books include The Conquest of Happiness by Bertrand Russell and Sapiens by Yuval Noah Harari for the most concise yet comprehensive take on the history of mankind.
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Salman Khan: Hinterland’s Robin Hood
From a ‘bad boy’ to being more ‘humanised’, Bollywood star Salman Khan’s image has seen several ups and downs over the years. Has ‘bhai’ managed to sustain his brand value and convert it into quality endorsements?
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Salman Khan’s brand value dips as he loses relevance with millenials
The 52-year old actor’s earnings have dipped from a high of Rs 270.33 crore in 2016 and constituted 8.67% of the total earnings — Rs 2,683 crore — of the top 100 celebrities for the year.
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‘Discovering’ the mass-premium play
Discovery is entering a very competitive genre. The genre is extremely dependent on numbers; while advertisers will sample, premium rates only come in if it is a big reality show
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‘PC penetration in India is still very low’: Bhaskar Choudhuri, Director — Marketing, Lenovo India
The PC market overall, even at a global level, is seeing a marginal decline. In India, it is stagnating because there is no growth but there are two-three trends emerging.
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The reel and ‘real’ formula
As most big ticket non-fiction shows complete over 8-10 years of airing with some going even up to 15, is there enough steam left or do we see the fatigue factor seeping in?
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Reality shows: Broadcasters, producers feel a need for this!
In 2000, Amitabh Bachchan and Star India heralded a new wave in non-fiction content with the launch of the quiz show Kaun Banega Crorepati (KBC).
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Take 5 with Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific
Johnny Gone Down. It is my second novel to motivate myself to start writing with discipline again. The alternative would be Bel Canto.
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‘Programmatic TV is a distinct possibility’: Matt Brocklehurst, Platforms Marketing Lead, APAC, Google
In India, the speed at which you can get a campaign processed and live, is 30-40% quicker using Programmatic Guaranteed. So that is a massive saving in terms of man-hours.
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Newsmakers 2017
BrandWagon handpicks some of the big-bang developments that made headlines this year
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Cricket star Virat Kohli has pipped Bollywood king Shah Rukh Khan in this race – Find out details
Kohli is followed by Shah Rukh Khan with a brand value of $106 million, down by 20% as compared to 2016, Deepika Padukone with $93 million, Akshay Kumar with $47 million (a 97% increase on adding seven new brands to his portfolio), and Ranveer Singh with $42 million.
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‘Fastrack is our fastest growing brand’: S Ravi Kant, CEO, Watches & Accessories, Titan Company
Titan has always been a consumer driven company; there have been times when we have brought in a new trend. We won’t call Titan a traditional brand as such because we have always invested a lot in consumer research and spent quite a bit of time and energy in understanding the consumer.
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Wear the Game
With audiences going gaga over various sports and leagues, is the popularity translating into merchandise sales as well?
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Now a days, sports is a lucrative business in India; here’s why
Going by the number of sporting leagues in the country today and their popularity, especially the IPL and ISL, it is no wonder that sports is a lucrative business to be in.
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Sports brands sprint ahead
Aiming to give back to the community, sports brands are working actively to promote various niche sports and capitalise on these initiatives.
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Take 5
Zafar Rais, CEO, Mindshift Interactive
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Next gen ‘complete man’: Raymond plans to strengthen its FMCG business, consolidate Park Avenue brand
As it looks to strengthen its FMCG business in India and global markets, Raymond is consolidating its Park Avenue business under one identity with ‘Gen 2’ grooming solutions.
