Ankita Rai
-
Zee overtakes Star to become number 1 in regional GEC space
In the ongoing tussle for viewership, regional markets are the new battlefield for broadcast networks.
-
From mobile wallet to digital lender; fintech players diversify to provide short-term credit to boost revenues
With UPI 2.0 and RBI’s interoperability norms expected to be announced soon, the traditional business model of mobile wallet players has been upended.
-
Retail: The ‘organic’ gold rush
In the absence of labelling laws, it is difficult to ascertain if products are purely organic. It then becomes more of a positioning platform to market natural skincare products.
-
Hyundai: In revamp mode – Plans to launch 8 new products
The four-month-long campaign focusses on connecting emotionally with consumers as it culminates with the launch of a new family car scheduled to launch in October.
-
E-Commerce: Online shopping’s ‘package’ deal
A higher reach and fast delivery have emerged as sweet spots for 3PLs. But with e-tail players strengthening their own delivery capabilities, how will the market play out?
-
Armed with IGTV, Instagram set to disrupt long-format video space
Instagram may be late to the long format video party, but it is poised to make up lost ground rather quickly.
-
Interview: There is a lot of confidence in digital, says MD of Essence India
Global data and measurement-driven digital agency Essence has expanded into a full-service integrated agency.
-
Bata: Spring in its step
Will the shoemaker’s recent revamp in India succeed in hitting the right notes?
-
Droom: In top gear mode
When one talks of pre-owned automobile marketplaces online, questions of quality and credibility are always a concern. Despite this, several portals are seeing traction in the space such as Droom, CarDekho or CarTrade.
-
With an eye on the masses
Goodknight Cool Gel TVC’s simplicity stands out amidst competition.
-
‘High quality branded content can underwrite journalism’: Lydia Polgreen, Editor-in-Chief, HuffPost
The strength of HuffPost is its independence to tell a story without any political or business interest.
-
LG: still playing the emotional card
LG is focussed on innovative offerings across categories as it completes 21 years in India
-
The e-grocery boom
As the battle intensifies in the e-grocery space, the Flipkart-Walmart deal could be a new force for the likes of Amazon, Future Group and Bigbasket to reckon with.
-
Walmart, Flipkart deal signals churn in e-grocery
The $1-billion online grocery space is all set for the big battle, with deep-pocketed players signalling expansion and strengthening of operations.
-
‘We want to create endless aisles for shoppers’: Amit Sinha, COO, Paytm Mall
Softbank-backed Paytm Mall is focussing on further strengthening its offline to online (O2O) model to position itself as an omnichannel player in the Indian e-commerce space.
-
The ‘desi jodi’ for the fashion conscious
V Mart’s new ad featuring actors Bhumi Pednekar and Ayushmann Khurrana succeeds in highlighting its vast fashion collection.
-
The making of an intelligent store
AI can help offline retailers catch up with agile and data-driven online players through accurate insights about store performance.
-
More than just noodles
CG Corp Global, makers of Wai Wai noodles, looks to reinvent the noodle category with its QSR foray in India.
-
A heartwarming pitch for millennials
Samsung’s digital ad for its new line of refrigerators tries to woo working women
-
‘We are not on a nostalgic trip’: Pekka Rantala, EVP, & Ajey Mehta, India Head, HMD Global
We want to have fun with our fans. We love many of our old Nokia phones and so do our fans. So every now and then, we take something special from the past — the classic design — and make it fresh and modern with the latest technology.
-
Frooti: betting on Alia Bhatt’s magic
Emotional With the latest Frooti campaign, the brand further builds resonance for #TheFrootiLife in line with the past campaign’s narrative.
-
Building transparency in digital ad buying
Issues like digital ad fraud or viewability miscalculations can be handled with closer ties to analytics, performance monitoring and third party verification.
-
Ad buying becomes more controlled
As companies spend more advertising dollars online, the digital marketplace has become increasingly less transparent.
-
Advertisers get ready for IPL slugfest
Will the repackaged 11th season, promising higher reach, translate into bigger returns for Star India and advertisers?
-
‘TV is the most transparent medium’: Terry Edwards, Partner — Global Media Director, FirmDecisions
This country is facing similar issues related to the lack of transparency as its counterparts in the US and Europe.
-
The ‘messenger’ of payments
As mobile wallet companies face the heat of KYC norms, instant messaging/chat apps have been leveraging their popularity and stickiness to expand into
payments. How will things pan out? -
Is UPI a currency gaining traction?
As chat and messaging apps enter the digital payments domain, existing mobile wallet players get a run for their money.
