In order to bring in incremental revenues over and above what is generated by films, multiplexes are turning to live screening of sports (also called ‘event cinema’).
According to Sumit Saxena, co-founder, Pixights Consulting, OnePlus’s tie-up with Netflix is a “glorified sponsorship”, but there is also a synergy between the two because a lot of OTT consumption happens on mobile.
Dish TV’s foray into the digital video space with OTT app Watcho, although belated, is aimed at making the DTH service provider a complete digital entertainment platform.
According to Jehil Thakkar, partner, Deloitte India, even as the digital adex is growing at 30% year on year, there is not enough digital advertising revenue for all digital players. Hence, alternative revenue models are inev
The domestic OTT space is driven by AVOD or a freemium model currently, with only 2-2.4 million subscribers having directly subscribed to OTT platforms, in addition to those who are considered paid subscribers through telco-b
Till March 9, 2019, the total amount spent on Facebook on political advertising and national issues was Rs 5.6 crore, according to public data provided by Facebook.
Booking.com’s Angel Llull Mancas talks to Ankita Rai about the Indian online travel industry, the company’s partnerships with airlines and its possible foray into ticketing.
Infiniti Retail, owners of Croma Electronics, which has posted profit for the first time in 12 years, attributes the growth momentum to GST and its online marketplace launched in 2015 to tackle competition from online players
The digital video consumption market in India is very nascent. Currently, there are 250-300 million users consuming digital video, and this is expected to cross 700 million in five years. So, the market potential is huge; the
Foodpanda plans to launch its own network with a focus on in-house brands, whereas Uber Eats has partnered with Café Coffee Day (CCD) to launch virtual restaurants across India.
A user’s journey on a voice platform is akin to that on a search platform like Google; only in the former’s case, it is from search to skill to content
