The domestic OTT space is driven by AVOD or a freemium model currently, with only 2-2.4 million subscribers having directly subscribed to OTT platforms, in addition to those who are considered paid subscribers through telco-b
Till March 9, 2019, the total amount spent on Facebook on political advertising and national issues was Rs 5.6 crore, according to public data provided by Facebook.
Booking.com’s Angel Llull Mancas talks to Ankita Rai about the Indian online travel industry, the company’s partnerships with airlines and its possible foray into ticketing.
Infiniti Retail, owners of Croma Electronics, which has posted profit for the first time in 12 years, attributes the growth momentum to GST and its online marketplace launched in 2015 to tackle competition from online players
The digital video consumption market in India is very nascent. Currently, there are 250-300 million users consuming digital video, and this is expected to cross 700 million in five years. So, the market potential is huge; the
Foodpanda plans to launch its own network with a focus on in-house brands, whereas Uber Eats has partnered with Café Coffee Day (CCD) to launch virtual restaurants across India.
A user’s journey on a voice platform is akin to that on a search platform like Google; only in the former’s case, it is from search to skill to content
While general elections, cricket World Cup and IPL are expected to drive advertising expenditure (adex) growth in India in 2019, the year will also see ad spending to cross the $10-billion mark for the first time, say experts
With the organic skincare category slated to touch $315 million by 2022, Bio Veda Action Research, which owns Biotique, is fortifying its presence in the market.
