Ankita Rai

Articles By Ankita Rai

169 Articles

World Cup 2019: INOX to screen all nine league matches played by India

In order to bring in incremental revenues over and above what is generated by films, multiplexes are turning to live screening of sports (also called ‘event cinema’).

INOX, Multiplex chain, Indian team, ICC World Cup 2019, Pune, Jaipur, Indore, Vadodara, Surat, WrestleMania35, WrestleMania35 April, UEFA Champions League finals, Mumbai, New Delhi, Pune, Kolkata, Chennai, INOX Leisure, PVR Cinemas, KPMG India, Girish Menon

Online lingerie players driving sales through omnichannel approach. But at what cost?

It plans to have 60 stores by FY20, and is present in 800 multi-brand outlets such as Shoppers Stop.

Will media tie-ups with Netflix and Nat Geo give OnePlus a shot in the arm?

According to Sumit Saxena, co-founder, Pixights Consulting, OnePlus’s tie-up with Netflix is a “glorified sponsorship”, but there is also a synergy between the two because a lot of OTT consumption happens on mobile.

Netflix, Nat Geo, OnePlus, National Geographic magazine, OnePlus 7, OnePlus 7 Pro , OnePlus 6T McLaren Edition, marketing

‘OTT has not negatively impacted Dish TV India’s VAS offerings’

Dish TV’s foray into the digital video space with OTT app Watcho, although belated, is aimed at making the DTH service provider a complete digital entertainment platform.

ANIL DUA, Group CEO, Dish TV India and AKASH TYAGI, Head – OTT, Dish TV India (Image: TASHI TOBGYAL)

Digital publishers are eyeing commerce for growth. Will it help?

According to Jehil Thakkar, partner, Deloitte India, even as the digital adex is growing at 30% year on year, there is not enough digital advertising revenue for all digital players. Hence, alternative revenue models are inev

OTT players hog hoardings: Netflix, Amazon Prime, Hotstar lead outdoor ad spends

OTT players aggressive on out-of-home advertising; to spend around `400 cr this year

OTT players, Netflix, Amazon Prime, Hotstar, OTT majors, Amazon Prime Video, VOOT, Zee5, ALTBalaji, Eros Now, MX Player

Mercedes-Benz India CEO says Tier II, III cities contribute one-fourth of our sales | Interview

Martin Schwenk tells Ankita Rai what Mercedes-Benz has learnt in its 25 years in India.

Mercedes Benz India, Martin Schwenk, tier II, tier III markets, Volvo,  Audi, Mercedes Benz India sales

Lifestyle stores adopt an omnichannel and tech-led strategy for growth

Lifestyle Buddy uses AI and IoT to increase customer conversions and purchase value.


Will Ferns N Petals’ diversification into cafes and premium water pay off?

For flowers and gifts retailer Ferns N Petals (FNP), cakes account for 30% of the sales.

OTT drive: Netflix, Hotstar, SonyLIV cut prices to woo subscribers

The domestic OTT space is driven by AVOD or a freemium model currently, with only 2-2.4 million subscribers having directly subscribed to OTT platforms, in addition to those who are considered paid subscribers through telco-b

Taboola is the Robin Hood of the open web

Taboola has 1.4 billion unique users globally, compared to YouTube’s one billion.

Lok Sabha elections: Social media is the new hoarding; political ad spend on Facebook alone to touch Rs 600 cr

Till March 9, 2019, the total amount spent on Facebook on political advertising and national issues was Rs 5.6 crore, according to public data provided by Facebook.

Social media the new hoarding this election

Take 5: Saurabh Mathur, Head, Strategy and Planning, VMLY&R India

Currently reading The Goldfinch by Donna Tartt, he says.

Saurabh Mathur

Marks & Spencer knows what women want

After restructuring its prices, the British retail giant is focussing on womenswear and lingerie to expand in India.

India gears up for the costliest Lok Sabha elections — Here’s what BJP may spend

Compared to the previous general elections in 2014, there might be much more fervour to political advertising in Lok Sabha elections 2019.

Lok Sabha election, opinion poll 2019, exit polls 2019, bjp seats 2019, congress seats 2019

Interview | We don’t control pricing of properties, says Booking.com VP

Booking.com’s Angel Llull Mancas talks to Ankita Rai about the Indian online travel industry, the company’s partnerships with airlines and its possible foray into ticketing.

Croma posts profit after 12 years, brings focus on omnichannel strategy

Infiniti Retail, owners of Croma Electronics, which has posted profit for the first time in 12 years, attributes the growth momentum to GST and its online marketplace launched in 2015 to tackle competition from online players

It is exemplified by Croma, which posted its maiden profit after going online, offering cashbacks.

Shemaroo doesn’t want to create another web series: Shemaroo Entertainment CEO

The digital video consumption market in India is very nascent. Currently, there are 250-300 million users consuming digital video, and this is expected to cross 700 million in five years. So, the market potential is huge; the

‘We don’t want to create another web series’, says Hiren Gada, CEO, Shemaroo Entertainment

Food aggregators betting on cloud kitchen, where does that leave restaurant partners?

Foodpanda plans to launch its own network with a focus on in-house brands, whereas Uber Eats has partnered with Café Coffee Day (CCD) to launch virtual restaurants across India.

swiggy, uber eats

92.7 BIG FM: Radio benefits from credibility and trust, says Abraham Thomas

Reliance Broadcast Network’s Big FM plans to leverage its reach to strengthen content offerings and foray into digital.

Abraham Thomas, reliance, big fm

New playlist: Music streaming apps pose threat to FM radio brands

While audio OTT players have only just begun offering non-music content, for radio players it has been a key source of consumer engagement.

Amazon has ambitious plans to earn from virtual assistant Alexa

A user’s journey on a voice platform is akin to that on a search platform like Google; only in the former’s case, it is from search to skill to content

Barista new franchise model: Not just coffee and conversations

However, how Barista positions itself in this competitive landscape will be crucial.

Apple cart upset? How OnePlus toppled iPhone as top premium smartphone brand

A look at what’s hampering iPhone sales in India.

Branded content will be a key revenue stream: Prashan Agarwal, CEO, Gaana

From 80 million monthly active users (MAUs), Gaana hopes to take the count to 200 million in two years.

Prashan Agarwal, gaana

Kumbh Mela 2019: At least 100 brands at mega event to connect with masses

For sampling, selling and brand interactivity, the Kumbh presents an enormous opportunity.

Big money in small films: Advertisers renew interest in promotions within low-budget movies

The increase in advertiser interest can be gauged from the in-cinema ad buys for January.

Income Tax Calculator, Budget 2019, How to Calculate Income Tax


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