In order to bring in incremental revenues over and above what is generated by films, multiplexes are turning to live…
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It plans to have 60 stores by FY20, and is present in 800 multi-brand outlets such as Shoppers Stop.
According to Sumit Saxena, co-founder, Pixights Consulting, OnePlus’s tie-up with Netflix is a “glorified sponsorship”, but there is also a…
Dish TV’s foray into the digital video space with OTT app Watcho, although belated, is aimed at making the DTH…
According to Jehil Thakkar, partner, Deloitte India, even as the digital adex is growing at 30% year on year, there…
OTT players aggressive on out-of-home advertising; to spend around `400 cr this year
Martin Schwenk tells Ankita Rai what Mercedes-Benz has learnt in its 25 years in India.
Lifestyle Buddy uses AI and IoT to increase customer conversions and purchase value.
For flowers and gifts retailer Ferns N Petals (FNP), cakes account for 30% of the sales.
The domestic OTT space is driven by AVOD or a freemium model currently, with only 2-2.4 million subscribers having directly…
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