Ankita Rai

Will Ferns N Petals’ diversification into cafes and premium water pay off?

For flowers and gifts retailer Ferns N Petals (FNP), cakes account for 30% of the sales.

Industry News

OTT drive: Netflix, Hotstar, SonyLIV cut prices to woo subscribers

The domestic OTT space is driven by AVOD or a freemium model currently, with only 2-2.4 million subscribers having directly subscribed to OTT platforms, in addition to those who are considered paid subscribers through telco-b

Industry News

Taboola is the Robin Hood of the open web

Taboola has 1.4 billion unique users globally, compared to YouTube’s one billion.

Industry News

Lok Sabha elections: Social media is the new hoarding; political ad spend on Facebook alone to touch Rs 600 cr

Till March 9, 2019, the total amount spent on Facebook on political advertising and national issues was Rs 5.6 crore, according to public data provided by Facebook.

Social media the new hoarding this election News

Take 5: Saurabh Mathur, Head, Strategy and Planning, VMLY&R India

Currently reading The Goldfinch by Donna Tartt, he says.

Saurabh Mathur News

Marks & Spencer knows what women want

After restructuring its prices, the British retail giant is focussing on womenswear and lingerie to expand in India.

Industry News

India gears up for the costliest Lok Sabha elections — Here’s what BJP may spend

Compared to the previous general elections in 2014, there might be much more fervour to political advertising in Lok Sabha elections 2019.

Lok Sabha election, opinion poll 2019, exit polls 2019, bjp seats 2019, congress seats 2019 News

Interview | We don’t control pricing of properties, says VP’s Angel Llull Mancas talks to Ankita Rai about the Indian online travel industry, the company’s partnerships with airlines and its possible foray into ticketing.

Industry News

Croma posts profit after 12 years, brings focus on omnichannel strategy

Infiniti Retail, owners of Croma Electronics, which has posted profit for the first time in 12 years, attributes the growth momentum to GST and its online marketplace launched in 2015 to tackle competition from online players

It is exemplified by Croma, which posted its maiden profit after going online, offering cashbacks. News

Shemaroo doesn’t want to create another web series: Shemaroo Entertainment CEO

The digital video consumption market in India is very nascent. Currently, there are 250-300 million users consuming digital video, and this is expected to cross 700 million in five years. So, the market potential is huge; the

‘We don’t want to create another web series’, says Hiren Gada, CEO, Shemaroo Entertainment News

Food aggregators betting on cloud kitchen, where does that leave restaurant partners?

Foodpanda plans to launch its own network with a focus on in-house brands, whereas Uber Eats has partnered with Café Coffee Day (CCD) to launch virtual restaurants across India.

swiggy, uber eats News

92.7 BIG FM: Radio benefits from credibility and trust, says Abraham Thomas

Reliance Broadcast Network’s Big FM plans to leverage its reach to strengthen content offerings and foray into digital.

Abraham Thomas, reliance, big fm News

New playlist: Music streaming apps pose threat to FM radio brands

While audio OTT players have only just begun offering non-music content, for radio players it has been a key source of consumer engagement.

Industry News

Amazon has ambitious plans to earn from virtual assistant Alexa

A user’s journey on a voice platform is akin to that on a search platform like Google; only in the former’s case, it is from search to skill to content

Industry News

Barista new franchise model: Not just coffee and conversations

However, how Barista positions itself in this competitive landscape will be crucial.

Industry News

Apple cart upset? How OnePlus toppled iPhone as top premium smartphone brand

A look at what’s hampering iPhone sales in India.

Industry News

Branded content will be a key revenue stream: Prashan Agarwal, CEO, Gaana

From 80 million monthly active users (MAUs), Gaana hopes to take the count to 200 million in two years.

Prashan Agarwal, gaana News

Kumbh Mela 2019: At least 100 brands at mega event to connect with masses

For sampling, selling and brand interactivity, the Kumbh presents an enormous opportunity.

India News

Big money in small films: Advertisers renew interest in promotions within low-budget movies

The increase in advertiser interest can be gauged from the in-cinema ad buys for January.

Entertainment News

Battling for remote control

What the TRAI tariff order means for broadcasters

TRAI, remote control, Times Network, Viacom18, ZEEL, MediaCom, ICRA News

Take 5: Meet Prateek N Kumar, CEO & MD, Neoniche

I get inspired by many great leaders, but most of all by Mahatma Gandhi.

Lifestyle News

Cricket, elections to keep advertisement firms busy in 2019

While general elections, cricket World Cup and IPL are expected to drive advertising expenditure (adex) growth in India in 2019, the year will also see ad spending to cross the $10-billion mark for the first time, say experts

Industry News

Maruti Suzuki: India’s top car maker looks to shed its value-for-money tag

Armed with young brand ambassadors, newer retail formats and the technological edge, the automobile major hopes to shed its ‘value for money’ image.

Maruti Suzuki Rating, toyota, Ford, Mitsubishi, Nissan Motor Co, electric vehicle technology, Honda Motor Co, Toyota Kirloskar, nexa News

We don’t sell products; we offer solutions, says founder chairperson of Biotique

With the organic skincare category slated to touch $315 million by 2022, Bio Veda Action Research, which owns Biotique, is fortifying its presence in the market.

Industry News

Decoding Nefllix’s theatrical debut: Roma, Ballad of Buster Scruggs, Bird Box to release on big screens

It seems Netflix does not want to be stereotyped as only a ‘made for TV’ content house.

netflix, movies News

Electronics: HP; Gearing up for growth

HP India is expanding its addressable market with a focus on gaming and HP World stores

Industry News

Multiplexes: Binging on advertising

Apart from leveraging blockbusters, cinemas are turning to brand tie-ups and activations to boost revenue this holiday season.

Markets News
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