Ankita Rai
Electronics: HP; Gearing up for growth
HP India is expanding its addressable market with a focus on gaming and HP World stores
Multiplexes: Binging on advertising
Apart from leveraging blockbusters, cinemas are turning to brand tie-ups and activations to boost revenue this holiday season.
‘Challenge culture helped Dunkin’ follow an asset-light model’
In an interaction, Travis talks about practices that make or break successful companies.
Affiliate marketing finds its sweet spot in niche categories
While affiliate marketing (coupons, price comparison and cashback sites) is a component that all e-commerce players are trying to drive in order to get more acquisitions, search remains the biggest traffic contributor.
Take 5: Shantanu Gangane, Chief Marketing Officer, Viu India
A peek into the life of Shantanu Gangane, Chief Marketing Officer, Viu India.
T-Series is set to become number one channel on YouTube
Indian music label and film production major T-Series is set to become the most-subscribed channel on YouTube.
Flipkart, Amazon get fashion conscious
Can the fast growing fashion category be as lucrative as mobile phones for e-commerce players?
Advertising, F&B are key growth verticals: Alok Tandon, CEO, INOX Leisure
With approximately 11% market share in domestic box office collections, INOX Leisure (INOL) is looking at both organic and inorganic growth to expand its operations.
FMCG brands banking big on Mobile as advertisement medium
Players in category realising that mobile marketing doesn’t just boost brand recall, but impacts sales too.
Putting their best foot forward
From donning new identities to launching athleisure and premium offerings, legacy footwear brands are stepping up their game.
Digital Advertising: Brands choose OTT over social media – brand safety, targeted users are key factors here
OTT is increasingly carving out a bigger slice of the digital advertising pie for itself, with targeted offerings and a brand safe environment.
Subscription video on demand: Continued growth of SVoD is a challenge, says president of Essence, Global Media
People subscribe to SVoD not to avoid ads, but because they want a different viewing experience
TV continues to be our mainstream medium, says MD of Perfetti Van Melle India
As the newly appointed MD of Perfetti Van Melle India (PVMI), Rajesh Ramakrishnan is focussed on leveraging its key power brands to drive growth.
More affordable mobiles, laptops? Flipkart, Shopclues refurbished marketplaces to go big this festive season
Flipkart’s 2GUD aims at having a separate platform for value buyers. Its launch as the first choice for quality refurbished goods allows Flipkart to focus on acquiring new customers in a different segment.
Easy EMIs, speedy delivery! Amazon, Flipkart to woo shoppers on Great Indian Festival, Big Billion Day sales
With value offerings and easy credit schemes, e-commerce players are trying every trick to rope small town customers, who are growing 40% y-o-y.
Half our transactions are done online, says CEO of American Express
American Express, which is aggressively expanding its merchant coverage and broadening its card reach in India, recently launched a 360-degree marketing campaign.
Innovative advertising on premium OTT
The video on demand space is likely to see unique ad models emerge as more players put premium content behind paywalls.
Nokia: Playing the value, legacy game
With heavy competition from Chinese players and established brands like Samsung, can Nokia carve a place for itself once again in India?
Digital media: Social media and fake news
Never before have social channels tightened their privacy policies as much as they are currently doing to combat misinformation.
We don’t track what our competition is doing, says CEO of Grofers
Customers choose us because we are very aggressive in reducing the end cost to the customer. Our small manufacturer programme helps us sell products at cheaper prices, says Grofers’ Albinder Dhindsa.
Zee overtakes Star to become number 1 in regional GEC space
In the ongoing tussle for viewership, regional markets are the new battlefield for broadcast networks.
From mobile wallet to digital lender; fintech players diversify to provide short-term credit to boost revenues
With UPI 2.0 and RBI’s interoperability norms expected to be announced soon, the traditional business model of mobile wallet players has been upended.
Retail: The ‘organic’ gold rush
In the absence of labelling laws, it is difficult to ascertain if products are purely organic. It then becomes more of a positioning platform to market natural skincare products.
Hyundai: In revamp mode – Plans to launch 8 new products
The four-month-long campaign focusses on connecting emotionally with consumers as it culminates with the launch of a new family car scheduled to launch in October.
E-Commerce: Online shopping’s ‘package’ deal
A higher reach and fast delivery have emerged as sweet spots for 3PLs. But with e-tail players strengthening their own delivery capabilities, how will the market play out?
Armed with IGTV, Instagram set to disrupt long-format video space
Instagram may be late to the long format video party, but it is poised to make up lost ground rather quickly.
Interview: There is a lot of confidence in digital, says MD of Essence India
Global data and measurement-driven digital agency Essence has expanded into a full-service integrated agency.
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