Southeast Asia’s Premium VOD sector sees 11% revenue growth in 1H 2024, fueled by demand for Korean, Chinese, US, and Japanese content
BrandWagon Exclusive: Helmet maker Steelbird Hi-Tech claims to be on track to achieving a revenue target of Rs 1,000 crore in FY25; attained more than 20% in Q1, FY25
Western Digital’s Khalid Wani on tools, technological innovations, and community initiatives in esports
Influencer remuneration: The tax effect The new tax regulation on influencer gifts and earnings is expected to formalise the creator economy and take it mainstream By Christina MonizJuly 25, 2022 08:10 IST
Beauty on-demand: Ironing out the wrinkles Urban Company aims to bring quality, innovation and affordability to the unorganised beauty services market By Akanksha NagarJuly 25, 2022 07:59 IST
Cricket-Australia, Disney Star ink seven-year deal to beam matches in India Under the deal reportedly worth more than $250 million, international matches and the domestic Big Bash League for men and… By ReutersJuly 24, 2022 17:56 IST
How to build a sustainable D2C brand Customers prefer to make direct purchases from D2C brands over multi-brand retailers by a margin of 55% Updated: July 28, 2022 13:00 IST
Ad world goes hyper-local; targeted commercials gaining ground Brands take to tailored communication for higher return on investment By Vaishali DarJuly 24, 2022 10:00 IST
Changing landscape of B2B marketing B2B buyer has moved from having been a passive recipient of one-way information to now being active participant across the… Updated: July 28, 2022 12:59 IST
Future-proofing marketing strategies to stay relevant in 2023 The widespread proliferation of marketing channels means that integration is necessary for brands to create a unified experience for their… By GuestUpdated: July 28, 2022 12:48 IST
From reach to relevance is key to fight ad fraud Ad-fraud is not only about increasing reach through bots on social media or click injection By Anushree BhattacharyyaJuly 23, 2022 11:15 IST
Why India needs to maintain pace with technological advancement to combat digital fraud As per a recent report, the number of digital transactions is estimated to touch one trillion by 2025 By Vainavi MahendraUpdated: July 28, 2022 12:42 IST
Wunderman Thompson Kolkata’s film for Tata Pravesh promotes gender inclusivity In 2019, Tata Steel had also introduced a policy for LGBTQIA+ employees, urging them to enlist their partners with the… By BrandWagon OnlineUpdated: July 22, 2022 16:45 IST
Lifestyle brand Shaaimu appoints Milind Soman as its brand ambassador According to Soman, Shaaimu aims to make technologically advanced products accessible to everyone By BrandWagon OnlineUpdated: July 22, 2022 12:34 IST
DigiFraud Insiders Summit Highlights: ‘Organisations must create awareness to safeguard consumers from any kind of fraud’ At this year’s DigiFraud Insiders Summit, we try to navigate through the world of fraud and copyright infringement By BrandWagon OnlineUpdated: July 22, 2022 17:46 IST
DEBATE: Tackling turbulence mid-air Focusing on customer service and using communication strategically to highlight positive passenger experiences are a great way to enhance an… By Christina MonizJuly 22, 2022 08:16 IST
RWC announces strategic deal with IBS According to a company statement on Thursday, recently the cruise company has implemented iTravel cruise enterprise reservation, IBS’s next-generation guest-centric… By FE BureauJuly 22, 2022 08:07 IST
Reliance Brands Limited partners with Maison Valentino RBL signs a distribution agreement with Maison Valentino to launch the brand in India By BrandWagon OnlineJuly 21, 2022 19:19 IST
ASCI releases sector report card of top six violative categories The report delves into the specifics of the advertisements examined, the types of complaints, the results of the ads processed,… By BrandWagon OnlineJuly 21, 2022 16:50 IST
Govt blocked 94 YouTube channels, 19 social media accounts in 2021-22, says Anurag Thakur In a written reply to the Rajya Sabha, the Minister also highlighted that the Government has statutory and institutional mechanisms… By BrandWagon OnlineUpdated: July 21, 2022 16:59 IST
The Healthy Company raises an undisclosed amount in Pre-Series A round The round was led by Inflection Point Ventures By BrandWagon OnlineJuly 21, 2022 14:02 IST
