Vainavi Mahendra

Articles By Vainavi Mahendra

49 Articles

Advertisers pin hope on esports but with caution

According to industry estimates, the nascent esports industry has witnessed 300%-400% rise in advertising and sponsorship post lockdown

online gaming, esports

How BBC grabbed eyeballs in India during the on-going pandemic

BBC recorded 179 million unique viewers on during the pandemic while adding 18 million homes to its broadcasting kitty from India

BBC’s news channel saw a 33% - 35% spike in the distribution

Chinese Brands: How the advertising industry may lose Rs 2,500-3,000 crore amidst ban on Chinese products

Chinese smartphone makers such as Oppo, Vivo, Xiaomi and OnePlus spent a total of around Rs 2,700 crore on advertising in FY19

Vivo alone contributes Rs 440 crore annually to BCCI for a five-year deal for IPL title sponsorship that ends in 2022

Nextwave Multimedia to rollout out World Cricket Championship 3; looks to earn 50% revenue via IAP

As of now, in-app advertisements account for nearly 85% of the company’s revenue with IAP accounting for the remaining 15%

The company runs an online game called World Cricket Championship 3 which currently has 2.5 million - 3 million daily active users.

Coronavirus Impact: How film acquisitions will drive subscription for video OTT platforms

Disney+Hotstar recently launched a new tab ‘Multiplex’ on its app which will premiere Bollywood movies

According to industry sources, Disney+Hotstar bought Akshay Kumar’s Laxmmi Bomb for roughly about Rs 150 crore.

From mobile handset players to apps; what do Chinese brands need to do to douse the fire

According to Counterpoint report, in Q1, 2020, Chinese phone companies accounted for 50% of market share in India

chinese app ban, india china standoff

From Unilever to Starbucks -Facebook lose brands trust despite changing policy

As part of #StopHateForProfit campaign, brands have pulled the plug on advertising on social media

Coronavirus Impact: How listenership has changed for JioSaavn

The music streaming platform claims to have seen a spike in the second half of the day

Marketing is basically a bespoke plan depending on the addressable audience.

Coronavirus Impact: From Shah Rukh Khan to Ranbir Kapoor, Ayushmann Khurrana, Bollywood actors take 20-40% pay cut

According to industry estimates, overall production budget for films is expected to decline by 30-40%

Meanwhile, megastars such as Shah Rukh Khan, Salman Khan and Akshay Kumar, among others who also co-produce their films are renegotiating the deals.

Coronavirus Impact: Why news platforms need to look beyond ad revenue to subscription

Despite a rise in userbase, ad revenue is expected to decline by 30-40% in FY21

According to industry experts, the loss of advertising revenue in the digital space is primarily because of the high volume of inventory besides the lack of user data.

Coronavirus Impact: Why film production firms continue to struggle to resume shoot despite relaxation of norms

As per the new guidelines, only 33% crew members can be present at a given

As the broadcast industry continues to struggle to generate enough advertising revenue due to lack of fresh content, industry analysts call the move a small yet significant start.

Paatal Lok brings hellfire on OTT platforms; reignites the debate on the regulation of content

#BoycottPaatalLok has been trending on social media, accusing the series of showing Hindus in a bad light

With #BoycottPaatalLok netizens are once again urging the government to step in and censor OTT content.

Coronavirus Impact: As viewers take to TV, it is the afternoon time band which gets the money and eyeballs

According to BARC data, viewership on GEC during non-prime time rose 59% during the lockdown period

The return of old shows on television is one of the reasons behind the surge in viewership.

How ZEE5’s investment in original content has helped in getting the SVOD game right

The platform has begun preparations to shoot for the next batch of original content in the green zones

Tarun Katial, CEO, ZEE5

Coronavirus Impact: As movie theatres look to open shop, all hopes pinned on big-budget films

Exhibition industry expects to re-open by mid-July in a new avatar, adhering to the government guidelines

Our creativity has played a vital role in the success of our music: Anurag Bedi, business head, Zee Music Company

Of the 100-110 films released in Bollywood every year, Zee Music Company has acquired rights for more than 55%-60% of the new music

Anurag Bedi, zee music

Coronavirus Impact: Movie producers and multiplex operators fight it out as films take to OTT release

With seven Hindi and regional movies skipping theatres and premiering on streaming platforms, will digital-first emerge as a new trend?

Recently, several Hindi movies such as Gulabo Sitabo, Shakuntala Devi and Ghoomketu along with some regional movies decided to skip the theatrical release and straightway went to streaming platforms

Dish TV backed Watcho cashes in on the rise in digital users; adds one million new subscribers

The OTT platform which claims to have 4 million subscribers is not in a hurry to break-even

Watcho claims to have recorded a 50% surge in content consumption in March 2020

Coronavirus Impact: How kids content has provided respite as viewership surge on TV and OTT platforms

Data from TAM Media Research shows overall volume of advertising has dropped 12% between January to April 2020 when compared to the same period last year

Kids channel, Tv industry, coronavirus impact

Coronavirus Impact: Doordarshan goes retro; pins hopes on old shows

The public sector broadcaster plans to air popular old shows as well as fresh new content on DD RETRO

DD RETRO is currently available on DD FreeDish along with direct-to-home (DTH) platforms such as Airtel Digital, Sun Direct and Fastway Cable.

Hotstar gets funding of Rs 1,136.76 crore from its Indian and US parent company

The recently rebranded Disney+Hotstar video streaming service has raised funds in lieu of approximately 278 crore shares.

Coronavirus Impact: Cinema theatres to lose box-office collection worth Rs 4,000 crore in 2020

According to industry estimates, the film industry has already lost Rs 1,000 crore post the implementation of nationwide lockdown

Industry analysts are hopeful that exhibition firms would be able to recover somewhat of the losses between August to March 2021.

Coronavirus Impact: As events move online the industry stands to lose Rs 20,000 crore in Q1FY21

Cancellation of events and activation will force the industry to lay-off employees, reduce salaries besides closing of companies.

According to data shared by EEMA, so far the events industry has incurred losses worth Rs 40,000 crore.

Coronavirus Impact: High on viewership, news channels see a decline in ad volumes

Despite recording a 298% increase in viewership, news channels recorded 11%-15% reduction in the volume of advertising

This year with a lack of marquee events, it is English news channels which have recorded the highest drop in ad volumes at 17% during the January-March 2020

Coronavirus Impact: Ad expenditure to decline by 50-55% on TV between April-June 2020

Compared to this, TV had clocked ad revenue worth Rs 7,500 crore in Q1,FY20

Coronavirus Impact on Television Industry, Impact of Coronavirus on TV Industry

Ad volume on TV dropped by 3% to 1.59 billion second in 2019: BARC

Hindi at 32% share of ad volumes, emerged as the biggest contributor posting just a percentage rise

Regional continues to grow stated the report, as Sikkim, North-East, and Assam recorded a 119% increase in viewership, in the last four years and contributed to three percent of total viewership in 2019.

Coronavirus Impact: How the film industry is expected to lose Rs 600-800 crore or even more

The films industry posted a decline of 29.1% to Rs 1062.4 crore in Q1,CY20 when compared to same period, last year

Box Office, cinema halls, coronavirus
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