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Vainavi Mahendra

Articles By Vainavi Mahendra

94 Articles

Regulation or Guidelines: Esports industry bats for self regulations

Currently at a nascent stage, the Esports industry stakeholders fear micro-governing that will impact the growth of the sector

Esports industry in india, esports regulations in india, indian esports regulations, regulations in esports

Amagi plans to ramp up operations in India; aims to increase revenue

With the rise in digital content consumption in India, Amagi is all set to leverage the tidal shift

Amagi is expecting to clock a 15% rise in revenue in the next 12-18 months.

Belvedere launches ‘Made With Nature’ platform

As per the company, while there has been a shift to digital channels from more traditional advertising, however, the opportunity to connect in terms of activations in social gatherings, is endemic to the human spirit

Inspired by the 600 year ago Polish vodka making tradition, Belvedere will be launching its newest innovation Heritage 176.

Esports inclusion in Tokyo Olympics: A drop in the ocean

The introduction of Olympic Virtual Series did nothing to boost the Esports sector while enhancing the popularity of the physical sports

Tokyo Olympics 2020, Olympics Virtual Series 2020, esports in Olympics 2020

Covid-19 records a high spend by states and centre government; AdEx stood at Rs 165 crore between March 2020-June 2021

Top five state governments besides the centre spent maximum on TV followed by radio and print

covid-19 advertising expenditure, coronavirus ad spent on television, covid-19 ad spent on print, covid-19 ad spent on radio

Regional OTT on the rise as subscribers choose native language over Hindi

As per industry analysts, regional OTT already holds nearly 40-45% share of the overall OTT pie in terms of consumption

Regional ott, consumption of regional OTT

As brands make a beeline for K-Pop, India too soon to become its playground

K-Pop band BTS currently endorses a clutch of brands such as Samsung, Adidas, Coca-Cola, Hyundai, Louis Vuitton, McDonald’s

K-Pop BTS Boy Band, BTS McDonald's Meal

ALTBalaji aims to break-even by the end of FY22; as it looks to double the size of its subscriber base

Balaji Telefilms’ OTT platform currently has 35 million subscribers with nine million monthly active users

ALTBalaji, DIvya Dixit

Dead end for daily soaps as production houses run out of money to shoot

The production firms of Hindi GECs is estimated to have incurred a 20-30% rise in production cost

daily soaps production cost, daily serial production companies, covid-19 second wave, coronavirus impact on daily tv serial industry,

Sony YAY! ramps up content production; expects surge in viewership

Sony Pictures Networks India’s kids channel will be producing 500-550 new episodes in 2021

Sony YAY!,

Audio Game On!, says streaming platforms yet revenue remains a challenge

According to industry estimates, the paid userbase for audio OTT platforms averages at 1-1.5% of the overall userbase

Audio Streaming Platforms, Music Streaming Industry

Dangal Games to double its marketing spends in FY22 to Rs 32 crore

The online gaming company claims to have seen a 50-55% growth in revenue in FY21

Dangal Games, Varun Mahna, Dangal Games Revenue, Online Gaming Platform

IPL 14 proves to be more than bang for the buck as BCCI eyes Rs 4,000 crore in sponsorship revenue

As per industry estimates, the franchises are looking at 10-15% rise in sponsorship revenue

IPL 2021 Sponsorship Revenue, Indian Premier League (IPL) 2021 Revenue

Discovery Kids rides high on the viewership as the channel records 18-20% rise in Q1 2021

Discovery Kids claims to have 15 new movies in the pipeline which it plans to launch every week along with new episodes of their current shows

Discovery Kids, discovery India, Uttam Pal SIngh

#BackToBusiness: Wiggles’ Anushka Iyer on the strategy that needs to be followed to bounce back

Digital platforms and tools are empowering brands to open new channels and broaden their customer reach, says Iyer

Anushka Iyer, founder and CEO, Wiggles.in

Back with a bang; radio industry witnesses the return of ads as volume rises

The regional market account for over 10% share of the adex for the radio industry

India FM Radio Industry Revenue, Radio Industry Advertising Growth

Star Sports to earn Rs 3,600 – 3,800 crore ad revenue from IPL 14 this year

New-age brands make a beeline for the upcoming IPL, as Vivo makes a comeback

Star Sports Expected Revenue from IPL 14, Star Sports Advertising Revenue 2021

Life of an online gamer; playing the wheel of fortune

As per industry experts, a professional gamer in India rakes in Rs 70-85 lakh per annum as income

Online gamers, Gamers income

How Dolby benefited from change in content consumption

The company claims to have seen a rise in Dolby enabled home and personal entertainment devices

Consumption of content witnessed a shift last year as the living room experiences went up.

South India film industry delivers a ‘Master’ stroke; rakes in Rs 100 crore at the box office

According to industry estimates, the South Indian film industry (Tamil, Telugu, Malayalam and Kannada) clocked Rs 1,040 crore in 2020

South India film industry

From short video platform to online shopping, how Kiko TV cashed in on the rise in internet shoppers in 2020

Launched in August 2020, the social ecommerce platform eyes Rs 20 crore as revenue

Kiko TV, Shivam Varshney

Year-Ender 2020: How advertising based OTT services upped the ante in increasing reach

Even as AVoD services have registered a rise in user base this year, the challenge will reside in sustaining the business

AVoD, OTT platforms, advertising based streaming platforms, advertising based OTT services

Year Ender 2020: Subscription based OTT platforms deliver a knockout; register a spike in user base

According to the BCG-CII report, subscription based OTT platforms registered a 55-60% growth in India in 2020

OTT in india, svod, streaming platforms in india

Year-Ender: Why 2020 has been the year of children on TV

Kids genre continues to see a 20-25% category growth when compared to last year

Coronavirus Impact on Kids Channel, Kids Genre Viewership

How online gaming industry attracted money and eyeballs in 2020; raked in $173 million in investments

For many gaming companies, investments raised this year has been diverted towards marketing and technology to enhance user experience

Online gaming, online sports industry, ofs, esports

Investment in media and entertainment industry declines by 40% to $260 million in CY2020

Online news sites besides short form video streaming platforms are some of the players which have raked in the money

Investment in Media and Entertainment Industry, Media and Entertainment Industry in India
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