Vainavi Mahendra
Coronavirus Impact: Ad expenditure to decline by 50-55% on TV between April-June 2020
Compared to this, TV had clocked ad revenue worth Rs 7,500 crore in Q1,FY20
Ad volume on TV dropped by 3% to 1.59 billion second in 2019: BARC
Hindi at 32% share of ad volumes, emerged as the biggest contributor posting just a percentage rise
Coronavirus Impact: How the film industry is expected to lose Rs 600-800 crore or even more
The films industry posted a decline of 29.1% to Rs 1062.4 crore in Q1,CY20 when compared to same period, last year
South India valued at Rs 21,500 crore in terms of AdEx
Recording 30% growth, digital is third in line at Rs 2,900 crore, while ad spends on radio stood at Rs 800 crore
Coronavirus Impact: IPL franchises stand to lose nearly 40% of sponsorship revenue
The eight franchises in total are expected to earn sponsorship revenue worth Rs 450 crore - Rs 500 crore
PepsiCo India: Summer season begins for beverages as Slice rolls out new ad
The new campaign which features actor Katrina Kaif plays on the theme ‘Naya Slice Itna Thick Kaise’
Burger King pulls a ‘rancid’ act through its Mouldy Whopper campaign
Known for its disruptive campaign, Burger King portrays decayed ad in its latest campaign
Kurkure ropes in Akshay Kumar as the face of the brand
Akshay Kumar will be seen donning a number of fun and off-beat avatars as part of the new campaign
Finally Disney+ to come to India; the OTT service will be rolled out through Hotstar
With this, Hotstar VIP and Premium will be rebranded as Disney+Hotstar
How White Owl aims to grab a prime position in the craft beer market
The beer brand looks to be EBITDA positive with the sale 20,000 cases a month per region in a couple of years
Budget 2020: No Khushi, No Gham for retail and FMCG players
Here’s how the industry stalwarts react to the Budget 2020
LT Foods, owner of Daawat Basmati, to spend Rs 45 crore in operation and marketing
Daawat Basmati Rice’s parent company recently launched a new snack Kari Kari
Panasonic Lumix aims to empower colourblind photographers
The company rolled out #RightToColour campaign on Republic Day
Radio ad insertions dips by 9% in 2019: TAM AdEx
KP Pan Foods emerged as the top advertiser in 2019
Trivago replaces Vaseline to emerge as the most advertised brand in Week 53: BARC
Meanwhile, Hindustan Unilever Limited remains the biggest advertiser
Car advertisement on radio rose 27%, while digital posted a 45% drop in 2019: TAM AdEx
Programmatic grabbed the highest share at 55% share in terms of ad volume on digital followed by direct at 41% between January - November 2019
Vaseline emerges as the most advertised brand in Week 52: BARC
Meanwhile, Hindustan Unilever Limited is the biggest advertiser
ZEEL looks to earn most from advertising on the back of four regional channels
Zee Entertainment Enterprises Ltd: It recently launched four new channels including Zee Biskope (Bhojpuri), Zee Thirai (Tamil) and Zee Picchar (Kannada), and a Punjabi general entertainment channel (GEC) Zee Punjabi.
Reckitt Benckiser takes social media route with #CleanIsNotGermFree, for its latest campaign
The two-phase campaign has been rolled out to promote the company’s new product, Dettol Disinfectant Spray
Voltas Beko rolls out a new campaign on digital; invests Rs 25 lakhs
Digital accounts for 70% of the ad-spend while the remaining 30% has been diverted towards below-the-line (BTL) activations.
adidas looks to bring in societal changes through its campaigns; opts for digital
The sportswear firm has focussed on creating a desire for the brand as part of a five-year strategy
The Swiggy conundrum: How the food-tech platform waived off the ‘waiver’
Swiggy which offered to waive off fee in case of one of its consumers, retracted its steps quickly
How Durex ‘unbores sex’; Reckitt Benckiser rides on digital and TV to promote its new range of condoms
The company enters the mass segment with the launch of flavoured condoms including bubblegum, wild sea and vanilla popsicles
Star India’s Sanjay Gupta to join Google India as county manager and VP, sales and operations
Sanjay Gupta to Join Google India as Country Manager: Gupta who is currently serving notice period at Star India, will assume the position early next year
Uber urges Delhiites to #LeaveYourCarBehind; uses print, radio, social media to promote the cause
The ride-hailing platform revoked surge pricing between November 4-14, during the period of Odd-Even scheme in Delhi NCR
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Budget 2020
- Budget 2020 hasn't violated fiscal discipline: FM Sitharaman
- Budget 2020 was disappointing for lacking vision; but fiscal, taxation measures welcome: EAC-PM member Ashima Goyal
- Budget 2020: FM Nirmala Sitharaman says govt willing to do more beyond Union Budget to boost growth
- Budget 2020: FM says green shoots of recovery visible, points at worse macro-economic fundamentals under UPA
- Budget and the economy: What can we expect after this Budget?
- Budget 2020: FM Sitharaman takes on P Chidambaram over defence budget allocation
- Budget 2020 proposals on DDT, personal tax not to impact MF industry: Franklin Templeton
- Budget 2020: Chidambaram slams Modi govt; says economy close to collapse, unemployment making India poorer
- Budget 2020: How ESOP tax changes will benefit start-up employees
- Economic Survey 2020: Fudging food and fertiliser subsidy
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