Vainavi Mahendra
Advertisers pin hope on esports but with caution
According to industry estimates, the nascent esports industry has witnessed 300%-400% rise in advertising and sponsorship post lockdown
How BBC grabbed eyeballs in India during the on-going pandemic
BBC recorded 179 million unique viewers on BBC.com during the pandemic while adding 18 million homes to its broadcasting kitty from India
Chinese Brands: How the advertising industry may lose Rs 2,500-3,000 crore amidst ban on Chinese products
Chinese smartphone makers such as Oppo, Vivo, Xiaomi and OnePlus spent a total of around Rs 2,700 crore on advertising in FY19
Nextwave Multimedia to rollout out World Cricket Championship 3; looks to earn 50% revenue via IAP
As of now, in-app advertisements account for nearly 85% of the company’s revenue with IAP accounting for the remaining 15%
Coronavirus Impact: How film acquisitions will drive subscription for video OTT platforms
Disney+Hotstar recently launched a new tab ‘Multiplex’ on its app which will premiere Bollywood movies
From mobile handset players to apps; what do Chinese brands need to do to douse the fire
According to Counterpoint report, in Q1, 2020, Chinese phone companies accounted for 50% of market share in India
From Unilever to Starbucks -Facebook lose brands trust despite changing policy
As part of #StopHateForProfit campaign, brands have pulled the plug on advertising on social media
Coronavirus Impact: How listenership has changed for JioSaavn
The music streaming platform claims to have seen a spike in the second half of the day
Coronavirus Impact: From Shah Rukh Khan to Ranbir Kapoor, Ayushmann Khurrana, Bollywood actors take 20-40% pay cut
According to industry estimates, overall production budget for films is expected to decline by 30-40%
Coronavirus Impact: Why news platforms need to look beyond ad revenue to subscription
Despite a rise in userbase, ad revenue is expected to decline by 30-40% in FY21
Coronavirus Impact: Why film production firms continue to struggle to resume shoot despite relaxation of norms
As per the new guidelines, only 33% crew members can be present at a given
Paatal Lok brings hellfire on OTT platforms; reignites the debate on the regulation of content
#BoycottPaatalLok has been trending on social media, accusing the series of showing Hindus in a bad light
Coronavirus Impact: As viewers take to TV, it is the afternoon time band which gets the money and eyeballs
According to BARC data, viewership on GEC during non-prime time rose 59% during the lockdown period
How ZEE5’s investment in original content has helped in getting the SVOD game right
The platform has begun preparations to shoot for the next batch of original content in the green zones
Coronavirus Impact: As movie theatres look to open shop, all hopes pinned on big-budget films
Exhibition industry expects to re-open by mid-July in a new avatar, adhering to the government guidelines
Our creativity has played a vital role in the success of our music: Anurag Bedi, business head, Zee Music Company
Of the 100-110 films released in Bollywood every year, Zee Music Company has acquired rights for more than 55%-60% of the new music
Coronavirus Impact: Movie producers and multiplex operators fight it out as films take to OTT release
With seven Hindi and regional movies skipping theatres and premiering on streaming platforms, will digital-first emerge as a new trend?
Dish TV backed Watcho cashes in on the rise in digital users; adds one million new subscribers
The OTT platform which claims to have 4 million subscribers is not in a hurry to break-even
Coronavirus Impact: How kids content has provided respite as viewership surge on TV and OTT platforms
Data from TAM Media Research shows overall volume of advertising has dropped 12% between January to April 2020 when compared to the same period last year
Coronavirus Impact: Doordarshan goes retro; pins hopes on old shows
The public sector broadcaster plans to air popular old shows as well as fresh new content on DD RETRO
Hotstar gets funding of Rs 1,136.76 crore from its Indian and US parent company
The recently rebranded Disney+Hotstar video streaming service has raised funds in lieu of approximately 278 crore shares.
Coronavirus Impact: Cinema theatres to lose box-office collection worth Rs 4,000 crore in 2020
According to industry estimates, the film industry has already lost Rs 1,000 crore post the implementation of nationwide lockdown
Coronavirus Impact: As events move online the industry stands to lose Rs 20,000 crore in Q1FY21
Cancellation of events and activation will force the industry to lay-off employees, reduce salaries besides closing of companies.
Coronavirus Impact: High on viewership, news channels see a decline in ad volumes
Despite recording a 298% increase in viewership, news channels recorded 11%-15% reduction in the volume of advertising
Coronavirus Impact: Ad expenditure to decline by 50-55% on TV between April-June 2020
Compared to this, TV had clocked ad revenue worth Rs 7,500 crore in Q1,FY20
Ad volume on TV dropped by 3% to 1.59 billion second in 2019: BARC
Hindi at 32% share of ad volumes, emerged as the biggest contributor posting just a percentage rise
Coronavirus Impact: How the film industry is expected to lose Rs 600-800 crore or even more
The films industry posted a decline of 29.1% to Rs 1062.4 crore in Q1,CY20 when compared to same period, last year
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Budget 2020
- Torrent: Cut to ‘reduce’, revise fair value to Rs 2,350 a share
- Budget 2020 hasn't violated fiscal discipline: FM Sitharaman
- Budget 2020 was disappointing for lacking vision; but fiscal, taxation measures welcome: EAC-PM member Ashima Goyal
- Budget 2020: FM Nirmala Sitharaman says govt willing to do more beyond Union Budget to boost growth
- Budget 2020: FM says green shoots of recovery visible, points at worse macro-economic fundamentals under UPA
- Budget and the economy: What can we expect after this Budget?
- Budget 2020: FM Sitharaman takes on P Chidambaram over defence budget allocation
- Budget 2020 proposals on DDT, personal tax not to impact MF industry: Franklin Templeton
- Budget 2020: Chidambaram slams Modi govt; says economy close to collapse, unemployment making India poorer
- Budget 2020: How ESOP tax changes will benefit start-up employees
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