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Vainavi Mahendra

Articles By Vainavi Mahendra

76 Articles

How Dolby benefited from change in content consumption

The company claims to have seen a rise in Dolby enabled home and personal entertainment devices

Consumption of content witnessed a shift last year as the living room experiences went up.

South India film industry delivers a ‘Master’ stroke; rakes in Rs 100 crore at the box office

According to industry estimates, the South Indian film industry (Tamil, Telugu, Malayalam and Kannada) clocked Rs 1,040 crore in 2020

South India film industry

From short video platform to online shopping, how Kiko TV cashed in on the rise in internet shoppers in 2020

Launched in August 2020, the social ecommerce platform eyes Rs 20 crore as revenue

Kiko TV, Shivam Varshney

Year-Ender 2020: How advertising based OTT services upped the ante in increasing reach

Even as AVoD services have registered a rise in user base this year, the challenge will reside in sustaining the business

AVoD, OTT platforms, advertising based streaming platforms, advertising based OTT services

Year Ender 2020: Subscription based OTT platforms deliver a knockout; register a spike in user base

According to the BCG-CII report, subscription based OTT platforms registered a 55-60% growth in India in 2020

OTT in india, svod, streaming platforms in india

Year-Ender: Why 2020 has been the year of children on TV

Kids genre continues to see a 20-25% category growth when compared to last year

Coronavirus Impact on Kids Channel, Kids Genre Viewership

How online gaming industry attracted money and eyeballs in 2020; raked in $173 million in investments

For many gaming companies, investments raised this year has been diverted towards marketing and technology to enhance user experience

Online gaming, online sports industry, ofs, esports

Investment in media and entertainment industry declines by 40% to $260 million in CY2020

Online news sites besides short form video streaming platforms are some of the players which have raked in the money

Investment in Media and Entertainment Industry, Media and Entertainment Industry in India

MyTeam11 increases its marketing spend by threefold to Rs 30 crore in FY21

MyTeam11 claims to have recorded a two-fold rise in registered user base during IPL

MyTeam11, Vinit Godara

ASCI rolls the advertising code ball on the roulette wheel; will it win the game

ASCI on Tuesday introduced new guidelines to make real-money gaming advertising more transparent and safer

ASCI guidelines, real money gaming, ASCI

Gaana to continue to focus on Originals; aims to turn profitable by 2023

The music streaming platform claims to have seen 3x rise in subscriptions

While ad revenue accounts for 55% of the company’s revenue, the remaining 45% comes from subscription revenue

Why news channels may walk away unscathed from the TRP controversy

From advertisers pulling out to alleged TRP scams, news channels find themselves in the middle of a backlash

News channels, news channels controversy,

Ad volumes on TV on an up-swing on the back of festive season and IPL

As per analysts, even as volume of ads have increased, rates are still low at 25-30%

TV adex, TV ad rates

Automakers make a comeback to advertising; bets big on digital

Festive season contributes roughly to 25-30% of the annual sales for auto companies

Industry estimates suggest that automakers are among one of the largest advertisers in India, accounting for a tenth of overall spending

Brand Dhoni packs a punch; estimated to have earned Rs 120-150 crore this IPL from endorsements

Despite announcing his retirement, Dhoni has bagged the highest number of brand endorsements in IPL 13

Mahendra Singh Dhoni, MSD, Brand Dhoni

Open Sesame! say multiplex operators as viewers gear up to return to the big screen

Exhibition industry expects to be operational across the nation by November end in a new avatar, adhering to the government guidelines

Cinema Halls, Multiplex Operators. Exhibition Industry

How ENIL owned Radio Mirchi has built an array of ancillary services to boost its revenue

Besides building brand solutions, the company has also built a strong digital content arm

Radio Mirchi, Prashant Pandey, Prashant Pandey Radio Mirchi

Why brands advertised cautiously on coverage around late Sushant Singh Rajput on news channels

According to data, despite witnessing a 20% increase in viewership, English channels saw a drop in adex following Sushant Singh Rajput’s death coverage

This is not the first time in India when brands are being called out for aligning with noxious content on TV.

Why the deal between Viacom18 and Sony Pictures Networks India broke off

It is understood that Reliance wanted to retain management control of digital operations

It should be noted that the talks between Reliance Industries Ltd and Sony Pictures Networks Ltd started almost more than a year back.

Media-tech firm SyncMedia to end FY21 with net profit of Rs 6.25 crore while revenue to remain flat at Rs 21 crore

The company which claims to have worked with over 150 companies over the last two years expects an increase in its clientbase by 25-30% this fiscal on the back of digital acceleration

The company was supposed to expand operations to GCC countries and South-East Asia this year but the plans have been put on hold due to the pandemic.

IPL 2020: Not a lull moment as Star India bets big on subscription revenue this IPL

Star India saw a 20% increase in television subscription revenue in the first four months of the year, as per sources

The broadcaster aims to double its subscriber base on Disney+ Hotstar from the current 11 million by the end of the year.

NXTDIGITAL plans to consolidate presence in key markets; to bundle broadband with cable service

The company looks to earn blended ARPU next year from its broadband and cable service

NXTDIGITAL’s ARPU (company) from Tier 1 market stood at Rs 192, while it earned Rs 165 from Tier 2 cities, Rs 144 from Tier 3 cities and Rs 100 from Tier 4 cities.

Coronavirus Impact: Government relaxes production norms for films and television; cost to increase

From increase in production timeline to rewriting script, production firms are looking at an increase in expenditure

In June, certain state governments including Maharashtra and Tamil Nadu, released standard operating procedures (SOPs) for shooting of films and television.

IPL 2020: Pitching empathy; why sports marketing needs to look beyond driving sales

With the pandemic plaguing the world, why brands need to be extra cautious in their communication in the upcoming season of IPL

Brands have realised that their relevance in the life of the consumer goes beyond the product or service they provide.

At Rs 222 crore, BCCI’s dream shatters with a loss of 30-40% in central pool revenue

The Board of Control for Cricket in India (BCCI) has signed a five month sponsorship deal with gaming firm Dream11, valued at Rs 222 crore

BCCI is expected to post a 30-40% decline in central pool revenue to Rs 3,700 crore this season as compared to Rs 5,000 crore, last season.

IPL 2020: Star India guns for a bigger IPL this year; to cash in on festive season

Star Sports which earned about Rs 3,000 crore from IPL last year, including Rs 600 crore of ad revenue earned by Hotstar -- is looking at earning more

Indian Premier League, IPL, IPL 13
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