Vainavi Mahendra
UP Election 2022: Political parties to go all gun blazing; to spend about Rs 8,000 crore in advertising
As per industry estimates, Hindi news networks are estimated to rake in anywhere between Rs 150-200 crore as ad revenue this UP election season
Rohit Shetty’s Sooryavanshi lights a cracker this Diwali; as audiences make a beeline to cinema halls
The exhibition industry is expecting about 18 big-budget movies to release in the next 12 months
Game of Rewards: How gaming platforms are betting big on rewards to drive engagement
As per industry estimates, 90% of all video advertisements run on gaming platforms are reward based ads
Nickelodeon pins hope on festive quarter; expects ad revenue to bounce-back to pre-covid levels
Viacom18’s kids channel Nickelodeon will roll out a new show Chikoo Aur Bunty on October 18
ZEEL vs Invesco; what’s in it for the investment firm
It is believed that Invesco, which holds a minority share in ZEEL, is fighting the battle at the behest of someone else
Kerala High Court strikes down ban on online Rummy
A single judge bench of the Kerala HC noted that the notification was arbitrary and violative of the right to trade and commerce guaranteed under the constitution
Amazon Prime Video enters content distribution space; launches Prime Video Channels
Prime Video Channels has currently partnered with eight OTT platforms and is in talks for more
Karnataka Assembly passes bill to ban online gam(bl)ing
The bill is based on the same report that Tamil Nadu government had used in February 2021 and was later struck down by Madras HC in August
Facebook gears up for ICC T20 World Cup; launches Cricket tab under Watch
Facebook claims that nearly 80% of new brands get discovered on the platform
TV to post a 10% increase in advertising spend this festive season at Rs 18,500 crore
GECs to lead the pack followed by Sports and other genres such as news and movies
Hear We Grow! Audiobooks witnesses a rise as more users join the bandwagon
According to industry experts, India has been the fastest growing market for audiobooks after the US and China
It’s raining ads! Spends to go up by 10-15% to Rs 27,500-34,500 this festive season
Television is expected to garner the highest share of ad spends at around 40% during the festive season, followed closely by digital at nearly 30%
Breaking News! How CNN cracked the code that led to a growth in 2020
CNN saw around 200 million unique users visiting its website each month and 450 million consuming the content on TV
Why Madras HC’s verdict against ‘betting’ games is a game changer
As per industry analysts, Tamil Nadu features in top five revenue generating states for the transactional online skill gaming companies
Regulation or Guidelines: Esports industry bats for self regulations
Currently at a nascent stage, the Esports industry stakeholders fear micro-governing that will impact the growth of the sector
Amagi plans to ramp up operations in India; aims to increase revenue
With the rise in digital content consumption in India, Amagi is all set to leverage the tidal shift
Belvedere launches ‘Made With Nature’ platform
As per the company, while there has been a shift to digital channels from more traditional advertising, however, the opportunity to connect in terms of activations in social gatherings, is endemic to the human spirit
Esports inclusion in Tokyo Olympics: A drop in the ocean
The introduction of Olympic Virtual Series did nothing to boost the Esports sector while enhancing the popularity of the physical sports
Covid-19 records a high spend by states and centre government; AdEx stood at Rs 165 crore between March 2020-June 2021
Top five state governments besides the centre spent maximum on TV followed by radio and print
Regional OTT on the rise as subscribers choose native language over Hindi
As per industry analysts, regional OTT already holds nearly 40-45% share of the overall OTT pie in terms of consumption
As brands make a beeline for K-Pop, India too soon to become its playground
K-Pop band BTS currently endorses a clutch of brands such as Samsung, Adidas, Coca-Cola, Hyundai, Louis Vuitton, McDonald’s
ALTBalaji aims to break-even by the end of FY22; as it looks to double the size of its subscriber base
Balaji Telefilms’ OTT platform currently has 35 million subscribers with nine million monthly active users
Dead end for daily soaps as production houses run out of money to shoot
The production firms of Hindi GECs is estimated to have incurred a 20-30% rise in production cost
Sony YAY! ramps up content production; expects surge in viewership
Sony Pictures Networks India’s kids channel will be producing 500-550 new episodes in 2021
Audio Game On!, says streaming platforms yet revenue remains a challenge
According to industry estimates, the paid userbase for audio OTT platforms averages at 1-1.5% of the overall userbase
Dangal Games to double its marketing spends in FY22 to Rs 32 crore
The online gaming company claims to have seen a 50-55% growth in revenue in FY21
IPL 14 proves to be more than bang for the buck as BCCI eyes Rs 4,000 crore in sponsorship revenue
As per industry estimates, the franchises are looking at 10-15% rise in sponsorship revenue
Advertisement
US Stock Market
View All- Cybersecurity ETFs to consider amidst increasing threat from Internet crimes
- Stocks rise as U.S. growth outweighs cautious mood
- US Stocks rise amid gains in cyclicals while technology stocks fall
- Tesla, Apple, Amazon stocks enticing domestic investors: Virtually Borderless Investing from India | Webinar
- How much return S&P 500, Dow 300 and Nasdaq 100 have generated so far in 2021
Most Read
- Covid-19 Vaccine Certificate: Here’s how to download it from CoWin portal, Aarogya Setu app
- Tripura Municipal Election Results 2021 Highlights: Assam CM says BJP's win testimony to popular support for PM Modi's leadership
- Coronavirus November 27 Highlights: Amid concern over new Covid variant, two South Africans test Covid-19 positive in Bengaluru
- Jio hikes prepaid tariffs, these plans to cost more from Dec 1: Check revised prices, benefits, other details
- India-Canada relations: Diaspora-role in ties
- Interview: Samir Modi, Managing Director, Modi Enterprises
- IIM CAT 2021: IIM Ahmedabad issues important instruction for candidates — do not breach these dress code guidelines
- Covid-19 Omicron variant: Symptoms, precautions & all we know about the Coronavirus South Africa mutant strain
- Coronavirus November 28 Highlights: Karnataka requests Centre to impose travel ban amid Omicron scare; Tamil Nadu issues advisories to districts
- IPL 2022 Retentions: From MS Dhoni to Rohit Sharma — players retained by franchises ahead of mega auction
Advertisement
Top News
- Twitter CEO Jack Dorsey stepping down; Twitter share price jumps over 10% after CNBC report
- Amazon infuses Rs 650 cr in Amazon Wholesale India
- Financial planning: When should you use your emergency funds?
- Russian S-400 air defence system Vs American Patriot Vs THAAD: Know more
- Gemini Edibles, Data Patterns, MapMyIndia among 10 cos to get Sebi's go ahead to float IPOs
- Corona LIVE: Scientists question whether Omicron can outrun globally dominant Delta variant;
- RBI NPA recognition norms: MSME loans by NBFCs will be one of the most impacted segments, says Crisil
- Spectrum costs will drive up debt for some Asia-Pacific telcos: Moody's
- BioNTech starts work on Omicron-specific vaccine
- Govt launches 'unique' face recognition tech for pensioners
Advertisement
