Vainavi Mahendra
Audio Game On!, says streaming platforms yet revenue remains a challenge
According to industry estimates, the paid userbase for audio OTT platforms averages at 1-1.5% of the overall userbase
Dangal Games to double its marketing spends in FY22 to Rs 32 crore
The online gaming company claims to have seen a 50-55% growth in revenue in FY21
IPL 14 proves to be more than bang for the buck as BCCI eyes Rs 4,000 crore in sponsorship revenue
As per industry estimates, the franchises are looking at 10-15% rise in sponsorship revenue
Discovery Kids rides high on the viewership as the channel records 18-20% rise in Q1 2021
Discovery Kids claims to have 15 new movies in the pipeline which it plans to launch every week along with new episodes of their current shows
#BackToBusiness: Wiggles’ Anushka Iyer on the strategy that needs to be followed to bounce back
Digital platforms and tools are empowering brands to open new channels and broaden their customer reach, says Iyer
Back with a bang; radio industry witnesses the return of ads as volume rises
The regional market account for over 10% share of the adex for the radio industry
Star Sports to earn Rs 3,600 – 3,800 crore ad revenue from IPL 14 this year
New-age brands make a beeline for the upcoming IPL, as Vivo makes a comeback
Life of an online gamer; playing the wheel of fortune
As per industry experts, a professional gamer in India rakes in Rs 70-85 lakh per annum as income
How Dolby benefited from change in content consumption
The company claims to have seen a rise in Dolby enabled home and personal entertainment devices
Fantasy sports company PlayerzPot to increase its marketing spend to Rs 15-18 crore in FY21
PlayerzPot expects to post Rs 6-7 crore as loss in FY21
South India film industry delivers a ‘Master’ stroke; rakes in Rs 100 crore at the box office
According to industry estimates, the South Indian film industry (Tamil, Telugu, Malayalam and Kannada) clocked Rs 1,040 crore in 2020
From short video platform to online shopping, how Kiko TV cashed in on the rise in internet shoppers in 2020
Launched in August 2020, the social ecommerce platform eyes Rs 20 crore as revenue
Year-Ender 2020: How advertising based OTT services upped the ante in increasing reach
Even as AVoD services have registered a rise in user base this year, the challenge will reside in sustaining the business
Year Ender 2020: Subscription based OTT platforms deliver a knockout; register a spike in user base
According to the BCG-CII report, subscription based OTT platforms registered a 55-60% growth in India in 2020
Year-Ender: Why 2020 has been the year of children on TV
Kids genre continues to see a 20-25% category growth when compared to last year
How online gaming industry attracted money and eyeballs in 2020; raked in $173 million in investments
For many gaming companies, investments raised this year has been diverted towards marketing and technology to enhance user experience
Investment in media and entertainment industry declines by 40% to $260 million in CY2020
Online news sites besides short form video streaming platforms are some of the players which have raked in the money
MyTeam11 increases its marketing spend by threefold to Rs 30 crore in FY21
MyTeam11 claims to have recorded a two-fold rise in registered user base during IPL
ASCI rolls the advertising code ball on the roulette wheel; will it win the game
ASCI on Tuesday introduced new guidelines to make real-money gaming advertising more transparent and safer
Gaana to continue to focus on Originals; aims to turn profitable by 2023
The music streaming platform claims to have seen 3x rise in subscriptions
Why news channels may walk away unscathed from the TRP controversy
From advertisers pulling out to alleged TRP scams, news channels find themselves in the middle of a backlash
Ad volumes on TV on an up-swing on the back of festive season and IPL
As per analysts, even as volume of ads have increased, rates are still low at 25-30%
Automakers make a comeback to advertising; bets big on digital
Festive season contributes roughly to 25-30% of the annual sales for auto companies
Brand Dhoni packs a punch; estimated to have earned Rs 120-150 crore this IPL from endorsements
Despite announcing his retirement, Dhoni has bagged the highest number of brand endorsements in IPL 13
Open Sesame! say multiplex operators as viewers gear up to return to the big screen
Exhibition industry expects to be operational across the nation by November end in a new avatar, adhering to the government guidelines
How ENIL owned Radio Mirchi has built an array of ancillary services to boost its revenue
Besides building brand solutions, the company has also built a strong digital content arm
Why brands advertised cautiously on coverage around late Sushant Singh Rajput on news channels
According to data, despite witnessing a 20% increase in viewership, English channels saw a drop in adex following Sushant Singh Rajput’s death coverage
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