Vainavi Mahendra

Articles By Vainavi Mahendra

6 Articles

Voltas Beko rolls out a new campaign on digital; invests Rs 25 lakhs

Digital accounts for 70% of the ad-spend while the remaining 30% has been diverted towards below-the-line (BTL) activations.

Brand Wagon News

adidas looks to bring in societal changes through its campaigns; opts for digital

The sportswear firm has focussed on creating a desire for the brand as part of a five-year strategy

adidas opts for digital marketing News

The Swiggy conundrum: How the food-tech platform waived off the ‘waiver’

Swiggy which offered to waive off fee in case of one of its consumers, retracted its steps quickly

Swiggy conundrum News

How Durex ‘unbores sex’; Reckitt Benckiser rides on digital and TV to promote its new range of condoms

The company enters the mass segment with the launch of flavoured condoms including bubblegum, wild sea and vanilla popsicles

In the last 18 months, Durex as a brand has clocked more than a 50% increase in sales. News

Star India’s Sanjay Gupta to join Google India as county manager and VP, sales and operations

Sanjay Gupta to Join Google India as Country Manager: Gupta who is currently serving notice period at Star India, will assume the position early next year

Gupta joins Google from Star and Disney India where he was the managing director News

Uber urges Delhiites to #LeaveYourCarBehind; uses print, radio, social media to promote the cause

The ride-hailing platform revoked surge pricing between November 4-14, during the period of Odd-Even scheme in Delhi NCR

The US-based cab-hailing firm has which has rolled out its campaign only in Delhi NCR, has used print, radio besides OOH to promote it (promotional image) News
Income Tax Calculator, Budget 2019, How to Calculate Income Tax


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