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Vainavi Mahendra

Articles By Vainavi Mahendra

108 Articles

UP Election 2022: Political parties to go all gun blazing; to spend about Rs 8,000 crore in advertising

As per industry estimates, Hindi news networks are estimated to rake in anywhere between Rs 150-200 crore as ad revenue this UP election season

UP Election 2022, uttar pradesh 2022 advertising spend, hindi news network, hindi news channel, hindi news viewership,

Rohit Shetty’s Sooryavanshi lights a cracker this Diwali; as audiences make a beeline to cinema halls

The exhibition industry is expecting about 18 big-budget movies to release in the next 12 months

exhibition industry, film exhibition industry, indian exhibition industry, sooryavanshi,

Game of Rewards: How gaming platforms are betting big on rewards to drive engagement

As per industry estimates, 90% of all video advertisements run on gaming platforms are reward based ads

incentivised ads, reward ads, game of rewards, gaming platform, reward based ads,

Nickelodeon pins hope on festive quarter; expects ad revenue to bounce-back to pre-covid levels

Viacom18’s kids channel Nickelodeon will roll out a new show Chikoo Aur Bunty on October 18

Nickelodeon has retained its number one position by accounting for 33% market share in the kids genre.

ZEEL vs Invesco; what’s in it for the investment firm

It is believed that Invesco, which holds a minority share in ZEEL, is fighting the battle at the behest of someone else

ZEEL, Invesco, NCLT, Bombay High Court

Kerala High Court strikes down ban on online Rummy

A single judge bench of the Kerala HC noted that the notification was arbitrary and violative of the right to trade and commerce guaranteed under the constitution

Kerala accounts for 5-7% of the total Rummy segment in India.

Amazon Prime Video enters content distribution space; launches Prime Video Channels

Prime Video Channels has currently partnered with eight OTT platforms and is in talks for more

Prime Video Channels will act as an intermediary between the partner platforms and Prime users.

Karnataka Assembly passes bill to ban online gam(bl)ing

The bill is based on the same report that Tamil Nadu government had used in February 2021 and was later struck down by Madras HC in August

While online gaming is banned, lottery and betting on race horses continues to remain legal and legitimate.

Facebook gears up for ICC T20 World Cup; launches Cricket tab under Watch

Facebook claims that nearly 80% of new brands get discovered on the platform

facebook, icc t20, facebook icc t20 world cup partnership, facebook launch cricket tab

TV to post a 10% increase in advertising spend this festive season at Rs 18,500 crore

GECs to lead the pack followed by Sports and other genres such as news and movies

The ad rates of GEC’s premium properties have seen a marginal rise of 10% this year vis-a-vis last year.

Hear We Grow! Audiobooks witnesses a rise as more users join the bandwagon

According to industry experts, India has been the fastest growing market for audiobooks after the US and China

audiobooks users growth, audiobooks segment, audiobooks platforms, audiobooks sector in india,

It’s raining ads! Spends to go up by 10-15% to Rs 27,500-34,500 this festive season

Television is expected to garner the highest share of ad spends at around 40% during the festive season, followed closely by digital at nearly 30%

ad spent, ad expenditure, advertising expenditure, television expenditure, digital ad spends,

Breaking News! How CNN cracked the code that led to a growth in 2020

CNN saw around 200 million unique users visiting its website each month and 450 million consuming the content on TV

CNN, CNN International, CNN International growth strategy

Why Madras HC’s verdict against ‘betting’ games is a game changer

As per industry analysts, Tamil Nadu features in top five revenue generating states for the transactional online skill gaming companies

Madras High Court Verdict on Online Betting Games

Regulation or Guidelines: Esports industry bats for self regulations

Currently at a nascent stage, the Esports industry stakeholders fear micro-governing that will impact the growth of the sector

Esports industry in india, esports regulations in india, indian esports regulations, regulations in esports

Amagi plans to ramp up operations in India; aims to increase revenue

With the rise in digital content consumption in India, Amagi is all set to leverage the tidal shift

Amagi is expecting to clock a 15% rise in revenue in the next 12-18 months.

Belvedere launches ‘Made With Nature’ platform

As per the company, while there has been a shift to digital channels from more traditional advertising, however, the opportunity to connect in terms of activations in social gatherings, is endemic to the human spirit

Inspired by the 600 year ago Polish vodka making tradition, Belvedere will be launching its newest innovation Heritage 176.

Esports inclusion in Tokyo Olympics: A drop in the ocean

The introduction of Olympic Virtual Series did nothing to boost the Esports sector while enhancing the popularity of the physical sports

Tokyo Olympics 2020, Olympics Virtual Series 2020, esports in Olympics 2020

Covid-19 records a high spend by states and centre government; AdEx stood at Rs 165 crore between March 2020-June 2021

Top five state governments besides the centre spent maximum on TV followed by radio and print

covid-19 advertising expenditure, coronavirus ad spent on television, covid-19 ad spent on print, covid-19 ad spent on radio

Regional OTT on the rise as subscribers choose native language over Hindi

As per industry analysts, regional OTT already holds nearly 40-45% share of the overall OTT pie in terms of consumption

Regional ott, consumption of regional OTT

As brands make a beeline for K-Pop, India too soon to become its playground

K-Pop band BTS currently endorses a clutch of brands such as Samsung, Adidas, Coca-Cola, Hyundai, Louis Vuitton, McDonald’s

K-Pop BTS Boy Band, BTS McDonald's Meal

ALTBalaji aims to break-even by the end of FY22; as it looks to double the size of its subscriber base

Balaji Telefilms’ OTT platform currently has 35 million subscribers with nine million monthly active users

ALTBalaji, DIvya Dixit

Dead end for daily soaps as production houses run out of money to shoot

The production firms of Hindi GECs is estimated to have incurred a 20-30% rise in production cost

daily soaps production cost, daily serial production companies, covid-19 second wave, coronavirus impact on daily tv serial industry,

Sony YAY! ramps up content production; expects surge in viewership

Sony Pictures Networks India’s kids channel will be producing 500-550 new episodes in 2021

Sony YAY!,

Audio Game On!, says streaming platforms yet revenue remains a challenge

According to industry estimates, the paid userbase for audio OTT platforms averages at 1-1.5% of the overall userbase

Audio Streaming Platforms, Music Streaming Industry

Dangal Games to double its marketing spends in FY22 to Rs 32 crore

The online gaming company claims to have seen a 50-55% growth in revenue in FY21

Dangal Games, Varun Mahna, Dangal Games Revenue, Online Gaming Platform

IPL 14 proves to be more than bang for the buck as BCCI eyes Rs 4,000 crore in sponsorship revenue

As per industry estimates, the franchises are looking at 10-15% rise in sponsorship revenue

IPL 2021 Sponsorship Revenue, Indian Premier League (IPL) 2021 Revenue
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