Vainavi Mahendra
Voltas Beko rolls out a new campaign on digital; invests Rs 25 lakhs
Digital accounts for 70% of the ad-spend while the remaining 30% has been diverted towards below-the-line (BTL) activations.
adidas looks to bring in societal changes through its campaigns; opts for digital
The sportswear firm has focussed on creating a desire for the brand as part of a five-year strategy
The Swiggy conundrum: How the food-tech platform waived off the ‘waiver’
Swiggy which offered to waive off fee in case of one of its consumers, retracted its steps quickly
How Durex ‘unbores sex’; Reckitt Benckiser rides on digital and TV to promote its new range of condoms
The company enters the mass segment with the launch of flavoured condoms including bubblegum, wild sea and vanilla popsicles
Star India’s Sanjay Gupta to join Google India as county manager and VP, sales and operations
Sanjay Gupta to Join Google India as Country Manager: Gupta who is currently serving notice period at Star India, will assume the position early next year
Uber urges Delhiites to #LeaveYourCarBehind; uses print, radio, social media to promote the cause
The ride-hailing platform revoked surge pricing between November 4-14, during the period of Odd-Even scheme in Delhi NCR
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