Vainavi Mahendra
MyTeam11 increases its marketing spend by threefold to Rs 30 crore in FY21
MyTeam11 claims to have recorded a two-fold rise in registered user base during IPL
ASCI rolls the advertising code ball on the roulette wheel; will it win the game
ASCI on Tuesday introduced new guidelines to make real-money gaming advertising more transparent and safer
Gaana to continue to focus on Originals; aims to turn profitable by 2023
The music streaming platform claims to have seen 3x rise in subscriptions
Why news channels may walk away unscathed from the TRP controversy
From advertisers pulling out to alleged TRP scams, news channels find themselves in the middle of a backlash
Ad volumes on TV on an up-swing on the back of festive season and IPL
As per analysts, even as volume of ads have increased, rates are still low at 25-30%
Automakers make a comeback to advertising; bets big on digital
Festive season contributes roughly to 25-30% of the annual sales for auto companies
Brand Dhoni packs a punch; estimated to have earned Rs 120-150 crore this IPL from endorsements
Despite announcing his retirement, Dhoni has bagged the highest number of brand endorsements in IPL 13
Open Sesame! say multiplex operators as viewers gear up to return to the big screen
Exhibition industry expects to be operational across the nation by November end in a new avatar, adhering to the government guidelines
How ENIL owned Radio Mirchi has built an array of ancillary services to boost its revenue
Besides building brand solutions, the company has also built a strong digital content arm
Why brands advertised cautiously on coverage around late Sushant Singh Rajput on news channels
According to data, despite witnessing a 20% increase in viewership, English channels saw a drop in adex following Sushant Singh Rajput’s death coverage
Why the deal between Viacom18 and Sony Pictures Networks India broke off
It is understood that Reliance wanted to retain management control of digital operations
Media-tech firm SyncMedia to end FY21 with net profit of Rs 6.25 crore while revenue to remain flat at Rs 21 crore
The company which claims to have worked with over 150 companies over the last two years expects an increase in its clientbase by 25-30% this fiscal on the back of digital acceleration
IPL 2020: Not a lull moment as Star India bets big on subscription revenue this IPL
Star India saw a 20% increase in television subscription revenue in the first four months of the year, as per sources
NXTDIGITAL plans to consolidate presence in key markets; to bundle broadband with cable service
The company looks to earn blended ARPU next year from its broadband and cable service
Coronavirus Impact: Government relaxes production norms for films and television; cost to increase
From increase in production timeline to rewriting script, production firms are looking at an increase in expenditure
IPL 2020: Pitching empathy; why sports marketing needs to look beyond driving sales
With the pandemic plaguing the world, why brands need to be extra cautious in their communication in the upcoming season of IPL
At Rs 222 crore, BCCI’s dream shatters with a loss of 30-40% in central pool revenue
The Board of Control for Cricket in India (BCCI) has signed a five month sponsorship deal with gaming firm Dream11, valued at Rs 222 crore
IPL 2020: Star India guns for a bigger IPL this year; to cash in on festive season
Star Sports which earned about Rs 3,000 crore from IPL last year, including Rs 600 crore of ad revenue earned by Hotstar -- is looking at earning more
Advertisers pin hope on esports but with caution
According to industry estimates, the nascent esports industry has witnessed 300%-400% rise in advertising and sponsorship post lockdown
How BBC grabbed eyeballs in India during the on-going pandemic
BBC recorded 179 million unique viewers on BBC.com during the pandemic while adding 18 million homes to its broadcasting kitty from India
Chinese Brands: How the advertising industry may lose Rs 2,500-3,000 crore amidst ban on Chinese products
Chinese smartphone makers such as Oppo, Vivo, Xiaomi and OnePlus spent a total of around Rs 2,700 crore on advertising in FY19
Nextwave Multimedia to rollout out World Cricket Championship 3; looks to earn 50% revenue via IAP
As of now, in-app advertisements account for nearly 85% of the company’s revenue with IAP accounting for the remaining 15%
Coronavirus Impact: How film acquisitions will drive subscription for video OTT platforms
Disney+Hotstar recently launched a new tab ‘Multiplex’ on its app which will premiere Bollywood movies
From mobile handset players to apps; what do Chinese brands need to do to douse the fire
According to Counterpoint report, in Q1, 2020, Chinese phone companies accounted for 50% of market share in India
From Unilever to Starbucks -Facebook lose brands trust despite changing policy
As part of #StopHateForProfit campaign, brands have pulled the plug on advertising on social media
Coronavirus Impact: How listenership has changed for JioSaavn
The music streaming platform claims to have seen a spike in the second half of the day
Coronavirus Impact: From Shah Rukh Khan to Ranbir Kapoor, Ayushmann Khurrana, Bollywood actors take 20-40% pay cut
According to industry estimates, overall production budget for films is expected to decline by 30-40%
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Top News
- Wall Street Week Ahead: COVID-19 vaccine adoption rates are "wildcard" for U.S. stock rally
- Turn around: How fintechs leveraged opportunity to offer credit at lesser rates, win loyal customer pool
- Day after Congress's Surjewala slammed PM Modi's visit to vaccine hubs, colleague Anand Sharma hails it
- Rural roads would lead to Mahatma Gandhi's Gram Swarajya: UP CM Yogi Adityanath
- Elon Musk’s Tesla zooms past Warren Buffett’s Berkshire Hathaway to become most valued firm after FAAMG
- Serum Institute rejects charges levelled by vaccine trial participant, threatens to seek damages
- Indonesian volcano erupts, forcing residents to flee
- Iran to give a 'calculated' response to nuclear scientist killing, says official
- Farmers' protest leader: Won't go to Burari, will gherao Delhi by blocking 5 main entry points
- PM Modi to interact with 3 teams involved in developing COVID vaccine
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