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  1. Business News
  2. Authors
  3. vainavimahendra

Vainavi Mahendra

Introduction
Vainavi Mahendra is a Senior Correspondent at Financial Express Online. She writes on Media business, Sports business and Online GamingRead More
Author's image

Vainavi Mahendra is a Senior Correspondent at Financial Express Online. She writes on Media business, Sports business and Online Gaming

Author's image
By Vainavi Mahendra
The company expects to clock Rs 48.4 crore as gross revenue by the end of FY23.
Rooter starts festive season with a bang; expect to clock gross revenue of Rs 48.4 crore in FY23

Rooter claims that display advertisements are is expected to account for 40% of the overall revenue

By Vainavi Mahendra
October 17, 2022 09:58 IST
For Sawant, Jerry Bruckheimer and Tony Scott-made movies are a must-watch.
Chai Pe Charcha with BrandWagon

Sangram Sawant, founder, Pescafresh’s favourite gadgets are his iPhone and Kindle

By Vainavi Mahendra
October 8, 2022 13:24 IST
Pepper Content Aims | Content marketing firm | Rishabh Shekhar
Pepper Content aims to clock gross revenue of Rs 120-160 crore in FY23; aims to break even by Q1,FY24

Pepper Content claims to provide a 200-300% increase in organic traffic over a period of six-nine months to its clients

By Vainavi Mahendra
October 7, 2022 09:59 IST
Pillai loves to vacation in South Africa and Prague
Chai Pe Charcha with BrandWagon

For Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, weekends are spent with family and friends

By Vainavi Mahendra
Updated: October 4, 2022 17:45 IST
Berlin, it’s a city that feels like my soul city
Chai Pe Charcha with BrandWagon

For Samar Khan, filmmaker and CEO, weekends are reserved for football

By Vainavi Mahendra
September 24, 2022 14:18 IST
While talking about a career in gaming, it is also imperative to note that there is a need to train people and engage with global talent for upskilling.
Gaming needs push from all: I&B joint secy

In CY2021, the online gaming sector accounted for Rs 7,000 crore and this is estimated to rise to Rs 15,000…

By Vainavi Mahendra
Updated: September 25, 2022 21:23 IST
While still in its early stages, metaverse and gaming go hand-in-hand as nearly 38% of gamers in India are playing in metaverse
Lack of clarity leading to misconceptions in gaming

Esports gained official status in the eyes of the general public since its inclusion in Tokyo Olympics and as medaled…

By Vainavi Mahendra
Updated: September 25, 2022 21:25 IST
Hoichoi claims to have seen 50% growth in direct subscriptions on its platform
Hoichoi aims to clock 50-75% rise in revenue by FY23; announces 25 new originals

hoichoi claims to have increased its marketing spends by 30% this year

By Vainavi Mahendra
September 21, 2022 09:59 IST
Titled Azadi Quest: Match 3 Puzzle and Azadi Quest: Heroes of Bharat, the aim behind these applied games is to educate, entertain and engage not just the older generation but also the younger audiences.
How the govt’s Azadi Quest online games have created a ripple in the gaming industry

As per the team involved with the creation of these games, the idea was conceptualised during Dubai Expo 2022 in…

By Vainavi Mahendra
Updated: September 20, 2022 08:54 IST
Tata Docomo campaign – Keep it Simple Silly – is one that I can still recall for its sheer clarity and ease
Chai Pe Charcha with BrandWagon

Before I got into the talent business, it was my dream to play in a band, says Vijay Subramaniam, group…

By Vainavi Mahendra
September 17, 2022 13:10 IST
Orangutan Gaming, Yash Bhanushali, FY23, Esports industry,
Orangutan Gaming aims to clock Rs 10-15 crore as revenue in FY23; is in talk for sponsorship with several brands

Orangutan Gaming has also ventured into talent management in April and claims to handle five content creators from the Esports…

By Vainavi Mahendra
September 16, 2022 09:59 IST
To be noted, the festive season, which kicks off with Onam and continues till the new year, typically accounts for 30-40% of the overall advertising expenditure of brands.
Festivities bring cheer as ad spends are estimated to go up by 8-10% to Rs 25,000-30,000 crore

Television is expected to account for about 41-43% share of ad spends, followed closely by digital at about 33-36%, print…

By Smriti Mishra
Updated: September 12, 2022 10:53 IST
Friends, Shawshank Redemption, Dil Chahta Hai and Shark Tank are Dagaonkar’s favourite films and shows
Chai Pe Charcha with BrandWagon

As an alternate career path, Gaurav Dagaonkar, co-founder and CEO, Hoopr.ai would’ve chosen cricket

By Vainavi Mahendra
September 10, 2022 13:10 IST
Interestingly, the reversal of policy of Google Play is only applicable in India as internationally all online games are already available on the store.
Google Play Store’s decision to allow fantasy and rummy on the platform meets with scorn from the gaming industry

Google Play Store’s pilot programme is expected to begin from September 28, 2022 for a period of one year

By Vainavi Mahendra
September 9, 2022 08:29 IST
GST in gaming, GST on gaming, gst on online gaming in india, gst on gaming revenue, gst online gaming
GST on Online Gaming: GoM to tax casinos, gaming and horse racing separately

The Group of Ministers will seek legal opinion on the applicable rate and valuation base to be considered for levying…

By Vainavi Mahendra
September 6, 2022 10:00 IST
Hoon’s all-time favourite movie is The Truman Show
Chai Pe Charcha with BrandWagon

For Simran Hoon, CEO, QYOU Media India, weekends are recharge time

By Vainavi Mahendra
September 3, 2022 13:42 IST
Affle posted 127.9% year-on-year growth in revenue in Q1 FY2023.
How Affle is changing mobile advertising landscape through vernacular and verticalisation model

The company claims to have delivered 61.9 million conversions at an average cost per conversion of Rs 52.1

By Vainavi Mahendra
September 2, 2022 10:02 IST
Internationally, the gaming industry pays anywhere between 10-20% as tax to the government, depending on the country’s taxation policy.
The GST Conundrum in Gaming Industry: How the 28% tax on contest fee will end the gaming industry’s growth

As per industry estimates, there are over 800 gaming companies in India and post this taxation policy, very few will…

By Vainavi Mahendra
Updated: August 30, 2022 14:51 IST
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