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Vainavi Mahendra

Articles By Vainavi Mahendra

84 Articles

Audio Game On!, says streaming platforms yet revenue remains a challenge

According to industry estimates, the paid userbase for audio OTT platforms averages at 1-1.5% of the overall userbase

Audio Streaming Platforms, Music Streaming Industry

Dangal Games to double its marketing spends in FY22 to Rs 32 crore

The online gaming company claims to have seen a 50-55% growth in revenue in FY21

Dangal Games, Varun Mahna, Dangal Games Revenue, Online Gaming Platform

IPL 14 proves to be more than bang for the buck as BCCI eyes Rs 4,000 crore in sponsorship revenue

As per industry estimates, the franchises are looking at 10-15% rise in sponsorship revenue

IPL 2021 Sponsorship Revenue, Indian Premier League (IPL) 2021 Revenue

Discovery Kids rides high on the viewership as the channel records 18-20% rise in Q1 2021

Discovery Kids claims to have 15 new movies in the pipeline which it plans to launch every week along with new episodes of their current shows

Discovery Kids, discovery India, Uttam Pal SIngh

#BackToBusiness: Wiggles’ Anushka Iyer on the strategy that needs to be followed to bounce back

Digital platforms and tools are empowering brands to open new channels and broaden their customer reach, says Iyer

Anushka Iyer, founder and CEO, Wiggles.in

Back with a bang; radio industry witnesses the return of ads as volume rises

The regional market account for over 10% share of the adex for the radio industry

India FM Radio Industry Revenue, Radio Industry Advertising Growth

Star Sports to earn Rs 3,600 – 3,800 crore ad revenue from IPL 14 this year

New-age brands make a beeline for the upcoming IPL, as Vivo makes a comeback

Star Sports Expected Revenue from IPL 14, Star Sports Advertising Revenue 2021

Life of an online gamer; playing the wheel of fortune

As per industry experts, a professional gamer in India rakes in Rs 70-85 lakh per annum as income

Online gamers, Gamers income

How Dolby benefited from change in content consumption

The company claims to have seen a rise in Dolby enabled home and personal entertainment devices

Consumption of content witnessed a shift last year as the living room experiences went up.

South India film industry delivers a ‘Master’ stroke; rakes in Rs 100 crore at the box office

According to industry estimates, the South Indian film industry (Tamil, Telugu, Malayalam and Kannada) clocked Rs 1,040 crore in 2020

South India film industry

From short video platform to online shopping, how Kiko TV cashed in on the rise in internet shoppers in 2020

Launched in August 2020, the social ecommerce platform eyes Rs 20 crore as revenue

Kiko TV, Shivam Varshney

Year-Ender 2020: How advertising based OTT services upped the ante in increasing reach

Even as AVoD services have registered a rise in user base this year, the challenge will reside in sustaining the business

AVoD, OTT platforms, advertising based streaming platforms, advertising based OTT services

Year Ender 2020: Subscription based OTT platforms deliver a knockout; register a spike in user base

According to the BCG-CII report, subscription based OTT platforms registered a 55-60% growth in India in 2020

OTT in india, svod, streaming platforms in india

Year-Ender: Why 2020 has been the year of children on TV

Kids genre continues to see a 20-25% category growth when compared to last year

Coronavirus Impact on Kids Channel, Kids Genre Viewership

How online gaming industry attracted money and eyeballs in 2020; raked in $173 million in investments

For many gaming companies, investments raised this year has been diverted towards marketing and technology to enhance user experience

Online gaming, online sports industry, ofs, esports

Investment in media and entertainment industry declines by 40% to $260 million in CY2020

Online news sites besides short form video streaming platforms are some of the players which have raked in the money

Investment in Media and Entertainment Industry, Media and Entertainment Industry in India

MyTeam11 increases its marketing spend by threefold to Rs 30 crore in FY21

MyTeam11 claims to have recorded a two-fold rise in registered user base during IPL

MyTeam11, Vinit Godara

ASCI rolls the advertising code ball on the roulette wheel; will it win the game

ASCI on Tuesday introduced new guidelines to make real-money gaming advertising more transparent and safer

ASCI guidelines, real money gaming, ASCI

Gaana to continue to focus on Originals; aims to turn profitable by 2023

The music streaming platform claims to have seen 3x rise in subscriptions

While ad revenue accounts for 55% of the company’s revenue, the remaining 45% comes from subscription revenue

Why news channels may walk away unscathed from the TRP controversy

From advertisers pulling out to alleged TRP scams, news channels find themselves in the middle of a backlash

News channels, news channels controversy,

Ad volumes on TV on an up-swing on the back of festive season and IPL

As per analysts, even as volume of ads have increased, rates are still low at 25-30%

TV adex, TV ad rates

Automakers make a comeback to advertising; bets big on digital

Festive season contributes roughly to 25-30% of the annual sales for auto companies

Industry estimates suggest that automakers are among one of the largest advertisers in India, accounting for a tenth of overall spending

Brand Dhoni packs a punch; estimated to have earned Rs 120-150 crore this IPL from endorsements

Despite announcing his retirement, Dhoni has bagged the highest number of brand endorsements in IPL 13

Mahendra Singh Dhoni, MSD, Brand Dhoni

Open Sesame! say multiplex operators as viewers gear up to return to the big screen

Exhibition industry expects to be operational across the nation by November end in a new avatar, adhering to the government guidelines

Cinema Halls, Multiplex Operators. Exhibition Industry

How ENIL owned Radio Mirchi has built an array of ancillary services to boost its revenue

Besides building brand solutions, the company has also built a strong digital content arm

Radio Mirchi, Prashant Pandey, Prashant Pandey Radio Mirchi

Why brands advertised cautiously on coverage around late Sushant Singh Rajput on news channels

According to data, despite witnessing a 20% increase in viewership, English channels saw a drop in adex following Sushant Singh Rajput’s death coverage

This is not the first time in India when brands are being called out for aligning with noxious content on TV.
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