Vainavi Mahendra
How Dolby benefited from change in content consumption
The company claims to have seen a rise in Dolby enabled home and personal entertainment devices
Fantasy sports company PlayerzPot to increase its marketing spend to Rs 15-18 crore in FY21
PlayerzPot expects to post Rs 6-7 crore as loss in FY21
South India film industry delivers a ‘Master’ stroke; rakes in Rs 100 crore at the box office
According to industry estimates, the South Indian film industry (Tamil, Telugu, Malayalam and Kannada) clocked Rs 1,040 crore in 2020
From short video platform to online shopping, how Kiko TV cashed in on the rise in internet shoppers in 2020
Launched in August 2020, the social ecommerce platform eyes Rs 20 crore as revenue
Year-Ender 2020: How advertising based OTT services upped the ante in increasing reach
Even as AVoD services have registered a rise in user base this year, the challenge will reside in sustaining the business
Year Ender 2020: Subscription based OTT platforms deliver a knockout; register a spike in user base
According to the BCG-CII report, subscription based OTT platforms registered a 55-60% growth in India in 2020
Year-Ender: Why 2020 has been the year of children on TV
Kids genre continues to see a 20-25% category growth when compared to last year
How online gaming industry attracted money and eyeballs in 2020; raked in $173 million in investments
For many gaming companies, investments raised this year has been diverted towards marketing and technology to enhance user experience
Investment in media and entertainment industry declines by 40% to $260 million in CY2020
Online news sites besides short form video streaming platforms are some of the players which have raked in the money
MyTeam11 increases its marketing spend by threefold to Rs 30 crore in FY21
MyTeam11 claims to have recorded a two-fold rise in registered user base during IPL
ASCI rolls the advertising code ball on the roulette wheel; will it win the game
ASCI on Tuesday introduced new guidelines to make real-money gaming advertising more transparent and safer
Gaana to continue to focus on Originals; aims to turn profitable by 2023
The music streaming platform claims to have seen 3x rise in subscriptions
Why news channels may walk away unscathed from the TRP controversy
From advertisers pulling out to alleged TRP scams, news channels find themselves in the middle of a backlash
Ad volumes on TV on an up-swing on the back of festive season and IPL
As per analysts, even as volume of ads have increased, rates are still low at 25-30%
Automakers make a comeback to advertising; bets big on digital
Festive season contributes roughly to 25-30% of the annual sales for auto companies
Brand Dhoni packs a punch; estimated to have earned Rs 120-150 crore this IPL from endorsements
Despite announcing his retirement, Dhoni has bagged the highest number of brand endorsements in IPL 13
Open Sesame! say multiplex operators as viewers gear up to return to the big screen
Exhibition industry expects to be operational across the nation by November end in a new avatar, adhering to the government guidelines
How ENIL owned Radio Mirchi has built an array of ancillary services to boost its revenue
Besides building brand solutions, the company has also built a strong digital content arm
Why brands advertised cautiously on coverage around late Sushant Singh Rajput on news channels
According to data, despite witnessing a 20% increase in viewership, English channels saw a drop in adex following Sushant Singh Rajput’s death coverage
Why the deal between Viacom18 and Sony Pictures Networks India broke off
It is understood that Reliance wanted to retain management control of digital operations
Media-tech firm SyncMedia to end FY21 with net profit of Rs 6.25 crore while revenue to remain flat at Rs 21 crore
The company which claims to have worked with over 150 companies over the last two years expects an increase in its clientbase by 25-30% this fiscal on the back of digital acceleration
IPL 2020: Not a lull moment as Star India bets big on subscription revenue this IPL
Star India saw a 20% increase in television subscription revenue in the first four months of the year, as per sources
NXTDIGITAL plans to consolidate presence in key markets; to bundle broadband with cable service
The company looks to earn blended ARPU next year from its broadband and cable service
Coronavirus Impact: Government relaxes production norms for films and television; cost to increase
From increase in production timeline to rewriting script, production firms are looking at an increase in expenditure
IPL 2020: Pitching empathy; why sports marketing needs to look beyond driving sales
With the pandemic plaguing the world, why brands need to be extra cautious in their communication in the upcoming season of IPL
At Rs 222 crore, BCCI’s dream shatters with a loss of 30-40% in central pool revenue
The Board of Control for Cricket in India (BCCI) has signed a five month sponsorship deal with gaming firm Dream11, valued at Rs 222 crore
IPL 2020: Star India guns for a bigger IPL this year; to cash in on festive season
Star Sports which earned about Rs 3,000 crore from IPL last year, including Rs 600 crore of ad revenue earned by Hotstar -- is looking at earning more
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