Vainavi Mahendra
Regulation or Guidelines: Esports industry bats for self regulations
Currently at a nascent stage, the Esports industry stakeholders fear micro-governing that will impact the growth of the sector
Amagi plans to ramp up operations in India; aims to increase revenue
With the rise in digital content consumption in India, Amagi is all set to leverage the tidal shift
Belvedere launches ‘Made With Nature’ platform
As per the company, while there has been a shift to digital channels from more traditional advertising, however, the opportunity to connect in terms of activations in social gatherings, is endemic to the human spirit
Esports inclusion in Tokyo Olympics: A drop in the ocean
The introduction of Olympic Virtual Series did nothing to boost the Esports sector while enhancing the popularity of the physical sports
Covid-19 records a high spend by states and centre government; AdEx stood at Rs 165 crore between March 2020-June 2021
Top five state governments besides the centre spent maximum on TV followed by radio and print
Regional OTT on the rise as subscribers choose native language over Hindi
As per industry analysts, regional OTT already holds nearly 40-45% share of the overall OTT pie in terms of consumption
As brands make a beeline for K-Pop, India too soon to become its playground
K-Pop band BTS currently endorses a clutch of brands such as Samsung, Adidas, Coca-Cola, Hyundai, Louis Vuitton, McDonald’s
ALTBalaji aims to break-even by the end of FY22; as it looks to double the size of its subscriber base
Balaji Telefilms’ OTT platform currently has 35 million subscribers with nine million monthly active users
Dead end for daily soaps as production houses run out of money to shoot
The production firms of Hindi GECs is estimated to have incurred a 20-30% rise in production cost
Sony YAY! ramps up content production; expects surge in viewership
Sony Pictures Networks India’s kids channel will be producing 500-550 new episodes in 2021
Audio Game On!, says streaming platforms yet revenue remains a challenge
According to industry estimates, the paid userbase for audio OTT platforms averages at 1-1.5% of the overall userbase
Dangal Games to double its marketing spends in FY22 to Rs 32 crore
The online gaming company claims to have seen a 50-55% growth in revenue in FY21
IPL 14 proves to be more than bang for the buck as BCCI eyes Rs 4,000 crore in sponsorship revenue
As per industry estimates, the franchises are looking at 10-15% rise in sponsorship revenue
Discovery Kids rides high on the viewership as the channel records 18-20% rise in Q1 2021
Discovery Kids claims to have 15 new movies in the pipeline which it plans to launch every week along with new episodes of their current shows
#BackToBusiness: Wiggles’ Anushka Iyer on the strategy that needs to be followed to bounce back
Digital platforms and tools are empowering brands to open new channels and broaden their customer reach, says Iyer
Back with a bang; radio industry witnesses the return of ads as volume rises
The regional market account for over 10% share of the adex for the radio industry
Star Sports to earn Rs 3,600 – 3,800 crore ad revenue from IPL 14 this year
New-age brands make a beeline for the upcoming IPL, as Vivo makes a comeback
Life of an online gamer; playing the wheel of fortune
As per industry experts, a professional gamer in India rakes in Rs 70-85 lakh per annum as income
How Dolby benefited from change in content consumption
The company claims to have seen a rise in Dolby enabled home and personal entertainment devices
Fantasy sports company PlayerzPot to increase its marketing spend to Rs 15-18 crore in FY21
PlayerzPot expects to post Rs 6-7 crore as loss in FY21
South India film industry delivers a ‘Master’ stroke; rakes in Rs 100 crore at the box office
According to industry estimates, the South Indian film industry (Tamil, Telugu, Malayalam and Kannada) clocked Rs 1,040 crore in 2020
From short video platform to online shopping, how Kiko TV cashed in on the rise in internet shoppers in 2020
Launched in August 2020, the social ecommerce platform eyes Rs 20 crore as revenue
Year-Ender 2020: How advertising based OTT services upped the ante in increasing reach
Even as AVoD services have registered a rise in user base this year, the challenge will reside in sustaining the business
Year Ender 2020: Subscription based OTT platforms deliver a knockout; register a spike in user base
According to the BCG-CII report, subscription based OTT platforms registered a 55-60% growth in India in 2020
Year-Ender: Why 2020 has been the year of children on TV
Kids genre continues to see a 20-25% category growth when compared to last year
How online gaming industry attracted money and eyeballs in 2020; raked in $173 million in investments
For many gaming companies, investments raised this year has been diverted towards marketing and technology to enhance user experience
Investment in media and entertainment industry declines by 40% to $260 million in CY2020
Online news sites besides short form video streaming platforms are some of the players which have raked in the money
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Top News
- Bitcoin recovers to new high of near $40,000 in six weeks amid Amazon's crypto job posting
- HDFC Bank launches up to Rs 10 lakh overdraft facility for shopkeepers, merchants to ease cash crunch
- Assam-Mizoram border row: Amit Shah dials CMs; state forces likely to vacate disputed site
- Corona Live: Over 1 crore people have got both doses in Maharashtra; Delhi records 39 new cases
- India's first electric vintage car launching in January 2022: Lords Automotive's future plans decoded
- Byju's acquires Great Learning for USD 600 million
- Investors see S&P 500 index rallying 10% or more this year; how you can gain from this rally by buying ETFs
- Who will be new Karnataka CM? BS Yediyurappa's exit triggers wave of speculation - Here are the top frontrunners
- Rolex Rings Rs 731-crore IPO opens July 28; check price band, lot size, allotment date, listing date
- Sensex, Nifty end in red, give up two-day gaining streak; here's what experts make of today's trade
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