Brand Wagon Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands Brand Wagon
BoldCare’s risky ‘Sextember’ campaign goes viral, sparking debate on brand awareness tactics Premium Story
72% of parents assert that brands have a moral obligation to advertise responsibly, reveals IAS report
DRIM Global partners with Swiggy Instamart Swiggy Instamart aims to resonate with consumers on a personal level, harnessing the power of influential voices across various digital… By BrandWagon OnlineDecember 14, 2023 13:15 IST
Pocket FM onboards Subeer Bakshi as head – people and culture In his role at Pocket FM, Bakshi will spearhead the buildout of people process and culture anchors that will enable… By BrandWagon OnlineDecember 14, 2023 12:30 IST
Southwest airlines cuts ad spending as customers move away from X The pullback by Southwest coincides with a significant slump in ad revenue at X, which is on track to bring… By BloombergDecember 14, 2023 11:45 IST
Tata Play becomes the first DTH player to carry over 100 HD and all DD channels Tata Play also onboarded all 44 Doordarshan channels to its portfolio By BrandWagon OnlineDecember 14, 2023 11:00 IST
Vivendi explores breakup of media empire in chase for deals Known as a ruthless corporate raider, the media mogul worked to internationalise his media group over the past decade By BloombergDecember 14, 2023 10:15 IST
Havas announces acquisition of Hamburg-based EPROFESSIONAL Together with Tim Christiansen, Henner Uekermann will lead EPROFESSIONAL taking on the role of managing director By BrandWagon OnlineDecember 14, 2023 09:18 IST
IPL turns decacorn as brand value skyrockets to $10.7 bn A 433% growth since the maiden season in 2008 By Alokananda ChakrabortyUpdated: December 14, 2023 08:35 IST
Disney+ Hotstar’s Sajith Sivanandan on how 2023 has been a defining chapter Premium Story The ICC Men’s Cricket World Cup 2023 exceeded expectations, drawing in 21 digital streaming sponsors By Anushree BhattacharyyaUpdated: December 14, 2023 12:36 IST
Chandrayaan live to memes, YouTube creators made India laugh, cry, and game in 2023 Leading the charge was the Chandrayaan-3 mission’s soft-landing livestream, drawing a record-breaking 8.5 million concurrent viewers By BrandWagon OnlineDecember 13, 2023 19:00 IST
Audible rolls out brand campaign ‘Sunke Toh Dekho’; invites listeners to explore the world of audio storytelling The campaign has three brand films, each featuring actor Kareena Kapoor Khan, Chetan Bhagat and Amish Tripathi, respectively By BrandWagon OnlineDecember 13, 2023 18:18 IST
LehLah unveils its latest campaign featuring actor Athiya Shetty The new campaign showcases LehLah’s commitment to providing an immersive and convenient shopping journey for its users By BrandWagon OnlineDecember 13, 2023 17:32 IST
Prime Video launches its anime channel ‘Anime Times’ Prime members can purchase an add-on subscription to Anime Times at Rs 899 annually By BrandWagon OnlineDecember 13, 2023 16:46 IST
Loco secures live broadcasting rights for KRAFTON’s BATTLEGROUNDS MOBILE INDIA PRO SERIES 2023 finale The exclusive early access for BMPS is part of Loco’s commitment to enhancing viewer experience and is available to all… By BrandWagon OnlineDecember 13, 2023 16:00 IST
Publicis Worldwide India ropes in Nidhi Sinha as VP of planning and strategy Sinha will operate from the Mumbai office and report to Snehasis Bose, chief strategy officer By BrandWagon OnlineDecember 13, 2023 15:18 IST
G-SHOCK India ropes in actor Vicky Kaushal as brand ambassador The partnership between Vicky Kaushal and G-SHOCK embodies the true spirit of ‘Absolute Toughness’ By BrandWagon OnlineDecember 13, 2023 14:30 IST
Padmini VNA Mechatronics assigns digital duties to DigiStreet Media The strategic collaboration marks a step forward for both companies in enhancing its digital presence and reaching a broader audience By BrandWagon OnlineDecember 13, 2023 13:45 IST
Dream11 reinforces commitment to safe, trusted and accountable gaming through ‘Dream Responsibly’ The initiative aims to educate stakeholders about fantasy sports, its synergies with real-life sports and its contribution to the growth… By BrandWagon OnlineDecember 13, 2023 13:00 IST
Musk’s X 2023 ad sales projected to slump to about $2.5 billion X generated a little more than $600 million in advertising revenue in each of the first three quarters of the… By BloombergDecember 13, 2023 12:15 IST
