Page 260 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

If the past few years are any indication, the answer might just be a resounding ‘yes.’

India’s gin story: Local brands infuse British spirit with desi tadka

The app offers a 7-minute guided meditation in multiple languages, along with an AI-powered feature that provides insights from Sadhguru’s teachings.

Sadhguru’s meditation app surges—Can it sustain beyond the hype?

Burger King Corporation approached the court after discovering that multiple websites were illegally using its trademark to lure potential investors

Delhi High Court blocks fake Burger King franchise websites, cracks down on scam

Taboola moves beyond native ads with Realize, aiming to improve performance advertising at scale.

‘Realize’ the future? Taboola’s big bet to outdo search and social ads

Broadcasters oppose government’s 5G spectrum proposal, warn of disruption to TV services

Vi-John Healthcare awards shaving category media mandate to dentsu X

Micro dramas shake up China’s film industry and take aim at Hollywood

Reliance consumer products to ramp up brand presence in FMCG sector

Car makers introduce multilingual voice assistants to enhance driving experience in rural India

After hours with Binu Jacob, MD & CEO, Experion Technologies Premium Story

No one’s going gaga over radio Premium Story

Tanishq and de beers team up to educate consumers on natural diamonds amid rising lab-grown demand Premium Story

Blogger’s park: Why criticism against q-comm practices is growing Premium Story

From mud to the mat: The Kho Kho Federation is sparing no effort to put the sport on the map Premium Story

Realme partners with Shah Rukh Khan for the launch of 14 Pro Series 5G

Absolut Mixers launches #UNLABEL #BORN COLOURLESS campaign to promote a world without labels

Kenvue launches WHO-approved ORS amid past concerns

Advertising

The campaign will be promoted across television, digital platforms, and outdoor spaces.

ixigo Trains appoints Rohit Sharma as brand ambassador

Maxivision unveils TVC Campaign ‘Visionary Moments with Maxivision’ featuring MS Dhoni

Bisleri Limonata launches #DoubleTheChill campaign with Aditya Roy Kapur as brand ambassador

Marketing

Baba Ramdev’s Patanjali has long been a household name in India, leveraging his popularity as a yoga guru to sell everything from herbal medicines to toothpaste.

Patanjali’s big claim, bigger trouble: Arrest warrant issued against Baba Ramdev, Acharya Balkrishna and Divya Pharmacy

GoKwik acquires Shopify app Return Prime to enhance global eCommerce solutions and expand market reach

BrandWagon Explainer: Advertising vs. marketing- The fine line that’s not so fine

Media

‘The `1 lakh-plus price point is an exciting place to be in’

Charriol’s Coralie Charriol and Titan’s Suparna Mitra on India’s luxury watch market and expansion plans Premium Story

MarTech trends 2024: Cookies crumble, videos rule, and personalisation gets personal

Ad Fatigue: The marketing challenge that no one talks about but why? Premium Story

Gaming

Since its soft launch on April 4, the game has rapidly ascended to the top of the charts on the Google Play Store

S8UL partners with KRAFTON for official launch of Bullet Echo India

PlayerzPot launches campaign #TalentKiValue with brand ambassador Rashmika Mandanna

Engaging playfully

Digital Marketing

Around 35% of respondents said that they would like to receive greetings from movie stars

78% of people surveyed use video celebrity apps to send greetings: Report

Martech

To maintain transparency, all images created with generative AI will be identified and marked accordingly using SynthID, and will include metadata indicating AI generation

Google integrates Gemini AI into Google Ads for streamlined Search campaigns

Hitachi Cash Management Services would be a wholly owned subsidiary of Hitachi Payment Services

Hitachi Payment Services acquires Writer Corporation’s cash management business; unveils new identity

The acquisition will enhance Hitachi Payment Services’ market position as a holistic provider of payments and commerce solutions

By BrandWagon Online

January 8, 2024 17:49 IST

Through this partnership, consumers can access lakhs of official merchandise, available on The Souled Store platform (App and Website) through Simpl’s 1-Tap Checkout

The Souled Store partners with Simpl to strengthen its e-commerce platform

The Souled Store generates over 90% of its sales through its own ecommerce platform

By BrandWagon Online

January 8, 2024 17:00 IST

The campaign, while going beyond the traditional marketing approach, delves into the emotional core of human experience

Pramerica Life Insurance launches ‘This is My Climb’ campaign

The campaign has been creatively developed by Publicis Worldwide India

By BrandWagon Online

January 8, 2024 16:20 IST

Before joining HostBooks, Mishra, former CIO at Om Sweets, played a pivotal role in building the business

HostBooks appoints RD Mishra as vice president (FnB)

With over 33 years of experience in the FnB industry across sales, operations, marketing, and communications, Mishra is set to…

By BrandWagon Online

January 8, 2024 15:30 IST

77% of Gen-Zs consider price when buying something

63% Gen-Z prefers brand supporting social causes, says Yuvaa’s report

One reverse trend is that Gen-Zs are now more interested in recommendations of people they know than influencers

By BrandWagon Online

January 8, 2024 14:32 IST

Mukim will lead the sourcing function and outlet business, in addition to driving strategic initiatives for ace turtle

ace turtle appoints Pradeep Mukim as chief commercial officer

Prior to this, Mukim has served as co-founder and CEO at Onip Lifestyle

By BrandWagon Online

January 8, 2024 13:25 IST

With nearly three decades in the field of marketing, Roychowdhury’s past roles include prominent positions at Dentsu, Fountainhead MKTG, and VMLY&R Encompass

Younion appoints Arindam Roychowdhury as vice president – strategic growth

With Roychowdhury’s appointment, the company looks forward to achieving new heights in the realm of brand experiences under his strategic…

By BrandWagon Online

January 8, 2024 12:30 IST

COLORS has taken the lead in creating societal and behavioural impact while offering a range of content

COLORS clocks 207 GRPs in the latest BARC ratings

Shows such as Khatron Ke Khiladi and BIGG BOSS have also been the highest rated non-fiction shows in the category…

By BrandWagon Online

January 8, 2024 11:26 IST

Audacy listed total debt of $2.66 billion and assets of $2.79 billion

Broadcaster Audacy files for bankruptcy after deal to slash debt

The company has struggled recently as advertising revenue for broadcast radio remains weak

By Bloomberg

January 8, 2024 09:47 IST

Rachna loves that every day in PR is different

After hours with Rachna Baruah, founder, Madchatter Brand Solutions

Rachna is a gadget minimalist and her iPhone and Apple Watch keeps her satiated for all needs

By Alokananda Chakraborty

January 8, 2024 08:59 IST

Last year’s Asia Cup and ICC Cricket World Cup were also streamed free on Disney+ Hotstar

Pricey proposition

How long can OTT players keep premium content like cricket free?

By Christina Moniz

January 8, 2024 08:40 IST

These brands are focusing on providing premium offerings in fully customised offices that can also accommodate international clients

Flexing muscle

Branded flex spaces are adapting to demand from smaller markets

By Akanksha Nagar

January 8, 2024 08:20 IST

Dedication to ethical considerations is essential for preserving customer trust and privacy

Tectonic shifts! Investment in martech takes a nose-dive Premium Story

According to CabinetM’s Q3, CY 2023 MarTech Innovation Report, new product announcements saw a 49% decline compared to the previous…

By Shailja Tiwari

January 8, 2024 08:10 IST

47% of respondents watched an e-sports tournament in a month while 20% watched more than three e-sports tournaments in a month, as per a FICCI-EY report

The $200 billion video game industry is a climate opportunity

In 2022, researchers at Yale University surveyed more than 2,000 gamers in the US on their opinions about climate change

By Bloomberg

January 7, 2024 17:30 IST

Baddireddy’s preferred gadgets are Apple Smart Watch and Alexa Voice Assistant

Chai pe Charcha with BrandWagon Premium Story

Vidyarthi Baddireddy, co-founder and CEO, PickMyWork, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Saptak Bardhan

Updated: January 8, 2024 07:22 IST

Cognizant unveils gen AI-powered Innovation Assistant, in collaboration with Microsoft

Festive season rush: E-commerce business need generative AI to scale support

E-commerce companies are uniquely placed to turn these challenges into opportunities for success with the help of generative AI because…

January 7, 2024 14:00 IST

According to Joshi, it is imperative not to generalise content for a specific age group in the realm of digital marketing

BrandWagon AdTalk with Teachmint’s Omkar Joshi Premium Story

Omkar V Joshi, head of marketing – India and International, Teachmint, talks to BrandWagon Online, about the dos and don’ts…

By Yukta Raj

Updated: January 7, 2024 12:12 IST

Marketing strategies evolve along with the expectations of audiences; thus, staying relevant and authentic

Inclusive influencer marketing: reaching diverse audiences

Influencer marketing has also become an integral part of brand promotion as it allows them to connect with their target…

January 7, 2024 10:00 IST

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