Page 179 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The new report is an expansion of Nielsen’s widely followed Gauge series and arrives just ahead of the 2025 TV Upfronts, where networks and platforms showcase programming to advertisers.

Over 70% of TV viewing still happens on ad-supported platforms: Nielsen

While advertising still represents a smaller slice of Amazon’s overall business, it has grown rapidly in recent years and now ranks as the third-largest player in the global digital ad market, behind Alphabet (Google) and Meta (Facebook and Instagram).

Amazon posts $13.9 billion in ad sales, signalling a 19% jump

It was found that the chatbots generally responded appropriately to questions deemed to be very-low-risk.

Slugfest in social commerce: Ad spend fragmentation is inevitable if customer interactions shift to chatbots Premium Story

AI is advertising’s most profound revolution: WPP’s Mark Read

Sony Pictures Network India appoints Rajaraman S as head of content strategy

GroupM Southeast Asia faces leadership shift as Himanshu Shekhar steps down

Shaadi.com founder Anupam Mittal adds a humorous twist to OYO’s ‘sanskari’ policy shift

Netflix brings WWE ‘Raw’ live to streaming in landmark $5 billion deal

Abhishek Bachchan becomes co-owner of ICC-sanctioned European T20 Premier League

Belson Coutinho takes over as COO at Akasa Air

Anytime Fitness’ Vikas Jain speaks on expansion plans, membership trends, and India’s evolving fitness market Premium Story

Honasa Consumer appoints Lokesh Chhaparwal as SVP – technology and engineering

From AI condoms to underwater malls: How brands played along on April Fools’ Day

Strategy, not chance: The real game behind fantasy cricket and opinion trading

India set for $100 billion startup IPO surge by 2027

VOLNEX expands digital outreach with its launch

YouTube poised to overtake Disney as top media giant, Analyst predicts

Advertising

With this campaign, we aim to grab consumers' attention in a way that feels fresh and unexpected.

Campaign Decoded: Britannia’s billboards bend to nature—Not the other way around! Premium Story

Playing with a straight bat

R K Swamy Ltd reports 11.4% revenue growth for Q1 FY25

Marketing

Fresh allegations of collusion and financial misconduct shake Byju’s insolvency proceedings.

Byju’s vs EY: Whistleblower claims, allegations of collusion, and a billion-dollar insolvency battle—Explained

Foreign consumer brands make a beeline for India

For OfBusiness, small is big Premium Story

Media

Balaji Telefilms moves closer to restructuring with SEBI Observation Letters

A+E Global Media Partners with Arré Studio to launch survival show ‘Alone’ in India

Amazon unveils Creator Central to empower influencers and boost India’s creator economy Premium Story

Gaming

Carving a niche: How Indian game developers are shaping the global gaming landscape

Microsoft-Activision deal draws fresh questions from appeals court

All India Gaming Federation and Neokred Technologies unveil the ‘game bureau’

Digital Marketing

Weaddo launches new digital and social media marketing campaign #EntertheMetaverse

Digimaze bags the performance marketing mandates for Just Watches and Cottonworld

Infosys to acquire digital marketing agency oddity for around Rs 419 cr

Martech

SpiceJet partners with CleverTap to enhance customer experience

Infobip’s Shankar Iyer on evolution of CP-a-a-S industry and the company’s role

Ecom Express Limited is an end-to-end technology enabled logistics solutions provider (Image: PR Handout)

Ecom Express unveils its ‘Upar Wala Sab Dega’ campaign on drone deliveries of e-commerce parcels

From what it’s understood, the campaign features a series of teaser videos

By BrandWagon Online

May 30, 2024 13:00 IST

In a press call, Meta security executives said they removed the Israeli campaign early (Image: Reuters)

Meta identifies networks pushing deceptive content likely generated by AI

The social media company said the accounts posed as Jewish students, African Americans, and other concerned citizens

By Reuters

May 30, 2024 11:45 IST

Under the new name Lauritz Knudsen, the company will continue to focus on the Indian and global markets with products designed and made in India.

L&T Switchgear rebrands as Lauritz Knudsen Electrical and Automation, announces expansion plans

In 2020, L&T Switchgear became part of the Schneider Electric Group after L&T’s divestment of its Electrical and Automation (L&T…

By BrandWagon Online

May 30, 2024 10:27 IST

In FY25, we have implemented a comprehensive repositioning strategy with a strong focus on marketing. (Image: Company)

Paragon India’s Sachin Joseph on the company’s repositioning strategies and expansion plans in FY25 Premium Story

The company’s revenue from operation rose 26.3% to Rs 91.44 lakh in FY23 from Rs 72.57 lakh in FY22, as…

By Shailja Tiwari

May 30, 2024 08:00 IST

Of the total metals 15 are Gold, 24 are Silver and 25 are Bronze

GoaFest 2024: EssenceMediaCom bags the Grand Prix for Innovative Use of Branded Content Integration at this year’s Media ABBY

Wavemaker India won the maximum number of metals accounting for 16 of them followed by Initiative Media with eight

By BrandWagon Online

May 29, 2024 22:27 IST

“Our goal was to highlight the versatility of the MyGlamm 4-in-1 Liquid Lipstick Stack, emphasising its ability to cater to various facets of a person in one convenient product,” Bhatia said (Image: PR Handout)

Ad of the Day: MyGlamm’s #InfinitePossibilitiesEveryday

Ketan Bhatia, group brand director, Good Glamm Group, talks to BrandWagon Online, about the inspiration, creative process, and challenges faced…

By BrandWagon Online

May 29, 2024 18:15 IST

Through this, the company is offering discounts based on the previous day’s highest temperature

The Sleep Company launches #BeatTheHeat Campaign, offers discounts based on previous day’s highest temperature

The Sleep Company will monitor yesterday’s highest temperature and it will be captured on their system and placards in the…

By BrandWagon Online

May 29, 2024 16:45 IST

EssenceMediacom takes charge of Wonder Cement’s media strategy

Reportedly, Wonder Cement is joining the IPL as the official umpire partner

By BrandWagon Online

May 29, 2024 15:30 IST

As the chief executive officer at CAMP SMA, she spearheaded the portfolio of Bhaane, Veg Non-Veg, and a strategic partnership with Nike India

Bata India appoints Deepika Deepti as head of marketing

In her new role at Bata India Limited, Deepika is set to uphold and elevate a stylish trajectory for the…

By BrandWagon Online

May 29, 2024 14:15 IST

Reportedly, MPG was founded in 1887 (Image: PR Handout)

Shah Rukh Khan gets roped in as brand ambassador of MPG

In his role, Khan is believed to be seen in MPG’s campaigns across multiple channels

By BrandWagon Online

May 29, 2024 13:30 IST

The move comes as part of EGFs efforts to navigate the complexities of online gaming regulation with a special focus on player protection, transparency, and responsible gaming

E-Gaming Federation appoints Ankur Gupta as advisor for policy and legal research

Ankur will advise EGF on applying global best practices in law and regulatory affairs to position India as a leader…

By BrandWagon Online

Updated: May 29, 2024 12:31 IST

Comcast announced price hikes for Peacock ahead of the Olympic Games in Paris this summer (Image: Reuters)

Verizon adds Peacock to streaming hub, offers discounted YouTube premium plan to customers

Reportedly, the telecom firm said it will offer YouTube Premium for $10 per month

By Reuters

May 29, 2024 11:00 IST

Banerjee is likely to join Sony by August, according to persons in the know, and will lead 26 channels from general entertainment to sports and movies, and also streaming service SonyLiv.

Sony India picks Disney’s Gaurav Banerjee as CEO

Banerjee will replace NP Singh, who resigned last week after 25 years at the company.

By Viveat Susan Pinto

May 29, 2024 09:23 IST

On the spot with Suchana Sarkar, chief brand officer Makani Creatives

Beyond awareness, the ad enabled change

By Christina Moniz

May 29, 2024 08:37 IST

Automation removes human error from the process, leading to consistently accurate test execution and reliable results.

Blogger’s Park: Winner takes all

Use agile tools to enhance software quality

May 29, 2024 08:30 IST

The media and entertainment industry definitely shows the impact of these emerging technologies more intensely than any other industry, since it is such a future medium.

Interview: Ram Madhvani, film maker & producer

‘We look to create targeted experiences, not blast ads’

By Alokananda Chakraborty

May 29, 2024 08:22 IST

Custom Market Insights has anticipated the programmatic advertising sector to clock $30.1 billion by 2032 (Image: PR Handout)

Moloco’s Siddharth Jhawar on optimisation of ad targeting and impact of the company’s multi-year strategic partnership with Viacom18 Premium Story

“Our flagship product is a user acquisition product, which is called the demand-side platform,” Jhawar stated

By Ritarshi Banerjee

May 29, 2024 08:00 IST

The other big discussion point was the longstanding debate on agency remuneration

Goafest 2024 kicks off today in Mumbai

The three-day festival will feature over 50 speakers and performers

By Christina Moniz

Updated: May 29, 2024 12:09 IST

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