Page 170 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Marico, FMCG, revenue growth, Parachute, Distribution, margin outlook, VAHO segment, digital brands, premium brands, demand revival, rural recovery, copra inflation, CPI inflation, food inflation,

Marico re-appoints Saugata Gupta as MD and CEO for two more years; FY25 revenue crosses Rs 10,000 cr

Here’s how Motorola is scripting a comeback in the market Premium Story

After hours with Suresh Mansharamani, co-founder, Tajurba Business Network Premium Story

Sting’s price strategy upends India’s energy drink market as Reliance joins the fray Premium Story

John Jacobs appoints Sumit Chawla as AVP of marketing

Lens on innovation! ZEISS and Vivo’s partnership in motion

PV Sindhu joins PUMA India as brand ambassador

PepsiCo Names Nitin Bhandari as VP and GM for India and South Asia Beverages

After Hours with Deepak Sahni, founder, Healthians Premium Story

Is Goa’s tourism decline real? Challenges and opportunities for the state’s hospitality sector Premium Story

HUL’s Rs 3,000-crore bet on Minimalist: What it means for the skincare market Premium Story

Swiggy Instamart launches InstaWarmer at CyberHub

After hours with Aayush Madhusudan Agrawal, Founder & MD, Inspira Global Premium Story

Ad surge may make quick-commerce profitable

Indosup reports Rs 150 crore in FY25 revenue, plans expansion with IndoShield, IndoAssist

BrandWagon Chai pe Charcha with Palmonas’ Pallavi Mohadikar Premium Story

Not quite gold, not quite cheap—Are Indians ditching pure gold for demi fine jewellery?

Advertising

Aussie captain Pat Cummins roasts Virat Kohli in viral champions trophy promo

‘Never seen you bat this slowly’ Pat Cummins trolls Virat Kohli and others – Watch here

Raksha Bandhan 2024: Brands unveil creative campaigns to connect with siblings

Campaign Decoded: Swiggy Instamart’s ‘Is Rakhi Sawant happy this Rakhi?’ Premium Story

Marketing

MyMani will introduce products including Yes The Good Oil, a cold-pressed peanut and sesame oil range, Crunchmani, a peanut snack range with flavors such as Chilli Schezwan and Garlic Roasted, and Big Nuts

Agrocrops expands into FMCG with MyMani, introduces peanut-based products

Axis Max Life Insurance unveils new brand identity with ‘Double Bharosa’ campaign

BrandWagon Chai pe Charcha 4700BC’s Chirag Gupta Premium Story

Media

Hawkins previously served as CEO of PHD Asia Pacific, where he led the agency’s expansion in the region.

IPG Mediabrands appoints James Hawkins as CCO

After Hours with Upasana Taku, co-founder and CFO, MobiKwik Premium Story

CCPA cracks down on surrogate advertising in alcohol and tobacco industries: New guidelines target celebrities and brands Premium Story

Gaming

Garena Free Fire MAX redeem codes, December 16, 2024 edition

Garena Free Fire MAX redeem codes, September 6, 2024 edition: How to unlock exclusive in-game rewards, check full list

Vi collaborates with Gameloft to bring hyper casual games for its subscribers

Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop

Digital Marketing

The agency won the mandate after a multi-agency pitch

Sociowash bags creative and digital mandate for fitness chain Anytime Fitness India

Hindustan Unilever rolls out POND’S D2C webAR game on Vossle

India withdraws privacy bill proposal, working on new law

Martech

“I started driving a cab in 2016, and in 2018 I added these services, to ensure that whoever boards the cab, has a good experience,” Quadeer told BrandWagon Online.

BrandWagon Exclusive: How a cab driver redefined customer experience?

TBO.COM and WebEngage partner to deliver hyper-personalised services to customers

Nextiva appoints Senthil Velayutham as chief product and technology officer

The cap on fund managers' remuneration is another point of contention.

No likes for desi social media copycats

Several Indian apps aping social media giants are finding it tough to survive

By Shubhangi Shah

June 16, 2024 10:30 IST

While social media helps to reach out to more people, that’s not the only avenue that monks and former monks are looking at.

Rise of the ‘monk-fluencers’

And the new-age gurus and monks appear to be well aware of this and are building their online presence while…

By Shubhangi Shah

June 16, 2024 09:20 IST

"Digital marketing has rapidly evolved amidst and also post pandemic," Abbi said (Image: PR Handout)

BrandWagon Adtalk with Schneider Electric’s Rajat Abbi Premium Story

Rajat Abbi, vice-president global marketing and chief marketing officer, Schneider Electric, talks to BrandWagon Online about the dos and don’ts…

By Ritarshi Banerjee

June 15, 2024 17:30 IST

The art and science of rebranding: Transforming organisations for success

For legacy brands, their brand image may no longer accurately reflect their current offerings, values, or technological advancements

June 15, 2024 14:45 IST

"My favorite vacation spot is Europe, particularly New Forest in the UK. Its enchanting landscapes, rich history and vibrant culture fascinate me," Yadav said

Chai pe Charcha with BrandWagon Premium Story

Ramashrya Yadav, founder and CEO, Integrow Asset Management, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Ritarshi Banerjee

June 15, 2024 11:30 IST

India's technological transformation has fundamentally changed the way customers engage (Image: Freepik)

Unveiling India’s market magnetism: Why international brands flock to expand amidst rising opportunities

The India Retail Index by Kearney highlights that smaller cities outside the top 100 will be the driving force behind…

June 15, 2024 09:25 IST

The last time Zara reported a weak set of numbers in India was in FY21, due to the pandemic (Image: Financial Express)

Zara struggles to find right fit as rival brands boom

Within seven years of its launch in India, Zara’s sales had crossed Rs 1,000 crore and it maintained a 20-60%…

By Viveat Susan Pinto

June 15, 2024 09:25 IST

The game takes the player into a mission with a knife (image:freepik)

Game of the Week: Hunter Assassin

Players can choose if they want to play with an agile character or one with more health points (HP).

By Santanu Karmakar

June 14, 2024 19:18 IST

The FCB Group in India comprises four agency brands (Image: PR Handout)

FCB Group India rolls out ‘FCB NOW’ program for brands and platforms

This program has been made possible through FCB’s partnerships with Amazon, Google, LinkedIn, Jio, Meta, and ShareChat

By BrandWagon Online

June 14, 2024 16:38 IST

Khan will be featured in Myntra’s ‘Trend IRL’ (Trend in Real Life) campaign, promoting Myntra as a platform for the latest fashion trends and urging users to discover new style

Myntra appoints SRK as its brand ambassador

Khan’s association with Myntra aims to build the platform’s appeal among his fans and strengthen its position as a trend-first…

By BrandWagon Online

June 14, 2024 15:30 IST

Industry body, ASCI, issued a clarification on the same (Image: Financial Express)

MIB’s self-certification causes a stir in advertisers’ lives; find out how it affects you

The notification has mentioned two portals for all advertisers/advertising agencies to generate their self-certificate

By BrandWagon Online

June 14, 2024 14:58 IST

The video aims to encourage more people to donate blood by showing how it can save lives.

Mankind Pharma launches #RippleOfChange campaign

The campaign features a video that portrays the consequences of blood scarcity

By BrandWagon Online

June 14, 2024 14:27 IST

Arya's leadership also contributed to The Esports Club's expansion into the Middle East and Southeast Asia.

NODWIN Gaming appoints Ishaan Arya as vice president of sales and partnerships

The company has claimed to expand its reach by acquiring Comic Con India and securing a 51% stake in the…

By BrandWagon Online

June 14, 2024 12:10 IST

Bumble is a dating and social networking app

Bumble launches ‘Opening Moves’ campaign featuring Vedant Raina and Khushi Kapoor

Reportedly, in Bumble’s new film Kapoor and Raina bond over Bumble’s new ‘Opening Move’, showcasing their chemistry

By BrandWagon Online

June 14, 2024 10:52 IST

Riding on star power

Amazon has sharpened focus on creator partnerships

By Geetika Srivastava

June 14, 2024 08:53 IST

Keeping my home gadget free is my intended way of life.

After hours with Sandeep Chaudhary, CEO, PeopleStrong

‘Weekends are precious. I try to have a balanced week with work and play, but given my travel, the weekend…

By Christina Moniz

June 14, 2024 08:41 IST

The company claims to focus on consumer education, gaining insights into their financial needs, and aims to deliver tailored communication to provide relevant solutions (Image: PR Handout)

A Bandhan of a lifetime! How Bandhan Life aims to capture a piece of the life insurance sector Premium Story

The life insurance market in India is projected to reach (gross written premium) of $105.70 billion by 2024, as per…

By Shailja Tiwari

June 14, 2024 08:00 IST

“I believe extending this partnership proves the impact we are making in the global music scene,” Anshal Garg said (Image: PR Handout)

Virgin Music Group and Play DMF announce new partnership agreement

From what it’s understood, flagging off the extended partnership is a new track called Ittefaq

By BrandWagon Online

June 13, 2024 19:15 IST

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