Page 166 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

According to the EY report, India’s gaming industry consists of 488 million online gamers in 2024.

India’s M&E sector to hit Rs 3.07 trillion by 2027, outpacing GDP growth: EY

While the official deal announcement did not reference the trade dispute, company leaders have in recent weeks outlined internal efforts to cushion the blow.

Skechers to be bought out in $9 billion deal amid tariff turbulence

Jasprit Bumrah, Uppercase launch campaign with a twist on celebrity-backed brands

More than 70% of the celebrity-endorsed ad volume came from five product categories, chief among them ecom-gaming, biscuits, and pan masala.

Ananya Panday is now IPL’s most endorsed star, beating Shah Rukh Khan

Netcore Cloud’s Siddharth Gopalkrishnan on AI innovation, global growth strategy, and the future of martech Premium Story

Foxtale secures $30 million in series C funding to expand skincare market presence

How childhood friends Paurav Rastogi and Shamin Kapoor secured Rs 2 Crore investment for Speed Kitchen on Shark Tank India

Swiggy Instamart brings interactive festive pot to celebrate Pongal in Chennai

Star Sports Network and Disney+ Hotstar launch ‘SKYball’ campaign for India vs England T20I series

Sharks in red? Shark Tank India judges’ businesses: Who’s profiting? Who’s making losses?

Hemant Arora joins Truecaller to lead global ad sales business

Unreal is the new real: Kia Carnival ad redefines realism with virtual filmmaking

The MSD dilemma: CSK is in a cleft between brand Dhoni and what’s next Premium Story

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India, Snehasis Bose named Group CSO

How Khadi led Vivek Sahni to Kama Ayurveda—and a Rs 1800 oil

YesMadam rolls out 0% commission model for select gig workers

AI now mandatory at Shopify, CEO confirms after leaked memo

Advertising

OpenAI to make Super Bowl advertising debut with TV spot

Joy Personal Care announces Medha Shankr as its brand ambassador

On the spot with Asparsh Sinha, managing partner, OPEN Strategy & Design

Marketing

India’s growing coffee demand: Kaapi Solutions aims for expansion with a focus on innovation

Roadside assistance market: Speed is of the essence Premium Story

Hyatt bets big on Instagram to drive emotional engagement and market growth

Media

Live sports also played a significant role, with events like the IPL on Jio Cinema and the ICC T20 World Cup on Disney+ Hotstar accounting for 70% of premium video ad revenues, while also helping reduce piracy.

YouTube and Meta drive 89% of online video viewership in India: AVIA report 2025

HSBC Mutual Fund announces ‘Naye Nazariye Ki Udaan’ digital film

Wahter’s Amitt Nenwani on shaping the future of advertising with personalisation and hyperlocal strategies

Gaming

Garena Free Fire MAX : What’s in store for you

Garena Free Fire MAX redeem codes, September 11, 2024 edition: How to unlock exclusive rewards today

Govt cracks down on offshore e-gaming apps, blocks many

Digital Marketing

HypeSquad is also in the process of launching content IPs across the lifestyle, marketing, and BFSI verticals

Team Pumpkin launches content and communication arm, HypeSquad

Wondrlab India launches Wondrlab Technologies; appoints Rajesh Ghatge as CEO

Martech

AI has the potential to revolutionise customer service, with AI-infused chatbots and virtual assistants becoming integral to customer service strategies.

The rise of AI-as-a-Service: How businesses can leverage technology for a competitive edge

Taboola introduces new AI-powered technology Maximize Conversions from native ad campaigns

Sinch MessageMedia launches new SMS service to improve customer experience

I love the social campaigns run by Ferrara candy, especially their ability to turn identified social trends into strategic campaign opportunities.

BrandWagon Adtalk with Sprinklr’s Arun Pattabhiraman Premium Story

Arun Pattabhiraman, CMO, Sprinklr, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns, and…

By Shailja Tiwari

Updated: June 24, 2024 11:22 IST

The concept was simple yet powerful: showcase Marina Prieto, an endearing centenarian with a zest for life, in various everyday scenarios

Ideas that inspire

Ideas are the most important beings on the planet.

June 22, 2024 10:21 IST

With 18 metals at the end of the five-day festival, the Indian contingent was staring at its worst performance since 2015 when it picked 13 metals.

India bags 18 metals, its worst show since 2015

Leo Burnett led with 5 metals, Ogilvy next with 4

By Alokananda Chakraborty

June 22, 2024 10:07 IST

Launched by Piyush Goyal, Union Minister for Commerce and Industry, the report provides a detailed analysis of e-commerce’s transformative role in India’s economy, with a focus on job creation and consumer benefits.

Content is King: The importance of leveraging high quality content to boost organic traffic for e-commerce clients

Creating valuable content positions a brand or individual as an authoritative source within their industry or niche

By Guest

June 22, 2024 09:40 IST

Senco Gold and Diamonds, an Indian jewellery retail chain,

Senco Gold and Diamonds launches its anthem, aims to support LGBTQ+ community

The anthem signifies Digvikar’s declaration of self-identity and acceptance of oneself

By BrandWagon Online

June 21, 2024 19:12 IST

As per the company, it automates compliance monitoring, reviews ads within minutes, and helps advertisers save time and resources while ensuring adherence to guidelines.

mFilterIt launches TickR to aid advertisers in meeting Supreme Court’s ad compliance mandate

The company claims that by leveraging TickR, advertisers can safeguard their brand reputation, optimise creative performance for better results, and…

By BrandWagon Online

June 21, 2024 18:30 IST

Spotify and Royal Enfield have announced a year-long collaboration

Spotify partners with Royal Enfield, announces a year long collaboration

The partnership coincides with World Music Day and World Motorcycling Day.

By BrandWagon Online

June 21, 2024 17:49 IST

“We are looking forward to introducing these fragrances,” Ankit Daga, head of business development, McNROE, shared (Image: PR Handout)

McNROE unveils fragrance collections at ‘Flipkart Glam Up’ event

From what it’s understood, actors such as Taha Shah and Adah Sharma unveiled the scents

By BrandWagon Online

June 21, 2024 16:30 IST

The campaign film features various Hyundai models driven by different customers, focusing on aspects such as mobility, service network, technology, comfort, convenience, and safety.

Hyundai Motor India launches ‘I Choose Hyundai’ campaign

The campaign aims to showcase the variety of models, transmissions, features, and fuel options available from Hyundai.

By BrandWagon Online

June 21, 2024 14:00 IST

"Our 'Bharosa India Ka' campaign aims to go beyond showcasing our range of services,” Alexander George Muthoot, joint managing director, The Muthoot Group, expressed (Image: PR Handout)

Muthoot Finance rolls out two ad films showcasing Madhuri Dixit

The first ad film focuses on removing doubt from decision-making and the second film delves into the significance of gold…

By BrandWagon Online

June 21, 2024 12:45 IST

Carrom Pool: Disc Game is a multiplayer board game

Game of the Week- Carrom Pool:Disc Game

it ranks sixth on Google Play Store’s top free sports game chart at the time of filing this report.

By Santanu Karmakar

June 21, 2024 11:12 IST

Recipe for success (Image: Financial Express)

When design rules narrative

Food is becoming a new sensory dimension to fuel powerful design narratives

June 21, 2024 09:50 IST

New flight path

What Air India needs to do to live up to the Vistara promise

By Viveat Susan Pinto

June 21, 2024 09:30 IST

Shoppers Stop steps up focus on fragrance portfolio

“The beauty market is evolving and fragrances are becoming an important part of a consumer’s beauty kit,” Biju Kassim, CEO…

By Viveat Susan Pinto

June 21, 2024 09:05 IST

According to a recent report by Redseer, the Indian BPC market is expected to grow at a CAGR of 10% between 2022-2027 (Image: Freepik)

With new products and wider presence, Renee Cosmetics eyes on profitability within 12 to 18 months

After the recent Series B funding round led by its existing investors, Evolvence India and Edelweiss Group, the current valuation…

By Abhinay Kumar

June 21, 2024 08:45 IST

Bombay Shaving Company over the years has managed to draw both money and the attention of leading companies

Bombay Shaving Company’s Deepak Gupta on the company’s goal on being EBITDA-positive Premium Story

The company’s recent print ad which aimed to handle taboo around body hair, drew a lot of flak.

By Shailja Tiwari

June 21, 2024 08:00 IST

Creating a monsoon-themed campaign posed several challenges, primarily due to the unpredictable weather conditions.

Ad of the Day: Crocs’ Splash Your Style monsoon campaign

Crocs’ spokesperson and Kulfi Collective’s spokesperson talks to BrandWagon Online, about the inspiration, creative process, and challenges faced in bringing…

By BrandWagon Online

June 20, 2024 19:13 IST

The campaign highlights that many individuals juggle multiple dreams

Kotak Mutual Fund rolls out ‘Sapno Ko Skip Nahi SIP Karo’ campaign

The initiative aims to address the issue of investors prematurely stopping their SIPs due to market fluctuations and short-term profit…

By BrandWagon Online

June 20, 2024 17:13 IST

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