Page 121 of Brand Wagon

On the monetisation side, App Store Offer Codes have been expanded beyond subscriptions to include consumables and non-renewing purchases

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

As India’s residential segment grows at over 10% CAGR, driven by higher disposable incomes and demand for connected homes, Schneider Electric is doubling down on its focus on innovation, localization and consumer-centric design.

Watt’s up, India? Schneider Electric wants to make your home smarter

NEC India launches podcast series on diversity and inclusion

77% of BFSI brands turn to influencers to build credibility: Report

Why Bachchan remains the advertiser’s safest bet

After hours with Snehdeep Aggarwal, Chairman, Bhartiya Group Premium Story

BrandWagon Chai pe Charcha with Nysh’s Bhavna V Premium Story

BrandWagon Chai pe Charcha with YesMadam’s Akanksha Vishnoi Premium Story

Mahesh Babu and daughter Sitara shine in new Reliance campaign | Watch here

Conversational AI is making technology more intuitive – Here’s how

Turns out, green isn’t so scary — India’s loving its matcha moment

India’s digital ad market to hit Rs 59,200 crores by 2025 as martech reshapes marketing strategies: Report

CCI dismisses AGI Greenpac’s complaint against INSCO; Supreme Court upholds INSCO’s resolution plan for HNGIL

51% consumers boycott brands advertising next to hate speech: Report

J&K calls back tourists with ‘Chalo Kashmir’ campaign to resurrect tourism

UPES strengthens brand credibility with Indian Navy partnership

Beauty-tech startup Kult bets on curation and personalisation

Advertising

The advertisements are directed by Suraj Wanvari of Happy Monk and written by Vishal Dayama of Braindad

PokerBaazi revives ‘Tu Poker Khelta Hai Kya?’ campaign featuring Shahid Kapoor

Ravindra Jadeja joins AS-IT-IS Nutrition for ATOM range campaign

We wanted CSK to stay true to being a team owned by fans: S Chocka, OPN Advertising

Godrej Jersey is doubling down on allied offerings Premium Story

Private labels set to reshape instant food delivery Premium Story

BrandWagon Chai pe Charcha with Magnon Group’s Vineet Bajpai Premium Story

WPL 2024 has set a new viewership record, but will advertiser interest translate into higher revenues amidst competing cricket tournaments?

WPL 2025 sees record viewership surge, advertisers show increased interest Premium Story

Global Internet traffic up 17%, gaming industry top cyber target, reveals Cloudflare 2024 report

Honasa Consumer names Meetu Mulchandani as VP and head of Brand Factory

GTA 6 is officially set to release on May 26, 2026, for PlayStation 5 and Xbox Series X/S, with a PC version expected to follow later.

GTA 6 update: Check India price, lauch date, characters, map overview and more

Regulatory clarity, GST resolution top gaming firms’ wish list for new govt

Accenture and MI New York announce strategic three-year partnership

Burger Singh assigns digital marketing duties to Sociowash

Social commerce market is globally expected to grow over $2 trillion by 2025: McKinsey and Company

BrandWagon Ad Talk with Kinnect’s Kartikeya Tiwari

Understanding and addressing these issues is key to maintaining effective communication and optimising email campaigns. (Image Credits: Freepik)

How to tackle common technical issues affecting email deliverability

Zoomcar partners with CleverTap to drive customer engagement

Behind closed doors! How walled gardens control the digital marketing world? Premium Story

In his opening remarks, Kumar, 48, who took over as India head of the US-based multinational company in May 2024, said that the maker of brands such as Whisper, Vicks, Gillette, Oral-B, Tide and Pantene, was "doubling down" on an "integrated growth strategy" that included having a strong portfolio of brands as well as ensuring superiority, productivity and constructive disruption across the value chain. (Image Credit: P&G)

P&G India sees growth amid declining inflation, strengthens rural market focus Premium Story

Srinivasan also indicated that declining rural wages and umemployment were key monitorabels for the firm, even as normal and above-normal…

By Viveat Susan Pinto

September 19, 2024 09:04 IST

For this campaign, the company claims to have adopted a 360-degree approach that integrates both digital and traditional channels. (Image Credits: Salesforce)

Salesforce’s new marketing strategy: A bold move or a misguided effort? Premium Story

In an effort to raise awareness, the company has signed former cricketer Rahul Dravid as its brand ambassador.

By Anushree Bhattacharyya

September 19, 2024 08:00 IST

A snippet from the ad. (Image Credit: Archies)

Archies celebrates Daughter’s Day with digital campaign

According to the company, the campaign aesthetically captures the essence of the relationship between fathers and daughters, emphasising how they…

By BrandWagon Online

September 18, 2024 19:30 IST

A snippet from the ad. (Image Credit: upGrad)

upGrad launches campaign to encourage senior professionals to enhance careers

According to the company, it drew insights from preliminary research and delved into the inner desires, aspirations, and challenges faced…

By BrandWagon Online

September 18, 2024 19:00 IST

Furthermore, it is believed that these shares will be subject to SEBI regulations and lock-in requirements as per Chapter V of the SEBI (Issue of Capital and Disclosure Requirements) Regulations 2018. (Image Credits: Nazara)

Nazara Technologies secures Rs 900 crore fundraise for strategic expansion and acquisitions

From what is understood, this capital infusion will fuel strategic acquisitions, fund business expansion, and enhance the company’s ability to…

By BrandWagon Online

September 18, 2024 18:00 IST

Infloso’s Molly: A breakthrough AI Marketer or just a fad?

Molly’s creators tout it as a revolutionary advancement in marketing technology. By leveraging vast amounts of data, including market trends…

By Gopika Nair

September 18, 2024 17:08 IST

Once the idea is finalised the next task that resides in hand is targeting the right set of users with the right messaging. ( This is an AI generated image from Ideogram)

The Engagement Sage: The long route to creativity in the age of digital!

It all begins with an idea. Nowadays there is no dearth of sources when it comes to researching for one.…

By Anushree Bhattacharyya

September 18, 2024 16:00 IST

Reportedly, the company will strengthen its focus on expanding its distribution channels, product innovation, team expansion, and scaling up its manufacturing capacity. (Image Credits: Daily Objects)

DailyObjects raises $10 million in Series B funding led by 360 ONE Asset

From what is understood, the round also witnessed participation from its existing investor – Roots Ventures.

By BrandWagon Online

September 18, 2024 15:01 IST

Schbang, a creative agency, announced the strengthening of its global influence by acquiring Addikt. (Image Credit: addiktSchbang)

Schbang acquires Addikt to boost global influence and expand into European market

From what is understood, Addikt has delivered iconic design work for international brands such as Pride Amsterdam, Prada X Armani…

By BrandWagon Online

September 18, 2024 13:00 IST

It is believed that LIFT//OFF will open applications for Creators, Trainers, and Recruits on 18 September, with the deadline for applications set for 10 October. (Image Credits: KGeN)

KGeN partners with Riot Games to launch LIFT//OFF, an online training academy for Valorant

From what is understood, this program sets a new standard by strategically selecting gaming content creators as ‘creators’ and seasoned…

By BrandWagon Online

September 18, 2024 12:00 IST

New markets will include Maharashtra in the west and Andhra Pradesh in the south, Agarwal said, as the company eyes a broader footprint of 300-350 stores in the next 3 years. (Image Credit: V2 Retail)

V2 Retail targets Rs 1,800 crore revenue in FY25 with 60 new stores and online expansion Premium Story

While V2 Retail’s year-on-year revenue growth in FY24 was 39%, this number will surge to over 50%, if it does…

By Viveat Susan Pinto

September 18, 2024 10:33 IST

"For every such transaction, we plant a tree in the Rajasthan belt. We have planted around 2 lakh trees already," Shah said. (Image Credits: Pepperfry)

Pepperfry’s CEO Ashish Shah on why India’s furniture market needs more IKEAs Premium Story

“While it’s an expensive and time-consuming process, we expect this game-changing experience to be available in two years,” Shah added.

By Pallabi Dey Purkayastha

September 18, 2024 09:59 IST

Ad walks the tightrope of indulgence & communing

On the spot with Equinox Films’ Tanvi Gandhi Premium Story

“Even though it’s nearly two years old, it still sticks with me, which is exactly why it’s worth revisiting,” Gandhi…

By Alokananda Chakraborty

September 18, 2024 08:45 IST

Just as your visual identity is carefully managed, your sonic identity should also be treated with the same level of importance.

Blogger’s Park: Sonic branding is no longer just an option, it’s a necessity Premium Story

I believe that a MOGO, or Musical Logo, is one of the most direct pathways to a consumer’s heart.

By Guest

September 18, 2024 08:30 IST

He said that Lightspeed used multiple vectors to determine the company's growth, including the number of dark stores, consumer retention, unit economics at the store level and the speed at which stores were breaking even. (Image Credit: Zepto)

Zepto has huge growth potential: Lightspeed on quick commerce’s expanding future Premium Story

The VC firm participated in the recent two rounds of fund raise by the q-comm firm

By S Shanthi

September 18, 2024 08:15 IST

logistics industry, logistics companies, National Logistics Policy, sustainable logistics, technology, data, logistics parks, warehousing, Logistics Data Bank, ULIP, Gati Shakti Yojna

How logistics startups are powering quick commerce with faster deliveries and tech innovations Premium Story

Technology is at the centre of these startups’ ability to provide swift, efficient deliveries.

By S Shanthi

September 18, 2024 08:00 IST

The Creators Authority Score claims to be built user-friendly, enabling marketers to quickly and easily compare influencers.

Qoruz introduces Creators Authority Score to improve influencer selection and campaign effectiveness

The goal is to provide a clearer understanding of an influencer’s potential impact, helping marketers make more informed decisions when…

By Shailja Tiwari

September 17, 2024 18:52 IST

The Power of Comparison: How Ads Stack Up Against Each Other

BrandWagon Explainer: What is comparative advertising and how efficient it is?

Explore how comparative ads influence consumer preferences and market trends

By Shailja Tiwari

September 17, 2024 17:44 IST