Page 109 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The return to The Tribe comes at a time when Almost Famous is gaining momentum globally

Almost Famous returns for season 2 of Amazon Prime Video’s The Tribe, music duo to play expanded role as show’s global appeal rises

The FIR also includes links to Sportasy’s advertisements and social media promotions that depict the platform as a fantasy game but, in practice, facilitate betting and wagering behaviour.

FIR filed against FIFS member Sportasy in Haryana for alleged illegal betting

Katrina Kaif is the new brand ambassador for Maldives

Rapido eyes Rs 125 cr in funding, prepares to enter food delivery segment

BrandWagon Chai pe Charcha with Interia’s Umesh Kumar Premium Story

JioHotstar clocks record 1.3 billion views in IPL opening weekend

Hindalco’s alchemy: Rewiring business to forge a new future

AI is writing the news, but who’s paying the price?

Regional brands to drive $1 trillion+ retail market by 2030: Report

Flipping the script: South stars are tilting the balance in influencer marketing Premium Story

McDonald’s joins hands with Warner Bros. to unveil Minecraft-themed meals ahead of film release

Digital media surges to Rs 80,200 crore, overtakes TV in India’s Rs 2.5 trillion M&E industry

J&K calls back tourists with ‘Chalo Kashmir’ campaign to resurrect tourism

UPES strengthens brand credibility with Indian Navy partnership

Beauty-tech startup Kult bets on curation and personalisation

Gen Z fuels India’s anti-ageing skincare market to become a $4 billion industry

Landor India’s Geet Nazir on crafting brands in the AI era Premium Story

Advertising

The campaign content is being distributed across digital platforms including JioCinema, YouTube, and Instagram

SportsBaazi rolls out “Ye Dil. Dimag. Data Ka Game Hai” campaign with Robin Uthappa during IPL 2025

Karisma Kapoor joins Oleev to advocate healthier choices for women

BrandWagon Chai pe Charcha with ASUS’ Eric Ou Premium Story

Marketing

Zouk launches “A Bagful of You” campaign with Kriti Sanon, marks IPL 2025 debut

Byju’s troubles grow: Raveendran takes battle against lenders, over debt and BCCI deal, to court

ASUS India’s marketing cheat code: Cracking Gen Z, gaming, and digital sales Premium Story

Media

Springfit launches ad campaign titled ‘Neend Nahi Udegi’

After hours with Pankaj Jathar, CEO, NIIT Premium Story

Gaming

GTA 6 update: Bangladeshi mobile store claims to sell ‘Grand Theft Auto VI’ ahead of official release, video goes viral

A silver lining? How a few sectors are expected to benefit from the GST Council recommendation on waiving interest and penalties for demand notices Premium Story

Shemaroo partners with GMetri to launch AI-based Bollywood games in metaverse

Digital Marketing

Following its success in North and West, RepIndia is gearing up to bring its integrated full-stack digital services to South - Bangalore, Chennai and Hyderabad

RepIndia set to expand its footprint in Hyderabad, Chennai, Tamil Nadu, and Kerala

Brandwagon Ad Talk with Famous Innovations’s Mitali Srivastava Hough

XeOPAR Fintech partners with Social Donut for digital marketing strategy

Martech

Self-service chatbots ranked as the third most popular AI use case, with 15% of participants recognising the value of these tools.

41% of contact centre experts rank AI powered sentiment analysis as the top CX solution, reveals Kapture CX survey

Adobe introduces advances in customer data management and personalisation

Adobe and Microsoft partner to bring new generative AI capabilities to marketers as they work in Microsoft 365 applications

Uber's latest ad featuring Jackie Shroff and Tiger Shroff taps into cross-generational insights, highlighting how convenience can bridge the gap between generations.

Uber is looking to engage an older consumer segment Premium Story

Uber shifts gears, targeting older consumers with its new cross-generational campaign.

By Pallabi Dey Purkayastha

October 7, 2024 08:49 IST

Weekends are dedicated to family and friends.

After hours with Ajay Rao, CEO & co-founder, Emiza Premium Story

Ajay Rao on balancing business, family time, and his love for electric cars.

By Alokananda Chakraborty

October 7, 2024 08:35 IST

Alcohol industry embraces inclusivity and premiumisation to appeal to Gen Z Premium Story

How alcobev brands are segmenting the market with products aimed at women and Gen Z

By Toshiro Agarwal

October 7, 2024 08:27 IST

We don't consider Urban Company a direct competitor because they operate across multiple verticals, whereas we focus specifically on the b"eauty niche

YesMadam’s Mayank Arya eyes Rs 100 crore revenue target while expanding into offline services Premium Story

Arya aims to achieve a revenue target of Rs 100 crore by expanding YesMadam’s offerings into offline services while maintaining…

By Shailja Tiwari

October 7, 2024 08:00 IST

Modern marketers need a blend of creativity, business acumen, and analytical skills

BrandWagon Adtalk with Redington’s Puneet Chadha Premium Story

Puneet Chadha, CMO, Redington Limited, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns,…

By Shailja Tiwari

Updated: October 9, 2024 12:56 IST

How often have we found the ‘strictly necessary cookies’ button difficult to locate while the ‘accept all cookies’ button is staring us in the face?

From ‘nudge’ to ‘sludge’: Becoming conscious of consumer behaviour manipulations

Over the last few years, there have been a multitude of studies globally, analysing different types of deceptive patterns, a…

By Guest

October 6, 2024 14:00 IST

If I have some free time, I enjoy playing on my PlayStation, especially FIFA and Cricket 24—my favourite games

BrandWagon Chai pe Charcha with Credflow’s Kunal Aggarwal Premium Story

Kunal Aggarwal, Founder, CEO, Credflow, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

October 6, 2024 12:00 IST

This acquisition is part of Vedanta's broader initiative to promote sports in Odisha and enhance the team's performance in future HIL seasons.

Vedanta acquires Kalinga Lancers to revitalise Indian Hockey

The Kalinga Lancers, former HIL champions, will now be fully owned by Vedanta Aluminium, a subsidiary of Vedanta Limited.

By BrandWagon Online

Updated: October 7, 2024 09:21 IST

Homegrown brands shaking up craft gin market

As per IWSR, a leading global drinks data and insight provider, volumes for the premium bands have more than doubled…

By Kunal Doley

October 6, 2024 10:37 IST

The process is user-friendly - once a list is created, it appears at the top of the chat list

WhatsApp and the future of conversational commerce

Before WhatsApp became popular with businesses, it was a preferred channel among people to connect with family and friends because…

By Guest

October 6, 2024 09:30 IST

The boundaries between narrative and viewer are blurring as technology revolutionizes entertainment experiences.

How Blockchain and AI transform brand communication and security

In this modern interconnected world, digital trust has become essential for business success. H

By Guest

October 5, 2024 17:45 IST

"Outside of reading, I explore new hobbies and new skills which are a constant source of discovery and a never-ending source of learning for me," Raina added.

BrandWagon Chai pe Charcha with Shalimar Paints’ Kuldip Raina Premium Story

“On weekends, I find my calm in the simple pleasures that bring comfort and tranquillity,” Raina said.

By Gopika Nair

October 5, 2024 16:30 IST

House of Abhinandan Lodha’s global campaign . (Image: YouTube)

Sustainability meets spectacle: How drone shows are reshaping India’s festive marketing landscape

Amongst the densely packed crowds at Durga Puja pandals, Garba nights, and Dussehra and Diwali Melas, the open sky is…

By Guest

October 5, 2024 14:30 IST

BrandWagon Adtalk with Intellect Design Arena’s Debal Dutt Premium Story

“Here I have a confession! Being a marketing practitioner, I have stopped being a ‘normal’ consumer. And I do consumer…

By Gopika Nair

October 5, 2024 11:45 IST

This is far higher than 33,611 cars Nissan sold in the domestic market in FY23 and 30,146 cars sold in FY24, as well as 60,637 cars it exported in FY23 and 42,989 cars it exported in FY24.

Nissan will launch an affordable EV SUV in India by 2026, aiming to price it competitively with ICE cars

Torres added that the new Magnite, and future products, will help Nissan India gain market share from 1% right now…

By Vikram Chaudhary

October 5, 2024 09:45 IST

The non-solitaire studded segment recorded growth in high double-digits whereas solitaires saw a decline amidst price uncertainty and demand supply dynamics in the international markets, together resulting in an overall studded sales growth in low double-digits in Q2.

Titan reports 25% YoY growth in Q2, boosted by strong gold sales and store expansion

The launch of new collections, promotions and various marketing campaigns spurred buyer growth at about 11% y-o-y, the company said.

By FE Bureau

October 5, 2024 09:32 IST

Athlete endorsements: The game of short wins or long-term strategy?

Brands must choose between fleeting fame and enduring connections as they navigate the complex terrain of athlete endorsements.

By BrandWagon Online

Updated: October 4, 2024 19:35 IST

By doing so, they can drive growth, improve efficiency, and ultimately achieve their marketing objectives in an increasingly competitive landscape.

BrandWagon Explainer: What is a MarTech stack?

At its core, a martech stack can include various types of software, such as CRM (customer relationship management) systems, CMS…

By Gopika Nair

October 4, 2024 14:51 IST

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