Page 107 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

However, the celebratory atmosphere was short-lived. The following day, during a victory parade held outside Bengaluru’s M. Chinnaswamy Stadium, a stampede broke out due to overcrowding and a lack of crowd control measures.

‘Speculative in nature’: Diageo refutes claims of RCB stake sale

The return to The Tribe comes at a time when Almost Famous is gaining momentum globally

Almost Famous returns for season 2 of Amazon Prime Video’s The Tribe, music duo to play expanded role as show’s global appeal rises

The FIR also includes links to Sportasy’s advertisements and social media promotions that depict the platform as a fantasy game but, in practice, facilitate betting and wagering behaviour.

FIR filed against FIFS member Sportasy in Haryana for alleged illegal betting

Katrina Kaif is the new brand ambassador for Maldives

Haq Se Single to debut on YouTube with original series

Janhvi Kapoor becomes the face of Sugar Free

OpenAI’s free image tool draws a million users in just one hour as AI art frenzy takes over

WWE Superstars enter Clash of Clans ahead of WrestleMania 41

When you tell good stories, it leads to better stories: VML’s Senthil Kumar

PhysicsWallah eyes Drishti IAS acquisition ahead of IPO

After hours Premium Story

Can JioHotstar take on YouTube and Instagram? Premium Story

Spyne brings AI-powered visuals to India’s used car market

CCI dismisses AGI Greenpac’s complaint against INSCO; Supreme Court upholds INSCO’s resolution plan for HNGIL

51% consumers boycott brands advertising next to hate speech: Report

J&K calls back tourists with ‘Chalo Kashmir’ campaign to resurrect tourism

UPES strengthens brand credibility with Indian Navy partnership

Advertising

As part of the partnership, Scapia introduced the “Royal Entourage Bus” initiative.

Scapia joins RCB as official partner, rolls out match-day bus and lounge access for fans

Manas Lahiri returns to Havas India as chief growth officer

On the Spot with Yogesh Chaudhary, director, Jaipur Rugs Premium Story

Marketing

Collections fused AI, sustainability, and culturally rooted storytelling — aligning well with the creative needs of brands navigating consumer shifts, particularly in Gen Z and Tier 2+ markets.

Brands bet big on next-gen creatives at Pearl Academy’s Portfolio 2025

DTDC launches 2-4 hour and same-day delivery services, expands into rapid commerce with Bengaluru dark store

ITC to acquire Prasuma, expanding footprint in frozen, ready-to-cook foods

Media

Bhatia will report to Rahul Joshi, MD & Group Editor-in-Chief, Network18.

Angad Bhatia steps in as CEO of Firstpost and Creator18

Zebronics launches new ad campaign featuring Hrithik Roshan

Sourav Ganguly joins Olyv as brand ambassador

Gaming

Nazara Technologies acquires UK-based Curve Games for Rs 247 cr to expand global gaming presence

Western Digital’s Jaganathan Chelliah on esports growth, online gaming trends, and storage solutions in India

Indian online gaming sector clocked 97.56% CAGR increase in job sector for 2018-23, reveals EGROW and Primus Partners Report

Digital Marketing

Business applications for marketing automation

SaaS-based firm SingleInterface plans its Southeast Asia expansion by the end of FY24

TheLabelLife awards AdLift its SEO and content marketing mandate

Martech

For this campaign, the company claims to have adopted a 360-degree approach that integrates both digital and traditional channels. (Image Credits: Infloso)

Infloso’s Molly: A breakthrough AI Marketer or just a fad?

ProjectX collaborates with mFilterIt to enhance customer experience

Google to destroy browsing data to settle consumer privacy lawsuit

The campaign showcases Sharma trying to shoot an ad and in the process, tries on different styles. (Image: Instagram)

True Elements launches new campaign with Rohit Sharma

The product line features his name and image on the packaging, symbolising his commitment to the brand, the company added.

By BrandWagon Online

October 9, 2024 17:59 IST

With aspirations to exceed Rs 1,000 crores in revenue by FY 2030, AET is focusing on achieving a 30% year-on-year growth in LED display sales

AET partners with Videvision Smart Tech to enhance market presence

The collaboration aims to improve accessibility to AET’s advanced LED display solutions, particularly in tier I and tier II cities.

By BrandWagon Online

October 9, 2024 16:49 IST

In addition to its online strategy, Mamaearth is expanding its offline distribution.

Mamaearth partners with Meesho to expand reach in tier 3 markets; targets 100 crore ARR

The collaboration aims to meet the growing demand for natural and toxin-free personal care items in smaller towns and semi-urban…

By BrandWagon Online

Updated: October 10, 2024 09:39 IST

The partnership aims to strengthen PVR-INOX’s position in the South Indian cinema advertising market

PVR-INOX partners with Khushi Advertising for cinema advertising in South India

PVR-INOX operates 1,750 screens across 357 properties in India and Sri Lanka, with a seating capacity exceeding 357,000.

By BrandWagon Online

October 9, 2024 15:52 IST

“This campaign is our tribute to Kolkata’s iconic street vendors who are not necessarily on Zomato platform at the moment but are a key part of the city’s cultural fabric,” Sahibjeet Singh.

Zomato launches campaign honouring Kolkata street food

From what is understood, the campaign is created with local artisans, the artwork highlights the names and locations of prominent…

By BrandWagon Online

October 9, 2024 15:30 IST

The campaign featuring Jyotika, Senthil surprises Jyotika by showing their nameplate, with both their names on it, symbolising their equal partnership.

Sunfeast Marie Light launches new campaign featuring Jyotika

According to the company, the campaign encourages couples to recognise and celebrate shared contributions by having both partners’ names on…

By BrandWagon Online

October 9, 2024 14:21 IST

Reddit is one of the most popular social media platforms

BrandWagon explainer: Is Reddit marketing a thing?

What if I tell you that Reddit too is being used as a marketing tool by many?

By Gopika Nair

October 9, 2024 12:30 IST

Bloom’s distribution will initially be e-commerce and quick commerce-focused, with plans to expand into offline retail over time.

From men’s health to women’s wellness! Bold Care launches Bloom to meet growing demand

Jadhav mentioned that the brand would explore exclusive partnerships with newer players in the online marketplace, aiming to create visibility…

By Shailja Tiwari

Updated: October 10, 2024 10:52 IST

Miller is likely to be in the country for the EL&N Cafe launch next week, sources said.

EL&N Cafe to open first India outlet in Mumbai, joining growing wave of high-end cafes

India will be the eighth market and Mumbai will be the 36th venue of EL&N Cafe, sources said, as luxury…

By Viveat Susan Pinto

October 9, 2024 09:44 IST

Ogilvy spent weeks immersing himself in Rolls-Royce’s technical details, studying everything from engineering documents to car reviews.

On the spot with Poshak Agrawal, co-founder, Athena Education Premium Story

Simplicity & effectiveness are not mutually exclusive

By Alokananda Chakraborty

October 9, 2024 09:20 IST

With these at the forefront, modern-day brands are transforming conventional approaches and reshaping how they optimise sales.

Bloggger’s park: Salesman of the future Premium Story

Integration of AI tools in marketing has proved a game changer

By Guest

October 9, 2024 09:09 IST

E-commerce brands like Flipkart, Myntra, and Meesho pull out all the stops during festive season sales, leveraging creative ads, Bollywood endorsements, and influencer marketing to attract shoppers.

Festive advertising: Creative strategies fuel e-commerce frenzy Premium Story

E-commerce giants push the envelope to entice festive shoppers with creative campaigns and influencer marketing.

By Pallabi Dey Purkayastha

October 9, 2024 08:53 IST

The ongoing season once again features actor Salman Khan as the host. (This is an AI-generated image created with ChatGPT)

18 years of Bigg Boss: The recipe for reality TV’s long-lasting appeal Premium Story

The show has a basic format, but each season, the broadcaster introduces variations to keep things fresh. Case in point:…

By Anushree Bhattacharyya

October 9, 2024 08:00 IST

After the target audience is set, engaging ads are created to inspire action.

BrandWagon Explainer: Performance based advertising – Pay only for results, no fluff

Rather than simply showing an ad to an audience and hoping for the best, this model ties payments directly to…

By Shailja Tiwari

October 8, 2024 15:59 IST

The company sees its partnership with Patil as a way to connect with a new generation of credit users, encouraging responsible financial habits and informed decision-making.

BOBCARD LIMITED appoints cricketer Shreyanka Patil as brand ambassador

BOBCARD LIMITED aims to redefine the credit card experience by offering solutions that address the evolving needs of consumers

By BrandWagon Online

October 8, 2024 15:02 IST

From what is understood, the two stars will debut with the company’s new campaign. (Image: UNIQLO)

UNIQLO onboards Kareena Kapoor Khan and Sidharth Malhotra as brand ambassadors

The campaign will launch across multiple media platforms, including print, digital, outdoor advertising, and In-store promotional materials.

By BrandWagon Online

October 8, 2024 11:13 IST

"We have not invested properly in Europe because we were not growing. So it's a chicken and egg problem."

Unilever overhauling European homecare supply chain, executive says

Unilever’s global homecare business reported 3.3% underlying sales growth in the first half of this year.

By Reuters

October 8, 2024 09:47 IST

Bajaj Auto-backed Yulu looks to go public in 2-3 years Premium Story

Firm to become profitable in FY26, says CEO

By Swaraj Baggonkar

October 8, 2024 08:41 IST

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