Page 104 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Blogger’s Park: Expense systems have lost the plot Premium Story

According to Vinod Kunj, founder & CCO, Thought Blurb Communications, trashing 2025 IPL advertising as disappointing would be an exaggeration. In his view, brands like Angel One, Amul and Parle Marie did well creatively and Durex impressed with its social media creativity.

Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

As Royal Challengers Bengaluru take on Punjab Kings in the Indian Premier League (IPL) final on Tuesday, broadcaster JioCinema is cashing in on advertiser frenzy

Ad spot rates for IPL final surge by 30%

However, the celebratory atmosphere was short-lived. The following day, during a victory parade held outside Bengaluru’s M. Chinnaswamy Stadium, a stampede broke out due to overcrowding and a lack of crowd control measures.

‘Speculative in nature’: Diageo refutes claims of RCB stake sale

India set for $100 billion startup IPO surge by 2027

VOLNEX expands digital outreach with its launch

YouTube poised to overtake Disney as top media giant, Analyst predicts

RED Health launches FLASH app, promises medical assistance in under 8 minutes

Apple TV+ now available on Prime Video in India—Here’s how to watch!

In a world of quick commerce, Delhivery is taking it slow-er, says Milind Sharma

On the spot with IMAX Corporation’s Preetham Daniel Premium Story

Blogger’s Park: Decoding minds Premium Story

Wavemaker, ABP take top honours Premium Story

Abby Awards 2025: Big wins, bold campaigns, and what they say about India’s media future

Goafest 2025: Day 1 wraps with focus on AI, creativity and Gen Z

No more costly cancellations? CCPA moves to rein in Zomato, Swiggy

Direct selling veteran Sunil Gupta receives lifetime achievement award

Advertising

"Brands need to be on a conscious journey to challenge norms rather than piggyback on trends."

BrandWagon AdTalk with ASCI’s Manisha Kapoor Premium Story

Muted buzz: Cricket fatigue crimps WPL ad spending Premium Story

Britannia launches ‘Nature Shapes Britannia’ campaign to promote sustainability with eco-friendly billboards

Marketing

Marico, FMCG, revenue growth, Parachute, Distribution, margin outlook, VAHO segment, digital brands, premium brands, demand revival, rural recovery, copra inflation, CPI inflation, food inflation,

Marico re-appoints Saugata Gupta as MD and CEO for two more years; FY25 revenue crosses Rs 10,000 cr

Kanye West’s self-destruction costs him everything—even Yeezy

After hours with Priya Hardikar, CFO, KPIT Technologies

Media

Hindi-speaking regions accounted for 38% of total viewership, with Uttar Pradesh, Uttarakhand, Maharashtra, Goa, Punjab, and Haryana leading consumption.

JioHotstar breaks streaming records: 540 crore views, historic peak for India vs NZ Final

Sachin Tendulkar joins Kissht as brand ambassador

Meta fined $263.5 million for 2018 Facebook data breach impacting 29 million users

Gaming

GTA 6 Update: Check launch date, India price, game play, maps and more here

GTA 6 roundup: Check Grand Theft Auto 6 India price, lauch date, map overview and more

Global revenues in the video game industry to exceed $307 billion by 2027, says Bain & Company

Data-Driven Strategies: Leveraging Real-Time Analytics for Competitive Advantage in Fantasy Gaming

Digital Marketing

The partnership between Infidigit and Tata Capital is expected to assist Tata Capital Services in enhancing its online presence and visibility, driving organic traffic and generating quality leads

Infidigit wins SEO mandate for Tata Capital

BrandWagon Ad Talk with Digitas India’s Sonia Khurana

IdeateLabs announces appointments of Raman Minhas as CCO, Megha Ahuja as EVP

Martech

Google introduces Confidential Matching, a privacy-first tool that enhances targeted advertising while safeguarding user data through advanced cryptography.

Google’s confidential matching: balancing precision ad targeting with user privacy in a post-cookie world Premium Story

Zomato launches AI-integrated ads for restaurant partners amid Tata IPL 2024

Roblox taps ad-tech firm PubMatic to boost sales of video ads

Image sourced from Pallavi Pareek's LinkedIn account.

Did Zepto go too far with personalised marketing?

“Personalisation is like salt in your dal. A little enhances the flavour; too much ruins the dish. And when it…

By Gopika Nair

October 16, 2024 10:50 IST

Football Anthem, created by TBWA\Neboko, stands as a testament to the enduring resilience of athletes. Adidas focuses on the immense pressure athletes face, especially in high-stakes environments.

On the spot with Easiloan’s Pramod Kathuria Premium Story

“This campaign effectively leverages storytelling, emotional connections, and relatable messaging to resonate with a broad audience, cementing Adidas’ status as…

By Alokananda Chakraborty

October 16, 2024 08:40 IST

This approach not only helps in growing communities faster but also has a positive impact on business performance, return on ad spend (ROAS), and generates valuable word of mouth.

Blogger’s Park: How Indian agencies are blending data and creativity to drive brand success Premium Story

Revisiting content strategies based on search trends and customising content to meet audience preferences can lead to a significant increase…

By Guest

October 16, 2024 08:17 IST

‘Not in the business of coffee, we’re in the people business' - Sushant Dash

Starbucks bets on experiential store formats in India, expands beyond coffee Premium Story

“We have always welcomed competition and are proud of the significant role that we have played in shaping India’s coffee…

By Geetika Srivastava

October 16, 2024 08:00 IST

Top 100 Digital Stars 2024, GroupM Digital Stars, The Goat Agency influencers, Forbes India digital influencers, creator economy India, top digital creators India, influencer marketing 2024, diverse voices in creator economy, Goat Agency ranking, comedy influencers India

GroupM and The Goat Agency reveal top 100 digital stars of 2024 in partnership with Forbes India

GroupM, in collaboration with the Goat Agency and Forbes India, announces the latest list of India’s most influential digital personalities,…

By BrandWagon Online

Updated: October 15, 2024 18:04 IST

Piramal Finance’s strategy involves a broader evaluation of potential customers, focusing on their life circumstances rather than relying solely on standard financial documentation.

Piramal Finance aims to tackle financial exclusion in tier-2 and tier-3 cities with its lending solutions

Piramal Finance’s Head of Marketing, Arvind Iyer, discusses how the company is addressing financial exclusion in tier-2 and tier-3 cities…

By Shailja Tiwari

Updated: October 15, 2024 17:22 IST

CARS24 unveils brand film fostering memories with cars

From what is understood, the film explores a connection between cars and memories.

By BrandWagon Online

October 15, 2024 15:51 IST

PVR Inox reinvents multiplex dynamics with re-releases and an AI-powered chatbot, enhancing customer convenience and profitability.

PVR INOX reports 38.8 million admissions in Q2 FY’25 amid strong Hindi film performances

The Indian box office saw a significant quarter-on-quarter growth of 40% in Q2 FY’25, attributed to strong audience turnout and…

By BrandWagon Online

October 15, 2024 15:09 IST

From what is understood, the fresh capital will be used to expand the company’s infrastructure, improve distribution, and drive product innovation.

Troo Good secures $9M in funding for expansion

Troo Good, a millet-based snack brand, has secured nine million dollar in a funding round led by Puro Wellness, with…

By BrandWagon Online

October 15, 2024 14:34 IST

According to the company, Experience Commerce managed MRF's 'Ride The Thrill' and 'MRF Rain Day' campaigns, promoting biking engagement and vehicle safety. (Image: MRF)

Experience Commerce retains MRF Tyres’ digital and media mandate

From what is understood, EC’s Mumbai team will continue to manage the account, providing a comprehensive suite of services, including…

By BrandWagon Online

October 15, 2024 13:03 IST

OLA, Cabs, Express Mobility, NCDRC, CCPA

Ola bets on omnichannel strategy

As Ola Electric pivots to a multi-brand dealer network, the balance between scaling up and maintaining margins and brand experience…

By Narayanan V

October 15, 2024 11:30 IST

Brands in industries like retail, entertainment, and tech have particularly leaned into experiential marketing to stand out in a crowded marketplace. (Image: Freepik)

Can experiential marketing foster consumer connections?

That’s experiential marketing—brands bringing their products to life in ways that create memorable, personal moments for consumers. It’s the next…

By Gopika Nair

October 15, 2024 10:39 IST

Brokerage Bernstein believes that DMart can return to seeing 20% revenue growth on faster store roll-outs.

DMart faces pressure from quick commerce as online grocery platforms challenge growth

While Avenue Supermarts has an online offering called DMart Ready to counter online grocery platforms, experts say that its slower…

By Viveat Susan Pinto

October 15, 2024 08:32 IST

Wakefit's journey towards profitability, its innovative use of AI-powered mattresses, and expansion strategies into the broader home solutions market

Wakefit’s Kunal Dubey on the road to profitability, besides using AI in mattresses Premium Story

Kunal Dubey discusses Wakefit’s path to profitability, product innovations, offline growth, and the evolving sleep solutions industry.

By Shailja Tiwari

October 15, 2024 08:00 IST

Ghodawat Consumer has taken a multi-channel approach to promoting the campaign, ensuring it reaches a wide audience

Ghodawat Consumer unveils ‘Barso Ka Bharosa’ campaign for STAR Refined Oil with Raveena Tandon

STAR Refined Oil refreshes its brand identity with a new logo, packaging, and a campaign starring Raveena Tandon, reinforcing two…

By BrandWagon Online

October 14, 2024 18:42 IST

The initiative coincides with International E-Waste Day, aiming to create awareness and provide responsible disposal options for electronic waste.

ASUS India unveils third edition of #DiscardResponsibly campaign to combat e-waste

ASUS India emphasises the importance of a circular economy with educational campaigns and innovative solutions for sustainable e-waste management.

By BrandWagon Online

Updated: October 14, 2024 18:18 IST

Furthermore, it was revealed that the relative superiority of skill remains consistent across non-overlapping time intervals, according to the report.

Consistent winning in online games is not an event of chance, reveals IDF report

In the latest report titled, Modelling the Role of Skill in Online Games, it is also revealed that contestants have…

By BrandWagon Online

October 14, 2024 15:30 IST

“This isn’t just about creating compelling advertising; it’s also about understanding the nuances of the jewellery retail landscape and enabling effective retailer communication, and ultimately, driving tangible business impact for an entire category,” Kiran Ramamurthy, CEO, 82.5 Communications added.

82.5 Communications wins digital mandate for De Beers Group

82.5 Communications has won the creative mandate from De Beers Group, a diamond company.

By BrandWagon Online

October 14, 2024 14:35 IST

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