Yes, you read that absolutely right! The iconic brand Shelby is finally coming to India this year. Pune based AJP Group will be the technical partner for Shelby India and will also be responsible for making Shelby cars here apart from providing assistance in the marketing area. However, it has to be noted that the AJP Group will be launching the Shelby brand in India and not Ford Shelby. With that being said, you can expect to see some exciting Shelby cars like the Super Snake and Super Venom in India cruising down the roads in the months to come. Shelby and Ford Shelby cars are different from each other in multiple technical aspects. Shelby is named after its founder Carroll Hall Shelby who was a renowned American automotive designer, racing driver and an entrepreneur.
Speaking to Express Drives, Manas Dewan, Chief Operating Officer, AJP Group said that about the Shelby, AJP Group is the Technical Partners responsible for making the Shelby in India. The company is also consulting them with go-to-market strategy. The decision about product, pricing and timelines will finally rest with Shelby India but AJP Group is estimating Shelby debut to be in the later part of 2019. He added that aspects like product and pricing are currently under discussion.
AJP Group has very recently announced the appointment of Manas Dewan as its COO (Chief Operating Officer) for India. AJP Group is headquartered in Pune and has a portfolio of brand collaborations that includes the iconic Shelby India, the renowned British handcrafted scooter brand Scomadi along with Tunit, CT Exhausts, Imperial Weaves, etc. Apart from automotive retail, AJP Group also provides the manufacturing, marketing and technical expertise to the global brands that look out to optimize market potential in India.
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