Brand Wagon

However, this surge isn’t staying confined within India’s borders. Indian design sensibilities are increasingly shaping luxury aesthetics worldwide. Prada’s reinterpretation…

For more than a decade, Cadbury’s advertising leaned into the world of romance and sophistication. Dairy Milk Silk with its…

PW’s daily active users more than doubled, climbing from 930,000 in FY23 to 2.7 million in FY25, while the average…

Since 2020, Lilly has invested more than $55 billion globally in building, expanding, and acquiring manufacturing facilities to support medicines…

Nestlé initiated legal action against the utensil maker in 2018 for allegedly infringing its trademark.

Reliance Consumer Products (RCPL) recently acquired a majority stake in a joint venture with Naturedge Beverages, which produces the Shunya…

My mornings begin with a hot cup of chai and a whiteboard full of ideas. Imagine juggling flaming swords while…

As it basks in its early momentum — albeit with ministerial endorsements — a bigger question looms: Can Arattai sustain…

It counts celebrities such as Taylor Swift and Meghan Markle among its patrons. Stella McCartney, daughter of Beatles’ Paul McCartney…

For example, a returning shopper looking at a protein snack pack may be shown a bundle of options based on…

For the Rs 2,344 crore Indian influencer marketing industry (EY, 2024), this could likely change the way creators approach content…