In today’s real estate market, the focus is expanding beyond the needs of adults to include the younger members of the family—children. With an increasing number of families prioritizing the well-being and development of their children, developers are responding with a new concept: Kid-Centric Homes. These homes are designed not just as living spaces but as environments where children can learn, grow, and thrive.
The rise of nuclear families and dual-income households has been a significant driver of this trend. With both parents working, there is a growing need for safe, engaging environments where children can spend their time productively.
The idea of kid-centric homes is relatively new in India, but it is quickly gaining traction as more families recognize the importance of nurturing environments for their children. Unlike traditional housing models, which primarily focus on the needs of adults, kid-centric homes are designed with children’s overall development in mind.
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Ankur Gupta, Joint Managing Director of Ashiana Housing, highlights the unique appeal of these homes. “Kid-centric homes meet the needs of today’s young working parents by providing societies equipped with the latest amenities. These are not just play areas or parks but well-thought-out spaces that cater to physical, mental, and emotional growth.”
He further explains that in a fast-paced world where both parents are often engaged in demanding careers, there is a growing reliance on residential communities to fill the gaps in their children’s daily lives. “With both parents working, there is an increased ability to invest in these amenities, which in turn make life easier and more convenient. These homes are designed to offer a balanced mix of safety, education, recreation, and social interaction, all within the secure confines of the community,” Gupta adds.
Moreover, the convenience of having world-class sports facilities, learning hub, and centres for extracurricular activities like music, dance, and arts within the complex reduces the time parents spend shuttling between various locations. This integrated approach not only supports the child’s development but also contributes to the overall well-being of the family by reducing stress and enhancing quality time spent together. “If executed properly,” Gupta emphasizes, “these homes could very well become a distinct segment in the market, setting a new standard in residential living that prioritizes the next generation.”
Currently, there is no regional concentration of these homes, with projects spread out across various cities. Developers such as Prestige Group, Gera Developments and Godrej Properties have launched projects in Kiochi, Pune, Bengaluru, and Noida. Ashiana Housing is also actively working on kid-centric projects in Bhiwadi, Jaipur, and South Gurgaon. However, there is still much to be done to fully establish this as a mainstream category in real estate.
While the concept is still in its early stages in India, interest is growing. G Hari Babu, National President of NAREDCO, says, “Kid-centric homes are an exciting development in the Indian real estate sector, especially in light of the rise in nuclear families and double-income households. With parents working longer hours, there is an increasing demand for residential spaces that cater specifically to the needs of children. These homes offer a unique blend of safety, convenience, and holistic development opportunities, making them particularly appealing to modern families. As more developers recognize the value these homes offer, not just in terms of amenities but also in fostering a supportive community environment, we can expect to see more projects of this kind across the country.”
The future looks promising for kid-centric homes. Industry experts predict a 5-7% premium over comfort homes in this segment within the next 2-3 years. As the market matures, more developers are likely to invest in this concept, expanding its reach and appeal.
Kid-centric homes represent a significant shift in the real estate market, where the needs of children are given priority. These homes are not just places to live but environments that nurture the growth and development of children. As the demand for such homes increases, developers are rising to the challenge, creating spaces that cater to the evolving needs of modern families.