The festive season in India is traditionally viewed as an auspicious time for acquiring a home, rooted in cultural beliefs that associate festivals such as Diwali, Dussehra, and Navratri with prosperity and fresh starts. Historical trends indicate that approximately 25% to 30% of annual real estate transactions in India take place during this festive season, underscoring the significant cultural connection between these celebrations and substantial financial choices, such as purchasing a residence.
“Investing in real estate during the festive season is not only in alignment with cultural beliefs but also a strategic move supported by current market dynamics. It offers a unique opportunity to secure a property that promises both long-term financial benefits and an enhanced sense of well-being, making it an ideal time for investment,” informs Rishi Raj, COO, Max Estates.
During this period real estate developers and financial institutions come together to offer unique opportunities for home buyers and investors. With attractive festive discounts on properties, lower interest rates, and reduced fees from lenders, this period is viewed as the perfect time for individuals to take a step toward homeownership or expand their investment portfolio.
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Sahil Aggarwal, Chief Business Officer of Nimbus Projects Ltd, highlights how such initiatives create a win-win scenario, bringing buyers closer to their dream homes while contributing to the season’s joy.
“This synergy not only enhances affordability but also empowers buyers to realize their dream of homeownership during this joyful season. By leveraging these combined offers, buyers can access better prices on properties alongside lower interest rates and waived processing fees. As a developer, we believe these initiatives foster a win-win situation, allowing buyers to secure their ideal homes and add joy to their festive celebrations. It’s a time when dreams can truly become reality, making it the perfect moment to invest in a home that brings both comfort and happiness. Home buyers should choose their dream homes that meet their requirements and fit within their budgets while also evaluating all the offers and schemes to make the most of these opportunities,” says Aggarwal.
Mohit Goel, Managing Director, Omaxe, also notes an expected surge in demand and views it as an ideal time for buyers to invest in good projects.
“As the holiday season approaches, the real estate market is anticipated to experience a notable increase in demand, as buyers and investors typically regard this period as favorable for making new investments. We foresee a considerable rise in sales, fueled by a resurgence of confidence in the market and optimistic views on economic expansion. For Omaxe, this season offers a distinctive chance to highlight projects such as Omaxe State in Dwarka, where enhanced infrastructure and connectivity are significantly boosting property values. Investors and prospective homeowners can take advantage of this festive period to acquire premium properties in high-growth regions, ensuring both lifestyle benefits and financial gains,” Goel says.
The festive season represents a period of heightened enthusiasm for significant purchases among individuals. For many, acquiring a new home is a once-in-a-lifetime investment.
Naveen Gadde, Founder & Managing Director, Navanaami, says, “These kind of new purchases hold a lot of sentimental and emotional value and people want to do it right in sync with their religious consideration. Hence, the festive season is a time when the market responds to the consumer sentiments and buyers can benefit from a host of discounts and lucrative offers from real estate developers. The offers include cash discounts, stamp duty and registration benefits, travel vouchers, easy payment plans, etc.. Most home purchases don’t happen without home loans in India and banks too are looking to attract new customers with attractive interest rates or other value offerings. This is also a time when buyers themselves have a greater disposable funds which may have come through bonuses or incentives. People should invest the additional amount in asset creation.”
There is no denying the fact that the festive season opens doors to diverse real estate investments as buyers regard this as an ideal time to buy.
Aditya Kushwaha, CEO of Axis Ecorp, says they are observing a heightened interest in innovative real estate investment opportunities, especially in upscale holiday destinations like Goa, during this festive season.
“At Axis Ecorp, our partnership to launch luxury suites in Northern Goa presents a unique chance to invest in these premium properties. This festive season, we are promoting luxury living through the fractional ownership model, enabling investors to benefit from world-class amenities and a prime location near the rapidly evolving MOPA region. The festive period is an ideal time for individuals to consider this new investment opportunity, as the increasing demand for holiday homes makes it a timely and strategic decision,” Kushwaha says.
Meanwhile, Amrita Gupta, Director of the Manglam Group, sees rising demand in key markets like Jaipur and Udaipur, where high-quality developments offer a blend of modern amenities and strategic connectivity.
“The festive season in India is traditionally linked to prosperity, making it an opportune time for homebuyers and investors to seek new ventures. The real estate market in prominent cities such as Jaipur, Udaipur, and Goa is experiencing an increase in consumer interest. These locations continue to draw a diverse range of homebuyers and investors in search of well-situated properties that blend modern amenities with excellent connectivity. At Manglam, we are witnessing this trend through the rising demand for our projects, which are tailored to meet the changing preferences of contemporary consumers. Our commitment is to provide high-quality developments that ensure both comfort and elegance while remaining accessible at a reasonable price,” says Gupta.
Thus, the confluence of favorable market sentiment, buyer incentives, and strategic project launches highlights this festive season as a particularly opportune time for buyers and investors to make informed real estate choices.