Page 99 of Brand Wagon

ED grills Harbhajan, Yuvraj Singh, Urvashi Rautela over ads for illegal betting apps

The second feature, "Conversation Summary Add-ons," allows advertisers to showcase curated, positively framed user comments directly beneath their ads.

Reddit enters the AI ad race with new campaign features

The Media Person of the Year award places Jassy among an influential group of previous honorees, including YouTube’s Salar Kamangar, Twitter co-founder Jack Dorsey, Google’s Eric Schmidt, Meta’s Mark Zuckerberg, and former Microsoft CEO Steve Ballmer.

Amazon CEO Andy Jassy named Cannes Lions 2025 Media Person of the Year

Meta raises alarm over DPDP Act’s teen tracking ban, data transfer limits

Blogger’s Park: Why timing is key to consumer engagement Premium Story

Brewing a storm in the coffee can: Can ready-to-drink coffee replicate the arc of energy drinks? Premium Story

How gamification can up the influencer game and improve content stickiness

Scapia joins RCB as official partner, rolls out match-day bus and lounge access for fans

‘A wheel of lies’, Byju’s slams ‘baseless’ US lawsuit, calls it part of a larger conspiracy

Why Reliance is charging customers to try products—and why it’s smarter than it sounds

Only 37% of IPL fans care about teams, the rest just follow their icons: Report

Radico Khaitan withdraws ‘Trikal’ whisky after religious backlash

What Infusion Bizz reveals about the future of digital influence

Sony Sports Network kicks off campaign for India-England Test series starting June 20

Young Indians hooked on Korean shows, says Nielsen

Airbnb’s new playbook features chefs, spas and luxury living to scale up the falling numbers

Advertising

For Swiggy, the decision to axe Genie signals a sharper focus on Instamart, a vertical that has quickly become a battleground with Blinkit and Zepto.

After Swiggy shuts Genie, Uber swoops in with a wink—and a meme

Enormous Brands appoints Akshat Trivedi as national creative director – West

Star Sports Network and Disney+ Hotstar launch ‘SKYball’ campaign for India vs England T20I series

“Krunch is the kind of premium innovation that Indian consumers haven’t seen before. It’s a product that’s hard to make, and it’s expensive to scale, but with Lotte’s backing, we’re able to introduce it.”

“If it’s not real dairy, is it even ice cream?” Havmor’s Komal Anand stakes its claim in the premium market

Sirona’s a labour of love, we had to get it back: Deep Bajaj Premium Story

‘Shown the dirt in his mind’, SC slams Ranveer Allahbadia and asks centre to intervene

CCI, GroupM, Denstu, IPG Mediabrands, IBDF, Competition Commission of India, Industry

Price collusion: CCI raids ad giants, broadcasters’ body

Chai pe Charcha with Idanim’s Raman Mittal Premium Story

Chai pe Charcha with CARS24’s Vikram Chopra Premium Story

Nintendo Switch worldwide sales top 152.12 million, Switch 2 consoles debuts globally at $450

Fantasy Sports: Beyond the box score

Garena Free Fire MAX redeem codes, August 9, 2024 edition: Full list here, how to use, rewards and more

CleverTap anticipates a pivotal role for AI as the new-age consultants

Utilising AI-powered tools for data analytics and chatbots to streamline marketing efforts

Why digital marketing should be a top priority for small businesses in 2023

ET Medialabs bags digital mandate for Atomberg

Meta plans to reroute follow requests from suspicious accounts to users' spam folders or block them altogether.

Meta and Australian banks collaborate to combat ‘celeb bait’ scam ads

Beyond conversational chatbots: Why Indian retailers need AI Agents to improve CX

Advertisers on OTT or CTV are perceived as 33% more premium compared to video ads on walled gardens, reveals The Trade Desk report

British Airways launches ‘Family in the Skies’ campaign for Indian market

The advert, developed by Uncommon Creative Studio in collaboration with its network in India, emphasises British Airways’ focus on its…

By BrandWagon Online

November 1, 2024 17:30 IST

Odonil unveils ‘A Diwali to Remember’ short film highlighting small gestures and human connections

According to the company, this film tells the story of the power of small gestures and human connections during the…

By BrandWagon Online

November 1, 2024 15:32 IST

Only 27% of marketing leaders confident in operating models for growth; reveals Mckinsey report

This survey was done of over 100 C-level executives in the consumer-packaged-goods and retail sectors revealing that marketing leaders face…

By BrandWagon Online

November 1, 2024 14:39 IST

Another key finding was the trend toward premium pricing on quick commerce platforms. Chocolate products, particularly dark chocolate gift packs, were priced 10% higher on these platforms than on traditional e-commerce marketplaces.

Quick commerce dominates chocolate sales with higher pricing and rapid delivery: mFilterIt report

Traditional platforms like Flipkart and Amazon hold a significant share as well, with 12% and 21%, respectively, reveals mFilterIt report

By BrandWagon Online

November 1, 2024 11:40 IST

"A strong online presence is now essential encompassing websites and social media" Banerjee said.

BrandWagon Adtalk with Amorepacific India’s Mini Sood Banerjee Premium Story

Mini Sood Banerjee, assistant director and head of marketing, Amorepacific India (Innisfree and Laneige), talks to BrandWagon Online about the…

By Gopika Nair

November 1, 2024 09:47 IST

Our aim was to highlight the significance of each delivery in a way that resonates deeply with Indians across the country,” Arunima Singh, COO, Asymmetrique said.

Mahindra Logistics unveils Diwali campaign ‘Some Packages Carry More Than Just Goods’

Mahindra Logistics announced its Diwali campaign, ‘Some Packaged Carry More Than Just Goods,’ in collaboration with Asymmetrique.

By BrandWagon Online

October 31, 2024 18:05 IST

"I love spending my weekends relaxing and recharging," Agrawal said.

BrandWagon Chai pe Charcha with Zoff’s Akash Agrawal Premium Story

Akash Agrawal, co-founder, Zoff, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

October 31, 2024 16:44 IST

It brings about negative impacts on our ecosystem by causing harm to the environment and posing sharp health consequences to the individuals alive who engage themselves in the recycling of e-waste in such societies.

Conscious consumption: An important aspect of reducing e-waste generation in India

India has shifted to the third place in becoming one of the major global producers of e-waste producing more than…

By Guest

October 31, 2024 14:35 IST

Drawing the line between effective awareness and insensitivity hinges on the ad's tone and language. Campaigns should aim to empower and inform rather than provoke discomfort or objectification.

Experts weigh in: How breast cancer awareness ads can empower without objectification or insensitivity Premium Story

There are two ways to look at this. On one hand, awareness campaigns are essential in educating the public about…

By Geetika Srivastava

October 31, 2024 11:42 IST

The campaigns of 2024 demonstrate how brands are evolving to meet the changing mindsets of consumers.

Dazzling ads and Diwali deals: Brands go all out to shine this festive season! Premium Story

From storytelling to sustainability messages, brands aim to capture the essence of Diwali through innovative marketing strategies

By Shailja Tiwari

October 31, 2024 09:38 IST

The Tata Tea Gold ‘Dil ki Suno’ campaign has echoed deeply because it addresses a crucial aspect of modern society – women’s empowerment.

On the spot: Ad champions women’s empowerment Premium Story

The campaign’s film artfully portrays the plight of four different women coming from different walks of life, struggling through the…

By Alokananda Chakraborty

October 30, 2024 10:37 IST

More complex and lifelike graphics that combine the virtual and real worlds should be on the horizon as AI develops.

Blogger’s Park: How generative AI is transforming visual marketing for enhanced personalisation and consumer engagement Premium Story

With the help of Gen AI, marketers can customise visual content, increasing engagement and revealing consumer interests

By Guest

October 30, 2024 10:21 IST

They should consider regional diversity and avoid over-reliance on stereotypes, warns Sahil Chopra, founder and CEO, iCubesWire.

How brands are using Diwali to connect with Indian consumers Premium Story

Second, there is no one-size-fits-all formula, says Himanshu Arora, co-founder of Social Panga. Brands must customise their messages to connect…

By Geetika Srivastava

October 30, 2024 10:06 IST

Ayushmann also featured in two campaign videos for Birla Brainiacs. (Image: Birla Braniacs)

Ayushmann Khurrana joins Birla Brainiacs as investor and brand ambassador

“Together, we all can be instrumental and revolutionise education for the new generation of children with platforms such as Birla…

By BrandWagon Online

October 29, 2024 15:09 IST

TVS Raider invites bikers with its ‘Call of the Wicked’ campaign

The campaign is live across digital platforms and television.

By BrandWagon Online

October 29, 2024 12:14 IST

Ram Bandhu launches ‘Ek Vichaar’ campaign in collaboration with Robin Hood Army

According to the company, this campaign aims to spread awareness amongst the people regarding the prevention of food wastage.

By BrandWagon Online

October 29, 2024 11:18 IST

The perception is that quick commerce will soon overtake physical stores and larger platforms like Amazon and Myntra, but that's not the reality yet. It will take a few more years for wider adoption.

ASICS’ Rajat Khurana on the company’s growth strategy in India’s evolving athletic footwear market Premium Story

In a recent conversation with BrandWagon Online, Rajat Khurana, managing director, ASICS India, delves into the challenges and opportunities the…

By Gopika Nair

October 29, 2024 08:00 IST

Furthermore, video podcasts are also gaining traction, with Gen Z increasing their consumption by 58% in the first five months of 2024.

82% of Gen Z in India agree that Spotify helps them escape ‘Doom-Scrolling’; reveals report

Gen Z is particularly active in Spotify’s collaborative features as they make up 60% of all Blend playlists created in…

By BrandWagon Online

October 28, 2024 17:16 IST