Page 97 of Brand Wagon

Despite these challenges, marketing leaders remain enthusiastic about the potential of generative AI to address their teams’ challenges.

Sources say Kevin Vaz and Kiran Mani, currently CEOs for the broadcast and digital clusters, respectively, at Viacom18, will take…

In recent years, the micro- and nano-influencer tiers—creators with smaller but highly engaged followings—have surged, creating invaluable opportunities for brands…

Furthermore, the company reported a net income of $94 million in Q3, 2024, up from $39 million in Q3, 2023,…

From what is understood, the announcement was made by Namit Sharma, CEO, Arré Studio, and Amreet Chahal, content sales director,…

The digital film is now available on Goibibo’s social media handles in languages such as Malayalam and Tamil.

The campaign will be published via a 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH,…

From what is understood, the investment will support Boldfit’s efforts in product development and brand expansion as it continues its…

ThinkROI, a digital media and creative agency, has partnered with Mr. DIY, a home improvement retailer, as its official digital…

Merino Laminates, a global laminates and surface solutions, has launched a pan-India brand campaign titled ‘Be Different,’ conceptualised by Lowe…

The visuals feature vibrant Madhubani art, adding a regional touch and enhancing storytelling through its symbolic and intricate designs.

The company stated that the idea behind the brand film is to showcase that eating Mentos candy is all about…