Earth Overshoot Day: The role of marketing in driving a mindset change towards a more sustainable future
Notification of online gaming regulatory body is in public interest to enable safe online gaming experience for Indians
KEI Wires and Cables rolls out its advertising campaign featuring Royal Challengers Bengaluru players
From Kyunki Saas Bhi Kabhi Bahu Thi to Anupama; what makes the long-running shows tick with audiences Premium Story
Why MIB’s advisory on advertisements of online betting will not impact broadcasters As per the Ministry, the advisory comes in light of instances of a number of advertisements of online betting websites/platforms… By Vainavi MahendraJune 14, 2022 10:00 IST
Coca-Cola Co partners with the parent company of Jack Daniel’s Tennessee Whiskey to sell premixed cocktails The canned Jack and Coke will be sold globally after a launch in Mexico late this year By Associated PressUpdated: June 14, 2022 09:18 IST
Elon Musk to address Twitter employees for first time in Town Hall Ever since Musk’s takeover bid, many Twitter employees have expressed concerns that the billionaire’s erratic behavior could destabilize the social… By ReutersJune 14, 2022 08:21 IST
Airtel Xstream reaches two million paid subscriber mark; to double down on regional content strategy Airtel is looking to achieve 20 million paid subscriptions mark for Airtel Xstream By PTIJune 13, 2022 17:09 IST
Ministry of Information and Broadcasting issues advisory against ads promoting online betting The advisory comes in light of instances of a number of advertisements of online betting websites and platforms appearing in… By BrandWagon OnlineJune 13, 2022 15:44 IST
Future Generali India Life Insurance unveils ‘Trust Campaign 2.0’ The campaign is launched in different formats majorly in the video, translated into four languages, Gujarati, Bengali, Tamil, and Marathi By BrandWagon OnlineJune 13, 2022 15:26 IST
Charul Tomar joins OMD India as head of strategy She will be reporting to Anisha Iyer, CEO, OMD India By BrandWagon OnlineJune 13, 2022 13:58 IST
IPL Media Rights: Viacom18 wins everything while Star bags TV Viacom18 also seems to have bagged Package D which is international broadcasting rights for all the regions except for Middle-East… By BrandWagon OnlineUpdated: June 14, 2022 19:26 IST
Vahdam India appoints Sneha Beriwal as CMO Prior to joining Vahdam, she worked at Aditya Birla Group for five years By BrandWagon OnlineJune 13, 2022 12:25 IST
Japan game giant Nexon plots western expansion Last year it completed the acquisition of Stockholm-based Embark Studios, whose founder led development of the hit “Battlefield” franchise By ReutersJune 13, 2022 11:33 IST
The Sleep Company eyes net revenue of Rs 200 crore this fiscal; to spend Rs 40 crore on marketing in FY23 The company recently launched its first experience store in Bengaluru and plans to launch more than 25 stores in the… By Smriti MishraJune 13, 2022 09:57 IST
Celebrity endorsers in the crosshairs According to data released by AdEx India, a division of TAM Media Research report, celebrity endorsements saw a 44% rise… June 13, 2022 08:35 IST
Quick commerce: Dunzo sets eyes on evolving retail shopping experience Fulfilment of categories adjacent to grocery and quick expansion in unaddressed markets are on Dunzo’s menu By Akanksha NagarUpdated: June 13, 2022 08:11 IST
Movie mania: Return of the box office Cinema revenues hit the Rs 4,000-crore-mark this year on the back of big releases from the South and higher ticket… By Christina MonizUpdated: June 13, 2022 08:12 IST
IPL Media Rights: Day 1 ends at Rs 43,050 for TV and digital rights It is understood that at the end of day one, TV broadcast rights stood at Rs 23,370 crore while digital… By BrandWagon OnlineJune 12, 2022 19:58 IST
How to find the right social media influencers for a brand campaign Finding the right social media influencers can be the most challenging aspect of a brand campaign June 12, 2022 16:30 IST
‘Transparency reports’ from tech giants are vague on how they’re combating misinformation Concerns over the harm caused by misinformation on social media platforms have been raised in relation to the COVID-19 pandemic,… By PTIJune 12, 2022 13:44 IST
How regional language content is impacting OTT The shift in consumer behaviour and regional waves will hit all OTT platforms June 12, 2022 10:01 IST
BNP Paribas sees limited impact of proposed GST changes on CVs — What it means for Ashok Leyland & Tata Motors
