Smriti Mishra
As brands make a beeline for K-Pop, India too soon to become its playground
K-Pop band BTS currently endorses a clutch of brands such as Samsung, Adidas, Coca-Cola, Hyundai, Louis Vuitton, McDonald’s
From Food Darzee to EatFit, its raining healthy food brands this season
The demand for healthy food options have led to the mushrooming of a clutch of food-tech companies
With #DettolSalutes campaign, Reckitt replaces logo with Covid-19 stories
It has also launched a platform for people from across India to share stories and acknowledge Covid protectors in their midst by creating customised virtual packs
D2C brand SkinKraft to spend 80-90% of advertising dollar on digital
IncNut Digital Private Limited, the listed parent company of SkinKraft, posted net revenue of Rs 47.3 crore while net profit stood at Rs 1.7 crore in FY20
ASCI guidelines on influencer marketing to have a positive impact
The new guidelines will be applicable to commercial messages or advertisements published on or after June 14, 2021
How brands are investing in mental health and why is it important
From engaging with health counsellors to rolling out mental health breaks are some of the ways organisations are supporting employees
#BackToBusiness: Grapes Digital’s Himanshu Arya on the strategy that needs to be followed to bounce back
In today’s time, when there’s so much data available, marketers can leverage this to interact with their audience to give it a more personalised appeal, says Arya
#KanganavsTwitter; how will it impact brand Kangana
Fashion designers such as Anand Bushan and Rimzim Dadu have issued statements to distance themselves and their brands from the actress
High street fashion brands eye online platforms; look to drive sales by launching #WFH range
From introduction of casual wears to shop from home, brands have tailored their approach to suit the requirements of the new customer
#BackToBusiness: Zivame’s Khatija Lokhandwala on the strategy that needs to be followed to bounce back
Communication needs to clearly highlight the value that the brand adds to the consumer’s lives both on a functional as well as an emotional level, says Lokhandwala
Times Internet backed edtech firm Gradeup increases its marketing spends by threefold to Rs 80 crore in FY22, 60-70% will be spent on digital
The company expects that by the end of FY22, close to one million students would be subscribers of the platform
#BackToBusiness: Sirona Hygiene’s Deep Bajaj on the strategy that needs to be followed to bounce back
Customers earned at this time will always be your customer if you can serve them well, says Bajaj
#BackToBusiness: Eatfit’s Ankit Nagori on the strategy that needs to be followed to bounce back
Social media content plays a big role in driving digital adoption and storytelling, says Nagori
#BackToBusiness: ABND’s Maulik Chandarana on the strategy that needs to be followed to bounce back
Not all businesses will have it easy and behavioural shifts will dictate category growth, says Chandarana
#BackToBusiness: Radico Khaitan’s Amar Sinha on the strategy that needs to be followed to bounce back
What will change now is the process and manner of storytelling and engaging with the consumers through meaningful and out-of-the-box campaigns, says Sinha
Cosmetic firms rediscover magic behind the veil; cashes in on the pandemic with product launches
Today’s beauty consumers are looking online for advice, ideas and inspiration, with nine out of 10 beauty consumers influenced by digital
#BackToBusiness: Madame’s Akhil Jain on the strategy that needs to be followed to bounce back
From wardrobe changes, handling their inventory to online fashion shows, things have changed the way the fashion industry is looked at now, says Jain
Eicher Motors owned Royal Enfield to ride the digital wave to drive sales this year
Eicher Motors Limited, the listed parent company of Royal Enfield, spent around Rs 22 crore on marketing and advertising in FY20
From Paytm Ads to Airtel Ads – how consumer tech companies are cashing in from ad revenue
Digital advertising spends are expected to register a growth of 28% in 2021 to be at Rs 27,700 crore
#BackToBusiness: Rapido’s Aravind Sanka on the strategy that needs to be followed to bounce back
Brands should look at localisation and customisation to cater to the needs of the audience in Tier 2, 3 and beyond markets, says Sanka
#BackToBusiness: Enormous Brands’ Ashish Khazanchi on the strategy that needs to be followed to bounce back
How brands can create at-home meaningful experiences for consumers
The Moms Co. aims to close FY21 with Rs 80 crore revenue; plans to breakeven in FY22
It posted a net revenue of Rs 22.3 crore in FY20, while net loss stood at Rs 7.8 crore
#BackToBusiness: pTron’s Ameen Khwaja on the strategy that needs to be followed to bounce back
How brands can make the most of the shift towards digital
Will ASCI’s draft guidelines adversely impact the influence of an influencer
The guideline requires a disclosure label to be added to highlight advertising content
Jewellery brands follow the mantra of ‘Visual Delight’ to rake in online sales
From virtual try-ons to video calling are some of the ways jewellery brands have been selling goods online
#BackToBusiness: Impresario Handmade Restaurants’ Divya Aggarwal on the strategy that needs to be followed to bounce back
How brands can make the most of the shift towards digital, highlights Aggarwal
#BackToBusiness: Mirum India’s Naila Patel on the strategy that needs to be followed to bounce back
How brands can make the most of the shift towards digital, highlights Patel
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Top News
- Don't lecture India on freedom of speech, democracy: Ravi Shankar Prasad to social media firms
- Karnataka Bank declares loan over Rs 160 crore to Reliance Home Finance, Reliance Commercial Finance as fraud
- Hardline judge Ebrahim Raisi secures landslide win in Iran presidential vote amid low turnout
- Harley-Davidson's next electric bike to be called LiveWire One: Global debut on this date
- HDFC Bank to buy stake worth over Rs 1,906 cr in group's general insurer from parent HDFC
- 'Third coronavirus wave will hit India in 6-8 weeks if...': AIIMS Chief Dr Randeep Guleria's grim forecast
- Indian Air Force 'on target' for Rafale induction, says IAF chief; gives this deadline
- A K Sharma, PM Modi's close aide, appointed Uttar Pradesh BJP's Vice President
- The day Milkha Singh became 'Flying Sikh'! Real story of Pandit Nehru's request and stunning race in Pakistan
- Countries ease Covid restrictions as infections dip; check list of nations Indians can visit (conditions apply)
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