From antiviral collections, home apparel line to shop-on-wheels and appointment viewing, doorstep delivery, are some of the initiatives which have been rolled out
In an interview (see full interview tomorrow), with Financial Express, Reddy pointed out that public health agencies the world over, even the WHO, have recommended roll out without any preliminary antibody testing.
Apart from traditional e-commerce channels, the company has partnered with luxury gifting portals such as Indian Gifts Portal alongside emerging channels such as EasyDiner, Dunzo among others
According to industry estimates, cost of customer acquisition for digitally native brands which declined to as low as 10-15%, is set to rise as high as more than 50%