Smriti Mishra
Fabindia pulls ‘Jashn-e-Riwaaz’ ad as #BoycottFabindia trends ahead of Diwali
In an email sent to Fabindia Overseas Private Limited, Dipali Patwa, group head of brand and community, stated that the new Diwali campaign ‘Jhilmil Si Diwali’ will go live this week
Companies step up their sustainability game; focus on eliminating plastic in packaging
New packaging models impact the cost of operations as it increases by about 20-25% depending upon the segment
Why brand Shah Rukh Khan will not get adversely impacted by Aryan’s arrest
Khan, who currently endorses brands such as Byju’s, Big Basket, Dubai Tourism among others, has close to 42 million followers on Twitter
The Sleep Company increases marketing spends by eight times to Rs 8 crore in FY22
Comfort Grid Technologies Private Limited, the parent company of The Sleep Company, posted net revenue of Rs 74 lakh in FY20
Cadbury takes gender swipe! Ogilvy rings in nostalgia with a modern twist
According to brand experts, the contemporary context makes the film not only more likeable but also impactful in driving a powerful social message
Paree Sanitary Pads announces Janhvi Kapoor as brand ambassador; launches new campaign
70% of the spends on the campaign will be spent on TV and print
Olympic stars turn brands’ favourite; records 10 times growth in endorsement fee post medal win
Chopra’s endorsement fee has gone up to Rs 1.25-1.5 crore per annum while Mirabai Chanu and Lovlina Borgohain’s fee has seen a rise at Rs 1 crore and Rs 75 lakhs annually, respectively
It’s raining ads! Spends to go up by 10-15% to Rs 27,500-34,500 this festive season
Television is expected to garner the highest share of ad spends at around 40% during the festive season, followed closely by digital at nearly 30%
Beauty e-commerce platforms and brands take the next step towards digital transformation; posts a rise in sales
According to a 2021 report by Avendus, the online personal care and beauty market in India is expected to reach $4.4 billion by 2025
Tokyo Olympics: Pay gap continues to hound Indian players
India’s Silver at the Olympics led to a flurry of brands announcing rewards
upGrad launches new campaign to make online degrees mainstream, TV to account for 60% of the ad spends on the campaign
The company claims to have doubled down its marketing spends in FY22 compared to FY21
The Quintessential Indian Man: Male grooming market in India picks up
Even as the market continues to grow, stickiness still remains a challenge for brands
Et tu! HUL and P&G; FMCG firms bring pods to Indian households but with a twist
While a kg of detergent powder costs Rs 160-200 coming to Rs 5-7 per wash, the per wash cost for pods/shots is almost five times at Rs 22-24
Cannes Lions 2021: Ideas rooted in the Indian context coupled with creative use of technology and new-age media is the way forward
India’s metal tally at the Cannes Lions International Festival of Creativity 2021 stood at 22 -- with two Gold, nine Silver and 11 Bronze Lions
Liquor firms ride the digital wave; as it tries to fasten recovery
As per industry estimates, the share of digital in the overall marketing mix has increased to 25-28% in the current fiscal year from 18-20% in FY20
As brands make a beeline for K-Pop, India too soon to become its playground
K-Pop band BTS currently endorses a clutch of brands such as Samsung, Adidas, Coca-Cola, Hyundai, Louis Vuitton, McDonald’s
From Food Darzee to EatFit, its raining healthy food brands this season
The demand for healthy food options have led to the mushrooming of a clutch of food-tech companies
With #DettolSalutes campaign, Reckitt replaces logo with Covid-19 stories
It has also launched a platform for people from across India to share stories and acknowledge Covid protectors in their midst by creating customised virtual packs
D2C brand SkinKraft to spend 80-90% of advertising dollar on digital
IncNut Digital Private Limited, the listed parent company of SkinKraft, posted net revenue of Rs 47.3 crore while net profit stood at Rs 1.7 crore in FY20
ASCI guidelines on influencer marketing to have a positive impact
The new guidelines will be applicable to commercial messages or advertisements published on or after June 14, 2021
How brands are investing in mental health and why is it important
From engaging with health counsellors to rolling out mental health breaks are some of the ways organisations are supporting employees
#BackToBusiness: Grapes Digital’s Himanshu Arya on the strategy that needs to be followed to bounce back
In today’s time, when there’s so much data available, marketers can leverage this to interact with their audience to give it a more personalised appeal, says Arya
#KanganavsTwitter; how will it impact brand Kangana
Fashion designers such as Anand Bushan and Rimzim Dadu have issued statements to distance themselves and their brands from the actress
High street fashion brands eye online platforms; look to drive sales by launching #WFH range
From introduction of casual wears to shop from home, brands have tailored their approach to suit the requirements of the new customer
#BackToBusiness: Zivame’s Khatija Lokhandwala on the strategy that needs to be followed to bounce back
Communication needs to clearly highlight the value that the brand adds to the consumer’s lives both on a functional as well as an emotional level, says Lokhandwala
Times Internet backed edtech firm Gradeup increases its marketing spends by threefold to Rs 80 crore in FY22, 60-70% will be spent on digital
The company expects that by the end of FY22, close to one million students would be subscribers of the platform
#BackToBusiness: Sirona Hygiene’s Deep Bajaj on the strategy that needs to be followed to bounce back
Customers earned at this time will always be your customer if you can serve them well, says Bajaj
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