Smriti Mishra

Articles By Smriti Mishra

25 Articles

FCB India’s Rohit Ohri on the relationship between brands and agencies during Covid-19

The dos and don’ts for brands during a pandemic, reveals Ohri

Rohit Ohri, group chairman and CEO, FCB India News

Pepsi’s new digital first campaign encourages social distancing in the new normal

The beverage brand is leveraging platforms such as TikTok and Instagram to promote the campaign extensively

The campaign highlights the need to re-evaluate the way we greet each other as the new normal sinks in News

Coronavirus Impact: Shapoorji Pallonji Real Estate bets big on digital, to redirect ad spends on digital marketing

The company plans to redirect around 50% to 60% of its ATL spends towards digital marketing which takes the tally to over Rs 10 crore

50% people are actually willing to transact online, while 20-25% are willing to follow it up with a final visit at the site revealed a survey by SPRE News

TikTok In India: Will #BanTikTokinIndia stop marketers from advertising on TikTok

TikTok’s ratings have taken a hit from 4.5 stars to almost 1.3 star on Google Play Store

TikTok recently crossed 2 billion downloads on App Store and Play Store with India contributing to 611 million downloads News

Coronavirus Impact: Automotive firms shift gears to online platforms; roll campaigns online to drive sales

From Hyundai to BMW and Honda, auto brands are banking on digital campaigns to connect with the consumers

A EY study indicates that post the COVID-19 crisis, online car sales are likely to gain traction News

Wunderman Thompson’s Tarun Rai on the relationship between brands and agencies in the times of Covid-19

Rai talks about why in pandemic it is more important than ever to keep the conversation with consumers on-going

Tarun Rai, chairman and group CEO, Wunderman Thompson South Asia News

Dentsumcgarrybowen is not a consolidation of business and brands, it’s the creation of a new agency network: Anand Bhadkamkar, CEO, Dentsu Aegis Network, India

dentsumcgarrybowen will be led by global co-presidents, Merlee Jayme and Jon Dupuis who will report to Jean Lin, global CEO, creative, DAN

dentsumcgarrybowen will bring together over 3,000 creatives from 24 markets across 33 locations News

Coronavirus Impact: From communicating to over-communicating; why brands need to draw a line

Empathy and action-oriented strategy should be followed by brands while communicating to consumers

The key resides in being authentic in communication News

BBDO India’s Josy Paul on the art of communication brands and agencies need to follow

Why is it important to stay true as a brand in tough times, Paul reveals

Josy Paul, chairman and chief creative officer, BBDO India News

Coronavirus Impact: From dating to getting married; people take to online platforms in search of the perfect partner

The surge is on back of limited marketing expenditure largely restricted to social media

In New York ‘Zoom marriages’ has been legalised by governor Andrew Cuomo News

Why agencies call Google’s plan to ‘control’ unwarranted ads a ‘smart’ move

Advertisers will be required to undergo a verification process to buy ad space on Google

Google blocked and removed 2.7 billion inappropriate ads in 2019 to preserve the interest of the users News

Ogilvy’s Piyush Pandey on the relationship between brands and agencies during Covid-19

How brands need to react and act through communication reveals Pandey

Piyush Pandey, chief creative officer, Worldwide and executive chairman India, Ogilvy News

Coronavirus Impact: Dairy brand Amul doubles marketing spends; has brought back old ads

The brand has allocated its advertising budgets on news channels and DD National where it is also running its old ads to connect with the diverse audiences

GCMMF, which posted a 17% growth in its revenue at Rs 38,550 crore in 2019-20, expects its turnover to grow 15% this fiscal year News

Coronavirus Impact: How agencies and brands are riding the #wfh wave

From Nike to Flipkart and Dettol, brands are harnessing the power of ‘shot from home’ videos to drive conversations with consumers

A number of brands have leveraged the format to create engaging content for consumers News

Coronavirus Impact: In second phase fitness platforms plan to get brands on board for additional revenue

Fitness applications like CureFit, Home Workout have seen a 104.53% increase in daily active users according to a report by Bobble AI

5-10 million users of the total e-commerce population which is about 200 million are ready to pay Rs 2,000 - Rs 3,000 per month for e-fitness services News

Coronavirus Impact: From logos to games; brands go full throttle in marketing the cause

From McDonald’s to The Coca Cola Company, brands have tweaked their logos urging consumers to maintain social distance

lockdown, coronavirus, relaxation, restriction, containment zone News

Coronavirus Impact: How agencies are redefining the game of media and advertising

77% of consumers expect brands to be helpful in their new daily life according to a report by Kantar Group

The covid-19 scenario will see an increase in adoption of data, technology, digital as well as integration of MarTech to create virtual experiences for consumers online News

Coronavirus Impact: Why brands need to be socially responsible with campaigns

From Axis Bank to Kamdhenu Paints - brands have joined the fight against coronavirus with awareness campaigns

Brands need to rise to the ongoing crisis and communicate effectively to keep their consumers' trust intact News

Coronavirus Impact: How ed-tech firms have taken to advertising to up userbase

The startups have seen a 10%-20% decline in cost of customer acquisition

Ed-tech brands are leveraging the ease of access, availability and free content to drive more consumption on their platforms News

Coronavirus Impact: From Grofers to Milkbasket, e-grocery players witness 100% surge in sale as demand rises

Grocery tech companies have imposed restrictions on the number of orders to battle the increase in demand

Brand Wagon News

Lakhani Footcare aims a 57% growth in revenue at Rs 165 crore in FY20

The brand which spent Rs 3.3 crore on advertising in FY19, doesn’t plan to up its spend in FY21

With about 1.5% market share in the organised footwear category, the brand currently sells and markets products between the price range of Rs 499 to Rs 1,499 News

Pepsi takes the trophy home with a ‘Swag’ this ICC Women’s T20 World Cup

Even as its arch rival Coca-Cola is the official sponsor of the tourney Pepsi created the much needed buzz through social media

The brand had roped in 16-year old cricketer Shafali Verma as the ambassador ahead of the ICC Women’s T20 World Cup finale News

Pernod Ricard to up marketing spends by 10% in FY21; rolls out new packaging for The Glenlivet

The new packaging intends to make the single malt Scotch whisky brand appealing to younger consumers

The single malt Scotch whisky brand, which currently claims to have a 6.3% market share, is looking to create a retail-driven strategy. News

Pepsi rings in the summer season ‘Swag se’

The brand has launched a new TVC urging people to respect the choices of the new generation

Pepsi ad campaign News
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