Smriti Mishra
How the advertising pitch process has evolved during Covid-19
According to industry estimates, if earlier agencies charged a fixed commission of three to five percent, that has gone down to one-two percent
Automakers make a comeback to advertising; bets big on digital
Festive season contributes roughly to 25-30% of the annual sales for auto companies
Policybazaar’s Sarbvir Singh on the marketing strategy which brands need to follow in the time of Covid-19
The dos and don’ts for brands to follow when communicating during challenging times, highlights Singh
How Tanishq has found its share of supporters for Ekatvam ad amidst calls for boycott
There is an increased need for a dialogue between brands and their customers
Tata Consumer Products’ Puneet Das on the marketing strategy which brands need to follow in the time of Covid-19
The dos and don’ts to be followed by brands, highlights Das
How brands have taken to Instagram to cash in on the rising user base
Instagram has nearly 117.1 million monthly active users in India and the average time spent per user is 45 minutes
Grofers’ Prashant Verma on the marketing strategy which brands need to follow in the time of Covid-19
How to maintain trust with consumers, highlights Verma
OYO’s Mayur Hola on the marketing strategy which brands need to follow in the time of Covid-19
The dos and don’ts to be followed by brands, highlights Hola
Dish TV’s Sukhpreet Singh on the marketing strategy which brands need to follow in the time of Covid-19
The dos and don'ts of brand communications, reveals Singh
Ashish Bhasin on why the advertising industry needs Government’s aid
The advertising industry is likely to post a negative growth of 15% to Rs. 22,000 crore at the end of the year
DDB Mudra Group’s Aditya Kanthy on the relationship between brands and agencies during Covid-19
The role agencies play in the life of brands and advertisers, highlights Kanthy
How #wfh has benefitted offline and online furniture firms
80% of customers are now buying office essentials and furnitures online
Panasonic India’s Shirish Aggarwal on the marketing strategy which brands need to follow in the time of Covid-19
The marketing strategy to be followed by brands during a crisis, reveals Aggarwal
Why KFC’s decision to drop Finger Lickin’ Good from its messaging is ‘apt’
The Yum Brands Inc owned chain, which has been using the slogan for almost 64 years now said that the messaging will return “when the time is right”
Embassy Group’s Vineet Singh on the marketing strategy which brands need to follow in the time of Covid-19
How brands can maintain trust among consumers during a pandemic, highlights Singh
Titan Company to up digital marketing spends by 50% for its watches division
The company claimed to have spent about Rs 100 crore on advertising in FY 20
Perfetti Van Melle India’s Rajesh Ramakrishnan on the marketing strategy which brands need to follow in the time of Covid-19
The dos and don'ts for brands, reveals Ramakrishnan
Insurance players up ad spends on digital platforms on the back of rise in sale
Insights from google analytics show an 89% growth in search related to insurance and related products
Acer’s Sooraj Balakrishnan on the marketing strategy which brands need to follow in the time of Covid-19
The marketing strategy for brands to remain relevant, reveals Balakrishnan
Maruti Suzuki dails big on digital; online accounts for roughly 35% of queries and bookings
The company claims to have spent around Rs 630 crore on marketing in FY20
Bacardi India’s Anmol Gill on the marketing strategy which brands need to follow in the time of Covid-19
The dos and don’ts brands need to follow when communicating with consumers, reveals Gill
Why brands need to adopt #genderequality in marketing and communication
With rising consumer expectations, it is important for brands to reflect the right social values and norms
Pepperfry’s Kashyap Vadapalli on the marketing strategy which brands need to follow in the time of Covid-19
How to maintain trust with consumers, highlights Vadapalli
GSK Consumer Healthcare’s Anurita Chopra on the marketing strategy which brands need to follow in the time of Covid-19
How brands can maintain trust among consumers during the pandemic, reveals Chopra
Thomson TV to up marketing spends by 150% in the next 12-18 months; to focus more on digital
The company claims to have spent about Rs 12 crore in FY20 and aims to increase it to Rs 30 crore
Chinese Brands: How the advertising industry may lose Rs 2,500-3,000 crore amidst ban on Chinese products
Chinese smartphone makers such as Oppo, Vivo, Xiaomi and OnePlus spent a total of around Rs 2,700 crore on advertising in FY19
Parle Agro’s Nadia Chauhan on the marketing strategy which brands need to follow in the time of Covid-19
The dos and don’ts for brands during the pandemic, reveals Chauhan
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Top News
- Amazon gets interim relief; arbitration panel says Future cannot sell biz to RIL
- Festive bonanza: Reliance rolls back salary cuts, offers bonus
- Punjab farmers burn effigies of PM Modi, Union govt in protest against farm laws
- RBI Governor Shaktikanta Das tests positive for Covid-19; to continue work from isolation
- Army commanders to review situation in Ladakh, internal reforms at 4-day conference from Monday
- In just 3 months, Elon Musk's SpaceX valuation doubled to whopping over $100 billion by Morgan Stanley
- Army Chief General MM Naravane scheduled to visit Nepal from November 4-6 with an aim to reset ties
- Onion prices drop by up to Rs 10/kg in consuming markets on govt action against hoarding
- Festive season: Amazon, Flipkart roll out another sale; focus on smartphones, electronics, appliances
- Karnataka HC restrains Franklin Templeton from winding up its six schemes without investors' consent
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