Smriti Mishra
The Moms Co. aims to close FY21 with Rs 80 crore revenue; plans to breakeven in FY22
It posted a net revenue of Rs 22.3 crore in FY20, while net loss stood at Rs 7.8 crore
#BackToBusiness: pTron’s Ameen Khwaja on the strategy that needs to be followed to bounce back
How brands can make the most of the shift towards digital
Will ASCI’s draft guidelines adversely impact the influence of an influencer
The guideline requires a disclosure label to be added to highlight advertising content
Jewellery brands follow the mantra of ‘Visual Delight’ to rake in online sales
From virtual try-ons to video calling are some of the ways jewellery brands have been selling goods online
#BackToBusiness: Impresario Handmade Restaurants’ Divya Aggarwal on the strategy that needs to be followed to bounce back
How brands can make the most of the shift towards digital, highlights Aggarwal
#BackToBusiness: Mirum India’s Naila Patel on the strategy that needs to be followed to bounce back
How brands can make the most of the shift towards digital, highlights Patel
#BackToBusiness: Resulticks’ Mani Gopalaratnam on the strategy that needs to be followed to bounce back
How brands can create at-home meaningful experiences for consumers
#BackToBusiness: Zero Gravity Communications’ Khushboo Sharma Solanki on the strategy that needs to be followed to bounce back
How brands can make the most of the shift towards digital
Eureka Forbes changes tack; rolls out new brand position backed by two sub-brands
The company will have a series of electrical equipment under --- Aquaguard and Forbes
#BackToBusiness: Tonic Worldwide’s Unmisha Bhatt on the strategy that needs to be followed to bounce back
How brands can create at-home meaningful experiences for consumers
RenewBuy ups marketing spends by 20%; aims to strengthen its reach across tier 2 and 3 markets
The company reveals that digital accounted for 60% of the spends while the remaining 40% was allocated into partner (insurance advisor) communications
#BackToBusiness: Bombay Shaving Company’s Shantanu Deshpande on the strategy that needs to be followed to bounce back
The key lessons emerging for brands amidst the pandemic, highlights Deshpande
#BackToBusiness: magicpin’s Anshoo Sharma on the strategy that needs to be followed to bounce back
How brands can make the most from the shift towards digital
How fashion and lifestyle industry drew a survival strategy in 2020
From antiviral collections, home apparel line to shop-on-wheels and appointment viewing, doorstep delivery, are some of the initiatives which have been rolled out
#BackToBusiness: Nobel Hygiene’s Kartik Johari on the strategy that needs to be followed to bounce back
How brands can make the most of the shift towards digital
Mamaearth increases its marketing spends by threefold; to invest in TV and digital
The company claims that 90% of the spends has been allocated to digital platforms including influencer marketing and 10% on traditional media
Roll out Covid vaccine without antibody testing: Dr K Srinath Reddy
In an interview (see full interview tomorrow), with Financial Express, Reddy pointed out that public health agencies the world over, even the WHO, have recommended roll out without any preliminary antibody testing.
#BackToBusiness: Jaquar Group’s Sandeep Shukla on the strategy that needs to be followed to bounce back
The new consumer trends being spotted compared to pre Covid times, highlights Shukla
Rapido bets big on performance marketing, launches its first commercial #LoveTheChase
It plans to spend 70-80% of its advertising dollars on performance marketing and 20-30% on traditional medium in CY2021
#BackToBusiness: Wakefit’s Chaitanya Ramalingegowda on the strategy that needs to be followed to bounce back
How brands can create at-home meaningful experiences for consumers
Volkswagen shifts focus to digital; to double its marketing spend in CY2021
The company plans to allocate 30-40% of its spends on digital in CY21 as compared to 15-20% in CY20
How PepsiCo India cashed in on digital to drive engagement this festive season
The company launched festive hampers for its snack brands Kurkure and Lay’s engaging celebrities, influencers across different digital platforms
#BackToBusiness: SoCheers’ Siddharth Devnani on the strategy that needs to be followed to bounce back
How brands can make the most from the shift towards digital
ITC ramps up digital presence for its chocolate brand; focuses on expanding reach
Apart from traditional e-commerce channels, the company has partnered with luxury gifting portals such as Indian Gifts Portal alongside emerging channels such as EasyDiner, Dunzo among others
Amway’s Ajay Khanna on the marketing strategy which brands need to follow in the time of Covid-19
The dos and don’ts for brands to follow when communicating with consumers, highlights Khanna
How direct-to-consumer brands can create a direct line with consumers
According to industry estimates, cost of customer acquisition for digitally native brands which declined to as low as 10-15%, is set to rise as high as more than 50%
Edtech firms up marketing spends; make a dash for users in tier 2 and 3 cities
Cost of consumer acquisition which includes marketing spends is expected to rise to 70-80% of revenue of edtech platforms
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