Smriti Mishra
FCB India’s Rohit Ohri on the relationship between brands and agencies during Covid-19
The dos and don’ts for brands during a pandemic, reveals Ohri
Pepsi’s new digital first campaign encourages social distancing in the new normal
The beverage brand is leveraging platforms such as TikTok and Instagram to promote the campaign extensively
Coronavirus Impact: Shapoorji Pallonji Real Estate bets big on digital, to redirect ad spends on digital marketing
The company plans to redirect around 50% to 60% of its ATL spends towards digital marketing which takes the tally to over Rs 10 crore
IKEA India’s Amitabh Pande on the communication strategy followed by brands in the time of Covid-19
Why brands need to stop thinking about people as customers
TikTok In India: Will #BanTikTokinIndia stop marketers from advertising on TikTok
TikTok’s ratings have taken a hit from 4.5 stars to almost 1.3 star on Google Play Store
Coronavirus Impact: Automotive firms shift gears to online platforms; roll campaigns online to drive sales
From Hyundai to BMW and Honda, auto brands are banking on digital campaigns to connect with the consumers
Wunderman Thompson’s Tarun Rai on the relationship between brands and agencies in the times of Covid-19
Rai talks about why in pandemic it is more important than ever to keep the conversation with consumers on-going
Dentsumcgarrybowen is not a consolidation of business and brands, it’s the creation of a new agency network: Anand Bhadkamkar, CEO, Dentsu Aegis Network, India
dentsumcgarrybowen will be led by global co-presidents, Merlee Jayme and Jon Dupuis who will report to Jean Lin, global CEO, creative, DAN
Coronavirus Impact: From communicating to over-communicating; why brands need to draw a line
Empathy and action-oriented strategy should be followed by brands while communicating to consumers
BBDO India’s Josy Paul on the art of communication brands and agencies need to follow
Why is it important to stay true as a brand in tough times, Paul reveals
Coronavirus Impact: From dating to getting married; people take to online platforms in search of the perfect partner
The surge is on back of limited marketing expenditure largely restricted to social media
Why agencies call Google’s plan to ‘control’ unwarranted ads a ‘smart’ move
Advertisers will be required to undergo a verification process to buy ad space on Google
Ogilvy’s Piyush Pandey on the relationship between brands and agencies during Covid-19
How brands need to react and act through communication reveals Pandey
Coronavirus Impact: Dairy brand Amul doubles marketing spends; has brought back old ads
The brand has allocated its advertising budgets on news channels and DD National where it is also running its old ads to connect with the diverse audiences
Coronavirus Impact: How agencies and brands are riding the #wfh wave
From Nike to Flipkart and Dettol, brands are harnessing the power of ‘shot from home’ videos to drive conversations with consumers
Coronavirus Impact: In second phase fitness platforms plan to get brands on board for additional revenue
Fitness applications like CureFit, Home Workout have seen a 104.53% increase in daily active users according to a report by Bobble AI
Coronavirus Impact: From logos to games; brands go full throttle in marketing the cause
From McDonald’s to The Coca Cola Company, brands have tweaked their logos urging consumers to maintain social distance
Coronavirus Impact: How agencies are redefining the game of media and advertising
77% of consumers expect brands to be helpful in their new daily life according to a report by Kantar Group
Coronavirus Impact: Why brands need to be socially responsible with campaigns
From Axis Bank to Kamdhenu Paints - brands have joined the fight against coronavirus with awareness campaigns
Coronavirus Impact: How ed-tech firms have taken to advertising to up userbase
The startups have seen a 10%-20% decline in cost of customer acquisition
Coronavirus Impact: From Grofers to Milkbasket, e-grocery players witness 100% surge in sale as demand rises
Grocery tech companies have imposed restrictions on the number of orders to battle the increase in demand
Lakhani Footcare aims a 57% growth in revenue at Rs 165 crore in FY20
The brand which spent Rs 3.3 crore on advertising in FY19, doesn’t plan to up its spend in FY21
Pepsi takes the trophy home with a ‘Swag’ this ICC Women’s T20 World Cup
Even as its arch rival Coca-Cola is the official sponsor of the tourney Pepsi created the much needed buzz through social media
Pernod Ricard to up marketing spends by 10% in FY21; rolls out new packaging for The Glenlivet
The new packaging intends to make the single malt Scotch whisky brand appealing to younger consumers
Pepsi rings in the summer season ‘Swag se’
The brand has launched a new TVC urging people to respect the choices of the new generation
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Most Read
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- Cabinet briefing LIVE updates: Cheap, easy loans for farmers, street vendors; equity funding for MSMEs
- How National Pension Scheme fared in past 11 years
- Cabinet approves revision in MSME definition, Rs 50,000 crore equity infusion scheme
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- CAIT comes out in support of Ladakh’s Sonam Wangchuk to boycott Chinese products
- Coronavirus Highlights (May 31): With 2,487 new cases, Maharashtra COVID-19 tally rises to 67,655
- PM Modi appoints committee headed by Rajnath Singh for MSME loan scheme implementation: Nitin Gadkari
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Budget 2020
- Torrent: Cut to ‘reduce’, revise fair value to Rs 2,350 a share
- Budget 2020 hasn't violated fiscal discipline: FM Sitharaman
- Budget 2020 was disappointing for lacking vision; but fiscal, taxation measures welcome: EAC-PM member Ashima Goyal
- Budget 2020: FM Nirmala Sitharaman says govt willing to do more beyond Union Budget to boost growth
- Budget 2020: FM says green shoots of recovery visible, points at worse macro-economic fundamentals under UPA
- Budget and the economy: What can we expect after this Budget?
- Budget 2020: FM Sitharaman takes on P Chidambaram over defence budget allocation
- Budget 2020 proposals on DDT, personal tax not to impact MF industry: Franklin Templeton
- Budget 2020: Chidambaram slams Modi govt; says economy close to collapse, unemployment making India poorer
- Budget 2020: How ESOP tax changes will benefit start-up employees
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