EssenceMediacom acquires the integrated media mandate for Bambino Pasta Foods Industries Private Ltd.
Year-Ender 2023: A year of elections; as political parties loosen purse string ad-spend expected to go up between 15-30% Premium Story
Unleashing the power of cloud kitchen marketing: Innovative strategies for maximising revenue in the digital age
Shoppers Stop’s Kashish unveils its Diwali campaign ‘Tyohar Ki Nayi Kashish’ featuring brand ambassador Sanya Malhotra
OPPO partners with UEFA OPPO has signed a two-year, multi-competition partnership with UEFA By BrandWagon OnlineJuly 18, 2022 17:00 IST
Parle Products taps into the Bengali market with its new TVC The campaign has been conceptualised and executed by Thought Blurb Communications By BrandWagon OnlineJuly 18, 2022 16:40 IST
Exxaro ropes in Ajay Devgn as the brand ambassador The actor will be seen endorsing the brand all across the platforms By BrandWagon OnlineJuly 18, 2022 16:08 IST
Narayana Health names Ashish Bajaj as CMO Bajaj has joined Narayana Health from MediBuddy where he was heading the marketing, partnerships and PR verticals By BrandWagon OnlineJuly 18, 2022 15:36 IST
Under Armour announces a partnership with Neeraj Chopra The move is a part of the company’s strategy to build sustainable long-term growth for Under Armour in India By BrandWagon OnlineJuly 18, 2022 14:47 IST
Socxo enters into a strategic partnership with Xoxoday The partnership will enable customers of Socxo to set up gamification, rewards and redemption for its global users participating in… By BrandWagon OnlineJuly 18, 2022 14:18 IST
Grapes bags the integrated creative mandate for Zee Media The account was won following a multi-agency pitch By BrandWagon OnlineJuly 18, 2022 11:56 IST
As Amazon Prime Video changes tack; will the marketplace model work for videos From Store to Channels, Amazon Prime Video has adopted its international playbook in India By Anushree BhattacharyyaUpdated: July 18, 2022 11:28 IST
AFTER HOURS: Kirti Varun Avasarala, Chief Product Officer, Meesho From Apple to Hugo Boss are some of his favourite brands By Banasree PurkayasthaJuly 18, 2022 08:03 IST
Second coming: Late but raring to go Technology, and not price, will be the crucial cog in Aiwa’s business plan this time around July 18, 2022 07:55 IST
White goods: How smart is your home? Consumer durable brands are focusing their energy and investment on connected appliances to meet the growing demand for tech-enabled products By Christina MonizJuly 18, 2022 07:46 IST
How metaverse is changing the influencer marketing dynamics As we have seen in past few months brands like Zara and McDonalds, have opened their first ever metaverse showroom… By GuestJuly 17, 2022 15:31 IST
ESPN+ streaming price to jump 43% to $9.99 per month ESPN+ has been gaining momentum, with subscribers climbing 62% in the past 12 months, to 22.3 million, after years of… By BloombergJuly 17, 2022 12:06 IST
Manufacturers of shoes, bags, stationery products witness robust sales growth as students resumed physical classes Sellers of school shoes, bags, backpacks and stationery items saw a huge surge in demands in the month of June… By FE BureauJuly 17, 2022 10:01 IST
IEC issues clarification regarding mis-selling and misleading advertisements IEC highlights that each member company has appointed a dedicated Grievance Officer (GO) internally to address and assess the problem… By FE EducationJuly 16, 2022 18:22 IST
Enterprise observability: The secret sauce to mitigating operational risks As the pandemic drove digital adoption across the world, businesses have accelerated the digital transformation of their services by increasing… July 16, 2022 16:43 IST
Voltas sells close to 1.2 million units of AC in the first half of 2022 The company registered over 60 per cent volume growth in AC sales during the period H1 CY22, and a “triple… By PTIJuly 16, 2022 13:42 IST
Sustainability and conservation: Can marketing save the planet Marketers need to first understand behaviour around sustainability July 16, 2022 10:05 IST
‘I thought I should…’: Nurse risks life to cross raging river for Infant’s immunisation in Himachal – Watch video
Two Pakistani nationals verified during Bihar SIR, probe launched after discovery: ‘We vote every time’
‘Remember, our role has always been to…’: What ChatGPT-5 tells GPT-10 about humans in viral Reddit post
