Box-office slowdown! With a slow start will multiplex operator be able to play catch up this year? Premium Story
Appliance brand Dyson enters beauty formulation market; Launches two hairstyling products, says more to come
YearEnder 2023: From Korean to Indian the make-up industry made up with lipstick and more Premium Story
India’s $12 billion digital media market to become three times by 2030; OTT, core gaming and digital ad spend to lead the way, reveals Redseer Strategy Consultants
Kalyan Jewellers launches Durga Pujo ad campaign featuring regional brand ambassador Ritabhari Chakraborty
Foxtale claims to be profitable in FY25; believes packaging to be the key differentiator Premium Story
PlayerzPot announces Rashmika Mandanna as brand ambassador She will now boost their skilled based games across traditional media and digital platforms By BrandWagon OnlineAugust 8, 2022 18:34 IST
Verve Media wins video creation mandate for True North Verve Media will be in charge of developing strategy-driven videos for True North’s social media accounts as part of the… By BrandWagon OnlineAugust 8, 2022 17:30 IST
Humanitive unveils digital campaign for Raksha Bandhan 2022 The new ad campaign has been launched across their social media channels By BrandWagon OnlineAugust 8, 2022 16:45 IST
Crompton rolls out its very first TVC for its range of Ameo Neo Mixer Grinders The campaign has been conceptualised by BBDO By BrandWagon OnlineAugust 8, 2022 15:44 IST
Bharti AXA Life launches new integrated campaign and sonic brand identity With this campaign, the company will engage with audiences across multiple mediums, including television, digital, and social media By BrandWagon OnlineAugust 8, 2022 14:44 IST
Hero MotoCorp launches a new campaign featuring brand ambassador Siddhant Chaturvedi The TVC has been conceptualised and executed by McCann Worldgroup By BrandWagon OnlineAugust 8, 2022 14:07 IST
Believe Pte Ltd invests $8 million in beauty and skincare e-commerce startup, OHSOGO Earlier in May this year, the company had a soft launch in Bangladesh By BrandWagon OnlineAugust 8, 2022 13:34 IST
MyGlamm unveils new ad film #GlammUpLikeAStar The campaign will be promoted on MyGlamm’s social channels- YouTube and Instagram and will be further amplified across digital and… By BrandWagon OnlineAugust 8, 2022 12:50 IST
Zypp Electric urges gig-workers to make the right choice in its latest campaign Zypp Chalao, paise aur pollution bachao campaign has been conceptualised and directed by NEWJ By BrandWagon OnlineAugust 8, 2022 12:09 IST
Elon Musk questions SEC for not investigating Twitter over spam data Musk questioned the US Securities and Exchange Commission for not investigating Twitter over its account data and also challenged Twitter… By BloombergAugust 8, 2022 11:04 IST
With Lay’s Gourmet, PepsiCo India taps into premium snacks segment From TV to digital, which includes social media, e-commerce, influencers, OTT will have a strong play in the media strategy By Smriti MishraUpdated: August 8, 2022 14:03 IST
Havas Worldwide India announces three senior appointments The company has brought on board Govind Agarwal as vice president – account management, Havas Worldwide Mumbai; Sulagna Chanda as… By BrandWagon OnlineAugust 8, 2022 09:37 IST
Packaging Innovation: Working up a lather The latest gel-to-liquid body wash from Godrej Consumer Products is a smart way to induce trial By Christina MonizAugust 8, 2022 08:49 IST
Video streaming: Keeping it short Google’s move to monetise YouTube Shorts is a win-win for content creators, advertisers and audiences By Christina MonizAugust 8, 2022 08:43 IST
After Hours: Aashka Goradia Goble, Co-founder, Renee Cosmetics For Goble, weekdays at work are pretty much the same as at any other corporate By Banasree PurkayasthaAugust 8, 2022 08:32 IST
Why email 2.0 can be a marketer’s best friend Push channels such as email, SMS, and app notifications remain the most preferred alternative for an enterprise to attract customers… August 7, 2022 18:28 IST
Warp ‘n Weft, WWF India launch ‘Chakradhara’ collection to celebrate National Handloom Day Supported by the Ministry of Textiles, Government of India and Fashion Design Council of India (FDCI), the project spells out… By PTIAugust 7, 2022 16:17 IST
Independence Day Special: How content has changed in the past 75 years from DD to Netflix From Ramayan, Mahabharat, Shaktimaan on DD to Kota Factory and Delhi Crime on Netflix, content has undergone a paradigm shift By Vainavi MahendraAugust 7, 2022 14:51 IST
iPhone 17, iPhone 17 Pro may launch on September 9: Check expected India pricing, camera, design, chipset and more features here
