Sailing into success: Reflecting on a year of smart consumer-driven campaigns in our digitally savvy world
From HorrorScope to Horoscope! Astrology apps’ profitability and investment on the rise as demand surge Premium Story
L&K Saatchi & Saatchi India names Shitu Patil as head of art and ECD Prior to joining L&K Saatchi & Saatchi, Patil was running ‘Plus One Design’, an agency she co-founded around 10 years… By BrandWagon OnlineAugust 16, 2022 10:44 IST
Why short-form video apps need to explore new monetisation opportunities Short video apps are estimated to create monetisation opportunity upto $19 billion by 2030, as per a report By Vainavi MahendraUpdated: August 16, 2022 10:20 IST
Walmart enters streaming deal with Paramount+ in race with Amazon Paramount+ offers original series and popular movies from brands and production studios, including BET, Comedy Central and Nickelodeon, as well… By ReutersAugust 16, 2022 08:32 IST
Monginis rolls out a new brand campaign featuring Ayushmann Khurrana The campaign is conceptualised by 82.5 Communications By BrandWagon OnlineAugust 15, 2022 19:22 IST
Trell looks to reach break-even by end of this fiscal: Co-founder Trell had incurred a loss of Rs 78.4 crore in FY21 By PTIAugust 15, 2022 18:06 IST
Independence Day 2022: Goyal & Co rolls out a new campaign for Independence Day The campaign has been conceptualised by integrated communication agency, Zero Gravity Communications By BrandWagon OnlineUpdated: August 15, 2022 17:10 IST
Google celebrates Independence Day with animated doodle inspired by kite-flying Google has added GIF animation to it, infusing a layer of dynamism and thus, bringing the doodle alive, as the… By PTIAugust 15, 2022 16:02 IST
Independence Day 2022: Why Indian wearable brands are betting big on ‘Make in India’ India has already started witnessing initial movement with increased production and assembly activities across products August 15, 2022 15:04 IST
Lulu Group plans to develop more shopping malls in India The group has five operational malls in India at Kochi, Trivandrum, Thrissur, Bengaluru and Lucknow, comprising about 3.7 million square… By PTIAugust 15, 2022 14:09 IST
Reliance General Insurance launches #FreedomToCustomise on the occasion of Independence Day According to Anand Singhi, chief distribution officer, Reliance General Insurance, in this day and age, when customers want the power… By BrandWagon OnlineAugust 15, 2022 13:02 IST
Independence Day 2022: From Yeh Dil Maange More to Tedha Hai Par Mera Hai and Har Ghoont Me Swag, a look at PepsiCo India’s campaigns over the years As India celebrates its 75th year of Independence today, BrandWagon Online takes a look at some of the popular campaigns By Smriti MishraAugust 15, 2022 11:57 IST
Caste in California: Tech giants confront ancient Indian hierarchy The update came after the tech sector – which counts India as its top source of skilled foreign workers -… By ReutersAugust 15, 2022 10:52 IST
75 years of Independence: Yesterday, today and tomorrow: Hindi Serials which got remade – success or failure At one point, the television industry went a tad overboard with its love for remakes of mythological serials By Anushree BhattacharyyaUpdated: August 15, 2022 10:55 IST
Facebook failed to detect election misinformation in Brazil ads This is the fourth time that Global Witness has tested Meta’s ability to catch blatant violations of the rules of… By Associated PressAugust 15, 2022 09:02 IST
Freedom is the most important catalyst to thinking big In 75 years, we have been introduced to multiple new categories August 15, 2022 08:25 IST
Independence Day 2022: Euro Safety Group rolls out #MainAzaadHuKyunkiMainSurakshitHu campaign The digital film features the Euro Safety workers and shows freedom from fear By BrandWagon OnlineAugust 14, 2022 17:54 IST
From OOH to DOOH, how the advertising world is evolving With the world moving hybrid, brands are investing more on DOOH platforms with ad spends expected to rise over the… August 14, 2022 17:01 IST
SportVot partners with Sheru Classic Maha Mumbai Kabaddi League Maha Mumbai Kabaddi League aims to serve as a platform for players looking at sports as a profession and to… By BrandWagon OnlineAugust 14, 2022 16:13 IST
