V2 Retail targets Rs 1,800 crore revenue in FY25 with 60 new stores and online expansion Premium Story
Overall ad revenue in India is expected to reach Rs 1,55,386 crore in 2024, reveals GroupM India’s TYNY report
The Advertising Club and Advertising Agencies Association of India reveals the awards governing council for ABBY One Show Awards 2024
The ERA Coalition launches WOMAN Corp, featuring actor Gabriella Pizzolo WOMAN Corp was developed by creative agency Ogilvy with additional support from BCW and GroupM By BrandWagon OnlineNovember 7, 2022 12:13 IST
Twitter calls back its fired employees; said laid off by mistake Twitter cut close to 3,700 people this week via email as a way to trim costs following Musk’s acquisition, which… By BloombergNovember 7, 2022 10:38 IST
Bacardi India up its game in the brown liquor space as it looks to capture the space in the next 5 years The company believes that Gin is a category which seems to have seen an influx of players. By Anushree BhattacharyyaUpdated: November 8, 2022 16:11 IST
Bumrah, Jadeja score big off the field According to industry estimates, `200-240 crore of advertising money rides on Jadeja and Bumrah for the two cricket carnivals of… November 7, 2022 08:37 IST
SUPERBOT This AI-powered voice agent helps companies engage with customers By Srinath SrinivasanUpdated: November 9, 2022 09:21 IST
Do layoffs erode brand equity? Mass layoffs are bound to happen if businesses in today’s world, facing several economic challenges while committed to their growth… By Geetika SrivastavaNovember 7, 2022 08:17 IST
Being smart Hindware is transforming itself into a tech-led appliances brand By Geetika SrivastavaNovember 7, 2022 08:01 IST
VIL rolls out its Vi shops in five cities across India Customers in Maharashtra, UP, West Bengal, Tamil Nadu, and Kerala will have access to quick, face-to-face service along with a… By BrandWagon OnlineUpdated: November 6, 2022 23:52 IST
Transformation of digital marketing due to AI People frequently use social media, making it feasible to estimate their desires accurately, and AI plays a crucial role in… Updated: November 6, 2022 17:00 IST
Advertising slows down on Twitter as companies watch Musk’s changes Advertising agencies, which direct large amounts of spending, are currently divided over whether to advise their clients to pause their… By BloombergUpdated: November 6, 2022 15:57 IST
BrandWagon Ad Talk with Ajit Narayan, CMO, Socxo Certain good ad campaigns that come to mind are Dove’s stop the beauty test and Cadbury’s Good luck girls By Smriti MishraUpdated: November 6, 2022 14:15 IST
Emperor Akbar Cardamom releases ad films with Water Communications and Earth Films The ad film shows how a woman who smells a bouquet of flowers and a cake is enjoying the aromas… By BrandWagon OnlineNovember 6, 2022 12:57 IST
Twitter to change platform verification system; blue check for $7.99 a month Experts have raised grave concerns about upending the platform’s verification system that, while not perfect, has helped Twitter’s 238 million… By PTIUpdated: November 6, 2022 11:35 IST
How different CTV advertising strategies can help in the reach of a brand To target the right consumer is to find demand-side platforms (DSPs) to specifically target an audience segment across multiple platforms. November 6, 2022 10:00 IST
When sports stars score as brand endorsers The rates for endorsements have increased by 10-15% for sport stars, with more so for A-listers. By Vaishali DarNovember 6, 2022 09:41 IST
United Airlines suspends ad spending on Twitter Major brands such as General Mills Inc and luxury automaker Audi of America said on Thursday they have paused advertising… By ReutersNovember 5, 2022 16:52 IST
Streaming slowdown: How OTTs are expected to go through an evolution With online streaming becoming a large-scale business in India, changes are likely to be witnessed in current business models. By BrandWagon OnlineNovember 5, 2022 15:38 IST
Why COOs are back in Demand? McKinsey & Company reports .As per the report, leaders need to provide pleasant working conditions, meet employee needs, besides diversity and equity in the… By BrandWagon OnlineNovember 5, 2022 13:30 IST
Why is the Indian diaspora in US silent? Air Force veteran says ‘they’ve failed to back the motherland’
Linkin Park India show: Tickets go live today! Check concert date, price, booking portal for Lollapalooza here
