India’s quick commerce sees 22% growth in active users amid festive surge, but faces drop in retention and rise in UX complaints; reveals report
How childhood friends Paurav Rastogi and Shamin Kapoor secured Rs 2 Crore investment for Speed Kitchen on Shark Tank India
Indian box office faces weakest performance in three years amid elections and cricket events Premium Story
Fender bender in the gaming space as offshore gaming companies continue to operate without paying taxes Premium Story
Stellantis India appoints Aditya Jairaj as India CEO and MD, announces changes in leadership team Before 2021, Roland successfully launched the Citroën brand in India and led the operations in his capacity as senior vice… By BrandWagon OnlineDecember 11, 2023 19:10 IST
Fantasy Sports enables deeper sports engagement Fantasy sports are dependent on actualities, seasonality as well as the availability of real-time sports matches By BrandWagon OnlineUpdated: December 12, 2023 11:56 IST
Cycle Pure Agarbatti wraps up #PrayforIndia campaign The campaign is designed to infuse the spirit of unity and enthusiasm across the nation, blended tradition with a modern… By BrandWagon OnlineDecember 11, 2023 18:00 IST
Almost 60% of organisations are implementing or exploring generative AI in marketing, Capgemini report As AI algorithms become increasingly sophisticated, marketers will continue to face complex ethical considerations around issues such as the responsible… By BrandWagon OnlineDecember 11, 2023 17:20 IST
Games24x7 unveils new brand identity ’24×7′ utilises the energetic, brush script numerals of Sprite Graffiti, embodying the vibrant and playful nature of the gaming experiences… By BrandWagon OnlineDecember 11, 2023 16:30 IST
HairOriginals expands to 12 cities with new experience centres HairOriginals has raised $3 million since its inception in 2019 and has plans to use its recent investments to expand… By BrandWagon OnlineDecember 11, 2023 15:45 IST
Celebrity endorsement increases by 55% in the ICC Cricket World Cup 2023, reveals TAM report Rahul Dravid led the list of overall celebrities as well as sports celebrities in celebrity rankings in the ICC Cricket… By BrandWagon OnlineDecember 11, 2023 14:50 IST
Matrix announces merger with Bling management Matrix has built an agency with many firsts to its credit one of which is that the partners in the… By BrandWagon OnlineDecember 11, 2023 14:05 IST
Clensta unveils #TheBetterWay campaign featuring Parineeti Chopra The campaign urges consumers to refrain from becoming creatures of habit and to keep evolving from making ‘good’ to ‘better’… By BrandWagon OnlineDecember 11, 2023 13:20 IST
Ogilvy Mumbai names Anurag Agnihotri as chief creative officer (West) Agnihotri’s new role will be effective from January 1, 2024 By BrandWagon OnlineDecember 11, 2023 12:31 IST
DraftKings sued over its ‘Deceptive’ $1,000 bonus bet offer The company is accused of designing its promotion to mislead new customers into believing they’d receive a $1,000 bonus after… By BloombergDecember 11, 2023 11:40 IST
Squid Game’s Lee Jung-jae raises Korean AI advertising stock by 69% Wider Planet Inc. surged by its daily limit of 30% for a second-straight session after saying that Lee will hold… By BloombergDecember 11, 2023 10:53 IST
Tata Play introduces addressable ads for linear television With Tata Play’s Addressable Ads solution, advertisers can enjoy a better ROI with functionalities like targeting and buying impressions By BrandWagon OnlineDecember 11, 2023 10:00 IST
After hours with Yulia Aslamova, head of Asia, DRIM Global We work remotely at DRIM, so like all our employees, I get to balance out my work and family time By Alokananda ChakrabortyDecember 11, 2023 09:29 IST
Star power brightens beauty business in India Driven by social media, a huge fan base and willing partners, celebrities see the foray into the beauty business as… By Viveat Susan PintoDecember 11, 2023 09:18 IST
Picking up speed: Race in premium bikes market Royal Enfield is working overtime to open up new pockets of influence By Akanksha NagarDecember 11, 2023 08:52 IST
Riding the K-wave How brands are tapping into India’s growing Korean sub-culture By Christina MonizDecember 11, 2023 08:40 IST
YearEnder 2023: As Bollywood prepares to break its 2019 box-office record will it keep up the momentum Premium Story As per a report by Ormax Media, the cumulative box office earnings for January-October releases stood at Rs 9,621 crore,… By Saptak BardhanDecember 11, 2023 08:15 IST
