Page 253 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Reid & Taylor’s comeback play: Reviving legacy in a transformed menswear market Premium Story

The campaign challenges traditional category boundaries with a bold new approach.

Lifebuoy gets a ‘King-Sized’ glow-up with Shah Rukh Khan

Fizz, fame, and Vicky Kaushal: Appy Fizz unveils ‘The One, The Only’ campaign

astranova-mobility-rebrand-ev-financing-sustainable-transportation

Electrifi Mobility rebrands as Astranova Mobility, expands focus beyond EVs

MarTech trends 2024: Cookies crumble, videos rule, and personalisation gets personal

Ad Fatigue: The marketing challenge that no one talks about but why? Premium Story

Fueling health! How True Elements and Rohit Sharma aims to redefine healthy snacks

Tourism New Zealand launches Stargrazing campaign with Pou-o-Kai Pop-Up restaurant under dark skies of Kura Tawhiti

Pluckk acquires nutrition brand Upnourish in $1.4 million deal

India’s wallets open wide: 36% plan to spend more this Diwali, says Rediffusion report

Kylie Jenner launches ‘Cosmic’ debut fragrance in India, expands Kylie Cosmetics range

Publicis Media India launches Markriti: A new tool for Marketing Mix Modeling

Benetton faces major crisis amid store closures and leadership disputes

Nike announces launch date for its 24.7 apparel collection

Scapia’s Winter Release 2025: A mini-series, train tickets, and visa help rolled out

Patanjali ‘misleading customers’? Cases pile up against Baba Ramdev’s ‘Swadeshi’ brand

Zee Q3 profit jumps 180%; revenue falls

Advertising

YesMadam’s tone-deaf campaign: How trivialising mental health became a PR nightmare

The true value of awards: Why winning matters in the advertising world Premium Story

Frodoh World ropes in Arunava Biswas as it head of sales for West and South

Marketing

Aquapeya's visibility skyrocketed when it appeared on Shark Tank India. For many entrepreneurs, the show is simply a platform to secure investment.

Shark Tank India S4: Meet Aquapeya’s Tushar Mundada, a founder who believes ‘consumer is not the king’

Car makers introduce multilingual voice assistants to enhance driving experience in rural India

After hours with Binu Jacob, MD & CEO, Experion Technologies Premium Story

Media

India currently has 591 million gamers, making up 20% of the global gaming population.

A year after GST hit online gaming, industry reels under tax burden Premium Story

Santhosh Padhi and Ayesha Ghosh resign from W+K India

Akshay Kumar tops visibility with 22 hours, Shahrukh Khan at 20 in Indian ads: reveals TAM AdEx report

Gaming

Over the weekend, Thacker prefers to spend time with his family and play tennis

Chai pe Charcha with BrandWagon Premium Story

Online gaming tax key agenda item for 50th GST Council on July 11

HyperPlay secures $12 million funding through Series A round

Digital Marketing

From ad banner to add to cart, how brands are leveraging digital marketing

Martech

The introduction of the Vertical LLM suite has led to the implementation of a Response Recommender System

Kapture CX introduces industry-specific LLMs for customer interactions

One recent marketing campaign that caught attention was Lenskart's ‘War of Fair Prices’ campaign featuring Karan Johar and Peyush Bansal

BrandWagon AdTalk with UNIVO Education’s Abhishek Ajmera Premium Story

Abhishek Ajmera, chief business officer, UNIVO Education, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…

By Saptak Bardhan

January 20, 2024 13:00 IST

Enormous wins the Grand EFFIE for Jaquar’s campaign, Mondelez India and McCann Worldgroup India win big at The Advertising Club’s EFFIE India Awards 2023

EFFIE India garnered 1276 entries this year, the highest in its 23-year history, with participation from 79 agencies

By BrandWagon Online

January 20, 2024 11:38 IST

Advertisement and promotional expenses accounted for 51% of its total burn

Dream11’s revenue surges 66% in FY23, profit up 32%

The company’s overall expenditure increased by 55.21% to Rs 5,839 crore in FY23 from Rs 3,762 crore in FY22

By Anees Hussain

January 20, 2024 10:00 IST

Meesho has also associated with Swiggy Instamart to further amplify the product offerings by giving customers complimentary jewellery whenever they shop for cold items on Instamart

Meesho unveils its latest campaign featuring Ranveer Singh and Rashmika Mandanna

The campaign is conceptualised by Moonshot and produced by Nirvana Films and ZigZag Films

By BrandWagon Online

January 19, 2024 18:46 IST

Finolex Industries unveils new brand identity

The company also inaugurated a new state-of-the-art manufacturing plant dedicated to fittings

By BrandWagon Online

January 19, 2024 17:26 IST

Customers can explore and purchase colored water bottles at cult.fit gyms or through Milton's website, with exclusive discounts available

Milton partners with cult.fit

Milton introduces coloured bottles at cult.fit gyms

By BrandWagon Online

January 19, 2024 16:30 IST

The campaign has been crafted by FCB Ulka

Bhima Jewels ropes in Sobhita Dhulipala as brand ambassador, unveils ‘Made to Celebrate You’ TVC

The brand’s commitment to redefining perceptions and offering a fresh perspective on diamond jewellery contributes to its competitive edge

By BrandWagon Online

January 19, 2024 15:40 IST

Shulman joins with a strong team in place that includes Ol Janus, global chief data officer; Pat Thistlethwaite, global chief growth officer; Dennis Urbaniak, global chief experience Officer

Havas appoints David Shulman as CEO, invests in its CX network

Since 2020, Havas has been integrating and aligning the CX capabilities of its specialty shops

By BrandWagon Online

January 19, 2024 14:50 IST

Ground Zero Consulting’s new suite of services includes Communication Strategy development, Sustainability Audits, Sustainable Branding, Global Outreach Programs, Memberships, Collaborations with associations and industry bodies, and Research and Content Creation

Ground Zero Consulting unveils new brand identity

The agency will advocate pro-environment and sustainable business practices among a diverse set of clienteles

By Shailja Tiwari

January 19, 2024 14:00 IST

The short film chooses the hashtag #VidyaHaiZaruri to talk about how education can play an important role in a woman's life

College Vidya launches #VidyaHaiZaruri campaign

The film highlights three women who defied stereotypes, embraced the power of education, and emerged as self-reliant individuals

By BrandWagon Online

January 19, 2024 13:15 IST

The range includes stoneware ceramic mugs, stainless steel tumblers, and reusable cups

Starbucks India collaborates with Manish Malhotra to introduce merchandise inspired by coffee, art and glamour

Over the years, globally, Starbucks has collaborated with iconic brands to bring forth a line of collectibles

By BrandWagon Online

January 19, 2024 12:30 IST

PepsiCo India remains dedicated to strengthening its operations in India, reinforcing its commitment to innovation and customer satisfaction

PepsiCo India announces new leadership, Jagrut Kotecha to be appointed as PepsiCo India CEO

Ahmed El Sheikh, currently CEO of PepsiCo India, will move on from his current role to assume new responsibilities within…

By BrandWagon Online

January 19, 2024 11:40 IST

Brady to star in a new campaign that will include the company’s first Super Bowl ad

Tom Brady to star in BetMGM’s first Super Bowl ad

BetMGM is a joint venture between casino giant MGM Resorts International and UK’s Entain Plc

By Bloomberg

January 19, 2024 11:00 IST

Furthermore, 'Know What’s Real' encourages individuals to exercise caution when encountering suspicious or inaccurate information by advocating for verification through reputable fact-checking organisations accessible via WhatsApp Channels

Meta says its AI tools boost ad campaigns’ returns by 32%

The AI tools also simplified the process of creating campaigns

By Bloomberg

January 19, 2024 10:00 IST

Seizing the moment

Brands are making a beeline for the temple town

By Christina Moniz

January 19, 2024 09:05 IST

Our key objectives for this year include deepening our engagement through more meaningful two-way conversations and expanding into additional markets

Gupshup’s Vartika Verma on the company’s transition to a Conversation Cloud Platform Premium Story

Gupshup India posted 42.97% increase in revenue to Rs 1618.5 crore in FY23 from Rs 1132 crore in FY22

By Shailja Tiwari

January 19, 2024 08:20 IST

The venture was seed-funded by Vistas Media Capital Company, based out of Singapore

Soumya Vilekar announces her exit from Planet Marathi OTT after 7 years of association

Soumya and her son, Anitya Vilekar who served as directors of the organisation have resigned from the board of directors

By BrandWagon Online

January 18, 2024 19:42 IST

Complan rolls out new ‘I’m Complan Boy-Girl’ campaign featuring Madhuri Dixit and Sneha

In the new communication Madhuri and Sneha are highlighting criticality of Protein for growing kids and recommending Complan

By BrandWagon Online

January 18, 2024 18:46 IST

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