Page 190 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

From hanbok & hanja to K-fries: Korean flavours have become table stakes for fast food giants McDonald’s, Burger King and Wendy’s Premium Story

. The bright, custom-designed truck quickly turned heads and sparked conversations on social media, drawing crowds as people showed up to publicly discard remnants of past relationships.

Tinder’s breakup truck makes letting go a public celebration

Looking ahead, Garg envisions an enduring legacy. “Picture abhi baaki hai,” he said, alluding to a potential IPO without a fixed timeline.

Techie leaves American cubicle life to build Rs 240cr accessory brand in India – Pankaj Garg shares how he built Daily Objects

Founded by Megha Jain, Kenny Delights has been operating in the superfoods and nuts segment.

Kenny Delights Appoints Sunny Leone as Brand Ambassador for MADMAX Energy Drink

Chai pe Charcha with CARS24’s Vikram Chopra Premium Story

How automation is redefining onboarding experiences

BrandWagon Chai pe Charcha with People Matters’ Pushkaraj Bidwai Premium Story

Why India’s gaming content creator ecosystem has become pivotal for brands

National Geographic India brings back #nofilter by IndiGo with Imtiaz Ali and Raghu Rai

Kevin Vaz named the new president of IBDF

Ravindra Jadeja joins AS-IT-IS Nutrition for ATOM range campaign

We wanted CSK to stay true to being a team owned by fans: S Chocka, OPN Advertising

Indian consumers lose 15 billion hours to poor customer service; Companies bet on AI to fix the gap

Paytm cuts out intermediaries, moves to direct payment processing like Razorpay, PhonePe

India plays Google Tax gambit to counter Trump’s tariff tirade, what is it?

EaseMyTrip enters charter aviation market with 49% stake in Big Charter

Swiggy Instamart begins 10-minute smartphone deliveries across 10 cities

Advertising

What I found compelling is how the campaign uses storytelling to express this message.

On the spot with Aditya Mhatre, Co-Founder & CPTO, Beacon Premium Story

Amazon launches ‘India Se Duniya Tak’ campaign, showcases stories of Indian brands on the global stage

4 out of 5 people do not mind seeing ads on social media, reveals Capterra report

Marketing

SuperYou is eyeing categories that have long dominated the Indian market—biscuits, chips, and chocolates.

“We didn’t want to be just another protein supplement brand’’—How Nikunj Biyani started SuperYou with Ranveer Singh

Bollywood vs Cricket! Cricketers trump Bollywood stars as India’s top brand faces, reveals Hansa Report 2024

Adani Wilmar marks 25 years of Fortune Foods with new logo showcasing Indian culinary heritage

Media

"I highly recommend watching Breaking Bad for its gripping storyline and unforgettable characters," Sethia added.

BrandWagon Chai pe Charcha with MARS Cosmetics’ Rishabh Sethia Premium Story

After Hours with Jaydeep Barman, co-founder and CEO, Rebel Foods Premium Story

Homegrown D2C sneaker brands challenge global giants in India’s footwear market Premium Story

Gaming

The gaming Industry’s impact on smartphone evolution: How two giants are evolving together

KRAFTON India announces BATTLEGROUNDS MOBILE INDIA Pro Series 2023 with one crore prize pool

JetSynthesys expands global footprint, enters a partnership with Digital Hearts Holdings

Digital Marketing

Brands that increase marketing spending to gain a larger share of voice over competitors are best positioned to achieve long-term profitability through the recession and beyond.

How will the upcoming recession impact influencer marketing?

Martech

The company's marketing strategy involves a combination of direct engagement and partnerships with industry-leading companies, leveraging joint GTM initiatives and product integrations to reach new clients and markets.

Whilter.AI outlines expansion plans and future market targets

Sinch launches AI-powered tool Smart Conversations for Conversation API for better customer experience

Social network platform Hood launches new tools for content creators

National Amusements has referred the Skydance deal to a special committee of Paramount's board for review, according to two people familiar with the matter.

Paramount in talks to open its books to Sony, Apollo, sources say

A special committee of Paramount’s board that is evaluating the company’s options allowed an exclusivity period to lapse in its…

By Reuters

May 9, 2024 10:00 IST

The company had a screen at different price points, ranging from Rs 100 to Rs 1,500 and wanted all the market segments to return.

PVR rolls out luxury formats to lure premium customers to cinema

The premium screens account for 14% of all the screens in the country and the company was aspiring to grow…

By Geeta Nair

May 9, 2024 09:00 IST

Statista has predicted that big technological companies will account for 83% of the digital ad revenue by 2027 (Image: Freepik)

Will the move towards first-party data up the game for walled gardens? Premium Story

A Lotame study found that 37% of 1,400 marketers plan to increase investments in walled gardens post third-party cookie removal

By Ritarshi Banerjee

May 9, 2024 08:00 IST

The#KabHaiMothersDay campaign centers around a video that will be released on both Instagram and YouTube

Glad U Came launches #KabHaiMothersDay campaign

The initiative aims to spark conversations and heighten awareness about Mother’s Day, reminding everyone to cherish and appreciate the women…

By BrandWagon Online

May 8, 2024 19:00 IST

KRAFTON plans to concentrate on diverse publishing experiences and game-centric investments

KRAFTON records net profit of KRW 348. 6 billion, expands investments in developers

The company conducted a beta test of its major 2024 title ‘Dark and Darker Mobile’

By BrandWagon Online

May 8, 2024 18:15 IST

TikTok and Amazon both said they have advanced technology to stop merchants from selling fakes (Image: Freepik)

Focus: ‘Livestream’ shopping thwarts some high-tech tools to stop fake merch

Livestream shopping has been popularised by Alibaba.com and TikTok’s Douyin

By Reuters

May 8, 2024 17:15 IST

WinZO aims to empower Indian developers, foster bilateral business relations, and promote collaboration and innovation on an international scale

WinZO to export Indian culture-based gaming tech

BTTP Season 2 invites game developers, studios, and startups, with an emphasis on impact-driven gaming companies in domains such as…

By BrandWagon Online

May 8, 2024 16:15 IST

The website and app aim to improve user experience by integrating reading and shopping

Jagran New Media launches Khojle.com platform integrating news and shopping experiences

Khojle.com targets India’s Tier 2 and Tier 3 markets, integrating e-commerce opportunities into Jagran New Media’s websites

By BrandWagon Online

May 8, 2024 15:15 IST

The report notes a growing trend among advertisers in India towards audience-led programmatic advertising on the open internet, moving away from the convenience of walled gardens like search and social media

Advertisers on OTT or CTV are perceived as 33% more premium compared to video ads on walled gardens, reveals The Trade Desk report

Consumers are 17% more likely to purchase products advertised on news or websites compared to ads on social media.

By BrandWagon Online

Updated: May 8, 2024 15:49 IST

Meta has begun rolling out these updated generative AI features, aiming for global availability by year-end.

Meta introduces enhanced AI features for advertisers, including full image and text generation capabilities

Meta is testing the ability for generated text to reflect brands’ voice and tone, highlighting key selling points based on…

By BrandWagon Online

May 8, 2024 12:50 IST

Their campaigns were separate, competing efforts, but both wanted change at Disney

Disney reports shrinking TV business, shares tumble

Like other media companies, Disney has been trying to adapt to consumer migration from cable television to streaming entertainment

By Reuters

May 8, 2024 11:50 IST

The leadership team comprising Kundan, Geet, Prashant, Anupama, Sameer, Archana, Deepali, Arindam, and Makarand will continue reporting to Rana Barua, Group CEO of Havas India, South East Asia, and North Asia (Japan & South Korea)

Havas India announces key leadership transitions across creative and design agencies

The Havas Creative Network India now comprises eight agencies and has seen steady growth attributed to global expertise, acquisitions, new…

By BrandWagon Online

May 8, 2024 10:49 IST

Coca-Cola’s strategy not only reminds consumers of their environmental responsibility but also demonstrates how powerful branding can be employed to address a critical social issue.

On the spot with Karan Vasani, COO, Sula Vineyards

Sustainability and profits aren’t mutually exclusive

By Alokananda Chakraborty

May 8, 2024 09:42 IST

India is not only a strategic market for Zoom globally but also is a strong contributor for the companyIndia is not only a strategic market for Zoom globally but also is a strong contributor for the company

Interview: Sameer Raje, general manager & head, India & SAARC, Zoom Video Communications

‘Zoom is now a collaboration & not conference-only platform’

By Christina Moniz

Updated: May 8, 2024 09:46 IST

Equity-based partnerships are also emerging, where influencers take a stake in the brands they are promoting

Blogger’s Park: Why brands must rework social media talent remuneration

Growing influence

May 8, 2024 09:14 IST

The retrospective tax imposition of 28% on the full face value of bets has created havoc in the online gaming industry, in view of the sheer magnitude of the tax demands involved

Govt mulls relief on retrospective GST on e-gaming

Move to impact claims of Rs 2.3 trn

By Priyansh Verma

Updated: May 8, 2024 09:44 IST

As per an EY report, dating, social media and entertainment were the top consumer spending categories in 2023

Eloelo’s Saurabh Pandey on the company’s marketing strategies, live streaming trends and content guidelines Premium Story

The company recorded a total income of Rs 2.07 crore in FY23. However, the company recorded a net loss of…

By Saptak Bardhan

May 8, 2024 08:05 IST

XYXX announces the addition of its cool, new Volt collection to best sellers

XYXX’s campaign with KL Rahul calls for ultimate undie-pendence

The campaign highlights a pervasive issue of men’s discomfort with conventional cotton underwear

By BrandWagon Online

May 7, 2024 18:56 IST

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