Page 188 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

whatsapp down, whatsapp down in india, meta whatsapp

Tap, connect, convert: The power of WhatsApp interactive buttons for businesses

I’m not much of a collector, but I do have a preference for gadgets that make work and life more efficient.

After hours with DEEPAK SHENOY, Founder & CEO, Capitalmind Premium Story

Ten out of 10 times one would get the rights answer, thanks to the hook.

Staying in tune with the times: Is it time to resurrect the jingle in a new format? Premium Story

From hanbok & hanja to K-fries: Korean flavours have become table stakes for fast food giants McDonald’s, Burger King and Wendy’s Premium Story

PVR INOX’s Aamer Bijli on reel strategy for real profits in the cinema biz Premium Story

Canara HSBC Life Insurance launches campaign highlighting financial planning solutions

Amazon Prime Video to restrict password sharing and introduce ads in India by 2025

BookMyShow’s ‘You Make the Excuse, We’ll Make the Plan’ campaign captures festive frenzy

PVR INOX restructures Rs 600 crore media business with new leadership and strategy

Simply Fresh launches ‘Rakho Iraade Fresh’ campaign to inspire community action

Media’s moment of reckoning in 2025 post-consolidation Premium Story

After hours with Ayush Gupta, head-India business, KRBL Premium Story

Interview: Nikhil Sharma, Managing Director, Perfetti Van Melle India Premium Story

Jackpot after four failures Premium Story

Shah Rukh Khan and Sanya Malhotra front Joy’s campaign to help skin beat the heat

McDonald’s India bets on Korean flavours to spice up menus

PokerBaazi revives ‘Tu Poker Khelta Hai Kya?’ campaign featuring Shahid Kapoor

Advertising

This is not the first time Patanjali has faced criticism for its advertisements. In the past, similar claims about curing Covid-19 with Patanjali’s Coronil product stirred controversy and attracted regulatory action.

Patanjali ‘misleading customers’? Cases pile up against Baba Ramdev’s ‘Swadeshi’ brand

Billboards get a makeover! How interactive digital displays turning urban advertising into a game of real-time engagement

On the spot with Megha Chaudhry, VP – Global head of marketing & alliance management, C5i

Marketing

Food delivery, industry, Zepto Cafe, Swiggy’s Snacc, Blinkit’s Bistro, q-commerce, Eternal Capital

Should quick commerce growth be celebrated? Wyzr CEO questions Zepto Café’s 100,000 orders milestone

UrbanPiper aims 10x growth in U.S. market by 2027, following rebranding of Ordermark

Gen Z drives India’s pet parenting boom, with 70% first-time owners, reveals Mars Petcare global survey

Media

Despite the decline in subscribers, the industry is expected to partially offset losses through an increase in average revenue per user (ARPU), estimated to grow by 1-3% annually

57% of streaming content in India watched collectively in 2024; Ormax report

72% of global marketers set to increase ad budgets in 2024, reveals Nielsen report

MS Dhoni launches fan app ‘DHONI’ with Single. id

Gaming

How gaming companies can leverage technology for social good

SportsBaazi onboards Rashid Khan as brand ambassador

Chinese game-streaming mogul arrested in latest CEO probe

Digital Marketing

Why are marketers favouring vertical videos more and more?

Martech

The solution also incorporates a range of customised, action, and reply buttons to boost message engagement rates, and tracks message delivery and customer engagement

Infobip introduces RCS Business Messaging Solution for telcos and enterprises

Salesforce launches Starter in India for MSME

Exotel collaborates with Microsoft to provide Direct Routing for Teams Phone in India

The video showcases Dolly mentioning 'condom' during a shoot, prompting the crew to advocate for #CondomNahiManforceBolo.

Manforce Condoms unveils #CondomNahiManforceBolo campaign

The campaign kick-started with a collaboration featuring actor and content creator Dolly Singh

By BrandWagon Online

Updated: May 13, 2024 17:08 IST

This Mother's Day, Indian brands attempted to create an ‘emotional wave’ with campaigns that celebrate the importance of mothers.

Mother’s Day ad campaigns in India: A celebration of ‘Moms’

BrandWagon Online takes a look at ten campaigns that capture the essence of motherhood.

By BrandWagon Online

Updated: May 13, 2024 16:50 IST

Hershey has more than 20,000 employees in the US and worldwide (Image: PR Handout)

Hershey India introduces HERSHEY’s Choco Delights to chocolate lineup

Reportedly, HERSHEY’S Choco Delights is available across retail stores in top cities at Rs 10

By BrandWagon Online

May 13, 2024 13:15 IST

Reportedly, X claimed that the articles were scaring away advertisers (Image: Financial Express)

Musk’s X Corp loses lawsuit against Israeli data-scraping company

The judge also said X was not entitled to “de facto copyright ownership” in copyrighted content that X’s users made…

By Reuters

May 13, 2024 11:45 IST

Wondrlab’s aims to create a global network from India which encompasses marketing transformation and digital business transformation (Image: PR Handout)

Wondrlab hires Ritika Malhotra as its head of digital

Reportedly, Malhotra also worked on marketing platforms such as TikTok and Disney+ Hotstar

By BrandWagon Online

May 13, 2024 10:30 IST

Saif Khan, MD & CEO, BSH Home Appliances (Image: PR Handout)

After hours

“I find inspiration in brands like Panerai, Tommy Hilfiger, Siemens, Bosch, Gaggenau, Singapore Airlines, and Apple for their global reputation…

By Geetika Srivastava

May 13, 2024 09:15 IST

A different path

Amazon Fresh is prioritising quality over speed

By Geetika Srivastava

May 13, 2024 09:00 IST

Ready for the big crumble?

What Google’s delay in phasing out cookies means for the ad world

By Christina Moniz

May 13, 2024 08:45 IST

“Last month, we launched our Korean sunscreen because of the high demand we saw for K-beauty products and the response has been phenomenal. We sold over 50,000 units in the first month alone,” Anurag Kedia, co-founder, Pilgrim, told FE (Image: Freepik)

D2C beauty & food brands hop on the Korean bandwagon

Besides skincare and beauty, startups in the food and beverage segment have also been introducing or ramping up their Korean…

By S Shanthi

May 13, 2024 08:36 IST

We began transitioning organisationally last year, and this year, we're concentrating on healthcare, BFSI (banking and financial services), automotive, retail, and e-commerce, both globally and within India

Infobip’s Ben Lewis on the company’s CPaaS X offering, market differentiators, and future growth plans Premium Story

The company’s revenue from operations declined six percent to Rs 369.6 crore in FY23 from Rs 393.18 crore in FY22,…

By Shailja Tiwari

May 13, 2024 08:00 IST

Chai pe Charcha with BrandWagon Premium Story

Kunal Varma, CEO and co-founder, Freo, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Saptak Bardhan

May 12, 2024 16:00 IST

Vedant likes to swim and play cricket when not working

Chai pe Charcha with BrandWagon Premium Story

Vedant Hamirwasia, director, ODA Class, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Saptak Bardhan

May 12, 2024 14:00 IST

With curated playlists, engaging stories and instant relatability with the RJs, the medium offers comfort and solace, factors that are embraced by listeners

Tuning into Gen-Z’s tunes!

Radio’s ability to adapt and innovate, plays a crucial role in connecting them to the traditional media, particularly music

May 12, 2024 12:00 IST

Taxation has historically been a contentious issue

Taxing times: examining the pitfalls of retrospective taxation on stakeholders

The imposition of the tax on gross deposits has already led to layoffs and closure of some of the players

May 12, 2024 10:00 IST

Southern Italy holds a special place in my heart, particularly Sorrento, Capri, and Positano.

Chai pe Charcha with BrandWagon Premium Story

Nipun Goenka, managing director, GD Goenka Group, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

May 11, 2024 16:30 IST

The role of customer journey mapping in personalisation

A typical customer journey involves various stages like awareness, consideration, decision-making, advocacy and retention.

May 11, 2024 14:01 IST

If I were to embark on another career path, I'd be torn between two passions: history and writing.

Chai pe Charcha with BrandWagon Premium Story

Kounal Gupta, founder and CEO, Henry Harvin Education, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari

May 11, 2024 12:00 IST

Large Language Models (LLMs) can be quite complicated and need powerful computational resources

Beyond conversational chatbots: Why Indian retailers need AI Agents to improve CX

With the rise in e-commerce, customer support, across multiple channels like phone, email and social media has become crucial for…

May 11, 2024 09:45 IST

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