Page 181 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

New Firefly AI models will enhance text-to-image and video capabilities, while the integration of Agentic AI into Creative Cloud and Acrobat is expected to streamline workflows.

Adobe launches new plans to support Indian creators and students at WAVES Summit

At these events, the company demonstrated how its platform is used to manage traditional and Agile project workflows

Triskell showcases agile project tools amid broader global expansion

The initiative was not tied to a commercial campaign but aimed to deliver a customised customer experience.

YesMadam organises home spa surprise with guitarist, gift hamper for birthday celebration

This rapid expansion has allowed the online gaming sector to overtake India's filmed entertainment industry on a revenue basis, suggesting Indians are redefining the way they watch content and spend their leisure time.

Where to play? Digital public safety and the escalating threat of offshore illicit online gambling websites

Beyond quick service: Transforming India’s food service industry

Sarcastic Family gains traction as a popular Instagram content page

Why 2025 will be the year of hyperlocal

BrandWagon Adtalk with Moneyview’s Prasanth Naidu Premium Story

OPPO India launches ‘Live in the Moment’ campaign for Reno13 Series

Comscore appoints Jackelyn Keller as chief marketing officer

Max Life gets Axis-ed: Rebrand aims to double impact in insurance market

Mamaearth join hands with Zepto to launch new campaign

The Rs 1-trillion question: CCI raids on ad agencies Premium Story

Manforce promised AI condoms—Then pulled the ultimate prank

IPL witnesses 7% More TV ads, 29% more advertisers, 67 fresh brands

How a love affair with Kolkata’s famed kathi rolls gave birth to a unicorn Premium Story

RedBeryl’s ultra-exclusive ‘Red Card’; An invitation-only membership for the privileged few

Advertising

On the spot with Agnishwar Jayaprakash, founder and CEO, Garuda Aerospace Premium Story

Enormous Brands onboards Sindhu Sharma as its national creative director

Ad of the day: Myntra’s Rakhi campaign gets a stylish boost with Kapoor siblings

Marketing

If the past few years are any indication, the answer might just be a resounding ‘yes.’

India’s gin story: Local brands infuse British spirit with desi tadka

Blaupunkt’s Sukhesh Madaan on making a space for the brand in the Indian audio market Premium Story

90% of consumers remember funny ads, 52% of Cannes-winning films were comedies; Reveals Adobe

Media

Broadcasting as an industry is undergoing a major transformation, driven by the rapid rise of viewership moving to Connected TV (CTV).

2025 TV pricing updates: JioStar, Zee, Sony revise channel prices and packs

Boldfit secures Rs 110 crore Series-A funding from Bessemer Venture Partners

ThinkROI wins the digital media mandate for Mr. DIY

Gaming

Game of the Week: Hitwicket Cricket Game 2024

‘Grand Theft Auto VI’ coming in 2025, Rockstar says after trailer leak

NetEase drops as rival Tencent’s new game poses competition

Digital Marketing

The companies have held marketing mandates for Paramount Pictures, Hasbro, Activision, P&G, HP, Amazon, Spotify, Pinterest, among others.

QYOU Media integrates with Chtrbox for global expansion of influencer marketing operations

Martech

The report draws insights from over 70 senior leaders and decision-makers in enterprise financial service organisations

Consolidating martech stacks; the key to high ROI for organisations Premium Story

Beyond personalisation: Generative AI’s revolution in customer engagement for marketers

Shiprocket and Sayl.ai partner to elevate WhatsApp commerce

he menu, created by top chefs, is claimed to provide a variety of meal options

StayVista unveils luxury brand ‘Vieda’

According to the company, Vieda villas will include services comparable to those of a five-star hotel.

By BrandWagon Online

Updated: May 27, 2024 16:03 IST

My favourite gadget is definitely my Nikon camera

After hours with Sajjan Kumar, MD, Nikon India

‘On weekends, I cherish spending time with my family, engaging in activities like playing table tennis and going for walks…

By Alokananda Chakraborty

May 27, 2024 08:41 IST

Here comes the bouncer

Will advertiser fatigue play spoilsport during the T20 World Cup?

By Christina Moniz

May 27, 2024 08:32 IST

It is believed that marketing and social media presence are other factors contributing to the success of homegrown burger brands

Hamburger to Humburger! Homegrown burger chains aim to take a big bite Premium Story

According to NRAI report, the Indian burger market is projected to reach Rs 1,581.4 billion ($20.4 billion) by 2025, with…

By Shailja Tiwari

May 27, 2024 08:00 IST

Automation removes human error from the process, leading to consistently accurate test execution and reliable results.

Navigating the future: The role of AI in shaping programmatic marketing

Marketers can now make informed decisions quickly based on up-to-date information, leading to more effective campaigns and better ROI

May 26, 2024 17:45 IST

Automated systems provide a single point of control for all registers

Experiential Etc: The next-generation AI marketing startup

Users’ impressions tend to last longer when customers get a look and feel of the product or service

May 26, 2024 16:00 IST

The power that brands get to be able to stand out and to connect with new users through personalized, targeted messaging also resonates with end-users (Image: Freepik)

Mobile OEM marketing in 2024 – Seven reasons why it is not just a fleeting trend, but a must have valuable addition for a growth centric and strategic mobile marketing mix

Mobile OEMs’ integration with leading attribution platforms lends data-backed analytical prowess which in turn allows marketers to be in greater…

May 26, 2024 13:45 IST

"Overall, marketing and digital efforts should be sales-focused" (Image: PR Handout)

BrandWagon AdTalk with MDPH’s Ankit Agrawal Premium Story

“In my opinion, sales-based marketing should be emphasised. Solely focusing on branding can be extremely difficult and costly”

By Ritarshi Banerjee

May 26, 2024 11:30 IST

"On my one-day weekend, I enjoy long walks in Galleria, always paying homage to the Blue Tokai in Bahrisons" (Image: LinkedIn)

Chai pe Charcha with BrandWagon Premium Story

Rahul Subramaniam, co-founder, Athena Education, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Ritarshi Banerjee

May 26, 2024 09:25 IST

BrandWagon AdTalk with DigiXpressions Media’s Mohd Saqib Khan Premium Story

Mohd Saqib Khan, co-founder and CEO, DigiXpressions Mediatalks, to BrandWagon Online, about the dos and don’ts of digital marketing, best…

By Shailja Tiwari

May 25, 2024 16:38 IST

According to Gupta, a blend of reflection, connection, and preparation defines my weekends

Chai pe Charcha with BrandWagon Premium Story

Roopak Naresh Gupta, founder, mTap, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Saptak Bardhan

May 25, 2024 14:30 IST

Harnessing the power of AI: transforming the online gaming experience

AI is a powerful tool that enables businesses to leverage advanced algorithms to monitor user behaviour and identify unsafe or…

May 25, 2024 12:45 IST

47% of customers have said they will leave a platform that takes more than two seconds to load

Handling high-traffic volumes during IPL season

In the first six days of the season, 200 million IPL viewers flocked to streaming platforms and 73% of them…

May 25, 2024 11:15 IST

The company raised Rs 950 crore at Nazara and subsidiaries resulting in a net cash balance of Rs 1450 crore

Nazara posts 4.3% increase in revenue from operations to RS 1138.3 crore while net profit grew by 21.8% to Rs 74.8 crore

The company’s e-sports profile grew by 19% year-on-year to Rs 631.7 crore (YoY) while adtech witnessed negative growth of 32%…

By BrandWagon Online

May 25, 2024 09:33 IST

In FY24, the company’s EBITDA was at Rs 361.1 crore (Image: PR Handout)

Affle posts Rs 1,842.8 crore in revenue from operations for FY24, while net profit stood at Rs 297.3 crore

From what it’s understood, the company’s net profit stood at Rs 87.5 crore in Q4, FY24

By BrandWagon Online

May 24, 2024 19:12 IST

Ludo King tops the charts in Google’s Play Store as well as Apple’s App Store

Game of the Week: Ludo King

Ludo King, developed by Gametion Technologies, brings the board game of Ludo to the digital world, capturing the nostalgia of…

By Saptak Bardhan

May 24, 2024 19:00 IST

The ad campaigns that use the DCO algorithm have a CTR average of 150% higher than campaigns without the algorithm

Dynamic creative optimisation: Leveraging machine learning for tailored ad content

One of the distinct advantages of dynamic creative optimisation is that it can create ad experiences tailored to the individual

May 24, 2024 18:00 IST

The net profit grew by 12.82% to Rs 1,925.80 crore for FY24 from Rs. 1,706.92 crore for FY23 (Image: Financial Express)

Sun TV Network posts Rs 4282.10 crore in revenue from operations in FY24 while net profit stood at Rs 1925.8 crore

The revenue from operations for FY24 increased by 13.52% to Rs 4,282.10 crore from Rs 3,772.05 crore for the corresponding…

By BrandWagon Online

May 24, 2024 17:51 IST

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