Page 175 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Kerris also demonstrated the Nvidia Media Two stack that brings various aspects of AI together in a manner that is accessible for developers.

AI depends on human ideation for its success: Richard G Kerris

Marico, FMCG, revenue growth, Parachute, Distribution, margin outlook, VAHO segment, digital brands, premium brands, demand revival, rural recovery, copra inflation, CPI inflation, food inflation,

Marico re-appoints Saugata Gupta as MD and CEO for two more years; FY25 revenue crosses Rs 10,000 cr

Here’s how Motorola is scripting a comeback in the market Premium Story

After hours with Suresh Mansharamani, co-founder, Tajurba Business Network Premium Story

Emami rebrands Fair & Handsome in growth push Premium Story

Muted buzz: Cricket fatigue crimps WPL ad spending Premium Story

YouTube and Meta drive 89% of online video viewership in India: AVIA report 2025

Britannia launches ‘Nature Shapes Britannia’ campaign to promote sustainability with eco-friendly billboards

Emami rebrands Fair and Handsome to Smart and Handsome with Kartik Aaryan as ambassador

Shark Tank India judge Azhar Iqubal launches Fenado AI

FE Exclusive: Meet NOOE’s Piyush Suri, founder who secured the highest funding in Shark Tank India 4

Instagram and Facebook outage sparks 6% surge in e-commerce app usage: Bobble AI report

Not quite gold, not quite cheap—Are Indians ditching pure gold for demi fine jewellery?

WinZO has aspirations to go public

Supreme Court refuses to ban social media for children under 13

Sharvari features in Nykaa Fashion’s astrology-themed campaign

Transparency in cab booking prices is the need of the hour: Here’s why

Advertising

Elon Musk vs. corporate giants! X expands lawsuit against top brands, claims billion-dollar ad boycott

Augmented Reality + advertising = wonders?

YesMadam join hands with Shraddha Kapoor for its new campaign

Marketing

Prada is set to make waves in the luxury fashion world with a $1.6 billion move to acquire Versace—will this be a game-changer?

Versace’s future in Prada’s hands? $1.6 billion deal almost sealed

What India loved on Instagram in 2024: Global trends, regional hits, and rising stars

Festivals, streaming, and milestones: India’s 2024 social media trends revealed by Sprinklr

Media

Hawkins previously served as CEO of PHD Asia Pacific, where he led the agency’s expansion in the region.

IPG Mediabrands appoints James Hawkins as CCO

BrandWagon Chai pe Charcha with Whoppl’s Ramya Ramachandran Premium Story

BrandWagon Chai pe Charcha with FINQY’s Manish Aggarwal Premium Story

Gaming

Investment drought hits online gaming: Casual gaming emerges as a bright spot

Team SOUL onboards iQOO as title sponsor, becomes ‘iQOO SOUL’

Alphabet loses antitrust battle with Epic Games against Google Play

Digital Marketing

iCubesWire already delivers 2D, 3D video shoots for Luxor, Sharp India, Kotak Mahindra Bank, SBICards, DS Group .

Ambience Group onboards iCubesWire as its animation and video production agency

Social Panga bags the social media marketing mandate of Tally Solutions

Pepper Content appoints Harshit Vyas as chief business officer

Martech

Additionally, the company plans to open a new studio in Abu Dhabi, enhancing content creation and technological capabilities in the region.

Prime Focus subsidiary raises $200 mn at $2 bn valuation

Chalet Hotels appoints Shwetank Singh as chief growth and strategy officer

PureLink GmbH partners with Alphatec to bring its AV solutions to the Indian market

An industry veteran with over 18 years of marketing and media planning experience, Dubey has spent over 12 years of his career in the startup space.

Wakefit. co onboards Kunal Dubey as chief marketing officer

In his new role, Dubey will utilise his marketing expertise to enhance Wakefit.co’s market share, growth, and customer experience.

By BrandWagon Online

June 7, 2024 16:19 IST

The promise of same-day delivery is done by Boman Irani, reprising his ‘Virus’ character (Image: PR Handout)

Flipkart rolls out campaign consisting of four films

The films comprise Shehnaaz Gill, Boman Irani, Rupali Ganguly and Ratna Pathak Shah, and Raghu and Rajiv

By BrandWagon Online

June 7, 2024 12:27 IST

The miniTV service allows consumers to watch short films, web series and television shows across multiple languages and genres (Image: Financial Express)

Amazon to acquire some assets of MX Player

MX Player has a strong presence in smaller towns and cities and is expected to bolster Amazon’s push into rural…

By FE Bureau

June 7, 2024 10:30 IST

The size of the used car market in India is estimated at $31.62 billion in 2024 and is projected to reach $63.87 billion by 2029 (Image: PR Handout)

Interview: Niraj Singh, founder & CEO, Spinny

‘If you control inventory, you also control product quality’

By Geetika Srivastava

June 7, 2024 10:00 IST

The fast-forward economy (Image: PR Handout)

Blogger’s Park

Indians are furiously demanding instant gratification

June 7, 2024 09:45 IST

Udit Toshniwal, founder, The Pant Project (Image: PR Handout)

On the spot

Ad reinforces Levi’s’ status as a cultural icon

By Alokananda Chakraborty

June 7, 2024 09:22 IST

Over the years, there has been a growing trend amongst brands employing hyper-personalised tactics (Image: Freepik)

Hyper-personalisation: A double-edged sword for brands? Premium Story

69% of customers expressed their displeasure around how mobile applications are utilised to gain private data, as per Internet Society…

By Ritarshi Banerjee

June 7, 2024 08:00 IST

he campaign aligns with EPACK Prefab's commitment to environmental responsibility, emphasizing the importance of recycling.

EPACK Prefab launches ‘WasteToWorth’ campaign for sustainability and recycling

The WasteToWorth initiative is part of EPACK Prefab’s broader campaign, “Steel for Smiles,” which aims to raise awareness about environmental…

By BrandWagon Online

June 6, 2024 18:32 IST

Lighthouse Learning is an early childhood and K-12 education group (Image: PR Handout)

Lighthouse Learning rolls out its #DontSkipTheFirstPage campaign for World Environment Day

In its new campaign, the group aims to challenge the alleged tradition of leaving the first page of notebooks blank

By BrandWagon Online

June 6, 2024 17:30 IST

Piyush Pandey is recognised for his contributions to Indian advertising, particularly during his tenure at Ogilvy India where he served as executive chairman and global chief creative officer.

Piyush Pandey to receive LIA Legend Award for outstanding contribution to advertising

The award will be presented during the London International Awards (LIA) event, where LIA Jurors, Creative LIAisons attendees and speakers,…

By BrandWagon Online

June 6, 2024 16:00 IST

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By BrandWagon Online

Updated: June 11, 2024 13:57 IST

How content creators like RetroBollywood are redefining entertainment on social media

ccording to industry estimates, over 60% of digital promotional spends for Bollywood films in the last two years have gone…

By BrandWagon Online

June 6, 2024 14:09 IST

Through a series of films, Bajaj Allianz Life highlights the importance of the 10X life cover guideline.

Bajaj Allianz Life launches campaign to address underinsurance

The campaign is centred around the ‘Thumb Rule,’ advising individuals to secure term insurance coverage that is at least 10…

By BrandWagon Online

June 6, 2024 13:30 IST

Adani Wilmar, Adani Wilmar Q2 results, quarter results, profit, revenue, EBITDA, sales, FMCG, edible oil, ESOP

Adani Wilmar launches ‘Banao Kuchh Hatke’ campaign for Fortune soya chunks

The campaign films showcase recipes made with Fortune Soya Chunks, with Jaaved Jaaferi and Sourav Ganguly humorously guessing the dish…

By BrandWagon Online

June 6, 2024 12:21 IST

YouthBeat will introduce weekly tasks and challenges within the program (Image: PR Handout)

Pizza Hut and SW Network team up for ‘Melts’ student ambassador initiative

Reportedly, SW Network’s Delhi office will handle the account

By BrandWagon Online

June 6, 2024 09:30 IST

According to industry experts, the use of social media platforms was not only restricted to political parties but was also used by various brands to create election-themed campaigns.

Brands rally for votes! How companies got political this Lok Sabha elections Premium Story

It is believed that while the season of voting provides plenty of opportunities to brand, it is not that easy…

By Shailja Tiwari

June 6, 2024 08:00 IST

MI New York will also leverage Accenture's digital services and consulting expertise to enhance performance both on and off the field

Accenture and MI New York announce strategic three-year partnership

The long-term partnership will also focus on using data analytics, video analysis, and smart technologies to boost the performance of…

By BrandWagon Online

June 5, 2024 19:11 IST

The #SaveTheFuture campaign is built on a profound insight into human nature ‘our tendency to undervalue the treasures we possess until they are lost’.

Ad of the day: DS Group’s ‘The grass is no longer greener on either side’

Sachin Sharma, general manager- corporate marketing, DS Group talks to BrandWagon Online, about the inspiration, creative process, and challenges faced…

By BrandWagon Online

June 5, 2024 19:00 IST

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