Page 174 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Zillion's existing partner base spans categories such as retail, fuel, healthcare, travel, and entertainment.

Zillion partners with PayU to expand loyalty coin usage across merchant network

As Indian giants build their own walled gardens, Criteo’s pitch hinges on openness and interoperability.

Criteo plans to streamline India’s retail ads market, says country head Medhavi Singh

The effectiveness of CTV is backed by performance metrics: video completion rates exceed 90%, and viewability remains consistently above 95%, thanks to the format’s non-skippable, full-screen delivery.

India’s CTV ad spend triples in two years, hits Rs 1,500 crore

Plum’s Shankar Prasad: The chemical engineer who cultivated a Rs 350cr beauty brand Premium Story

Indian cinema generates Rs 11,833 crore in 2024: Report

BrandWagon Chai pe Charcha with Teleperformance’s Anish Mukker Premium Story

Shark Tank India S4: Airth’s personal story that won Aman Gupta and Vineeta Singh over

Emerging trends in the fitness industry for 2025

SC stays GST notices against online gaming firms: What is the case and how much money is at stake?

Istudent Facts expands reach with student-centric content on Instagram

Endemol Shine India appoints Deepali Handa as EVP and head of commercials and production

Porsche join hands with Liter of Light to bring solar lamps to rural India

From sideshow to mainstream: Brands line up Rs 550 crore for influencer marketing this IPL Premium Story

After hours with Aayush Madhusudan Agrawal, Founder & MD, Inspira Global Premium Story

Ad surge may make quick-commerce profitable

Indosup reports Rs 150 crore in FY25 revenue, plans expansion with IndoShield, IndoAssist

BrandWagon Chai pe Charcha with Palmonas’ Pallavi Mohadikar Premium Story

Advertising

The big networks have identified that consolidation is the quickest route to a longer future and staying relevant.

Interview: Gautam Reghunath, Co-Founder & CEO, Talented Premium Story

HMD launches brand campaign featuring Sanya Malhotra and Jimmy Sheirgill

FCB Kinnect appoints Sumera Dewan as executive vice president

Marketing

“Resilience meant staying calm, standing firm, and trusting long-term integrity over short-term gain,” he says.

From setbacks to strength: Why leadership needs a resilient mode

Zepto to launch separate app for Cafe unit

Riding the premium wave! Yamaha’s ‘Call of the Blue’ gears up to redefine aspirations on two wheels Premium Story

Media

Disney to merge Hulu + Live TV with FuboTV, forming second-biggest online pay-TV platform

From Dimag ki Batti Jala De to Yes to Fresh: Perfetti Van Melle’s Mentos makes a comeback after eight years Premium Story

CoinDCX appoints Gautam Gambhir as brand ambassador for ‘Learn Karo.Crypto Karo’ campaign

Gaming

From Pachisi to Play Store: Is Ludo a game of skill or luck?

Loco secures live broadcasting rights for KRAFTON’s BATTLEGROUNDS MOBILE INDIA PRO SERIES 2023 finale

Dream11 reinforces commitment to safe, trusted and accountable gaming through ‘Dream Responsibly’

Digital Marketing

Fruitbowl Digital onboarded as branding partner for DNY Hospitality

Big Trunk Communications bags the digital mandate for Madhur Sugar

Hashtag Orange ropes in Gauri Awasthi as chief digital officer

Martech

Facebook and Instagram are also being investigated for potential breaches of EU online content rules relating to child safety, which could lead to hefty fines, the EC said on May 16.

European regulators crack down on Big Tech

InMobi acquires consent management platform Quantcast Choice

Maintaining retail performance: Three ways for sustained success

Swiggy Instamart is a grocery delivery platform (Image: PR Handout)

Swiggy Instamart rolls out digital ad film for ‘Yeh Se Leke Woh Tak’ campaign

Reportedly, the film features Rohit Sharma and Ritika Sajdeh

By BrandWagon Online

June 10, 2024 15:45 IST

88% of Indian consumers abandon purchases due to information overload, reveals Accenture report

The report emphasises the urgent need for brands to utilise generative AI (gen AI) to reduce decision-making ‘noise’ and enhance…

By BrandWagon Online

June 10, 2024 14:10 IST

Design skills are now considered essential across various roles in the workplace

89% of Indian business leaders embrace AI for visual content creation, reports Canva

In India, nearly three-quarters of business leaders reported that visual communication tools have boosted business performance, aiding in content creation,…

By BrandWagon Online

June 10, 2024 11:58 IST

Like Hindutva, is that appeal something that has reached saturation, and is more of Modi disallowing new consumers (read voters) from coming into the fold?

Mandate 2024: Impassioned voices, loud noises, marketing lessons therein

Has hate-bank politics reached saturation? Can a hardline Hindutva-espousing brand BJP attract newer voters? Or is such a positioning a…

June 10, 2024 11:13 IST

Skin in the game

Customisation remains the key ingredient in Honasa’s marketing playbook

By Christina Moniz

June 10, 2024 09:07 IST

We asked stakeholders about the key issues that the industry needs to resolve before the directive comes into force on June 18.

Is self-regulation enough?

Discussion

June 10, 2024 08:57 IST

sustainability, online gaming, gaming content, gaming industry, United Nations, green practices, Green Innovations, carbon footprint

Regulatory clarity, GST resolution top gaming firms’ wish list for new govt

Before October last year, online gaming firms have been paying 18% GST on the platform fee, which is the commission…

By Jatin Grover

June 10, 2024 08:25 IST

Last July, Sheela Foam acquired a controlling stake of 94.66% in Kurlon Enterprises, maker of Kurlon mattresses, at an equity valuation of Rs 2,150 crore.

The sleep factor! How Sheela Foam plans to take on the Indian mattress industry with Kurlon Premium Story

The company that acquired the mattress brand Kurlon last year revamped the brand, thereby targeting millennials and Gen-Zs.

By Anushree Bhattacharyya

June 10, 2024 08:00 IST

"Regressive advertising brandishing stereotypes has reduced but continues to be quite putting off," Rathi said (Image: PR Handout)

BrandWagon Adtalk with Godrej Appliances’ Swati Rathi Premium Story

Swati Rathi, head of marketing, Godrej Appliances, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…

By Ritarshi Banerjee

June 9, 2024 17:30 IST

Implementing insights-led engagement platforms can help brands yield highly engaged customers (Image: PR Handout)

Brands weave stronger customer bonds by leveraging past behavior to contextualise experiences

Indian customers are 1.79X more likely to click push notifications that are based on behaviour-based personalisation

June 9, 2024 15:00 IST

"I often build Lego structures with my son, which gives me a sense of mental agility and focus," Roy said (Image: PR Handout)

Chai pe Charcha with BrandWagon Premium Story

Poulomi Roy, chief marketing officer, Joy Personal Care (RSH Global), talks to BrandWagon Online about his weekends, favourite vacation destination…

By Ritarshi Banerjee

June 9, 2024 11:45 IST

Sustainable horizons: Unraveling the dynamics of ethical branding in 2024

Ethical branding is a business and marketing strategy that positions a brand as focused on the common good

June 9, 2024 09:25 IST

The COVID era served as a powerful catalyst for digital transformation, compelling companies and consumers to quickly adapt to a contactless world

BrandWagon Adtalk with Sterlite Power’s Ruhie Pande Premium Story

Ruhie Pande, Group CHRO and head of marketing and communications, Sterlite Power, talks to BrandWagon Online, about the dos and…

By Shailja Tiwari

June 8, 2024 16:10 IST

89% of consumers use social media to communicate with brands, according to a Sprout Social poll, underscoring the importance of having a strong social media presence.

Unleashing the power of cloud kitchen marketing: Innovative strategies for maximising revenue in the digital age

. By analysing the data collected through online ordering, website visits and social media operations can help the operators gain…

June 8, 2024 14:00 IST

My favourite vacation spots are London and Spain

Chai pe Charcha with BrandWagon Premium Story

Mayank Singhavie, CEO, Cosmos Financial Group talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

June 8, 2024 12:00 IST

However, a cautionary note about AI in marketing for the fashion industry is that marketers must not become its slave.

Transforming the fashion industry with AI

Having a chatbot that can address grievances at high speed can drastically cut down response times.

June 8, 2024 09:45 IST

Three months into 2024, and the buzz around AI refuses to die down

US election officials split on AI disclosure rules for political ads

There is growing concern in Washington that AI-generated content could mislead voters in the November presidential and congressional elections.

By Reuters

June 7, 2024 18:30 IST

Wavemaker is a part of GroupM, WPP’s media investment management company (Image: PR Handout)

Earned media equity for IPL 2024 reached Rs 4,094 crores, reveals Wavemaker MESH’s Earned Equity report

Highlights of the report include this IPL season generating more interactions and conversations when compared to the previous seasons

By BrandWagon Online

June 7, 2024 17:30 IST

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