Page 168 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Kerris also demonstrated the Nvidia Media Two stack that brings various aspects of AI together in a manner that is accessible for developers.

AI depends on human ideation for its success: Richard G Kerris

Marico, FMCG, revenue growth, Parachute, Distribution, margin outlook, VAHO segment, digital brands, premium brands, demand revival, rural recovery, copra inflation, CPI inflation, food inflation,

Marico re-appoints Saugata Gupta as MD and CEO for two more years; FY25 revenue crosses Rs 10,000 cr

Here’s how Motorola is scripting a comeback in the market Premium Story

After hours with Suresh Mansharamani, co-founder, Tajurba Business Network Premium Story

Shark Tank India S4: Meet Rohan Khanduja, Tripole Gears founder who landed a partnership with Ritesh Agarwal

GUESS JEANS launches in India through Tata CLiQ partnership

ASCI warns LinkedIn influencers: Disclose brand partnerships or face action

PhonePe launches ‘Pincode’, the latest entrant in Q-comm market

Retail Media 2025: The big leap or a bandwagon?

Makar Sankranti 2025: Tata Power’s campaign turns rooftops into solar powerhouses

Ambarish Kenghe appointed group CEO of Angel One

Praveen Someshwar named Diageo India MD and CEO as Hina Nagarajan moves to global role

Big brands take over IPL 2024 as advertiser count drops 24%

Nykaa rides beauty wave to growth, Fashion lags behind

From sideshow to mainstream: Brands line up Rs 550 crore for influencer marketing this IPL Premium Story

After hours with Aayush Madhusudan Agrawal, Founder & MD, Inspira Global Premium Story

Ad surge may make quick-commerce profitable

Advertising

The campaign is being rolled out across social media, digital platforms, and retail spaces, accompanied by influencer-led activations.

Jackie Shroff & Orry’s Valentine’s Day Collab with Crocs is the most unexpected duo yet! – Watch here

Kotak Securities unveils ‘Tez’ ad campaign for Kotak Neo, its online trading platform

How Generative AI is revolutionising creative ad campaigns

Marketing

Made in Japan, sold in India: How a US-returned woman created a business with a Japanese friend and matcha love

Has the ‘Indian’ car brand come of age? Premium Story

Dating apps woo users Premium Story

Media

Ultimately, short-term campaigns bring short, fast and exciting results while long-term ones provide stability and build a solid base for the customer.

Blogger’s Park: Short-term campaigns are reshaping brand and consumer engagement Premium Story

Gupshup’s Salim Ali on transforming customer engagement and the future of digital communication Premium Story

KlugKlug plans major global expansion to achieve 10x growth by 2025

Gaming

Roblox has partnered with Shopify to allow individual creators to sell physical merchandise directly from their games early next year

Roblox set to launch paid videogames on its virtual platform

China approves 105 domestic games; softens stance on gaming after $80 billion rout

Tencent plunges after China unveils latest online gaming curbs

Digital Marketing

World of digital commerce that is set to take center stage in 2023

Digital shopping experiences to be in focus in 2023

How experiential marketing is changing brand building In 2022

Martech

Currently, Norrington serves on the boards of Colgate-Palmolive, Hubspot, and Asana

Gupshup appoints Lorrie Norrington to board of directors

GenAI is much more than just a plug-and-play tool

Netcore Cloud expands its Martech leadership team; onboards Kuldeep Sengar and Praveen Sridhar

Prateek Sethi, founder, Trip Creative Services (Image: PR Handout)

On the spot

Animation made the world of steel look less formidable

By Christina Moniz

June 19, 2024 09:25 IST

'Talking to an audience of one is becoming important' (Image: PR Handout)

Interview: Dheeraj Sinha, Group CEO, FCB Group India & South Asia

In this interview to Alokananda Chakraborty, he speaks of the changes the advertising industry is going through and the trends…

By Alokananda Chakraborty

June 19, 2024 09:12 IST

The partnership aims to tap into the luxury market in India, which has been growing rapidly (Image: Freepik)

Helios brings Swiss luxury watch brand Charriol to India

Charriol is a Swiss watch and jewellery brand founded in 1983 by Philippe Charriol, renowned for its distinctive cable motif,…

By Rewati Karan

June 19, 2024 08:45 IST

Experts believe that targeted advertising has played a crucial role in engaging users as well as potential users.

From HorrorScope to Horoscope! Astrology apps’ profitability and investment on the rise as demand surge Premium Story

The global astrology market which was valued at $12.8 billion in 2021 is projected to reach $22.8 billion by 2031,…

By Shailja Tiwari

June 19, 2024 08:00 IST

The company states that Ajay Mehta and Subhamoy Das will support Karnik in his endeavour

GroupM unifies content, sports, and entertainment offerings under new leadership

Vinit Karnik has been appointed as managing director of Content, Entertainment, and Sports for GroupM India,

By BrandWagon Online

June 18, 2024 18:55 IST

With Qoruz’s platform, Dabur will have access to data-driven insights (Image: PR Handout)

Dabur collaborates with Qoruz for influencer marketing strategy

Dabur plans to utilise Qoruz’s advanced analytics and influencer management tools to identify the right influencers who align with the…

By BrandWagon Online

June 18, 2024 16:45 IST

In his earlier assignments, Pantvaidya was group CEO, Balaji Telefilms, and business head, Sony Entertainment Television (Image: PR Handout)

Nachiket Pantvaidya named Sony Pictures International Productions India’s general manager

Reportedly, Pantvaidya will oversee local Indian production

By BrandWagon Online

June 18, 2024 14:30 IST

In the advertising industry, the television segment is projected to reach a market size of $9.5 billion in 2025, growing at a CAGR of 3.9% from 2022-2025

Virat Kohli leads in brand value as Shah Rukh Khan makes a comeback, reveals Kroll’s report

Ranveer Singh slipped to the second position with a brand value of $203.1 million, while Shah Rukh Khan climbed to…

By BrandWagon Online

June 18, 2024 13:30 IST

Dentsu is an integrated growth and transformation partner to global organisations (Image: Financial Express)

Dentsu enhances global reach of Dentsu Lab

The global labs will be opening in London, Amsterdam, Warsaw, Mumbai, and Bengaluru

By BrandWagon Online

June 18, 2024 13:15 IST

IAS expands its brand safety measurement product for YouTube

From what it is understood, this campaign type simplifies the advertising process by eliminating the need to manage multiple campaigns

By BrandWagon Online

June 18, 2024 12:00 IST

Long Island City, New York-based AlmondNet sued Amazon in 2021 (Image: Reuters)

Amazon hit with $122 mln US verdict in internet-advertising patent case

After a week-long trial, jurors agreed with AlmondNet Inc that elements of Amazon’s advertising platform infringe two AlmondNet patents related…

By Reuters

June 18, 2024 10:45 IST

Microsoft intends to offer Apple'siOS-based devices to its employees in China to access authentication apps

Microsoft’s Xbox marketing chief to depart for Roblox

Jerret West oversaw the creation and delivery of multiple marketing campaigns, including those of games and consoles

By Reuters

June 18, 2024 09:25 IST

From monthly revenue of Rs 225 crore, the aggregate tax paid by the sector now stands at about Rs 1,200 crore.

A struggle to survive as online gaming companies continue to subsume 28% GST Premium Story

Under the new GST regime, despite best enforcement efforts, illegal offshore betting industry will continue to grow at 20% at…

By Anushree Bhattacharyya

June 18, 2024 08:00 IST

There’s also criticism around Cannes Lions and its relevance every year (Image: Financial Express)

Cannes Lions: Love it or loathe it, you can’t ignore it

While winning a Lion doesn’t guarantee clients, it does create the right kind of noise that eventually attracts clients

June 17, 2024 19:15 IST

Etude ropes in Palak Tiwari as its Indian brand ambassador

“I’m looking forward to becoming a brand ambassador for Etude,” Tiwari said

By BrandWagon Online

June 17, 2024 18:30 IST

Concerns about false news content online rose by three percentage points from last year (Image: Reuters)

Global audiences suspicious of AI-powered newsrooms, report finds

The institute’s annual Digital News Report published offers a picture of the hurdles news media faces in lifting revenue and…

By Reuters

June 17, 2024 17:15 IST

At Myntra, he was the chief marketing officer and head of monetisation and partnerships, developing key marketing strategies.

HDFC AMC appoints Harish Narayanan as CMO and CDO

Narayanan has over 17 years of experience in various sectors, holding senior leadership roles.

By BrandWagon Online

June 17, 2024 16:10 IST

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