Page 140 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Recent figures from the Ministry of Statistics highlight the disparity in consumption patterns across rural and urban India.

Why are Indians spending less on clothes and shoes?

Eggoz – How three men built a multi-crore egg business without owning a farm

The IPL 2025 season saw significant churn in advertiser profiles: 27 new categories (including biscuits and retail outlets for clothing) joined the fray, while 28 categories from last season (such as a range of food products and chocolates) were absent this year.

IPL 2025 sees 25% surge in advertisers, even as TV ad volumes stay flat

The announcement follows Chopra’s recent international appearances, including a strong showing at the Janusz Kusociński Memorial in Poland, where he claimed second place with a throw of 84.14m.

Neeraj Chopra is the new face of Audi India

Zara exits Mumbai’s Fort area: What led to the closure of its iconic store

Why isn’t Telegram taking online safety seriously? Australia slaps nearly $1 million fine

ScoopWhoop sold for Rs 20 crore as Good Glamm Group restructures operations

India’s M&E industry on track for $26.2 billion growth with legal and tech changes

Billion dollar journey: How Maaza broke through the seasonality barrier Premium Story

Racing ahead: Why brands are upping their quick commerce ad spends Premium Story

After hours with Tajurba’ Suresh Mansharamani Premium Story

Plum’s Shankar Prasad: The chemical engineer who cultivated a Rs 350cr beauty brand Premium Story

AI depends on human ideation for its success: Richard G Kerris

Marico re-appoints Saugata Gupta as MD and CEO for two more years; FY25 revenue crosses Rs 10,000 cr

Here’s how Motorola is scripting a comeback in the market Premium Story

After hours with Suresh Mansharamani, co-founder, Tajurba Business Network Premium Story

Advertising

The campaign challenges traditional category boundaries with a bold new approach.

Lifebuoy gets a ‘King-Sized’ glow-up with Shah Rukh Khan

Ananya Panday takes centre stage in Timex’s ‘Waste More Time’ campaign

FTC faces legal pushback from Internet, cable providers over subscription rule

Marketing

After hours Premium Story

Jessica Jensen joins LinkedIn as chief marketing and strategy officer

Michael Komasinski named CEO of Criteo, succeeding Megan Clarken

Media

Manasi Parekh leads Malabar Gold & Diamonds campaign on transparent gold buying

HDFC Life launches campaign on retirement planning

Gaming

Starting April 1, players will see WWE-themed elements in the game, including special environments, gameplay events, cosmetics, and Easter eggs celebrating WWE’s legacy

WWE Superstars enter Clash of Clans ahead of WrestleMania 41

Consulate General of India unveils first Gaming India Pavilion at GDC

Zeeve unveils Traceye for indexing of blockchain ledger and smart contract data

Digital Marketing

Podcasts and audiobooks have rapidly gained popularity

How creative audio ads can amplify the listening experience

How AR is changing the way brands connect with their customers

D2C Ecommerce announces its official launch; raises Rs 6 crore as seed funding

Martech

This trend reflects the growing recognition that a one-size-fits-all solution is no longer sufficient in a complex and rapidly evolving market. (Image Credits: Freepik)

What is the composable revolution?

Festive season rush: E-commerce business need generative AI to scale support

Flipkart collaborates with a digital asset custody platform Fireblocks

Brands are now developing AR experiences that allow users to unlock hidden content by scanning products or logos, which fosters a more engaging and memorable interaction. (Image Credits: Freepik)

Augmented Reality + advertising = wonders?

When you search for a makeup item on aggregator platforms such as Nykaa or Myntra, you must have seen an…

By BrandWagon Online

August 12, 2024 19:30 IST

This collaboration will significantly boost our mission to revolutionize the at-home beauty experience across India.” Mayank Arya, co-founder and CEO, YesMadam, said. (Image Credits: Instagram)

YesMadam join hands with Shraddha Kapoor for its new campaign

The video features Kapoor in humorous situations which is followed by branding of the company.

By BrandWagon Online

August 12, 2024 18:30 IST

According to Statista, marketers are putting as much as 50% of their media budget into programmatic advertising. (Image Credits: Freepik)

Trends in programmatic advertising that you should know

Unlike human creativity which can only create a set number of variations within the ad, AI technology can also tailor…

By BrandWagon Online

August 12, 2024 17:30 IST

The rebranding coincides with the launch of a new season of ‘Bigg Boss Marathi,’ which has reportedly achieved the highest TVR for a season premiere in the show’s history

Colors Marathi announces rebranding and new tagline with record ‘Bigg Boss Marathi’ premiere

The revamped visual identity integrates the ‘Chandrakor,’ a traditional crescent moon symbol, into the channel’s design.

By BrandWagon Online

August 12, 2024 16:34 IST

Himalaya Wellness was founded in 1930. (Image Credits: Himalaya PartySmart)

Himalaya PartySmart partners with Aditya Roy Kapur as official brand ambassador

From what is understood, Kapur will feature in a series of upcoming marketing initiatives designed to inspire people to celebrate…

By BrandWagon Online

August 12, 2024 15:27 IST

Features included work from The Walt Disney Animation Studios, Pixar Animation Studios, Lucasfilm, Marvel Studios, Searchlight Pictures and 20th Century Studios. (Image Credits: Freepik)

India a long-term proposition for Disney: Alan Bergman, co-chairman, Disney Entertainment

Bergman made the comments at a three-day fan experience event in Los Angeles, which had over 12,000 attendees.

By Geetika Srivastava

August 12, 2024 13:59 IST

The new office, which accommodates up to 350 employees, features a garden city theme, 17 meeting rooms, collaboration spaces, and phone pods.

US grocery giant Hy-Vee expands in India with new Bengaluru office

With the relocation to a 54,000-square-foot facility at Karle Tech Park Hy-Vee aims to tap into India’s talent pool for…

By BrandWagon Online

August 12, 2024 13:30 IST

Group CEO Subbu explains how the Lintas Employees’ Welfare Trust has supported the leadership as it seeks to expand benefits in the areas of healthcare, education, holidays and more to all its permanent staff – and unlock the resultant ‘soft power’.

MullenLowe Lintas leverages latent armoury to engage employees, with benefits

MullenLowe Lintas Group is putting its money where its mouth is on the people front, rooted in the belief that…

By Gokul Krishnamoorthy

August 12, 2024 13:16 IST

“By leveraging innovation and technology, we aim to deliver exceptional results for Bambino, reaffirming our commitment to creating innovative, customized solutions for our clients.” Navin Khemka said. (Image Credits: essencemediacom)

EssenceMediacom acquires the integrated media mandate for Bambino Pasta Foods Industries Private Ltd.

Reportedly, Bambino Pasta Foods has been in the market since 1982.

By BrandWagon Online

August 12, 2024 12:30 IST

KRAFTON strengthens its global presence, acquires Tango Gameworks

As per a report by Statista, the video game market in Japan was estimated to be worth 1.66 trillion Japanese…

By BrandWagon Online

August 12, 2024 11:36 IST

ENO expands product line with 3-in-1 antacid combining traditional ingredients

ENO’s distribution strategy includes integrating the new 3-in-1 variant into its existing network of 4.7 million stores across India.

By Shailja Tiwari

August 12, 2024 10:39 IST

After hours with Vishal Suri, managing director, SOTC Travel

One of the aspects that I really get excited about my job is knowing that we get to help families…

By Christina Moniz

Updated: August 12, 2024 09:20 IST

Sprucing up the last mile

Kalyan Jewellers has thrown its weight behind localisation

By Pallabi Dey Purkayastha

Updated: August 12, 2024 09:06 IST

Torchbearer of safety

Eveready is looking to turn torches into safety devices

By Geetika Srivastava

August 12, 2024 08:50 IST

The sheen’s off Sapphire

Business is dull at both KFC & Pizza hut

By Geetika Srivastava

August 12, 2024 08:26 IST

For FY 2025, we are planning several significant campaigns, including a major language launch.

Duolingo’s Karandeep Singh Kapany on company’s monetisation strategy besides its marketing plans for FY25 Premium Story

The app is designed to help users develop vocabulary, grammar, and speaking skills across a variety of languages.

By Shailja Tiwari

August 12, 2024 08:00 IST

"I highly recommend watching 'The Pursuit of Happyness.'" Agrawal said. (Image Credits: Barista)

Chai pe Charcha with BrandWagon Premium Story

Rajat Agrawal, CEO, Barista Coffee, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

August 11, 2024 17:45 IST

Commerce media equips brands with data pertaining to demographics, user preferences, purchase intent, browsing behaviors, etc. (Image Credits: Freepik)

Driving 10X product discoverability with commerce media

Thriving in the digital marketplace that is swarming with competitors necessitates an innovative and strategic blend of technology, analytics and…

By Guest

August 11, 2024 16:15 IST

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