Page 139 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Regional depth is another factor that gets overlooked by global agencies. “Cultural nuance and grassroots understanding are key in a country like ours.

Indie agencies pulled off some big wins this Goafest. Just a flash in the pan? Premium Story

Fake managers cost Indian influencers Rs 350 cr in lost deals

Instamart turns blue, steps out of Swiggy’s shadow

PepsiCo joins Formula 1 in a multi-year global sponsorship agreement

Opinion trading gains traction in India as Dream11 eyes the market

Zomato says ‘Know When to Leave’, sparks office toxicity banter

Gaming ban between 12-5 AM? Tamil Nadu players say it’s unfair

Where to watch Mahashivratri 2025 Live: JioHotstar to stream aartis, meditations and performances

Parents by her side at the pitch, Dorabi founder lands Rs 1 crore Shark Tank deal

Connekkt Media acquires Hollywood marketing agency Mob Scene

‘I started acting the day my periods began’ Kiara Advani in Stayfree’s new campaign | Watch now

DTH giants Tata Play and Airtel Digital TV to merge? Here’s what you need to know

Jasprit Bumrah, Uppercase launch campaign with a twist on celebrity-backed brands

Ananya Panday is now IPL’s most endorsed star, beating Shah Rukh Khan

Zillion partners with PayU to expand loyalty coin usage across merchant network

Criteo plans to streamline India’s retail ads market, says country head Medhavi Singh

India’s CTV ad spend triples in two years, hits Rs 1,500 crore

Advertising

Maruti Suzuki India led the list of advertisers in print, closely followed by SBS Biotech.

Print’s slow decline? Ad space growth slumps to just 1% in 2024, TAM report reveals

Edelweiss Mutual Fund asks viewers to reflect on true prosperity with Bachpan Waali Diwali campaign

YouTube Shopping launches affiliate programme in India, expands revenue streams for creators

Marketing

The potential acquisition comes as PhysicsWallah gears up for its IPO, signalling its intent to expand beyond engineering and medical entrance exams into the competitive UPSC coaching space.

PhysicsWallah eyes Drishti IAS acquisition ahead of IPO

Swiggy Instamart brings interactive festive pot to celebrate Pongal in Chennai

Hemant Arora joins Truecaller to lead global ad sales business

Media

JioHotstar, the new streaming platform formed from the merger of JioCinema and Disney+ Hotstar, offering a vast content library, live sports, and subscription options for Indian audiences.

JioHotstar unveiled: India’s biggest OTT platform merges JioCinema and Disney+ Hotstar

Google vs WinZo: Gaming disputes await MeitY’s regulatory resolution

Retail shareholders spoil Goenka’s bid; seek change at Zee

Gaming

Reliance joins hands with BLAST for Esports business in India, to form a JV

Baazi Games’ Varun Ganjoo on marketing initiatives for FY25, growth and PokerBaazi Premium Story

How Passion for Sports Changed Mahesh Vira’s Life

Digital Marketing

The campaign has been crafted by popkorn, the creative agency of the V360 Group

TAG Premium Beer launches a quirky campaign on International Beer Day

How the emergence of metaverse has resulted in changes in user experience

Option Designs bags the creative and digital mandate of CFS Vision

Martech

One of the primary benefits of RCS is its ability to provide a more interactive and engaging user experience. (Image Credits: Freepik)

BrandWagon Explainer: What is RCS?

GroupM appoints Gurpreet Singh as head of performance for GroupM Nexus India

Tectonic shifts! Investment in martech takes a nose-dive Premium Story

Celebrity crackdown will change moment marketing script

Mind you, piggybacking on a celebrity’s recent success to hurl a marketing message at consumers is nothing new.

By Toshiro Agarwal

August 14, 2024 08:39 IST

While we are having too much fun chatting with AI, can it oversmart us?

Human Touch, AI Heart: How is AI redefining CX in the BFSI sector? Premium Story

As AI continues to reshape the CX in the BFSI sector, its potential to drive innovation, enhance personalization, and improve…

By Gopika Nair

August 14, 2024 08:00 IST

The API-Ipsos Survey 2023 and The Shingles Misconception Study 2024 showed that ageing adults do not understand the cause of shingles and underestimate their risk of this disease

Ad of the day: GSK India’s ‘Shingles campaign’ with Amitabh Bachchan and Manoj Pahwa

Vigyeta Agrawal, patient empowerment lead, GSK, talks to BrandWagon Online, about the inspiration, creative process, and challenges faced in bringing…

By Shailja Tiwari

August 13, 2024 19:00 IST

BBLUNT’s revenue rises to Rs 100 crore, quadruples since Honasa takeover

The brand has achieved an annual revenue rate of Rs 100 crore.

By BrandWagon Online

August 13, 2024 18:00 IST

Zee TV leverages AI, geo-targets Bobble keyboard users for Sa Re Ga Ma Pa 2024 auditions

The show which happens to bring singing talents on focus over the years has executed the approach in Kolkata, Delhi,…

By BrandWagon Online

August 13, 2024 17:00 IST

Early investors in the company also got an exit, making over 500% return, stated FASHOR. (Image Credits: FASHOR)

FASHOR secures $5 million funding from Blume Ventures

The company states that this investment will be utilised for omni-channel expansion, brand building and strengthening its supply chain.

By BrandWagon Online

August 13, 2024 16:30 IST

Prasar Bharti releases Content Sourcing Policy, issues guidelines for sports content and OTT

Prasar Bharti will endeavour to source the rights of the sports events such as Cricket, Hockey, Kabaddi etc to retain…

By BrandWagon Online

August 13, 2024 16:00 IST

The battle for user acquisition and retention: Inside the high-stakes world of online gaming

It is believed that user acquisition policy varies depending on the type and nature of the game.

By BrandWagon Online

August 13, 2024 15:00 IST

HMD launches brand campaign featuring Sanya Malhotra and Jimmy Sheirgill

The campaign video featuring Jimmy Shergill depicts a humorous conversation with followers by branding of the product while the campaign…

By BrandWagon Online

August 13, 2024 14:00 IST

Lohtia has been with PNB MetLife in various capacities, including director and business head of bancassurance retail and head of business development

PNB MetLife appoints Sourabh Lohtia as chief marketing and communications officer

Lohtia will manage corporate communications, corporate social responsibility, e-commerce, customer experience management, and the marketing function.

By BrandWagon Online

August 13, 2024 13:21 IST

This ‘underdog’ is having his day

Interestingly, Sehrawat didn’t have a single brand endorsement contract before August 9.

By Alokananda Chakraborty

August 13, 2024 12:39 IST

Nachiket Pantvaidya is the new Business Head of SET, Ajay Bhalwankar will also lead Sony SAB, and Tushar Shah expands his role to include additional channels.

Sony Pictures Networks India announces leadership changes across channels

Nachiket Pantvaidya has been appointed as the business head of Sony Entertainment Television (SET).

By BrandWagon Online

August 13, 2024 12:34 IST

From what is understood, she has 14 years of experience in the field with companies such as Dentsu Webchutney, VML and Dentsu Creative in her portfolio. (Image Credits: FCB Kinnect)

FCB Kinnect appoints Sumera Dewan as executive vice president

Under the new role, Dewan will be working wil Neville Shah, COO, FCB Kinnect.

By BrandWagon Online

August 13, 2024 12:30 IST

The report further highlights Netflix's substantial 50% share of overall viewership and 40% of category revenue, including advertising,

Southeast Asia’s Premium VOD sector sees 11% revenue growth in 1H 2024, fueled by demand for Korean, Chinese, US, and Japanese content

Content trends highlight a dominant presence of Korean, Chinese, US, and Japanese productions, which together captured 80% of the viewership

By BrandWagon Online

August 13, 2024 11:22 IST

Leo Burnett India promotes Sonal Chhajerh and Pravin Sutar as national creative directors

As per the report, both will continue to report to Rajdeepak Das, chief creative officer, Publicis Group, South Asia and…

By BrandWagon Online

August 13, 2024 10:00 IST

BrandWagon Exclusive: Helmet maker Steelbird Hi-Tech claims to be on track to achieving a revenue target of Rs 1,000 crore in FY25; attained more than 20% in Q1, FY25

The company posted a 1.5x rise in net profit to Rs 12 crore in FY23 from Rs 4 crore in…

By Anushree Bhattacharyya

August 13, 2024 09:30 IST

BrandWagon Online takes a look at a few trends in the broadcast industry.

Govt withdraws draft Broadcasting Services Bill

Draft was circulated with stakeholders for consultation; criticism over bringing online content creators under regulation

By Jatin Grover

August 13, 2024 08:34 IST

From shampoo sachets to microtransactions in online gaming; how gamers prefer to spend less but frequently Premium Story

During a 2019 survey of gamers, it was found that 62% of gamers spent money on expansion packs to gain…

By Santanu Karmakar

August 13, 2024 08:00 IST

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