Page 130 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

We have completed our portfolio with Gateway: Chhatwal

From Bekal to Barnala, IHCL takes premium hotels to heart of India with new brand

By Ivinder Gill

August 30, 2024 13:04 IST

Morgan & Morgan also argued in its Wednesday filing that Shackelford had not sufficiently alleged any injury.

Morgan & Morgan says lawyer suing over ads has no private right to bring claims

Morgan & Morgan said there is no private right of action under the Federal Trade Commission Act, so the court…

By Reuters

August 30, 2024 12:11 IST

Under Digital India's programme expansion, Bhashini the languages shall increase from 10 to all 22 scheduled languages of the constitution, Prasada added.

Govt working to ensure safe & trustworthy AI: Jitin Prasada

Prasada’s assume significance as the government is currently focusing on implementation of the Rs 10,000 crore India AI mission to…

By FE Bureau

August 30, 2024 08:24 IST

Titan Company-owned CaratLane crossed `3,000 crore in revenue in FY24 but posted a slight dip in profits, which it attributed to the company’s aggressive expansion strategy. (Image Credits: CaratLane)

CaratLane’s Atul Sinha on omnichannel strategy and modern design drive Premium Story

“Today, many new options have come up and people have become more experimentative. They’re open to trying out brands that…

By Pallabi Dey Purkayastha

August 30, 2024 08:11 IST

Financial Express DIGITAL BHARAT Economy Conclave Live Updates: Unlocking the power of AI

Financial Express Digital Bharat Economy Conclave Highlights: Unlocking the power of AI

Exploring the impact of AI on India’s economic transformation at the Digital Bharat Economy Conclave

By Shailja Tiwari

Updated: August 30, 2024 15:38 IST

Organised players, say experts, have been aggressive with partnerships in the diamond jewellery space; typing up with designers, launching collections frequently and enhancing their manufacturing and testing capabilities. (Image Credits: Tanishq)

Tanishq inks pact with De Beers to promote diamond jewellery

The Tanishq-De Beers partnership will focus on consumer education, staff training, and marketing initiatives to increase awareness for natural diamonds…

By Viveat Susan Pinto

August 29, 2024 09:58 IST

The move into India is a major milestone for the San Francisco-based tech giant, which went public earlier this year. After three years of speculation, Reddit Inc. was listed on the New York Stock Exchange in March, marking the first social media IPO since Pinterest in 2019. (Image Credit: Reddit)

Reddit incorporates Indian entities to strengthen local presence Premium Story

Records from the Ministry of Corporate Affairs (MCA) show that Reddit has registered two entities in Mumbai: Reddit Community Network…

By Narayanan V

August 29, 2024 09:46 IST

Domestic advertising revenue for the quarter declined 9% year-on-year, impacted by a muted ad spending environment in Q2

Zee to enhance broadcast of UAE’s T20 cricket league in third season

Zee had sold its Ten Sports television network to Sony in 2016 for `2,600 crore, exiting the business. The third…

By Viveat Susan Pinto

August 29, 2024 09:00 IST

Why the Bangla movies and entertainment industry’s fate hangs by a thread amidst the on-going protest? Premium Story

To be sure, the Bangla film industry has been on a downward curve when it comes to revenue in the…

By Santanu Karmakar

August 29, 2024 08:00 IST

It involves factors like sender reputation, email content, and spam filters. (Image Credits: Freepik)

Mastering email deliverability: Essential strategies to ensure your emails reach the inbox

Over 4.48 billion email users from across the globe, and email marketing revenue is projected to surpass $ 9.5 billion…

By Gopika Nair

August 28, 2024 17:00 IST

The CCI's approval follows a detailed review process aimed at evaluating the merger's impact on market competition

CCI approves $8.5 billion worth of Disney-Reliance media assets merger

Under the agreement, Reliance Industries will hold a 16.35% stake in the JV, Viacom18 will hold 46.82%, and Disney will…

By Shailja Tiwari

August 28, 2024 16:41 IST

Cabinet approves rolling out private FM radio to 234 new locations

Reportedly, the Cabinet also approved the proposal to charge the Annual License Fee (ALF) of the FM channel as four…

By BrandWagon Online

August 28, 2024 15:53 IST

BrandWagon Explainer: Why brands opt for rebranding

As companies expand into new markets, especially internationally, rebranding can be crucial to ensure cultural relevance and market appeal

By Shailja Tiwari

August 28, 2024 14:41 IST

A picture from one of the locations. (Image Credit: Dove)

Dove launches OOH campaign across 4000 Locations

The campaign is titled – ‘Pause, Reverse, and Play’

By BrandWagon Online

August 28, 2024 13:42 IST

Despite Trump’s recent comments suggesting he now favors TikTok staying operational, the ban's immediacy looms large.

TikTok content strategy head Nicole Lacopetti to depart amidst reorganisation and growing US scrutiny

Reportedly, TikTok has long been a target for US lawmakers, with concerns over data privacy and the platform’s apparent ties…

By BrandWagon Online

August 28, 2024 13:30 IST

Syniti, headquartered in the United States, has been focused on data-driven digital transformation for over 15 years

Capgemini acquires Syniti to enhance global data-led SAP transformations

The acquisition is aimed at enhancing Capgemini’s data-led solutions, particularly for large-scale SAP transformations, including the transition to SAP S/4HANA.

By BrandWagon Online

August 28, 2024 12:51 IST

It was also found that users who consistently performed well in the past also perform better in the current sports contests. (Image Credits: The study)

Fantasy sports success linked to skill, not chance; reveals study

The report, spearheaded by Professor U Dinesh Kumar, analyses performance data to identify how much of a player’s success is…

By BrandWagon Online

August 28, 2024 11:08 IST

The OTT space is currently not only crowded but noisy too.

Debate: Should Jio subsume brand Disney? Premium Story

When Disney+ Hotstar and JioCinema come together they can crush Netflix and Prime, with their control over 31% of the…

By Guest

August 28, 2024 09:35 IST

Page 130 of Brand Wagon

On the spot with Sahil Lakshmanan, Chief Business Officer, CarePal Money Premium Story

Blogger’s Park: When ‘Indian’ wins a Michelin Star Premium Story

Finding a new fit with Gen Z: Amazon Fashion is betting its shirt on the identity-driven youth in Tier II and III cities Premium Story

Reid & Taylor’s comeback play: Reviving legacy in a transformed menswear market Premium Story

Sponsorship frenzy : Padding up for the next innings Premium Story

Building a winning hand card by card Premium Story

CaratLane’s Atul Sinha on omnichannel strategy and modern design drive Premium Story

Reddit incorporates Indian entities to strengthen local presence Premium Story

Why the Bangla movies and entertainment industry’s fate hangs by a thread amidst the on-going protest? Premium Story

Debate: Should Jio subsume brand Disney? Premium Story