Page 122 of Brand Wagon

Nevertheless, the foundational norms established by Gillette’s early campaigns remain largely intact.

‘The First Great Anti-Hair Movement’: Body hair wasn’t an issue until Gillette said it was

In a world full of noise, this campaign cut through not by being loud, but by being honest

On the Spot with Ganesh Sonawane, Co-founder & CEO, Frido Premium Story

Blogger’s Park: Expense systems have lost the plot Premium Story

According to Vinod Kunj, founder & CCO, Thought Blurb Communications, trashing 2025 IPL advertising as disappointing would be an exaggeration. In his view, brands like Angel One, Amul and Parle Marie did well creatively and Durex impressed with its social media creativity.

Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

Elon Musk’s X takes Indian Government to court over digital censorship

Liqvd Asia acquires AdLift to expand global digital marketing reach

‘If it’s not tasty, nobody cares’: Farmley’s Akash Sharma on surviving the snack wars

Urban Company rebrands ‘Insta Maids’ amid backlash, but critics say it’s not just about the name

Real money gaming dominates as India’s online gaming industry targets $9.1 billion by 2029: Report

AI delivers scale for Indian advertisers, experts urge responsible adoption: ASCI

New Zealand’s Slumberzone enters Indian market with Rs 100 crore investment in Hyderabad

Ad titans under fire: CCI raids GroupM, Dentsu, IPG in IPL-season price-fixing crackdown

Digital platforms see increased engagement; Jeejaji approaches 3 million followers

ABBY Awards face rising competition but hold ground as India’s creative benchmark

Nazara Technologies acquires UK-based Curve Games for Rs 247 cr to expand global gaming presence

Malayalam cinema shines as Indian films gross Rs 825 cr in April; 2025 Box Office at Rs 3,691 cr so far

APAC outpaces US and Europe in hotel and air travel bookings: Report

Advertising

Corridor of uncertainty: Crackdown on surrogate advertising during IPL Premium Story

Winter calls,Voltas answers with all-weather AC campaign

Lay’s maps out Delhi in a maze, leads to food truck

“Scaling up is not just about numbers—it’s about keeping the experience consistent. We’ve had to rethink operations, training, and even the kind of people we bring into our community,” said Govind Gaur, founder of WanderOn.

Inside WanderOn: How Govind Gaur is tapping Gen Z’s demand for community travel

Your startup’s growth is stalled – Here’s how to fix your marketing strategy

From dine-in to doorstep: How food chains are adapting to the delivery-first model

JioHotstar, the new streaming platform formed from the merger of JioCinema and Disney+ Hotstar, offering a vast content library, live sports, and subscription options for Indian audiences.

JioStar pulling out all stops to woo brands for IPL

Zomato launches ‘Recommendations from Friends’ feature for personalised food discovery

SVOD audience falls 2% in India: Report

GTA 6 Update: Check launch date, India price, game play, maps and more here

GTA 6 Trailer 2 released: New gameplay, places, characters and more unveiled- Watch here

Betting platform Parimatch rides on cricket despite a ban by MIB on advertising

How India’s gaming creator economy contributes to a billion-dollar gaming market

The mandate was won after a multi-agency pitch and the account will be serviced by the agency’s Mumbai office

Grapes bags the digital mandate for Siyaram’s

Treeview Co. Ltd partners with Arzoo to expand its footprint in the Indian market

Intellemo raises over Rs 3 crore in the seed funding round

Financial Express DIGITAL BHARAT Economy Conclave Live Updates: Unlocking the power of AI

Financial Express Digital Bharat Economy Conclave Highlights: Unlocking the power of AI

Sinch unveils ‘Sinch Trust’ for transparent business communication

Why modern marketers must embrace AI for creativity, real-time personalisation, and growth

sustainability, net-zero targets, emissions, carbon footprint, India Inc, SBTi, climate strategies, power sector

How is adtech tackling carbon impact with AI and sustainable strategies?

With increasing reliance on data centres, programmatic ad bidding, and content delivery networks (CDNs), adtech is becoming a significant contributor…

By Gopika Nair

September 17, 2024 12:46 IST

Among different sectors, the Fintech industry has ranked as the happiest, while the Real Estate sector has been reported as the least happy. (Image Credits: Freepik)

70% employees are unhappy at work while 54% are considering quitting; reveals report

It was also found that despite being in the same age cohort, individuals were experiencing vastly different levels of happiness.

By BrandWagon Online

September 17, 2024 11:30 IST

According to the company, this campaign is being executed in collaboration with Madison Outdoor Media Solutions and 3 Scratch Films ensuring widespread visibility and impactful communication. (Image Credits: Godrej Appliances)

Godrej Appliances unveils OOH campaign for product launch

Reportedly, the campaign is being rolled out across key high traffic locations in Bangalore and Chennai.

By BrandWagon Online

September 17, 2024 10:12 IST

Edible oil prices set to rise as India increases import tariffs ahead of festive season Premium Story

Companies such as Emami Agrotech, which makes the Healthy & Tasty edible oil brand, say that players may have to…

By Sandip Das

September 17, 2024 09:00 IST

Canada-based ZEMA Global Data Corp is likely to be the buyer. The deal will mark ZEMA's entry into India, the source said. (Image Credit: Morningstar)

Morningstar is set to exit its commodities and energy data business in India Premium Story

Morningstar reported $2 billion in revenue in 2023, with data and analytics division contributing around 37% to the top line.

September 17, 2024 08:15 IST

Honasa Consumer Ltd., the parent company of brands including Mamaearth, The Derma Co., BBlunt, Dr. Sheth's, Aqualogica, and Staze, has been expanding rapidly.

Mamaearth’s parent company Honasa Consumer aims for market leadership in the beauty segment Premium Story

Mamaearth aims to blends traditional ingredients with modern innovation to strengthen its position in the competitive Indian beauty market

By Shailja Tiwari

Updated: September 17, 2024 08:43 IST

Aditi Rao Hydari represents Hamdard Honey's no-compromise quality in the new campaign

Hamdard Honey finds its no-compromise ambassador in Aditi Rao Hydari

Hamdard Honey and Aditi Rao Hydari team up to champion a lifestyle of uncompromising quality and natural goodness

By BrandWagon Online

September 16, 2024 18:11 IST

From what is understood, as part of this program, LIC has selected Infosys to develop its new NextGen Digital Platform. (Image Credits: LIC)

LIC Launches DIVE program to enhance digital platforms with Infosys partnership

From what is understood, the initiative aims to enhance LIC’s digital platforms to improve the experience for customers, field force,…

By BrandWagon Online

September 16, 2024 16:00 IST

JSW MG Motor India has announced that MG Select will offer a range of vehicles, with plans to expand its portfolio over the next two years. (Image Credits: JSW MG Motors)

JSW MG Motor India launches MG Select targeting accessible luxury segment

The brand will offer a range of vehicles, including plug-ins, hybrids, and electric vehicles (EVs), reflecting its response to the…

By Vikram Chaudhary

September 16, 2024 14:55 IST

Hindi cinema saw a decline in 2024, with collections dropping from Rs 5,380 crore in 2023 to Rs 4,679 crore.

Domestic box office hits record Rs 1,291 crore in August 2024, led by Stree 2 and Independence Day releases, reveals Ormax report

The cumulative box office for Jan-Aug releases stands at Rs 6,868 crore which is 7.5% below the same period in…

By BrandWagon Online

September 16, 2024 13:30 IST

From setting reminders to playing music, voice assistants are believed to be slowly taking the roles of our very own personal assistants. (Image Credits: Freepik)

Are voice-activated ads the future of digital marketing?

However, with the ever-evolving digital platforms, voice-activated ads aren’t the only source of dissemination for brands, so what makes it…

By Gopika Nair

September 16, 2024 12:30 IST

Reportedly, Padukone will soon be featured as a playable character in BGMI with two distinct character skins representing her style and persona. (Iamge Credits: KRAFTON)

KRAFTON onboards Deepika Padukone as its brand ambassador

From what is understood, this exclusive one year collaboration will see Padukone as BGMi’s brand ambassador.

By BrandWagon Online

September 16, 2024 11:34 IST

From what is understood, the company also raised $1.2 million in its maiden funding round with participation from Paresh Ghelani and other angel investors from Aashar Capital. (Image Credits: Alpino Health Foods)

Shilpa Shetty joins Alpino as brand ambassador and investor

The company aims to boost healthy eating vision with $1.2 million funding round.

By BrandWagon Online

September 16, 2024 11:00 IST

The fact is no one can afford to ignore, what according to Goldman Sachs, is a total addressable urban retail market for quick commerce platforms-- grocery and non-grocery---of around $300 billion. (Image Credit: BigBasket)

Can BigBasket’s QuickCommerce pivot help it compete in India’s rapid delivery race? Premium Story

While Menon may claim he was in no hurry and was waiting to gauge the customers’ response, the fact is…

By S Shanthi

September 16, 2024 09:01 IST

"As a newcomer to India, weekends offer me a chance to explore the country’s culture," Nomura added.

After hours: Toshiaki Nomura, president and CEO, Canon India Premium Story

“I love the constant learning and the opportunity to make a lasting impact by integrating Canon’s global excellence with India’s…

By Geetika Srivastava

September 16, 2024 08:45 IST

Re-entering any market is difficult, and for Ford, the road to redemption will be long.

Ford plots India comeback: Challenges and strategies for re-entering a transformed auto market Premium Story

Another brand that experienced a tumultuous journey in India is Onida, once a dominant player in the consumer electronics market.

By Pallabi Dey Purkayastha

September 16, 2024 08:30 IST

JioCinema’s bold pricing strategy: Disrupting India’s OTT market with affordable premium content Premium Story

JioCinema has extensive sports content too—including marquee events such as the Indian Premier League (IPL), the Olympics, and the FIFA…

By Geetika Srivastava

September 16, 2024 08:15 IST

This shift is reshaping data investment trends, particularly in markets like India, where traditional approaches to data management may not suffice. (Image credits: MongoDB)

MongoDB’s Sachin Chawla on navigating data modernisation and innovation Premium Story

In conversation with BrandWagon Online, Sachin Chawla, vice president, India and South Asia, MongoDB shares insights into how the company…

By Anushree Bhattacharyya

September 16, 2024 08:00 IST