Page 118 of Brand Wagon

The Super Bowl of creativity

The game, developed by Hyderabad-based studio YesGnome, is Nazara’s first foray into immersive gaming experiences under its publishing division.

Nazara Technologies launches Pokerverse VR, marks entry into metaverse gaming

‘The era of superstars is over’ Niva Bupa’s Nimish Agrawal on the future of insurance marketing

Tata Starbucks denies appointing Dolly Chaiwala as brand ambassador amid viral speculation

Hindalco’s alchemy: Rewiring business to forge a new future

AI is writing the news, but who’s paying the price?

Regional brands to drive $1 trillion+ retail market by 2030: Report

Flipping the script: South stars are tilting the balance in influencer marketing Premium Story

McDonald’s joins hands with Warner Bros. to unveil Minecraft-themed meals ahead of film release

Digital media surges to Rs 80,200 crore, overtakes TV in India’s Rs 2.5 trillion M&E industry

Tinder’s new ads show why there’s no one-size-fits-all in dating

Perplexity rockets to $100M revenue, eyes $18B valuation

Chai pe Charcha with BrandWagon Premium Story

Visibility not enough, spotlight bravery: Marcel’s Youri Guerassimov Premium Story

Up to 30% of digital impressions could be fake: HUL’s Tejas Apte Premium Story

Enormous trumps large networks to win ‘Creative Agency of the Year’ title Premium Story

Advertising

Through the ad, Volkswagen isn’t positioning the Golf as an aspirational car but one that is safe and makes sure we never stop dreaming.

On the spot with IMAX Corporation’s Preetham Daniel Premium Story

The harmonious blend of tradition and branding: Zakir Hussain’s impact on advertising, Indian classical music, and Taj Mahal Tea’s legacy

Brands amp up the wit: Upstox, boAt, Asian Paints, and others turn resolutions into billboard banter

What Urbanic isn’t doing is maybe it’s biggest business advantage Premium Story

Stiff Campa competition keeping us sharp: Coca-Cola’s Murphy Premium Story

Growing influence: How HashFame built a network of creators and marketers

The L&M business is seeing 100-120% year-on-year growth and is contributing a double-digit share to the company’s bottom line.

“Animation is no longer just for kids…”: Sony YAY! expands into anime and merchandising, says Ambesh Tiwari

Short video platforms rebound with new monetisation strategies

Suntek Energy launches TRUZON SOLAR with Mahesh Babu

GTA 6 update: Bangladeshi mobile store claims to sell ‘Grand Theft Auto VI’ ahead of official release, video goes viral

A turbulent time for online gaming industry post 28% GST imposed, reveals EY report

S8UL ropes in three gaming creators for its GTA RP roster

Mini admires Dove's campigns for sparking a global dialogue about expanding the concept of beauty

BrandWagon AdTalk with Etude’s Mini Sood Banerjee Premium Story

Blogger’s Park: Navigating a cookie-less world

Grapes bags digital media mandate for Faces Canada

Last month, Meta updated its WhatsApp Business policy, allowing companies in the real-money gaming segment to send promotional messages to users in India through the platform. (Image Credits: Ideogram)

Meta’s global gamble: How allowing alcohol and gambling ads might be a slippery slope Premium Story

Upward and onward! Why programmatic advertising and direct media buying can coexist? Premium Story

Trends to look forward to in impact Martech

Harmanpreet Singh signs exclusive deal with Baseline Ventures for commercial engagements.

Baseline Ventures signs Harmanpreet Singh, exclusive representation of India’s hockey captain and Olympic medalist

Baseline Ventures will represent the Indian men’s hockey team captain for all commercial engagements, including brand endorsements and sponsorships, following…

By BrandWagon Online

September 25, 2024 14:00 IST

A snippet from the ad. (Image Credits: YouTube)

Flipkart launches Gen Z-focused ‘After Dark #IYKYFK’ campaign with FCB Kinnect

From what is understood, the campaign was designed to highlight Flipkart’s diverse product range in the lead-up to its Big…

By BrandWagon Online

September 25, 2024 12:58 IST

Besides brands not-for-profit organisations leverage a celebrity’s fame to raise awareness or funding around a cause. (This is an AI-generated image by Ideogram)

The Engagement Sage: Influencer marketing versus Celebrity marketing- And the winner is?

To be sure, celebrities no longer have the field to themselves and will have to learn to live with their…

By Anushree Bhattacharyya

September 25, 2024 11:40 IST

Upskilling and reskilling the workforce is important in the age of AI

Blogger’s Park: Takes two to tango

How to balance automation with creativity

By Guest

September 25, 2024 10:47 IST

Footnote IND 16 of the NFAP 2022, however, states that no new broadcasting services should be assigned within the 470-582 MHz range.

Prasar Bharati opposes allotment of broadcasting band to telcos

The issue between Prasar Bharati and telcos is related to the fact that in the NFAP 2022, spectrum from 470…

By Jatin Grover

September 25, 2024 09:40 IST

"The #MakeIndiaSmarter campaign by Mind Wars is one of those gems that just sticks with you"

On the spot with Vedant Hamirwasia, Director, ODA Class Premium Story

Hits the sweet spot between learning & entertainment

By Alokananda Chakraborty

September 25, 2024 09:03 IST

Cashify is in the business of buying and selling refurbished electronic devices, largely mobile phones and laptops

iPhones dominate Cashify’s refurbished phone sales in H1 Premium Story

Most popular refurbished model an iPhone 11, selling at Rs 20,000

By Ayanti Bera

September 25, 2024 08:42 IST

"In India, the merger gave us scale and put us in the top 3."

Interview: Navin Khemka, CEO, South Asia, EssenceMediacom Premium Story

‘Storytelling, targeted outreach lead AI gains’

By Alokananda Chakraborty

September 25, 2024 08:29 IST

Industry, HCCB, Coca-Cola, Burmans, ONDC

Burmans withdraw from race to buy HCCB stake

Had the Burmans stayed in the race, they could have harnessed synergies between their beverage business sitting in Dabur and…

By Viveat Susan Pinto

Updated: September 24, 2024 20:36 IST

This move is in response to the growing reliance of Gen-Z consumers on reviews, with reports indicating that two-thirds of Gen-Z purchases are influenced by online reviews, the company added. (Image Credits: Myntra)

Myntra launches ‘The Ultimate Glam Clan’ shopper-led creator program for Gen-Z engagement

From what is understood, Myntra’s ‘The Ultimate Glam Clan’ further aligns with the shopping habits of Gen-Z, who heavily rely…

By BrandWagon Online

September 24, 2024 19:00 IST

Tupperware announces bankruptcy: How Tupperware met its end!

“The biggest brand is always at the mercy of the smallest, and that needs to be understood by the big…

By Gopika Nair

September 24, 2024 18:00 IST

This raises a cheeky question: in our quest for convenience, are we letting our cars do the heavy lifting of our personal lives? (Image Credit: YouTube)

When cars know you better: The emotional intelligence of the Mercedes E-Class campaign

The campaign seems to tap into a broader trend where personalisation seems like the new black, prompting contemplation on whether…

By Shailja Tiwari

September 24, 2024 17:00 IST

Reportedly, the campaign is designed to feature phone users in areas with limited access to 4G and smartphones, utilizing an adaptive, data-light platform. (Image Credits: Mindshare)

Britannia Milk Bikis launches ‘Parvarish Ki Baat Papa Tripathi Ke Saath’ campaign

From what is understood, the messages are delivered in local dialects of Uttar Pradesh and encourage parents to actively participate…

By BrandWagon Online

September 24, 2024 16:00 IST

As Audi India celebrates a remarkable milestone with 100,000 cars on Indian roads, the luxury carmaker is giving customers more reasons to rejoice this festive season

Audi India celebrates 100,000 cars milestone with ‘100 Days of Celebration’ festive offers: discounts on service, accessories, and more

The campaign offers exclusive discounts on service plans, warranties, accessories, and finance options, catering to both new and existing customers…

By BrandWagon Online

September 24, 2024 15:00 IST

Under the mandate, Dentsu Creative Webchutney will develop the digital marketing strategy and implement campaigns for Godrej Professional. (Image Credits: dentsu)

Dentsu Creative Webchutney secures digital mandate for Godrej Professionals

The account was awarded after a multi-agency pitch and will be managed from the agency’s office in Mumbai.

By BrandWagon Online

September 24, 2024 14:00 IST

Reportedly, integrating Sinch and MoEngage's technologies will enable businesses to streamline their customer communication efforts, ultimately improving efficiency. (Image Credits: Sinch)

Sinch partners with MoEngage to enhance customer communication and drive business growth

According to the company, by combining MoEngage’s advanced customer engagement platform with Sinch’s communication APIs, low-code/no-code, and SaaS solutions, businesses…

By BrandWagon Online

September 24, 2024 13:04 IST