Page 116 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

After Hours: Rajat Jadhav, co-founder and CEO, Bold Care Premium Story

“As a founder, I have way too much screen time. Day-to-day working really can get monotonous and straining to the…

September 30, 2024 10:30 IST

Analysts say, while most brands are moving towards premiumisation, there is still a large market that is upgrading from unbranded to branded products. (Image Credits: Max)

Max Fashion unveils festive campaign with Kalki Koechlin, accelerates expansion Premium Story

Look at the opportunity. India’s value retail market, excluding food and grocery, is set to touch $170 billion by 2026,…

By Pallabi Dey Purkayastha

September 30, 2024 09:17 IST

In the absence of a clear measurement matrix, for the moment brands are playing it by the ear. Some activations are pretty straightforward. (Image Credits: Freepik)

Brands tap into India’s music festivals amid rapid growth and challenges Premium Story

Indeed, over the past few years, India has seen a remarkable surge in attendance at music festivals and concerts comprising…

By Geetika Srivastava

September 30, 2024 08:45 IST

While many startups were reluctant to go offline as they felt it would be asset-heavy and expensive, they now realise that the economics eventually works out. (Image Credits: Freepik)

D2C brands like Snitch and Pilgrim accelerate offline expansion Premium Story

Toys brand Jammbo, for instance, has expanded to more than 20 states within a year of starting its operations. Fashion…

By S Shanthi

September 30, 2024 08:30 IST

Laxmi Dental Share Price, IPO Listing Today, GMP

IPO optimism rises as Nykaa, Mamaearth, and FirstCry lead the way Premium Story

Some analysts also feel that an IPO may not be the right way forward for all, but the current IPO…

By S Shanthi

September 30, 2024 08:15 IST

In a booming alco-bev market, McDowell's X range aims to redefine premium spirits for a new generation

Diageo’s Varun Koorichh on the company’s foray into the premium alco-bev market with McDowell’s X Range Premium Story

McDowell’s X Range: A bold step into premium spirits

By Anushree Bhattacharyya

Updated: September 30, 2024 09:44 IST

"This combination of personalisation and social buzz keeps Spotify prominently in the spotlight each year," Mehta added.

BrandWagon Adtalk with Turtlemint’s Chandni Mehta Premium Story

“I really like how Ariel has adeptly maintained the theme of gender equality in their “Share the Load” campaign with…

By Gopika Nair

September 29, 2024 18:00 IST

Despite the rise of video content, 76% of respondents primarily listen to audio-only podcasts, while 18% engage with both audio and video.

Power of podcast advertising: Is it here to stay?

Firstly, more Indian brands are expected to join the podcast advertising space as awareness and popularity continue to rise.

By Guest

September 29, 2024 16:30 IST

"I am a traveler and an explorer, I have been almost all over the world," Nagdev said.

BrandWagon Chai pe Charcha with Inatur’s Pooja Nagdev Premium Story

Pooja Nagdev, cosmetologist and founder, Inatur, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

By Gopika Nair

September 29, 2024 14:30 IST

Outlining the previous years’ activities, Sharma said the body had been “actively engaging with the government to seek the withdrawal of the 5% customs duty on newsprint.”

Indian Newspaper Society appoints Shreyams Kumar as president

At the 85th annual general meeting of the Indian Newspaper Society, an apex body of publishers of newspapers, magazines and…

By FE Bureau

September 29, 2024 11:45 IST

The festive boom: Why the Open Internet is crucial for brands

To thrive in this crowded landscape, success hinges on tapping into fresh data sources, reimagining strategies, and executing campaigns that…

By Guest

September 29, 2024 09:38 IST

My favourite vacation spots would have to be Salzburg, Istanbul, Jodhpur and good old Goa!

BrandWagon Chai pe Charcha with ASCI’s Manisha Kapoor Premium Story

Manisha Kapoor, CEO and secretary general, ASCI, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

September 28, 2024 17:00 IST

The COVID-19 pandemic dramatically altered consumer behaviour and expectations, reshaping the digital marketing landscape

BrandWagon Adtalk with Bharti AXA LI’s Nitin Mehta Premium Story

Nitin Mehta, chief distribution officer – partnership distribution and head marketing, Bharti AXA LI, talks to BrandWagon Online about the…

By Shailja Tiwari

September 28, 2024 15:00 IST

With the feature you can easily capture ‘iconic moments,’

Explainer: The twists & turns in Netflix’s India story

Netflix faces scrutiny in India over alleged visa violations, tax evasion, and content controversies, raising questions about its operations and…

By Anvitii Rai

Updated: September 30, 2024 11:56 IST

Bajaj Auto and KTM to roll out first-ever 500cc twin-cylinder motorcycle from India Premium Story

New premium motorcycle to be produced at Bajaj’s Chakan plant, marking a major milestone in the 17-year partnership

By Swaraj Baggonkar

September 28, 2024 12:00 IST

Purplle, for instance, uses an in-house tech tool called The Purplle Skin Analyser which leverages AI-powered image recognition to analyse users’ skin conditions in real time.

When AI meets beauty, the wrinkles fade away Premium Story

Brands now offer real-time personalisation and recommendations

By Shailja Tiwari

September 28, 2024 11:00 IST

Malabar Gold lines up Rs 2,500 crore for India retail expansion in FY25 Premium Story

In a conversation with FE, MP Ahammed, chairman of the Malabar Group, said that the firm would be setting up…

By Viveat Susan Pinto

September 28, 2024 09:51 IST

The collection will be available on major marketplaces, including Myntra, Flipkart, Amazon, Tata Cliq, and Nykaa Fashion, as well as on Libas’s website, app, and retail stores. (Image Credits: YouTube)

Libas launches #UffTeriAdaa campaign featuring Kiara Advani

According to the company, the brand has come out with a foot-tapping brand film wherein Kiara Advani can be seen…

By BrandWagon Online

September 27, 2024 15:15 IST

Page 116 of Brand Wagon

How a love affair with Kolkata’s famed kathi rolls gave birth to a unicorn Premium Story

Amazon MX Player steps on gas as OTT market consolidates Premium Story

Influencers vs celebrities: The fame equation Premium Story

Omnicom-IPG Merger: What do they stand to gain or lose? Premium Story

After Hours: Rajat Jadhav, co-founder and CEO, Bold Care Premium Story

Max Fashion unveils festive campaign with Kalki Koechlin, accelerates expansion Premium Story

Brands tap into India’s music festivals amid rapid growth and challenges Premium Story

D2C brands like Snitch and Pilgrim accelerate offline expansion Premium Story

IPO optimism rises as Nykaa, Mamaearth, and FirstCry lead the way Premium Story

Diageo’s Varun Koorichh on the company’s foray into the premium alco-bev market with McDowell’s X Range Premium Story

BrandWagon Adtalk with Turtlemint’s Chandni Mehta Premium Story

BrandWagon Chai pe Charcha with Inatur’s Pooja Nagdev Premium Story

BrandWagon Chai pe Charcha with ASCI’s Manisha Kapoor Premium Story

BrandWagon Adtalk with Bharti AXA LI’s Nitin Mehta Premium Story

Bajaj Auto and KTM to roll out first-ever 500cc twin-cylinder motorcycle from India Premium Story

When AI meets beauty, the wrinkles fade away Premium Story

Malabar Gold lines up Rs 2,500 crore for India retail expansion in FY25 Premium Story