Page 113 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

WhatsApp ads are coming, but can Meta avoid ad fatigue?

ITC Classmate’s real homework: Staying relevant in a digital-first India

Ogilvy won a Gold in the Social and Creator category for Erase Valentine’s Day, a playful campaign for Mondelez’s 5-Star chocolate bar.

Cannes Lions 2025: India’s biggest sweep yet with 14 wins on day 3

Sharvari features in Nykaa Fashion’s astrology-themed campaign

Transparency in cab booking prices is the need of the hour: Here’s why

Mirai School of Technology launches with focus on training AI-ready talent

Dubai’s highest court backs Honasa in dispute with former distributor

From China to Vietnam—And back? Nike’s struggle with tariff wars

Meta fined by Turkey for defying social media censorship

Bracing for tariff landfall: Ad budgets could tighten but local for global will prevail Premium Story

Interview: Kiran Mani, CEO, digital, JioStar Premium Story

Gour Gupta discusses Tribes Communication’s Goafest wins and agency strategy Premium Story

The ‘Enormous’ advantage: Why creativity and trust trump pitches in the new ad ecosystem Premium Story

Why WPP killed GroupM: WPP Media’s AI push targets ad dominance

New DMRC campaign targets social media stunts on trains

The Candy Shop and Lil Uzi Vert tap cultural currency in new brand collab

Advertising

As part of the partnership, Scapia introduced the “Royal Entourage Bus” initiative.

Scapia joins RCB as official partner, rolls out match-day bus and lounge access for fans

Comscore appoints Jackelyn Keller as chief marketing officer

Mamaearth join hands with Zepto to launch new campaign

Marketing

“Premium real estate is growing, and the number of developers is shrinking. That’s actually a good thing—it opens the door for structured, transparent players,” said Krishnan.

Birla Estates’ calculated bet on premium real estate for long-term gains Premium Story

Shein goes live in India! Reliance Retail launches shopping app with local manufacturing

After hours with Amit Luthra, Managing Director, ISG India, Lenovo Premium Story

Media

Hindi-speaking regions accounted for 38% of total viewership, with Uttar Pradesh, Uttarakhand, Maharashtra, Goa, Punjab, and Haryana leading consumption.

JioHotstar breaks streaming records: 540 crore views, historic peak for India vs NZ Final

After hours with Pankaj Jathar, CEO, NIIT Premium Story

Uniqlo India eyes Rs 1,000 crore sales in FY25, plans store expansion and sustainable growth Premium Story

Gaming

GTA 6 Update: Check launch date, India price, game play, maps and more here

GTA 6 to launch on May 26, 2026: Check India price, map, features, system requirements and more

Felicity Games secures $700,000 worth pre-seed funding from investors

A silver lining? How a few sectors are expected to benefit from the GST Council recommendation on waiving interest and penalties for demand notices Premium Story

Digital Marketing

Menon loves Cadbury India's approach to advertising

BrandWagon AdTalk with Ideas Farm’s Jetesh Menon Premium Story

Time for platform agnostic content: An idea that can be adaptable to digital, events, activations

Canon India launches ‘MAKE IT DRAMAGIC’ digital campaign for EOS R6 Mark II

Martech

over the next two years, I see us continuing our multi-market growth

DViO’s Sowmya Iyer on building a suit of martech solutions besides global expansion Premium Story

The dynamics of the shifting advertising landscape and the rise of full-funnel strategies in-app marketing

Navigating the future: Top three AI-driven marketing trends

The AAAI, established in 1945, is a not-for-profit trade association representing the interests of advertising agencies in India

Prasanth Kumar re-elected as president of AAAI, Rana Barua elected vice president

Rana Barua, Group CEO of Havas India, South East & North Asia, including Japan and South Korea, was unanimously elected…

By BrandWagon Online

October 7, 2024 10:19 IST

Frammer AI, founded by former NDTV executives, raises $2 million from Lumikai to enhance its AI-driven video production platform for brands and media companies.

Frammer AI founded by ex NDTV team raises $2 million seed investment from Lumikai

Frammer AI secures funding to enhance its AI-driven video creation platform, targeting growth in sports and entertainment sectors.

By BrandWagon Online

October 7, 2024 09:36 IST

D2C brands are navigating the funding winter by focusing on profitability, with several companies reporting improved financial results for FY24.

D2C brands report profitability gains as funding winter impacts startups Premium Story

D2C brands’ bottom lines on growth path

By Shailja Tiwari

October 7, 2024 09:07 IST

Uber's latest ad featuring Jackie Shroff and Tiger Shroff taps into cross-generational insights, highlighting how convenience can bridge the gap between generations.

Uber is looking to engage an older consumer segment Premium Story

Uber shifts gears, targeting older consumers with its new cross-generational campaign.

By Pallabi Dey Purkayastha

October 7, 2024 08:49 IST

Weekends are dedicated to family and friends.

After hours with Ajay Rao, CEO & co-founder, Emiza Premium Story

Ajay Rao on balancing business, family time, and his love for electric cars.

By Alokananda Chakraborty

October 7, 2024 08:35 IST

Alcohol industry embraces inclusivity and premiumisation to appeal to Gen Z Premium Story

How alcobev brands are segmenting the market with products aimed at women and Gen Z

By Toshiro Agarwal

October 7, 2024 08:27 IST

We don't consider Urban Company a direct competitor because they operate across multiple verticals, whereas we focus specifically on the b"eauty niche

YesMadam’s Mayank Arya eyes Rs 100 crore revenue target while expanding into offline services Premium Story

Arya aims to achieve a revenue target of Rs 100 crore by expanding YesMadam’s offerings into offline services while maintaining…

By Shailja Tiwari

October 7, 2024 08:00 IST

Modern marketers need a blend of creativity, business acumen, and analytical skills

BrandWagon Adtalk with Redington’s Puneet Chadha Premium Story

Puneet Chadha, CMO, Redington Limited, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns,…

By Shailja Tiwari

Updated: October 9, 2024 12:56 IST

How often have we found the ‘strictly necessary cookies’ button difficult to locate while the ‘accept all cookies’ button is staring us in the face?

From ‘nudge’ to ‘sludge’: Becoming conscious of consumer behaviour manipulations

Over the last few years, there have been a multitude of studies globally, analysing different types of deceptive patterns, a…

By Guest

October 6, 2024 14:00 IST

If I have some free time, I enjoy playing on my PlayStation, especially FIFA and Cricket 24—my favourite games

BrandWagon Chai pe Charcha with Credflow’s Kunal Aggarwal Premium Story

Kunal Aggarwal, Founder, CEO, Credflow, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

October 6, 2024 12:00 IST

This acquisition is part of Vedanta's broader initiative to promote sports in Odisha and enhance the team's performance in future HIL seasons.

Vedanta acquires Kalinga Lancers to revitalise Indian Hockey

The Kalinga Lancers, former HIL champions, will now be fully owned by Vedanta Aluminium, a subsidiary of Vedanta Limited.

By BrandWagon Online

Updated: October 7, 2024 09:21 IST

Homegrown brands shaking up craft gin market

As per IWSR, a leading global drinks data and insight provider, volumes for the premium bands have more than doubled…

By Kunal Doley

October 6, 2024 10:37 IST

The process is user-friendly - once a list is created, it appears at the top of the chat list

WhatsApp and the future of conversational commerce

Before WhatsApp became popular with businesses, it was a preferred channel among people to connect with family and friends because…

By Guest

October 6, 2024 09:30 IST

The boundaries between narrative and viewer are blurring as technology revolutionizes entertainment experiences.

How Blockchain and AI transform brand communication and security

In this modern interconnected world, digital trust has become essential for business success. H

By Guest

October 5, 2024 17:45 IST

"Outside of reading, I explore new hobbies and new skills which are a constant source of discovery and a never-ending source of learning for me," Raina added.

BrandWagon Chai pe Charcha with Shalimar Paints’ Kuldip Raina Premium Story

“On weekends, I find my calm in the simple pleasures that bring comfort and tranquillity,” Raina said.

By Gopika Nair

October 5, 2024 16:30 IST

House of Abhinandan Lodha’s global campaign . (Image: YouTube)

Sustainability meets spectacle: How drone shows are reshaping India’s festive marketing landscape

Amongst the densely packed crowds at Durga Puja pandals, Garba nights, and Dussehra and Diwali Melas, the open sky is…

By Guest

October 5, 2024 14:30 IST

BrandWagon Adtalk with Intellect Design Arena’s Debal Dutt Premium Story

“Here I have a confession! Being a marketing practitioner, I have stopped being a ‘normal’ consumer. And I do consumer…

By Gopika Nair

October 5, 2024 11:45 IST

This is far higher than 33,611 cars Nissan sold in the domestic market in FY23 and 30,146 cars sold in FY24, as well as 60,637 cars it exported in FY23 and 42,989 cars it exported in FY24.

Nissan will launch an affordable EV SUV in India by 2026, aiming to price it competitively with ICE cars

Torres added that the new Magnite, and future products, will help Nissan India gain market share from 1% right now…

By Vikram Chaudhary

October 5, 2024 09:45 IST

Prev
1
…
112
113
114
…
511
Next