Page 112 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Taken together, these campaigns marked a shift in how 3D printing is perceived and used. In 2025, 3D printing moved beyond novelty to become a mainstream creative enabler, driving accessibility, sustainability, and emotional connection.

Cannes Day 4: Make your ideas fly with tech

JioStar, IPL, IPL 2025, Jio Hotstar, Royal Challengers Bengaluru, Punjab Kings

1 billion viewers tune into IPL 2025 across TV, digital: JioStar

Converse also saw a major boost, with a 348% rise in readership following the release of its “Proud To Be” collection.

Levi’s and Converse top Pride 2025 brand rankings: Report

From sideshow to mainstream: Brands line up Rs 550 crore for influencer marketing this IPL Premium Story

After hours with Aayush Madhusudan Agrawal, Founder & MD, Inspira Global Premium Story

Ad surge may make quick-commerce profitable

Indosup reports Rs 150 crore in FY25 revenue, plans expansion with IndoShield, IndoAssist

BrandWagon Chai pe Charcha with Palmonas’ Pallavi Mohadikar Premium Story

Not quite gold, not quite cheap—Are Indians ditching pure gold for demi fine jewellery?

WinZO has aspirations to go public

Supreme Court refuses to ban social media for children under 13

Govt frees up Doordarshan, AIR, PIB content for creators amid ANI copyright dispute

Sarcasticschool mirrors a growing appetite for relatable, dry humor

Retro Rewind brings back the magic of the ’80s, ’90s, and 2000s on social media

All eyes on AI: Brands are watching you watch them

Coca-Cola expects billion-dollar brand club to swell in India

Advertising

Radio also recorded a 66% fall in ad spending.

Digital takes 63% of e-commerce ad spend as TV and print see big drops

BrandWagon Chai pe Charcha with ASUS’ Eric Ou Premium Story

OPPO India launches ‘Live in the Moment’ campaign for Reno13 Series

Marketing

Founded by Megha Jain, Kenny Delights has been operating in the superfoods and nuts segment.

Kenny Delights Appoints Sunny Leone as Brand Ambassador for MADMAX Energy Drink

Bata India targets wedding season with new celebration collection for guests

Delhi Elections: Gen Z speaks on freebies, policies, and political hype

Media

Breakout Sessions on education, rural entrepreneurship, employability, and inclusion

Synergy and Sustainability Symposium returns for fourth edition

Blockbuster before release! The rise of pre-sales in Indian cinema Premium Story

Springfit launches ad campaign titled ‘Neend Nahi Udegi’

Gaming

GTA 6 Update: Check launch date, India price, game play, maps and more here

GTA 6 release update: Check launch date, India price, characters, map, system requirements and more here

Indian online gaming sector clocked 97.56% CAGR increase in job sector for 2018-23, reveals EGROW and Primus Partners Report

Online gamers in India reach 442 million, 2nd largest in the world, reveals Thornton Bharat and EGF’s report

Digital Marketing

The mandate was assigned following a multi-agency pitch and will be managed by Sociowash’s Delhi headquarters

Sujata Appliances assigns creative duties to Sociowash

Team Pumpkin acquires social media mandate for BuddsBuddy

How to make consumers ‘click’ via word-of-mouth

Martech

Google introduces Confidential Matching, a privacy-first tool that enhances targeted advertising while safeguarding user data through advanced cryptography.

Google’s Privacy Sandbox adoption costs burden small ad-tech firms, industry says

Media.Monks launches AI-powered consumer insight solution Persona.Flow

Apocalypse or Opportunity: How has third-party cookie deprecation compelled publishers to revisit business models? Premium Story

Miller is likely to be in the country for the EL&N Cafe launch next week, sources said.

EL&N Cafe to open first India outlet in Mumbai, joining growing wave of high-end cafes

India will be the eighth market and Mumbai will be the 36th venue of EL&N Cafe, sources said, as luxury…

By Viveat Susan Pinto

October 9, 2024 09:44 IST

Ogilvy spent weeks immersing himself in Rolls-Royce’s technical details, studying everything from engineering documents to car reviews.

On the spot with Poshak Agrawal, co-founder, Athena Education Premium Story

Simplicity & effectiveness are not mutually exclusive

By Alokananda Chakraborty

October 9, 2024 09:20 IST

With these at the forefront, modern-day brands are transforming conventional approaches and reshaping how they optimise sales.

Bloggger’s park: Salesman of the future Premium Story

Integration of AI tools in marketing has proved a game changer

By Guest

October 9, 2024 09:09 IST

E-commerce brands like Flipkart, Myntra, and Meesho pull out all the stops during festive season sales, leveraging creative ads, Bollywood endorsements, and influencer marketing to attract shoppers.

Festive advertising: Creative strategies fuel e-commerce frenzy Premium Story

E-commerce giants push the envelope to entice festive shoppers with creative campaigns and influencer marketing.

By Pallabi Dey Purkayastha

October 9, 2024 08:53 IST

The ongoing season once again features actor Salman Khan as the host. (This is an AI-generated image created with ChatGPT)

18 years of Bigg Boss: The recipe for reality TV’s long-lasting appeal Premium Story

The show has a basic format, but each season, the broadcaster introduces variations to keep things fresh. Case in point:…

By Anushree Bhattacharyya

October 9, 2024 08:00 IST

After the target audience is set, engaging ads are created to inspire action.

BrandWagon Explainer: Performance based advertising – Pay only for results, no fluff

Rather than simply showing an ad to an audience and hoping for the best, this model ties payments directly to…

By Shailja Tiwari

October 8, 2024 15:59 IST

The company sees its partnership with Patil as a way to connect with a new generation of credit users, encouraging responsible financial habits and informed decision-making.

BOBCARD LIMITED appoints cricketer Shreyanka Patil as brand ambassador

BOBCARD LIMITED aims to redefine the credit card experience by offering solutions that address the evolving needs of consumers

By BrandWagon Online

October 8, 2024 15:02 IST

From what is understood, the two stars will debut with the company’s new campaign. (Image: UNIQLO)

UNIQLO onboards Kareena Kapoor Khan and Sidharth Malhotra as brand ambassadors

The campaign will launch across multiple media platforms, including print, digital, outdoor advertising, and In-store promotional materials.

By BrandWagon Online

October 8, 2024 11:13 IST

"We have not invested properly in Europe because we were not growing. So it's a chicken and egg problem."

Unilever overhauling European homecare supply chain, executive says

Unilever’s global homecare business reported 3.3% underlying sales growth in the first half of this year.

By Reuters

October 8, 2024 09:47 IST

Bajaj Auto-backed Yulu looks to go public in 2-3 years Premium Story

Firm to become profitable in FY26, says CEO

By Swaraj Baggonkar

October 8, 2024 08:41 IST

To enhance the gravity of the situation, a report by the International Association of Privacy Professionals reveals that only 20% of privacy professionals say they are confident in their organisation’s privacy law compliance. (This is an AI generated image with Ideogram)

Can emotional AI understand your feelings without compromising your privacy? Premium Story

Furthermore, as the machine may know you better than anyone else, this too can be concerning as it becomes central…

By Gopika Nair

October 8, 2024 08:00 IST

The survey, which covered 2,987 respondents across cities like Mumbai, Bengaluru, and Delhi.

Influencer marketing drives 11x ROI, boosts engagement across Tier 2 and 3 cities; reveals report

22,000+ influencers generated 67,000+ posts, which engaged 80% of Diwali shoppers.

By Gopika Nair

October 7, 2024 18:41 IST

From what is understood, EatSure Elite will allow customers to accumulate SurePoints with every order placed through the app. (Image: EatSure)

EatSure launches a loyalty program offering free food and exclusive rewards

This program goes beyond the typical offerings of free delivery, and rewards its loyalists with great free food, giving customers…

By BrandWagon Online

October 7, 2024 14:00 IST

The video showcases Penty enjoying The Body Shop products and Plastics for Change merchandise (Image: The Body Shop)

The Body Shop launches ‘Spark A Change 2.0′ campaign with Diana Penty

From what is understood, the campaign includes a video highlighting its ethos, focusing on the theme of festive gifting that…

By BrandWagon Online

October 7, 2024 13:25 IST

"Together, we have successfully brought to life a campaign that drives synergies across travel and lifestyle, setting a new standard for global collaboration,” Stephanie said.

Mindshare and Lufthansa partner on India-Italy Campaign, merging travel and influencer marketing

From what is understood, the partnership aims to blend the creative expertise of both counterparts.

By BrandWagon Online

October 7, 2024 13:00 IST

Former Amazon India country manager Manish Tiwary will assume the role of Managing Director at Nestle India, effective August 2025.

Manish Tiwary to succeed Suresh Narayanan as managing director of Nestle India

Nestle India announces leadership transition with Manish Tiwary set to take over from Suresh Narayanan in 2025.

By BrandWagon Online

October 7, 2024 12:54 IST

Forever New appoints Triptii Dimri as global brand ambassador

Triptii will represent Forever New in major markets, including India, Australia, Canada, South Africa, and Europe.

By BrandWagon Online

Updated: October 16, 2024 17:53 IST

Electronics and fashion are top categories this year, with over half of consumers intending to shop these categories in the festive season sales, the report stated

82 percent of Internet users shop during Diwali, followed by 51 percent in New Year, as per Meta India’s festive season study

Quick commerce is expanding into new categories with one in four electronics purchasers and one in three personal care buyers…

By Anushree Bhattacharyya

October 7, 2024 11:00 IST

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