Page 106 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

In a world full of noise, this campaign cut through not by being loud, but by being honest

On the Spot with Ganesh Sonawane, Co-founder & CEO, Frido Premium Story

Blogger’s Park: Expense systems have lost the plot Premium Story

According to Vinod Kunj, founder & CCO, Thought Blurb Communications, trashing 2025 IPL advertising as disappointing would be an exaggeration. In his view, brands like Angel One, Amul and Parle Marie did well creatively and Durex impressed with its social media creativity.

Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

As Royal Challengers Bengaluru take on Punjab Kings in the Indian Premier League (IPL) final on Tuesday, broadcaster JioCinema is cashing in on advertiser frenzy

Ad spot rates for IPL final surge by 30%

Blogger’s Park: Decoding minds Premium Story

The Rs 1-trillion question: CCI raids on ad agencies Premium Story

Manforce promised AI condoms—Then pulled the ultimate prank

IPL witnesses 7% More TV ads, 29% more advertisers, 67 fresh brands

How a love affair with Kolkata’s famed kathi rolls gave birth to a unicorn Premium Story

RedBeryl’s ultra-exclusive ‘Red Card’; An invitation-only membership for the privileged few

Dolby Laboratories to launch Dolby Cinema in India, expanding premium movie-going experience

Abby Awards 2025: Big wins, bold campaigns, and what they say about India’s media future

Goafest 2025: Day 1 wraps with focus on AI, creativity and Gen Z

No more costly cancellations? CCPA moves to rein in Zomato, Swiggy

Direct selling veteran Sunil Gupta receives lifetime achievement award

HomeEssentials raises $2.2M from India Quotient, plans omnichannel expansion

Advertising

Radio also recorded a 66% fall in ad spending.

Digital takes 63% of e-commerce ad spend as TV and print see big drops

Sean Donovan appointed President of Omnicom Advertising Group Asia

Akshay Kumar joins POCO India as brand ambassador ahead of X7 series launch

Marketing

flue-cured Virginia Tabacco, FCV, tobacco exports, export, Export Inspection Council, EIC

The missing link in India’s Tobacco reform is digital traceability at the farm

Canva is localising for India! Chandrika Deb talks pricing, content, and bold expansion plans Premium Story

Media

Streaming smackdown: Will WWE help Netflix widen base? Premium Story

Trademark wars in India: Rising disputes and high-profile battles in 2024 Premium Story

STRCH onboards Vaani Kapoor as its brand ambassador

Gaming

GTA 6 Update: Check launch date, India price, game play, maps and more here

GTA 6 update: How much will Grand Theft Auto 6 really cost? Here’s the price tag

SASTRA unveils a report aiming at curbing betting and gambling in India

WinZO collaborates with FGV EAESP, aims to strengthen its footprint in Latin America

Digital Marketing

Around 90% of the F1 Studioz business comes from foreign markets and for Langoor, around 75% comes from foreign markets

Interview: Prasad Shejale, founder and CEO, LS Digital

Social Beat bags social media mandate for Sanfe

Integral Ad Science appoints Khurrum Malik as CMO

Martech

Using artificial intelligence to combat fraud in loyalty programs

CleverTap’s Sunil Thomas on the company’s plans to return to profitability before the end of FY25 and the recent acquisition of Leanplum Premium Story

Virtual Voyage! To what extent has the metaverse been able to solve the puzzle of advertising for brands? Premium Story

The first big 'do' that comes to mind is the idea of 'show, don't tell'.

BrandWagon Adtalk with The Pant Project’s Sukita Tapadia Premium Story

Sukita Tapadia, chief marketing officer, The Pant Project, talks to BrandWagon Online about the dos and don’ts of digital marketing,…

By Shailja Tiwari

October 12, 2024 17:00 IST

BrandWagon Chai pe Charcha with Jewell Paints’ Nitin Jain Premium Story

Nitin Jain, Co-founder and Director at Jewell Paints, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

October 12, 2024 14:30 IST

India retained its dominance in app consumption, accounting for over 25 billion downloads in both 2023 and 2024 — the highest globally.

Real-time data analytics: Transforming retail marketing through mobile apps

Mobile apps are reshaping the retail landscape by offering personalized experiences, driving sales, and leveraging data analytics for better consumer…

By Guest

October 12, 2024 12:30 IST

Unilever settles with X in the antitrust lawsuit, but the battle continues as X targets other defendants in the advertiser boycott case.

X drops Unilever from advertiser boycott lawsuit as antitrust battle continues

X drops Unilever from the advertiser boycott lawsuit, continues to pursue legal action against other companies involved in the alleged…

By BrandWagon Online

Updated: October 12, 2024 10:16 IST

Pocket FM, Jobs, Career, FM, Audio entertainment

Pocket FM lays off 50 employees

Pocket FM reduces workforce, fires 50 employees across various functions globally

By Pallabi Dey Purkayastha

October 12, 2024 09:48 IST

Godrej Interio launches festive campaign highlighting smart furniture

From what is understood, the campaign centres on a modern couple exploring the brand’s store and discovering furniture that caters…

By BrandWagon Online

October 11, 2024 17:36 IST

BFSI sector sees 19% increase in TV ad volumes and 74% growth in digital impressions in H1 2024, reveals TAM report

In H1 2024, the BFSI sector’s advertising volumes increased across television, print, radio, and digital platforms, reflecting the industry’s commitment…

By BrandWagon Online

October 11, 2024 15:55 IST

Emotional AI uses algorithms trained to detect and interpret emotional cues through technologies like facial recognition, which tracks expressions, speech analysis which monitors tone, pitch, and pace, and biometric sensors which measure physiological responses such as heart rate or skin temperature. (This is an AI generated image with DALL-E)

What is emotional AI and should we be concerned?

But with this rapid adoption comes critical questions about privacy, ethics, and the true impact of emotional AI.

By Gopika Nair

October 11, 2024 13:30 IST

Birla Opus Paints unveils ‘Naye Zamane Ka Naya Paint’ campaign featuring Vicky Kaushal and Rashmika Mandanna

Birla Opus Paints partners with stars to showcase a new era in paint quality and design.

By BrandWagon Online

October 11, 2024 12:19 IST

Eveready aims to enhance safety and awareness during Durga Puja with a campaign featuring female voices delivering essential messages to pandal-hoppers, supported by singer Usha Uthup and actress Ritabhari Chakraborty.

Eveready launches women’s safety campaign during Durga Puja in Kolkata

Eveready partners with Kolkata’s top Durga Puja pandals to promote women’s safety through audio messages by Usha Uthup and Ritabhari…

By BrandWagon Online

October 11, 2024 11:16 IST

"Swiss Beauty introduces its latest mass-premium line, Swiss Beauty Select, catering to India's growing demand for multifunctional beauty products, with exclusive insights from CMO Vidushi Goyal

Swiss Beauty ventures into mass premium with Swiss Beauty Select

In a conversation with BrandWagon Online, Swiss Beauty’s CMO Vidushi Goyal shares insights into the brand’s latest venture, Swiss Beauty…

By Shailja Tiwari

October 11, 2024 09:17 IST

"In my view, no campaign can be labelled strictly as good or bad; it largely depends on individual perspectives and contexts," Keshvani added.

BrandWagon Adtalk with Libas’ Sidhant Keshwani Premium Story

“The key difference between launching a brand today versus earlier lies in the impact of digital transformation. Previously, brand launches…

By Gopika Nair

October 11, 2024 08:00 IST

The move has certainly sparked a wave of social media conversation. While some critics labeled it “petty,” others applauded Swiggy for swiftly outmaneuvering its competitor.

Will Swiggy’s Shark Tank gamble pay off?

The benefits could be significant though. “It signals that Swiggy has established itself as a brand with a competitive edge,”…

By Geetika Srivastava

October 10, 2024 17:34 IST

The report further claims that 2025 is ‘The Year of Impact’. (This is an AI generated image made with DALL-E)

AI to transform media in 2025 as brands embrace personalisation, says Dentsu report

More than 51% of U.S. consumers believe AI’s positive effects will outweigh the negative, though concerns about distinguishing real from…

By Gopika Nair

October 10, 2024 15:04 IST

Global brands fail to capture $3.5 trillion in value over two decades, according to Interbrand's latest report.

How the top 100 global brands lost $3.5 trillion: short-term gains, long-term losses, reveals Interbrand

Interbrand’s 25-year analysis shows that while performance marketing tactics yield short-term gains, insufficient investment in long-term brand-building has cost top…

By BrandWagon Online

October 10, 2024 12:54 IST