Page 102 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Amazon quietly doubles ad load on Prime Video to 4–6 minutes per hour

Explained: Why Apple is shutting a retail outlet in China for the first time

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Influencer marketing set to grow as 92% of brands adopt it in 2024

Meta India’s Arun Srinivas on why AI is key to the next phase of digital advertising Premium Story

Ad surge may make quick-commerce profitable

Indosup reports Rs 150 crore in FY25 revenue, plans expansion with IndoShield, IndoAssist

BrandWagon Chai pe Charcha with Palmonas’ Pallavi Mohadikar Premium Story

Not quite gold, not quite cheap—Are Indians ditching pure gold for demi fine jewellery?

WinZO has aspirations to go public

Supreme Court refuses to ban social media for children under 13

Sharvari features in Nykaa Fashion’s astrology-themed campaign

Transparency in cab booking prices is the need of the hour: Here’s why

GlanceAI promises to do the heavy lifting for consumers but will marketers like it? Premium Story

Piracy, platforms, and the price of neglect

PAC Cosmetics expands reach from professionals to consumers

Chai pe Charcha with BrandWagon Premium Story

Advertising

uBlock Origin is loved by many because it stops ads from popping up on websites. However, the new Manifest V3 system removes a feature that uBlock Origin and similar extensions need to do their job.

Google removes over 247 million harmful ads in India in 2024; financial scams top violation list

PV Sindhu joins PUMA India as brand ambassador

PepsiCo Names Nitin Bhandari as VP and GM for India and South Asia Beverages

Marketing

The pandemic supercharged this trend, with Kaul noting that electric male grooming product penetration soared past 50% as locked-down consumers prioritised self-care.

Shavers worth Rs 49,000: Philips’ Vidyut Kaul betting on India’s premium multi-grooming market

Ranbir Kapoor enters fashion business with ARKS, opens first store in Mumbai after 10 years in the making

KlugKlug expands global footprint as demand for data-driven influencer marketing grows

Media

The IPL battlefield has changed. It’s no longer about who spends the most but who plays the smartest.

IPL 2025: The money, the ads, and the battle for brand supremacy

Zepto appoints Shashank Shekhar Sharma as CXO of Zepto Café

YouTube to tackle misleading clickbait in India

Gaming

Meta tightens rules for real-money gaming advertisers

From console to curriculum: The rise of gaming in education

Blogger’s Park: Seeking attention

Digital Marketing

The account will be handled out of the agency’s Mumbai office

Hari:Bol assigns digital duties to Digital Refresh Networks

GoBOLT appoints #ARM Worldwide as their digital AOR

BrandWagon Ad Talk with True North Agency’s Nidhi Anand Batra

Martech

Upskilling and reskilling the workforce is important in the age of AI

Blogger’s Park: Takes two to tango

Times Internet adopts UID2 for targeted advertising amidst cookie deprecation

Call management CRM Runo raises $1.5 million in pre Series A led by Unicorn India Ventures and Callapina Capital

Adar Poonawalla's Serene Entertainment invests Rs 1,000 crore for a 50% stake in Karan Johar's Dharma Productions, marking a significant entry into India's Rs 20,000-crore film industry.

Poonawalla’s booster dose for Dharma Premium Story

Deal values Karan Johar’s company at Rs 2,000 crore

By Alokananda Chakraborty

October 22, 2024 09:00 IST

Kuku FM, supported by Nandan Nilekani’s Fundamentum, plans to turn profitable by 2025, leveraging generative AI and expanding into TV and video content.

Audio series platform Kuku FM eyes profitability by mid-2025 Premium Story

Backed by Fundamentum Partnership, Kuku FM aims to boost revenue and efficiency with generative AI, while expanding beyond audio content…

By Ayanti Bera

Updated: October 22, 2024 08:47 IST

Moreover, as per the arrangement Karan Johar as the executive chairman will continue to lead the company's creative vision, while Apoorva Mehta, in his role as the CEO, will work with Johar in steering the strategic direction and overseeing the operational excellence of the organisation. (This is an AI generated image with DALL-E)

Karan Johar’s 50% stake sale to Poonawalla: When film meets corporate giants Premium Story

This is not the first time that a corporate entity has invested in a film production company. A look at…

By Anushree Bhattacharyya

October 22, 2024 08:00 IST

Sunfeast Mom’s Magic campaign aims to support equal inheritance rights for daughters

At the core of the campaign is a film featuring Shefali Shah and Manish Chaudhari.

By BrandWagon Online

October 21, 2024 16:40 IST

A notable highlight of September 2024 was the surprising success of the re-release of Tumbbad.A notable highlight of September 2024 was the surprising success of the re-release of Tumbbad.

Devara dominates, Bollywood stumbles, and Tumbbad rises again at the September Box Office, Ormax Media reveals

Hindi cinema, which had a 40% language share from January to August, saw its share shrink to 37% by the…

By BrandWagon Online

October 21, 2024 14:50 IST

Drawing from popular culture, the ads reimagine iconic movie characters. For example, ‘The Lion King’ becomes ‘Zero Forex Markup King’ and ‘Captain America’ is projected as ‘Captain O Forex,’. "(Image: Niyo)

Niyo launches new campaign highlighting zero fees for travel

According to the company, the campaign highlights zero fees across forex, flights, visas, ATMs, remittances, and mutual funds.

By BrandWagon Online

October 21, 2024 13:18 IST

Archana Anand steps down as ZEE5 Global’s chief business officer after nearly a decade of leadership

Archana Anand departs from ZEE5 Global after nearly a decade, leaving behind a legacy of growth and innovation in South…

By BrandWagon Online

October 21, 2024 12:03 IST

Karan Johar sells 50% stake in Dharma Productions to Adar Poonawalla for Rs 1,000 crore, aims for global expansion

Karan Johar’s Dharma Productions enters a new era of global expansion with a investment from Adar Poonawalla’s Serene Productions.

By BrandWagon Online

October 21, 2024 11:41 IST

Viva ACP produces cladding solutions for architectural, interior, and other uses, offering over 500 shades and a 4-color coating technology.

Bollywood meets building: Anil Kapoor becomes Viva ACP’s new face

Anil Kapoor joins hands with Viva ACP, reshaping the conversation around aluminium composite panels in architecture and design.

By BrandWagon Online

October 21, 2024 09:57 IST

I love spending time with my family, playing cricket with friends, or watching shows on streaming platforms

After hours with Rohit Gajbhiye, Founder & MD, LEO1 Premium Story

Gajbhiye shares his focus on youth financial knowledge, weekend activities, and interest in technology and cars.

By Alokananda Chakraborty

October 21, 2024 09:22 IST

Move underpins key trends sweeping India’s Rs 1.2-trn ad industry

Why W+K’s departure matters Premium Story

Why the departure of W+K matters

By Alokananda Chakraborty

Updated: October 23, 2024 17:55 IST

MG Motor’s new “Select” showrooms target millennials and Gen Z, aiming to redefine luxury car buying in India Premium Story

Customer experience has replaced hardware engineering on MG’s calling card in India

By Pallabi Dey Purkayastha

October 21, 2024 08:47 IST

Is hyper-personalisation the future of customer experience or a potential pitfall? Premium Story

At what point does hyper-personalisation shift from enhancing the customer journey to eroding trust and alienating consumers? Is there a…

By Gopika Nair

October 21, 2024 08:00 IST

"If I hadn’t found my calling in the business world, I would’ve gone pro in sports," Maheshwari remarked.

BrandWagon Chai pe Charcha with Mastizone’s Ankur Maheshwary Premium Story

“Barcelona, hands down! Not only did I get to study there, but the city’s blend of rich culture, jaw-dropping architecture,…

By Gopika Nair

October 20, 2024 17:00 IST

As the retail landscape continues to evolve, the strategic adoption of mobile applications will remain a cornerstone for success in the digital age.

Legal challenges and updates in music licensing for content creators

For content creators, a misstep in the licensing process can lead to copyright infringement, legal battles, and financial setbacks.

By Guest

October 20, 2024 14:38 IST

"As an avid explorer, I've travelled to many places over the years, but Banff, Canada, stands out as my favourite," Kedia added.

BrandWagon Chai pe Charcha with Mount Everest Breweries Ltd.’s Vedant Kedia Premium Story

Vedant Kedia, CEO, Mount Everest Breweries Ltd , talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

October 20, 2024 11:45 IST

Interestingly, 98% of people who watch recipes or food-making content on YouTube don't end up making the recipe. (Image: Freepik)

From data to Diwali deals: The power of data enrichment

The challenges marketers and agencies face are low-quality leads, which many attribute to bad targeting.

By Guest

October 20, 2024 09:34 IST

India's carbonated drinks industry is a hidden giant, generating over $18 billion in revenue in 2022.

Beverages: A sunrise industry in the waiting

A smarter tax policy can unlock India’s carbonated beverage industry’s true economic potential while promoting healthier consumption.

By Guest

October 19, 2024 18:59 IST

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