
From sulfate-free shampoos to hard water haircare, brands are expanding their product lines to meet consumer demand. But as innovation…
Sonam Kapoor will be the global brand ambassador for its collections designed by Maria Grazia Chiuri.
It further revealed that the piracy economy in India reached Rs 224 billion in 2023, placing it fourth in comparison…
To be sure, in the consumer space, the concept of gifting seems to be undergoing a similar transformation, especially among…
Platforms like Snap and ShareChat offer minimal disclosure on the effectiveness of their systems in combating harmful content, raising serious…
The campaign highlights the dedication of these individuals, emphasizing their commitment to customer needs and satisfaction as they create a…
Only 16% of Indian Consumers understand the intricacies of the DPDP Act (Digital Personal Data Protection Act), and an even…
From what is understood, PHD won the mandate through a multi-agency pitch.
With K Madhavan and Sajith Sivanandan stepping down, Disney Star sees its first major leadership shake-up ahead of the Viacom18-Disney…
The boundaries between narrative and viewer are blurring
Frooti’s 2013 campaign with Shah Rukh Khan breathed new life into the iconic mango drink, blending nostalgia with a fresh,…
Agoda aims to strengthen its foothold in India with hyper-local partnerships, digital innovations, and a commitment to sustainable travel.
Additionally, 56% of consumers are unaware of their rights related to personal data, and 69% do not know they can…
According to the company, users will encounter 50 unique intriguing and peculiar questions that looks simple but surprising and insightful…
As astrology apps see a surge in popularity, platforms like Astrotalk are under fire for questionable practices, leaving customer trust…
From what is understood, as a part of the collaboration, Kapoor took to his social media handle to promote a…
StevePriya to drive Sansaar’s eco-conscious home decor strategy
Consumers now rely heavily on social media for purchasing decisions, and influencers, trusted by their followers, can drive brand awareness…