Page 100 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

‘The era of superstars is over’ Niva Bupa’s Nimish Agrawal on the future of insurance marketing

Tata Starbucks denies appointing Dolly Chaiwala as brand ambassador amid viral speculation

"I am a fan of brands that have values entrenched in them," Chitale said.

After hours with Indraneel Chitale, Managing Partner, Chitale Bandhu Mithaiwale Premium Story

Ramas-wamy lauds it as a great example of design used intelligently and locally.

India eyes record haul at Cannes Lions 2025: Can it surpass 2022’s best?

SportsBaazi rolls out “Ye Dil. Dimag. Data Ka Game Hai” campaign with Robin Uthappa during IPL 2025

NODWIN Gaming enters US market, posts 23% revenue surge in Q3 FY25

76% shoppers feel online buying is boring, says new report

Dettol defamation case: Influencers to delete controversial posts

78% of Gen Z in India link health decisions with positive emotions: Report

The MSD dilemma: CSK is in a cleft between brand Dhoni and what’s next Premium Story

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India, Snehasis Bose named Group CSO

How Khadi led Vivek Sahni to Kama Ayurveda—and a Rs 1800 oil

Blogger’s Park: Consistency is the new charisma Premium Story

Indie agencies pulled off some big wins this Goafest. Just a flash in the pan? Premium Story

Fake managers cost Indian influencers Rs 350 cr in lost deals

Instamart turns blue, steps out of Swiggy’s shadow

PepsiCo joins Formula 1 in a multi-year global sponsorship agreement

Advertising

There’s always going to be risks associated with any creative endeavour. In this case, our biggest challenge was technical feasibility.

BrandWagon AdTalk: Inside OML’s print strategy that drove Motorola’s viral campaign Premium Story

On the spot with Lemonn’s Devam Sardana Premium Story

T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising market

Marketing

“Krunch is the kind of premium innovation that Indian consumers haven’t seen before. It’s a product that’s hard to make, and it’s expensive to scale, but with Lotte’s backing, we’re able to introduce it.”

“If it’s not real dairy, is it even ice cream?” Havmor’s Komal Anand stakes its claim in the premium market

“India’s dessert market is ours to conquer,” says MD Vikram Seth — what’s driving Baskin-Robbins’ 20% growth plan? Premium Story

The cost of infamy: Influencer marketing pitfalls Premium Story

Media

The Telugu version of Chhaava was released in March and is not included in the February tally.

Chhava’s epic run: Vicky Kaushal boosts Indian box office resurgence

How automation is redefining onboarding experiences

BrandWagon Chai pe Charcha with People Matters’ Pushkaraj Bidwai Premium Story

Gaming

FE Exclusive: Infinix plans to make gaming on smartphones more affordable: CEO

Garena Free Fire MAX redeem codes, August 8, 2024 edition: Check full list, how to use, rewards and more

Absolute Sports to acquire DeltiasGaming.com for Rs 7.5 crore to expand US gaming presence

Digital Marketing

Padmini VNA Mechatronics has demonstrated innovation in the industry

Padmini VNA Mechatronics assigns digital duties to DigiStreet Media

Digital advertising revenue increased by over 137% between 2012 and 2022

BrandWagon Ad Talk with mFilterIt’s Amit Relan

Martech

In 2024, video content is no longer just about high production values or flashy animations. (This is an AI generated image with Ideogram)

MarTech trends 2024: Cookies crumble, videos rule, and personalisation gets personal

Meta introduces enhanced AI features for advertisers, including full image and text generation capabilities

The future of in-house DSPs : trends and predictions

With a long-standing presence and wide reach, Bata India aims to merge style and comfort without alienating its core audience.

Can Bata India’s premium push elevate its legacy in the competitive footwear market? Premium Story

Bata is working to shake off its middle-of-the road imagery

By Alokananda Chakraborty

October 28, 2024 08:28 IST

Our business is primarily divided between general trade and newer e-commerce channels.

Bikaji’s Neha Rao on company’s advertising strategies and consumer engagement besides expansion in new categories Premium Story

Bikaji aims to target younger consumers with innovative ad campaigns, expanded product lines, and a strong digital and offline presence…

By Shailja Tiwari

October 28, 2024 08:00 IST

Festive season demand soars: D2C brands see 250% growth on quick commerce platforms

This is mainly due to the rapid expansion of dark stores and the higher importance given by younger people to…

By Raghav Aggarwal

October 27, 2024 22:25 IST

"For me, it clears my head and leaves me feeling refreshed, and rejuvenated, all those buzzwords. Just, you versus the weights—no complications, no distractions," Patel said.

BrandWagon Chai pe Charcha with Monika Alcobev’s Kunal Patel Premium Story

Kunal Patel, MD and CEO, Monika Alcobev Ltd., talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

October 27, 2024 18:00 IST

When Ayush Dhaka, a 25-year-old engineer from Delhi, first moved to Bengaluru in 2022, his to-do list was very clear—find a house and then a good north Indian restaurant, not necessarily in that order.

How cloud kitchens and curated menus are redefining festive feasts in India

From a DIY festival, now everything can be ordered instead. Several brands are making a business of delivering the Diwali…

By Garima Sadhwani

October 27, 2024 16:30 IST

"It’s a timeless classic that offers a powerful message about hope and resilience, no matter how tough the circumstances," Nakade commented.

BrandWagon Chai pe Charcha with Mednet Labs’ Omkar Nakade Premium Story

“One thing I always make time for when I’m not working is being around my family and friends. In the…

By Gopika Nair

October 27, 2024 11:45 IST

Key-value databases play a crucial role in enabling personalisation at scale, allowing businesses to cater to millions of users with real-time, tailored content and recommendations. (Image: Freepik)

Driving consumer innovation through multi-model AI applications

Consider common household examples like Siri, Alexa, and Google Assistant. They rely on multi-model AI systems to evaluate user interactions…

By Guest

October 27, 2024 09:30 IST

When I’m not working, I try to travel as much as I can

BrandWagon Chai pe Charcha with NeceSera’s Riddhi Jain Premium Story

Riddhi Jain, founder, NeceSera, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

By Gopika Nair

October 26, 2024 16:30 IST

Navigating the Era of the Spoilt Customer

The curious case of a spoilt customer

How brands can build loyalty amidst the demanding choices of the empowered Indian consumer.

By Guest

October 26, 2024 14:33 IST

I enjoy exploring new technologies and innovations that aren't necessarily work-related but expand my curiosity

BrandWagon Chai pe Charcha with AET’s Su Piow Premium Story

Su Piow Ko, CEO, AET, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

October 26, 2024 12:00 IST

Data-driven fitness takes training to new heights, helping athletes and individuals alike maximise potential with precision and science-backed insights.

Unlocking the power of data science and analytics to elevate athletic performance

Data-driven fitness takes training to new heights, helping athletes and individuals alike maximize potential with precision and science-backed insights.

By Guest

October 26, 2024 09:45 IST

Print media mirrored the trends in television, with FMCG ad space also witnessing a six percent drop in the first half of 2024. (Image: Freepik)

FMCG advertising sees 6% decline in TV and Print; Digital grows 7% in H1 2024: TAM AdEx report

Hindustan Unilever remained the top FMCG advertiser on television, with an 18% share, alongside Reckitt Benckiser

By BrandWagon Online

October 25, 2024 17:38 IST

Professional grooming outside the home is becoming increasingly popular as pet parents seek more specialised care for their pets. (Image: freepik)

The Indian pet care market sees 8% of household income spend; Healthcare accounts for 30% of budget

Grooming services have also seen a notable rise in demand, accounting for 25% of service-related expenses

By Gopika Nair

October 25, 2024 15:25 IST

YouTube Shopping launches affiliate program in India, aims to empower creators with new revenue streams through product tagging on Flipkart and Myntra.

YouTube Shopping launches affiliate programme in India, expands revenue streams for creators

According to YouTube, the programme rollout begins with Flipkart and Myntra, two major players in India’s e-commerce space

By BrandWagon Online

Updated: October 25, 2024 12:24 IST

Retailers brace for post-festive slump as footfalls crash and returns surge Premium Story

A post-sale lull can be a good time to look at ways to recoup margin erosion

By Toshiro Agarwal

Updated: October 25, 2024 12:09 IST

As businesses increasingly rely on these automated systems, the question arises: Are bots an asset or a liability for digital marketing? (This is an AI generated image with Ideogram)

The Bot-tom line: The real cost of digital fraud Premium Story

From handling customer service inquiries to streamlining data collection, bots offer marketers new ways to automate repetitive tasks and optimise…

By Gopika Nair

October 25, 2024 08:00 IST

Timex unveils its 'Waste More Time' campaign with Ananya Panday, highlighting the importance of slowing down while showcasing the new Fall/Winter watch collection.

Ananya Panday takes centre stage in Timex’s ‘Waste More Time’ campaign

Timex launches a new phase of its ‘Waste More Time’ campaign featuring Ananya Panday, promoting a message of self-discovery through…

By BrandWagon Online

October 24, 2024 17:06 IST

It is believed that automated systems and bots also play a significant role, especially during peak seasons.

Brands rev up CX and tech for festive customer engagement bonanza!

As the festive season kicks into high gear, brands are prioritising customer experience (CX) and leveraging technology to navigate the…

By Shailja Tiwari

October 24, 2024 16:49 IST

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