Niraamaya Life, an Indian wellness brand appoints Ashwani Gandhi as its new chief executive officer. Reportedly, with over 18 years of experience, Gandhi brings a strong background in the digital space. He has worked with brands such as Pfizer, Paras Pharma (Reckitt Benckiser), Himalaya as well as global startup Believe Pte.
From what it is understood, Gandhi will lead the three business verticals – retreats, D2C, and product verticals. As per the report, he plans to enhance retreats with wellness programs, expand D2C reach through e-commerce strategies, and introduce new wellness products.
‘I’m thrilled to join the Niraamaya family. Our move into the direct-to-consumer space is a natural progression, and I am eager to lead this journey. By expanding our offerings across all verticals, including the introduction of the ‘Niraamaya Life’ D2C App, we are looking forward to enhancing the wellness experience for our patrons,’ Gandhi, CEO, Niraamaya Life, said.