Lloyd, the consumer durables arm of Havells India, has appointed actor Vijay Sethupathi as its brand ambassador for Tamil Nadu. The partnership aims to enhance Lloyd’s regional presence by resonating with local consumers through innovative products tailored to the region’s climate and lifestyle.
“Tamil Nadu is a strategically important market for us, and we’re constantly looking for ways to deepen our presence here. By partnering with a celebrated figure like Vijay Sethupathi, we are confident in enhancing Lloyd’s visibility, brand awareness and establishing a stronger connect with the people of that region. We have an exciting lineup of products coming up and with this collaboration we are sure to make a significant impact in this key market,” Yogesh Kumar Gupta, executive director, Havells India Limited, said.
The upcoming campaign will spotlight Lloyd’s range of energy-efficient air conditioners and robust washing machines, aligning with its broader commitment to quality and customer satisfaction in the state.