Brand Wagon

The top 50 brands also highlight the emergence of new aspirational brands and a competitive churn that reflects changing consumer…

Under the draft, every distributor of TV channels will be required to get its addressable systems such as subscriber management…

The timing is deliberate. India’s haircare market, valued around $3.6 billion in 2024, is projected to reach an estimated $6…

Is customer feedback relevant in all situations? While feedback is helpful in development efforts, its implementation very much depends on…

Star power remains, but influencer marketing is giving brand campaigns a new kind of sparkle this festive season

The pain reliever, made by Kenvue, has been drawn into a controversy after news that the Trump administration plans to…

The shift has caused Dream11 to close down all its paid contests, which had been the backbone of its business…

According to the new tax regime, tickets that cost Rs 100 or less now have 5% GST, compared to 12%…

Younger consumers don’t see furniture as utility but as lifestyle, observes Puneet Pandey, strategy head and managing partner, OPEN Strategy…

My day starts off early at around 6:30 AM. And the first thing I do is check and respond to…

After completing his studies, Gupta, now 34, spent a year at Sony in Japan, where he got more exposure to…

Rolex remained the Best Watch Brand, while Gucci was awarded the Best Accessory Brand. Louis Vuitton became the Best Fashion…

Each brand addresses certain gaps in India’s growing $21-billion beauty and personal care (BPC) market. “Our existing Mamaearth consumers may…